K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
The document discusses using gamification techniques in trial marketing to increase user engagement and conversion rates. It provides an example of how Autodesk increased trial usage by 54% and buy clicks by 15% by incorporating game mechanics like tasks, rewards, and comparisons into targeted learning content for trial users. While called "gamification", the approach focuses more on using game-like elements like feedback and progress tracking to motivate learning rather than an actual game.
The document discusses how to conduct SEO research to benchmark performance, analyze competitors, and identify opportunities. It provides guidance on determining business goals, measuring current traffic and rankings, investigating competitor strategies, and calculating an SEO opportunity analysis. The opportunity analysis example shows how to estimate increased traffic, revenue, and ROI from improving rankings for important keywords.
The document summarizes a strategic summit on how technology and analytics can enable product and process innovation. It discusses gaining visibility into customer data to make good decisions, creating technical architecture for competitive advantage, and optimizing systems to execute strategies. Key topics for panelists include gaining efficiency from a common platform, leveraging systems for appropriate decision cycles, using data to inform marketing decisions, and utilizing technology to deliver brand experiences across touchpoints. The session concludes with closing remarks from each panelist.
Innovation and Technology in Direct Mail: Case Studies from Europe and Asia (...Vivastream
The document summarizes Mark Harrison's presentation on innovation and technology in direct mail based on case studies from Europe and Asia. The presentation debunks myths about direct mail and discusses how direct mail can better connect with today's global consumers. It then highlights several best-in-class international case studies that used innovative direct mail campaigns to boost sales and engagement for clients in industries like automotive, consumer electronics, apparel, and more. A key case study from Norway is presented, showing how a major retailer used big data analysis to optimize their direct mail program.
Persolvo Overview: The Leader in Debt Settlement AutomationVivastream
The document summarizes an automated debt settlement solution that identifies accounts suitable for settlement, develops settlement strategies, builds settlement offers, and tracks offer acceptance and rejection. It highlights key features such as data encryption, customizable portfolio and campaign building, and real-time offer tracking. The solution claims to help unlock the potential in debt portfolios and has successfully settled hundreds of millions in debt each year.
The document provides an agenda for the SES Hong Kong 2012 digital marketing conference taking place from September 10-12, 2012 at The Mira Hotel in Tsim Sha Tsui, Kowloon. The two day program includes keynote speeches, panel discussions, and breakout sessions on topics related to digital marketing, social media, search engine optimization, analytics, and more. Presenters will provide case studies, best practices, and lessons learned. The event aims to educate attendees on the latest tools, tactics and strategies for digital marketing success in Asia.
The document summarizes a presentation on using analytics to understand mobile gamers and optimize mobile game monetization and engagement. The presentation discusses how analytics have evolved from web to mobile to provide deeper customer insights. It also highlights how understanding player behavior and optimizing the mobile gaming experience through rapid testing can significantly increase key metrics like average revenue per user and lifetime value. The presentation emphasizes that analytics are now critical for mobile marketers to maximize conversions, measure success across channels, and develop meaningful customer experiences on mobile.
This document provides a consultant bio for Pegg Nadler. It summarizes her experience and accomplishments in marketing, database marketing, and direct marketing over 30+ years. She is currently president of her own consulting firm, Pegg Nadler Associates, which provides database marketing and direct marketing solutions. Previously, she held database marketing roles at several large companies and non-profits. Pegg Nadler has received numerous honors for her contributions to direct marketing and is involved in several direct marketing organizations.
EXTRAIT du roman « Benzos » de Noël BoudouTaurnada
4e de couverture : Vous est-il déjà arrivé de vous réveiller avec cette sensation de déjà-vu ? Sauriez-vous faire la différence entre le vrai et le faux ? Avez-vous une confiance absolue en vos proches ? Nick semble mener une vie tranquille, entouré de sa femme et de ses voisins. Pourtant, le jour où des amis de longue date arrivent, son existence tout entière va basculer dans l'étrange et l'impensable. Réalité ? Psychose ? Quelle preuve avez-vous finalement de votre réalité ? (Disponible le 14 novembre 2019, papier et numérique.)
