The Future Shopper: How Attitudes and Technology Reshaped the Way We ShopVivastream
The document discusses how attitudes and technologies have reshaped shopping. It includes sections on the changing shopper context, the collision of old and new approaches, the shift from e-commerce to everywhere commerce, and closing thoughts. Panelists from Google, FedEx Office, and Kroger discuss these issues. The presentation encourages downloading additional information on the new rules of retail and the future shopper.
The document outlines 10 steps to increase creativity: 1) use "eye magnet" words, 2) leverage scarcity, 3) personalize content, 4) leverage social proof, 5) use icons, 6) consider color psychology, 7) provide reasons, 8) pay attention to design, 9) consider fear appeals, and 10) apply the principle of reciprocity. It also provides tips to overcome creative blocks such as using physical or psychological distance, mind mapping, or finding a blue background.
1. L'art et l'humour vont souvent se nicher dans des
endroits insolites.
Ainsi en est-il de ces lieux appelés toilettes, urinoirs
et autres W.C.
Quelques images recues ou glanées sur le
( WC ) Net
les contributeurs se reconnaîtrons...