Startup Jungle Cambodia | User Experience Design, Done Right!
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What is user experience design, user-centric design and design thinking? Whether you are new to product development and service design, or a reigning pro, this workshop will help you understand how design can help you improve your service and build better products, with both concepts and actual case studies you can apply to your work.
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Startup Jungle Cambodia | User Experience Design, Done Right!
- 2. UX
- 4. what?
- 8. © 2015DMICONFIDENTIAL&PROPRIETARY (Replace with full screen background image)
- 9. © 2015DMICONFIDENTIAL&PROPRIETARY It’s often mistaken for this ...
- 11. The hardest problem isn t technical. It s knowing what to build so that people will want to use it.
- 12. © 2016DMICONFIDENTIAL&PROPRIETARY 50% of work by software specialists is spent on avoidable rework
- 13. © 2016DMICONFIDENTIAL&PROPRIETARY Project Duration Cost of Change DevelopmentDiscovery & Concept 100x
- 14. © 2016DMICONFIDENTIAL&PROPRIETARY $$ cost of fixing an error before/in development (N) cost of fixing after development (N*100)
- 16. © 2016DMICONFIDENTIAL&PROPRIETARY © 2015DMICONFIDENTIAL&PROPRIETARY Interesting Fact: More people in the world own smartphones than toothbrushes
- 18. © 2016DMICONFIDENTIAL&PROPRIETARY nearly 1 in 4 people abandon mobile apps after only one use
- 19. © 2016DMICONFIDENTIAL&PROPRIETARY The better aligned a product is with the user needs, the lower the churn. 15.8% fewer customers on average are likely to consider switching to a competitor when offered superior experience vs. poor user experience.. Source: Forrester “Best Practices in User Experience (UX)” © 2016DMICONFIDENTIAL&PROPRIETARY 19
- 20. © 2015DMICONFIDENTIAL&PROPRIETARY User Experience matters so much, because we are Experiencing so much. 8AM Once in the morning 5PM Once in the evening 150 unlocks = checking your phone every 5.6 minutes A pain point can become a “pain plane” on mobile. that’s a lot of ouch! one interaction, one “ouch” just two “ouch”points The mobile paradigm should be thought of as “the always with you and in your face” paradigm. For that reason, a bad design will not just hurt once, but the hundreds of times you might use the bad design in a single day. That’s a lot of unnecessary “ouches.”
- 21. assumptions risks extra cost losing customers just like all the others
- 22. UX
- 23. copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer strategyzer.com Pains Gains Customer Job(s)needs problems delights
- 24. what? why?
- 26. UX a discipline of what we do, making a product more usable, accessible & pleasurable, making users more satisfied
- 27. user-centric design a process how we do UX
- 28. design thinking a method to solve complex problems
- 29. you are not the user
- 30. © 2015DMICONFIDENTIAL&PROPRIETARY (Replace with full screen background image) well built well used
- 31. know users better solve their problems better give them better user experience happier users make more money less risk
- 32. we want to create services that people love to use
- 34. why UX?
- 35. kill assumptions avoid risk save cost keep customers stay ahead
- 36. how?
- 37. © 2015DMICONFIDENTIAL&PROPRIETARY Sprint 0 - Discovery Sprint 1&2 - Concept Sprint 3 - Delivery Sprint N - Delivery Start with Users Problem Frame Concept Prototype Problem Space Solution Space Build - Measure - Learn D ivergent D ivergent C onvergent C onvergent Our Design & Innovation Process Fixed Time Team-Based Pricing Fixed Scope T&M Pricing
- 39. Our __________ helps ___________ who want to _____________ by ___________ and ____________ .
- 40. understand if there is a problem worth solving
- 41. © 2016DMICONFIDENTIAL&PROPRIETARY HOW WE USE IT Observing the users on site provides contextual inputs of the problem space. Uncovers unspoken problems and situational scenarios that successful concepts must address. OBSERVATION
- 42. © 2016DMICONFIDENTIAL&PROPRIETARY HOW WE USE IT Stakeholders provide us with domain knowledge, organisational pain points and financial objectives the initiative should address. Sets the stage for value innovation focus areas. STAKEHOLDER INTERVIEWS
- 43. © 2016DMICONFIDENTIAL&PROPRIETARY 14 ACTIVITIES USER INTERVIEWS HOW WE USE IT Capture goals, constraints and how they envision their problems to be solved. Users are the north star for the validation process.
- 48. © 2016DMICONFIDENTIAL&PROPRIETARY 31 HOW WE USE IT The culmination of various synthesis activities, where the team reveal and frame the core problems the solution will aim to solve. This is the hypothesis that concepts are generated for and validated against. PROBLEM FRAMING
- 49. understand what is the problem worth solving
- 50. Our __________ helps ___________ who want to _____________ by ___________ and ____________ .
- 51. find the right solutions
- 52. © 2015DMICONFIDENTIAL&PROPRIETARY yes we know! let s find out!
- 53. how might we?
- 56. © 2016DMICONFIDENTIAL&PROPRIETARY 15 HOW WE USE IT Generate as many concepts as possible and get those concepts into the hands of potential users to validate (or discredit) solution approaches. INTERACTIVE PROTOTYPES
- 57. © 2016DMICONFIDENTIAL&PROPRIETARY 18 HOW WE USE IT Uncover how a person perceives the solution before, during and after interacting with it. The learnings from various sessions and rounds of evaluations inform the refinement and enhancement of the solution. USER EVALUATION
- 58. © 2016DMICONFIDENTIAL&PROPRIETARY 22 HOW WE USE IT During user evaluations questions are also asked to help in the prioritisation of features (eg. Kano Model methodology). This analysis then informs the product roadmap, considering business and technology constraints. FEATURE PRIORITISATION
- 60. end of part 1 time for what and why Elliot Yeung Head of CX Design, Cambodia