This document discusses 10 ways for non-profits to improve donor retention through social media. It provides statistics showing that social media, especially Facebook and Instagram, inspire many donors to give. However, the number of new and retained donors declined in 2018. The top reasons donors stop giving are related to poor communication from the non-profit. The document then lists 10 strategies for non-profits, such as providing impact updates, humanizing the organization, and sharing stories of how donations changed lives.