1. Sustainable Link Building
Earning unlikely futures. TODAY.
Clark T. Bell @SLCSEM 4/17/13
@clarktbell #slcsem
#SLCSEM

2. BIOGRASS
@clarktbell
CLUTCHFUSE

5. BASICALLY
=

6. What could I possibly teach you, that you couldn't’t find out for yourself on
“HACKER NEWS FOR MARKETERS”

7. Link Building
Circa1994-2012
Thanks, Mike Ramsey @niftymarketing for the photos/inspiration #searchfest

8. In the past…
Outsourced it…
Waited for it…
Didn’t do it…

9. @randfish speaking to @slcsem 10/10/12

10. Link Building
Link Earning

12. The Seven Steps To Link Earnage
How to EARN links:
Here is your approach…
“EARN LINKS. BUILD A BRAND.”

13. Get involved in social media.
Social is your core promotional channel. Push your content via social.
“EARN LINKS. BUILD A BRAND.”

14. Get involved in social media.
Get Results:

15. Earn PR Links
@NewspaperGrl
“The Lois Lane of the World Wide Web”

16. Become a Proactive Blog Commenter
“EARN LINKS. BUILD A BRAND.”

17. Become a Proactive Blog Commenter
WHY?
Because you build goodwill and you build relationship.
Because talking with real people is sustainable.

18. Guest Post
Write high quality guest blogging posts to a dedicated and active audience.
These are legit links
“EARN LINKS. BUILD A BRAND.”

19. Guest Post
@guestblogposter
6 Quality Metrics Used In Discovering Guest Posts
1) Domain Authority
2) Industry relevancy
3) Social engagement
4) Site architecture
5) Fresh content
6) Originality of content

20. Guest Post

21. Guest Post
- Be original.
- Don’t take it
to extremes.
- Be mindful.
- No 300 words!
@ajkohn
@mattcutts

22. Guest Post

23. Diversify Links, Brand Links
AVOID OVER-OPTIMISATION!!!
Links should be comprised of:
-branded anchor text
-long-tail
-partial match anchor text -“fluff” anchor text à“click here”

24. Generate Highly Shareable Content
Either write something worth reading
or do something worth writing about.
–Benjamin Franklin
“EARN LINKS. BUILD A BRAND.”

25. Generate Highly Shareable Content
EXAMPLE #1:

26. Generate Highly Shareable Content
EXAMPLE #2:

27. Generate Highly Shareable Content
EXAMPLE #3.1:
http://avalaunchmedia.com/infographics/the-true-cost-of-an-iphone-5-by-avalaunch-media

28. Generate Highly Shareable Content
EXAMPLE #3.2:
16,500 Shares
2,000+ Shares
1,000 Shares
1,000’s upon
1,000’s
across/interwebs.

29. Generate Highly Shareable Content
EXAMPLE #3.3:
“In the last 6 months we’ve had 200 different search
Variations for this graphic. This was revealed from GA”
–David Mink, @dmmink
“EARN LINKS. BUILD A BRAND.”

30. Build A Brand

31. Build A Brand
A brand for a company is like a reputation
for a person. You earn reputation by trying
to do hard things well.
-Jeff Bezos, CEO and Founder Amazon
Get away from EMD’s,
Build a sustainable
brand.

32. Build A Brand
Don’t do this…

33. Build A Brand
Do This…

34. In Summary:
The Seven Steps To Link Earning
1. Earn links through social media
2. Earn PR links
3. Become a Proactive blog commenter
4. Guest post
5. Diversify Your links
6. Generate highly shareable content
7. Always, always, always be building a BRAND

35. “EARN LINKS. BUILD A BRAND.”

36. Resources:
@paddymoogan

37. Resources:
@pointblankseo

43. Sustainable Link Building. Earning unlikely futures. TODAY.
“EARN LINKS. BUILD A BRAND.”
Thank You!!!
Clark T. Bell
clark@biograss.com
clark@clutchfuse.com
@clarktbell
www.biograss.com
www.clutchfuse.com/blog/