This document provides an overview of marketing and the marketing environment. It defines marketing as satisfying consumer needs and the process of relating creativity, productivity, and profitability. The marketing environment includes internal factors like personnel that are controllable, and external factors like economic conditions that are beyond a company's control. The microenvironment surrounding a company includes suppliers, customers, competitors, intermediaries, and the public. The macroenvironment comprises broader economic, political, social, technological, and international forces. Understanding both the micro and macroenvironment is crucial for business success.