K.I.S.S - Keys to Copy & Content that Generate ResultsVivastream
The document discusses using gamification techniques in trial marketing to increase user engagement and conversion rates. It provides an example of how Autodesk increased trial usage by 54% and buy clicks by 15% by incorporating game mechanics like tasks, rewards, and comparisons into targeted learning content for trial users. While called "gamification", the approach focuses more on using game-like elements like feedback and progress tracking to motivate learning rather than an actual game.
The document discusses how to conduct SEO research to benchmark performance, analyze competitors, and identify opportunities. It provides guidance on determining business goals, measuring current traffic and rankings, investigating competitor strategies, and calculating an SEO opportunity analysis. The opportunity analysis example shows how to estimate increased traffic, revenue, and ROI from improving rankings for important keywords.
The document summarizes a strategic summit on how technology and analytics can enable product and process innovation. It discusses gaining visibility into customer data to make good decisions, creating technical architecture for competitive advantage, and optimizing systems to execute strategies. Key topics for panelists include gaining efficiency from a common platform, leveraging systems for appropriate decision cycles, using data to inform marketing decisions, and utilizing technology to deliver brand experiences across touchpoints. The session concludes with closing remarks from each panelist.
Innovation and Technology in Direct Mail: Case Studies from Europe and Asia (...Vivastream
The document summarizes Mark Harrison's presentation on innovation and technology in direct mail based on case studies from Europe and Asia. The presentation debunks myths about direct mail and discusses how direct mail can better connect with today's global consumers. It then highlights several best-in-class international case studies that used innovative direct mail campaigns to boost sales and engagement for clients in industries like automotive, consumer electronics, apparel, and more. A key case study from Norway is presented, showing how a major retailer used big data analysis to optimize their direct mail program.
Persolvo Overview: The Leader in Debt Settlement AutomationVivastream
The document summarizes an automated debt settlement solution that identifies accounts suitable for settlement, develops settlement strategies, builds settlement offers, and tracks offer acceptance and rejection. It highlights key features such as data encryption, customizable portfolio and campaign building, and real-time offer tracking. The solution claims to help unlock the potential in debt portfolios and has successfully settled hundreds of millions in debt each year.
The document provides an agenda for the SES Hong Kong 2012 digital marketing conference taking place from September 10-12, 2012 at The Mira Hotel in Tsim Sha Tsui, Kowloon. The two day program includes keynote speeches, panel discussions, and breakout sessions on topics related to digital marketing, social media, search engine optimization, analytics, and more. Presenters will provide case studies, best practices, and lessons learned. The event aims to educate attendees on the latest tools, tactics and strategies for digital marketing success in Asia.
The document summarizes a presentation on using analytics to understand mobile gamers and optimize mobile game monetization and engagement. The presentation discusses how analytics have evolved from web to mobile to provide deeper customer insights. It also highlights how understanding player behavior and optimizing the mobile gaming experience through rapid testing can significantly increase key metrics like average revenue per user and lifetime value. The presentation emphasizes that analytics are now critical for mobile marketers to maximize conversions, measure success across channels, and develop meaningful customer experiences on mobile.
This document provides a consultant bio for Pegg Nadler. It summarizes her experience and accomplishments in marketing, database marketing, and direct marketing over 30+ years. She is currently president of her own consulting firm, Pegg Nadler Associates, which provides database marketing and direct marketing solutions. Previously, she held database marketing roles at several large companies and non-profits. Pegg Nadler has received numerous honors for her contributions to direct marketing and is involved in several direct marketing organizations.
EXTRAIT du roman « Benzos » de Noël BoudouTaurnada
4e de couverture : Vous est-il déjà arrivé de vous réveiller avec cette sensation de déjà-vu ? Sauriez-vous faire la différence entre le vrai et le faux ? Avez-vous une confiance absolue en vos proches ? Nick semble mener une vie tranquille, entouré de sa femme et de ses voisins. Pourtant, le jour où des amis de longue date arrivent, son existence tout entière va basculer dans l'étrange et l'impensable. Réalité ? Psychose ? Quelle preuve avez-vous finalement de votre réalité ? (Disponible le 14 novembre 2019, papier et numérique.)