How Building Effective Pitch Deck Elevator Pitch Business name What you do, not who you are Current traction Key presentation takeaways* The Problem describe your ideal customer problem validation data personalize the problem quantify where appropriate Solutions overview of product or service your value proposition & key benefits identify any intellectual property demonstrate customer willingness to pay avoid technical specifications include imagery where appropriate Business Model how does the company make money pricing & revenue model cost structure three-to-five year financial pro forma what is your exit strategy The Market overall market size tiered breakdown of market penetration demonstrate credible market research opportunities for expansion graphs & charts are a plus Strategy go-to-market strategy how you will reach your customers marketing channels address market risk include any customer traction to date The Competition top three to five competitors similarities & key differences your competitive advantage charts & visuals make it simple The Team list the company leadership include cumulative skills & experience Your advisory board your plan to address any skills gaps what makes you the right team? Ask Final Detail

1. Building Effective
Pitch Deck

2. Pitch
Elevator
Business name
What you do, not who you are
Current traction
Key presentation takeaways*
*a key fact, point, or idea to be remembered

3. The
Describe your
ideal customer
Problem
validation data
Personalize
the problem
Quantify
where appropriate
Problem

4. tions
Overview of product or serviceYour value proposition & key benefits
Identify any intellectual propertyDemonstrate customer willingness to pay
Avoid technical specificationsInclude imagery where appropriate
Solu

5. Business
Model
How does
the company
make money
Pricing &
revenue model
Cost structure Three-to-five year
financial pro forma
What is your
exit strategy

6. The Market
Overall
market size
Tiered breakdown
of market
penetration
Demonstrate
credible market
research
Opportunities
for expansion
Graphs &
charts are
a plus

7. Go-to-market
strategy
How you will
reach your
customers
Marketing
channels
Address
market risk
Include
any customer
traction to date
Strategy

8. The Competition
Similarities & key differences
Top three to five competitors
Your competitive advantage
Charts & visuals make it simple

9. The Team
List the company
leadership
Include
cumulative
skills & experience
Your
advisory board
Your plan
to address
any skills gaps
What makes
you the right team?

10. Ask
Any funding (equity or other)
you are seeking
Allocation strategy for capital
Additional needs from audience
Summarize key points
Include contact information

11. Final Detail
Powerful visuals
leave a lasting impression
Be consistent – themes,
fonts, colors
Avoid stock templates
& animations
Include logo, website,
& social media info