09NTC: Your Website as an Experience of Your Brand (Big Duck)
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Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we used examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We also suggested ways to make sure your site is audience-centric -- built to work for them, not (just) for you -- from development to launch, and beyond. Case studies featured: * City Year * Cross-Cultural Solutions * Environmental Defense Fund * PETA
![Your Website As An Experience of Your Brand Farra Trompeter Big Duck [email_address]](https://image.slidesharecdn.com/ntenbrandwebbigducknten2009final-090428022639-phpapp01/85/09NTC-Your-Website-as-an-Experience-of-Your-Brand-Big-Duck-1-320.jpg)
![A few quickies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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09NTC: Your Website as an Experience of Your Brand (Big Duck)
- 1. Your Website As An Experience of Your Brand Farra Trompeter Big Duck [email_address]
- 3. What is branding?
- 6. Positioning The big, differentiating idea you strive to own in the minds of your target audiences. © Daniel Aubry
- 17. It’s not about you…
- 18. What are some ways to meet your audience’s needs?
- 23. © Rob Fay
- 26. Tips
- 33. Discussion © Jeremy Crow
- 34. TXT Your Session Evaluation! TXT NTC191 to 69866 Or complete online at http://nten.org/ntc-eval or on a paper evaluation available in the session room. Each completed session evaluation enters you to win a FREE 2010 NTC Registration!