7 ps of marketing mix, Marketing Mix, product, price, place, promotion, physical evidence,people, process

2. 7 P’s of Hospital
Services

3. PRODUCT
Types of services
Line services
Supportive services
Auxiliary services

4. Product
 Line services:
1. Emergency services

5. 2. Out-patient department (OPD)

6. 3. In-patient services

8. 5. Operation theaters (OT)

9. Product
• Supportive
services:
1. Official laundry
2. Hospital medication
3. Blood bank
4. Pathology
5. Radiology

10. Product
• Auxiliary
services:
1. Temple & mediitation
2. 24 hr chemist
3. Security arrangement
4. SEWA

11. Price
Differential pricing strategy
Externally Internally

12. Place
• Avoid inconveniences
• Adequate transport & communication facilities
• Avoid congestion & atmospheric pollution

13. Promotion
Promotion
techniques
Personal
Impersonal

14. Promotion
Personal promotion i.e. word of mouth

15. Promotion
• Impersonal promotion:
1. Press release

16. 2. Bill boards
Promotion

17. Promotion
3. In-film placement

18. Promotion
4. Check-ups through
campaign

19. People

20. Process
 Two different type of process for:
 Outpatient.
 Inpatient

21. Outpatient
Meeting doctor at
appointed time
Simple medication
Diagnosis
Treatment.

22. Inpatient.
The intensive consumption
phase
Registration.
The arrival of patient.
Joining phase
Diagnosis.
Information about future
action
Treatment.
Detachment phase
Discharge of patient
&
payment

23. Physical Evidence
Physical evidence is the environment in which the
service is delivered with physical or tangible
commodities and where the hospital and the customer
interacts.

24. Hospital Counter

25. Common Ward

26. Single Room

27. Emergency Room

28. Common
Room

29. Dress Code

30. Certificates and
Awards