10 Specific Ways to Use Nonprofit Storytelling in Your Next Fundraising Campaign
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In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign.
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10 Specific Ways to Use Nonprofit Storytelling in Your Next Fundraising Campaign
- 1. 10 SPECIFIC WAYS TO USE NONPROFIT STORYTELLING IN YOUR NEXT FUNDRAISING CAMPAIGN NOW OPEN FOR ENROLLMENT - WWW.STORYTELLINGTHATSTICKS.COM
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- 18. KEY POINTS Visuals are vital to successful digital storytelling, especially during fundraising campaigns. Videos featuring the authentic stories of real people in real situations are without a doubt the most effective and engaging types of content online. Focus on getting the message across and knocking down barriers to getting that donation. NOW OPEN FOR ENROLLMENT - WWW.STORYTELLINGTHATSTICKS.COM
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Notes de l'éditeur
- 1) Use powerful video and ask for a contribution to the campaign during the video and at the end.
- Hear this inspiring story of Bobbie, a homeless woman who was helped by the Chronicle Season of Sharing Fund to become more empowered and more hopeful. Also meet Ia, a regular person who does not have a lot of money, but still gives, and she tells you why. I get chills watching this simple video!
- 2) Colorful action photos with a story of your program in action. Ask people to read more at your website, and incorporate a donation ask there.
- 3) Share stories about staff member’s family and encourage you online community to share their stories.
- 4) Provide and update on a client and encourage people to read more on your campaign website.
- 5) Ask for messages of support and encouragement to the people that you serve.
- 6) Share frequent updates and successes, while encouraging people to contribute if they haven’t had time to do so already.
- 7) Educate and inform, share a piece of information that is unexpected to tell a fuller picture of the work that you do.
- 8) Behind-the-scenes stories at your program work well.
- 9) Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign. Individuals who want to raise money on your behalf can also add the Facebook Donate button for your nonprofit to their Facebook Live videos. Instagram Live donate button
- 10) Acknowledge and thank, and offer opportunities to get involved. Create a sense of urgency with your asks – “Only need 257 more people to give to unlock a $50,000 matching gift!”