The Power of Podcasting to Build Your Brand - Utah DMC October 17, 2018

TONIGHTS AGENDA
▸ Announcements
▸ Jessica Rhodes
▸ Justin Schenck
▸ Q&A w/ Both Presenters
 
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✓ FIRST EVENT?
✓ RETURN ATTENDEE?
✓ UTAH DMC MEMBER?
ROLL CALL
 
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WELCOME TO YOU ALL!
 
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#UTAHDMC
SOLD OUT
 
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WE HAD AN INCREDIBLE LINEUP!
• 3 KEYNOTES
• 16 PRESENTATIONS
• 2 TRACKS
MOST SESSION RECORDINGS ONLINE NOW!
HTTPS://WWW.UTAHDMC.ORG/DMC-2018

#UTAHDMC
ANNOUNCING
2019 DATE SOON

CELEBRATING 7 YEARS!
 
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#UTAHDMC
OCT. 2011
 
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77 EVENTS
 
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4 CONFRENCES
 
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OVER 4000 TOTAL ATTENDEES
 
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WE ARE JUST GETTING STARTED!

UPCOMING EVENTS
MARK YOUR CALENDAR FOR
 
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#UTAHDMC
CASINO 
NIGHT
DECEMBER 12, 2018

UTAHDMC.ORG/SLACK
JOIN US ON SLACK!
 
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USE THE #UTAHDMC
HASHTAG!
SHARE YOUR EXPERIENCE
 
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BENEFITS
MEMBERSHIP HAS MANY
ARE YOU A MEMBER OF
 
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NETWORK: LUCID_GUEST
PASSWORD: LUCIDGUESSED (LOWER CASE)
ENJOY FREE WIFI TONIGHT
 
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THANK YOU

UTAH DMC JOB BOARD
WELCOME AJ WILCOX
 
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NUSKIN, PROVO
SEO Manager
‣ Improve SERP reputation markets in North America, Latin
America, Europe & Pacific
‣ 2+ yrs experience
‣ Details: https://bit.ly/2pA1Ue4
 
#UTAHDMC

PLURALSIGHT, SO. JORDAN
SEO Manager
‣ Implement and manage global SEO strategy for all Pluralsight-
owned properties
‣ 2+ yrs experience enterprise SEO
‣ Details: https://bit.ly/2CQQg79
 
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AVETTA, OREM
Marketing Operations Manager
‣ Design, manage, and improve lead management, CRM, and
demand generation
‣ 3+ yrs exp B2B marketing and marketing automation
‣ Recently closed investment round! Try to find a better culture.
‣ Details: http://jobs.jobvite.com/avetta/job/oIrk8fwl
 
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AVETTA, OREM
Marketing Campaign Manager
‣ Develop campaign assets, build funnels inside marketing
automation system.
‣ 5+ yrs exp B2B marketing and 3+ yrs with CRM systems.
‣ Recently closed investment round! Try to find a better culture.
‣ Details: http://jobs.jobvite.com/avetta/job/oQrk8fwt
 
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EXTRA SPACE STORAGE, SLC
Multimedia Designer
‣ Move the visual consistency of the brand forward
‣ Bachelor’s in related discipline, 1-3 years exp, and must be a
Harry Potter fanatic
‣ Largest Utah company by market cap, and voted top 100 places
to work by Glassdoor
‣ Details: https://bit.ly/2PDoYnx
 
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CERTIPORT (PEARSON),
AMERICAN FORK
Marketing Automation Manager
‣ Use Marketing Automation tools and digital platforms to
implement global marketing programs.
‣ Details: https://bit.ly/2RWaH6T
 
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UTAHDMC.ORG/JOB-BOARD
PUT YOUR JOB IN FRONT OF OUR AUDIENCE!
‣ EMAILED TO 4500+ CONTACT DATABASE
‣ SHARED ON TWITTER, FACEBOOK AND SLACK
‣ ANNOUNCED AT MONTHLY EVENT
QUESTIONS? EMAIL AJ@UTAHDMC.ORG
 
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LET’S GET STARTED! 
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JESSICA RHODES
BUILDING YOUR BRAND WITH
PODCAST INTERVIEWS
FOUNDER & CO-OWNER  
INTERVIEW CONNECTIONS 
WARWICK, RHODE ISLAND
TONIGHTS 1ST PRESENTER:
 
#UTAHDMC
Founder

U T A H D M C O C T O B E R 2 0 1 8
Presented by Jessica Rhodes
Interview Connections

How to position yourself as an in-demand guest
How to choose interview topics and questions that attract your ideal clients
How to evaluate which podcasts are worth your time

