9. JR 1003: Week 21 Breakers: Sideheads The paragraph that follows is also set flush left. The sidehead functions as a mini-headline and is generally used to start a new section. Can be used interchangably with crosshead, but this is unhelpful – you can see sideheads and crossheads perform different functions.
10. JR 1003: Week 21 Breakers: Pull quotes Taken from text, set bigger and bolder than the body copy and displayed on the page as a taster for the story. They are not placed between paragraphs but dropped into the text so that the reader reads across them... They are often edited – shortened and simplified – but it is essential that their meaning should not be changed.'
11. JR 1003: Week 21 Breakers: Drop caps Large capitalised letters used to start a story.
12. JR 1003: Week 21 Breakers: Subdecks and Standfirsts An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarizes the article 'As with the feature headline and standfirst...having a subsidiary headline to explain and amplify makes it possible for the main headline to be more oblique, less explicit.’ (Evans)
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14. JR 1003: Week 21 Task Look at the John Terry affair PDF in last week's folder in u-link. Think about all the design conventions we've just looked at, and consider how they have been used in practice. You have 15 minutes
19. JR 1003: Week 21 Task Use the sentence method to come up with a headline for this story: A 64 year-old who was injured while trying to stop a theft said that his own fear of being arrested stopped him using force. Ronald Rebeiro, 64, of Hollywood Gardens, Hayes, was thrown down an escalator in WHSmith's on Thursday in Uxbridge High Street, as he stepped in to try and stop an 81 year old woman being mugged of her handbag. The woman had been followed by a girl in her early 20s into the Post Office who grabbed her cash from her, causing a melee. Mr Rebeiro attempted to step in and make a citizen's arrest, but found himself being flung down the escalator and landing up in hospital with head injuries. Mr Rebeiro, who has since been released from hospital, told the Gazette: "If I wanted to I could have used force and restrained her, but what stopped me was thinking that then I would be the one getting arrested. "It makes me angry, the situation made me think of the businessman in High Wycombe who was sent to jail for attacking a burglar in his home. "The location is different, but the essence is still the same, the law is nonsense, it was that which made me hesitate." Police attended the scene and are studying CCTV and an investigation is underway. They have issued a description of the suspect, who is a white female, aged 20-22, five foot five and of slim build, with shoulder length dark hair. She was wearing a black jacket and black trousers and is believed to have been with a female accomplice.
20. JR 1003: Week 21 Task Use the keyword method to come up with a headline for this story: A TEENAGER has been locked up after he chopped off half of a man's finger with a meat cleaver. Otis Dowling was on bail at the time for hitting another man on the head with a hammer. At Nottingham Crown Court, Dowling, 19, of Hanslope Crescent, Bilborough, was sentenced to seven years in custody for the two offences. The victim of the meat cleaver attack has forgiven him and was in court to support him. But Judge Michael Stokes, QC, said they were grave offences. "It appears on the first occasion the victim had done nothing at all and did not even see it [the hammer] coming," he said. "On the second occasion you had a meat cleaver which was aimed at his head. He put up his hand, which protected his head from the full force of your blow, but effectively amputated the lower part of his little finger. "He is never going to forget, even if he has forgiven." Dowling attacked his first victim with the hammer for no reason after they shared a beer at a pub in Strelley in August 2008. The man had no chance to defend himself and needed hospital treatment for compression-shaped injuries and cuts. In court Dowling admitted wounding and was bailed for reports.. Dowling, who admitted causing grievous bodily harm with intent and possessing an offensive weapon in relation to the cleaver offence, has a past conviction for battery after he hit a woman twice with an iron bar.