1. THE PRACTICE OF EVERYDAY LIFE
ID 501 ADVANCED PROJECT DEVELOPMENT IN
INDUSTRIAL DESIGN
SELCEN KÖKCÜ

2. The Practice of Everyday Life
Everday Practices
‘ways of operating’ or ‘doing things’
• The examination of such practices does not
imply a return to individuality.

3. CONSUMER PRODUCTION
• USAGE OR CONSUMPTION
The analysis of the images broadcast by tv
(representation) end of time spent watching tv
(behavior) shoul be complemented by a study of
what the cultural consumer ‘makes’ or ‘does’
during this time and with these images.

4. USAGE OR CONSUMPTION
• Rationalized
• Expansionist
• Centralized PRODUCTION
Clamorous
• Spectacular
CONSUMPTION

5. USAGE OR CONSUMPTION
CONSUMPTION
• Devious
• Dispersed
• Insinuates everywhere
BECAUSE
It does not manifest itself through its own productsi but
rather throgh its ways of using the products imposed by
a dominant economic order.

6. USAGE OR CONSUMPTION
• For Example,
The ambiguity that subverted from within the
Spanish colonizers succes in imposing their own
culture on the indigenous Indıans is well known.
The Spanish subverted them not by rejecting or
altering themi but by using them with respect to
ends and refences foreign to the system they
had no choice but to accept.

7. THE TACTICS OF PRACTICE
STRATEGY – TACTIC
Strategies things, activities which are
implemented by goverment
• Goverment functions with ‘strategies’ at
place.

8. THE TACTICS OF PRACTICE
Tactics benefits from fractures which emerge
from strategies.
• They are addicted time.
• They are ‘everday life’.
Production which is served by strategies is
consumed within tactics.

9. THE TACTICS OF PRACTICE
• While strategies are seen they dominate all
times actually they are a dominant structure
which exist within a part of time.
• Tactics capture all times within the circulation
of everday life.

10. EXAMPLES
EXAMPLE 1
• Strategy is a policy which tries to impose
yourself by defining rules or gramer of a
language.
• Tactic is using the gramer in different way,
making mistakes, making unfinished
sentences while speaking.

11. EXAMPLES
• EXAMPLE 2
‘city’
• City planner plans cities as a strategy.
• Pedestrians put tactics in place while walking.
• They change streets via everday tactics.
• They reestablish the city unconsciously.

12. • Consumption is a production (as Marx said).
• This is a ‘creativity’.

13. EVERYDAY LIFE
• Everday life is full of creativities and
discoveries of ordinary people.
• Ordinary people develop tactics in everyday
life against technique of power.
• They initiate a ‘resistance’.

14. DISCUSSION
• Why has tactics appeared?
• How is everday life structed by tactics and
strategies ?
• Where are strategies in everday life ?
• Where are tactics in everday life ?