Booking podcast interviews since the
founding of Interview Connections in 2013
Co host of Rock the Podcast and
Womensplaining
Author of Interview Connections: How to
#RockthePodcast from Both Sides of the
Mic
I live in Rhode Island, I'm married and am
the mom of two kids!
I N T R O D U C T I O N

T A K E A W A Y # 1
In-demand guests have media kits and press
pages. One sheets are like a media kit but
designed for what podcast hosts need.
Gives hosts everything they need to know to
say YES to an interview with you!
Helps prepare hosts for an interview with you
By providing interview topics and questions
to hosts, you will be set up to talk about what
you want to discuss

T A K E A W A Y # 1
Podcast interviews focus on two main topics:
your expertise and your story, or
entrepreneurial journey
A great podcast guest is a great
conversationalist!
Practice sharing your story on smaller shows
before going on podcasts with larger
audiences

T A K E A W A Y # 1
Whether you hire an agency or publicist, do
not pitch yourself!
When someone else pitches you, you are
positioned as a much more successful
entrepreneur.
You can get connected with more established
shows when you engage an agency because
they have existing connections with top
podcasts.

T A K E A W A Y # 1
Podcast hosts want to interview individuals,
not companies
As the founder or CEO, you should be
personally active online and have a press
page or at the very least, a bi on your website
so hosts can see what individual they'll be
speaking with
Dedicate some time to social media so you
can effectively promote your interviews to
your fans and followers

T A K E A W A Y # 1
From the moment you connect with the host
over email, be delightful!
Podcast interviews are about building
relationships, not stiff 'media appearances'
Say thank you, use exclamation points, maybe
even a :) !
Doing this immediately excites the host,
setting you up for success in your interview

Get clear on your goals for podcast interviews?
Who is your target audience?
What are their pain points and interests?
T A K E A W A Y # 2

Number of episodes published
Ratings and reviews
Sound quality
Relevant content
Who is the host?
T A K E A W A Y # 3

READY FOR OUR
SECOND PRESENTER?  
#UTAHDMC

JUSTIN SCHENCK
THE POWER OF PODCASTING
HOST OF INC’S TOP RATED PODCAST  
GROWTH NOW MOVEMENT 
READING, PA
TONIGHTS 2ND PRESENTER:
 
#UTAHDMC
Host of the
Podcast

The power of
PODCASTING
with Justin Schenck

What Will We Cover Today?
• Who am I
• Why I love podcasting
• How to use podcasting
• 5 Things to grow your podcast
www.beginpodcastingnow.com

• Top 8 Podcast by INC.
• Top 25 Podcast by CIO &
New Theory
• Icon of Inﬂuence 

1.7

Finding my
Why?!

Where I Began
in Podcasting
It wasn’t always that way!

BRANDING = MESSAGING
The biggest difference?

When my branding aligned
with my message
My Audience began to organically grow!

Then Inc Magazine came knocking!

Top Ranked Podcaster

NOW I HELP OTHERS DO THE SAME THING!

Why
Podcasting?!

-Loyal Listeners
80% Listen to all or most of the episode
-Growing Audience
2015 - 14% monthly
2018 - 29% monthly
50% of all US Homes are podcast fans
-Educated Audience
24% have a 4 year college degree
Source: podcastinsights.com

HOW can you use podcasts?

1) Interview potential clients

1) Interview Potential Clients
2) Build a platform

2) Build a platform
3) Grow your audience

2) Build a platform
3) Grow your audience
4) Shift Your Messaging

There’s a method to grow
your audience - 5 things I do
**There might be a bonus tip too

#1
Consistency is Key! 
Pick Your Format, Pick Your Schedule, Stick to it!

• You are part of their routine
• They decide to make you their day!
• They become accustomed to your style
• Feel honored they chose you (RESPECT)

#2
Utilize Your Guests Audience…. 
 
Ensure they share it out!

“You did so well in this episode…..”

#3
Get Featured on other podcasts! 
 
Grab hold of their audience

#4
WRITE! WRITE! WRITE! 
…or get written about

#5
Your Network = Your Net Worth 
Surround Yourself with the right people!

You are who you surround yourself with

BONUS!
AUTHENTICITY IS ALL THAT MATTERS 
This is the piece that brings it all together

Lets stay connected
@GNMPodcast
@GNMPodcast
justin@growthnowmovement.com

The Power of Podcasting to Build Your Brand - Utah DMC October 17, 2018

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The Power of Podcasting to Build Your Brand - Utah DMC October 17, 2018