Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area United States
Profession
Vice President, Brand Strategy & Planning at Digitas Health
Site Web
@slarcker
À propos
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Mots-clés
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Tout plus
Présentations
(1)Documents
(2)J’aime
(31)The 2015/2016 Strategist Survey Report
Heather LeFevre
•
il y a 7 ans
Brand Positioning Workshop
Beloved Brands Inc.
•
il y a 11 ans
Pixar's 22 Rules to Phenomenal Storytelling
Gavin McMahon
•
il y a 10 ans
Modern Brand Building
Paul Isakson
•
il y a 15 ans
The Brand Gap
coolstuff
•
il y a 17 ans
Planners describe their day
Heather LeFevre
•
il y a 12 ans
The Planner Survey 2011
Heather LeFevre
•
il y a 12 ans
Culture
Reed Hastings
•
il y a 14 ans
26 Time Management Hacks I Wish I'd Known at 20
Étienne Garbugli
•
il y a 11 ans
Hooked Model
Nir Eyal
•
il y a 11 ans
A six step content marketing model
Steven Van Belleghem
•
il y a 12 ans
Six Social-Digital Trends for 2013
David Armano
•
il y a 11 ans
Social Media: ROI Possible
Angie Schottmuller
•
il y a 11 ans
Overcoming Our Social Challenges - Getting Started with Social Media in Biotech/Pharma
Shwen Gwee
•
il y a 14 ans
Edelman's "SICC" (Social Intelligence Command Center)
David Armano
•
il y a 11 ans
Conversations in Social Media
Edward Cotton
•
il y a 11 ans
Listen and Learn: New Media, New Metrics
Amber Naslund
•
il y a 14 ans
[Report] The Rise of Digital Influence, by Brian Solis
Altimeter, a Prophet Company
•
il y a 12 ans
How to Teach Yourself to Code
Mattan Griffel
•
il y a 12 ans
2012 Edelman Trust Barometer: Global Deck
Edelman
•
il y a 12 ans
A Framework for Social Analytics
Susan Etlinger
•
il y a 12 ans
Like Minds 2010 Social Media Operationalization Presentation
Olivier Blanchard
•
il y a 14 ans
Digital Branding and Social Media
Olivier Blanchard
•
il y a 14 ans
Olivier Blanchard Basics Of Social Media Roi
Olivier Blanchard
•
il y a 14 ans
Altimeter Report: Social Marketing Analytics
Jeremiah Owyang
•
il y a 14 ans
Social Media Is Dead: Long Live Common Sense.
David Armano
•
il y a 14 ans
Credit Crises Contest
wolfgang
•
il y a 15 ans
What the F**K is Social Media: One Year Later
Martafy!
•
il y a 14 ans
Universal Mccann International Social Media Research Wave 3
Michael Johnston
•
il y a 16 ans
What The F**K is Social Media?
Martafy!
•
il y a 15 ans
Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area United States
Profession
Vice President, Brand Strategy & Planning at Digitas Health
Site Web
@slarcker
À propos
Strategic brand planning and insight discovery.
Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights.
Social media thought leadership: Building from core audience insights, I identify and drive oppor...
Mots-clés
social media
social
health
pharma
corporate
board
risk
media
mba
gsb
stanford
facebook
changes
fmc
implications
updates
pov
case study
presentation
conference
healthcare
exl
digitas health
digitas
Tout plus