Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
This document provides statistics on social media usage around the world in 2011. It includes:
1. Over 1,000 facts and figures about social media usage in more than 30 countries.
2. Topics covered include adoption rates, usage behaviors, brand interactions, and the role of employees using social media.
3. Key findings show that over 70% of internet users used social networks, with awareness nearing 100% in some countries. The average Facebook session lasted 37 minutes and over 400 million people used Facebook daily.
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
A survey found that 51% of consumers are interested in accessing additional content or interacting with social media while watching TV. Dramas and comedies were the genres where consumers most wanted this. 64% recalled seeing social media symbols like Facebook likes and hashtags while watching TV. While 53% were familiar with how to use these symbols, only 33% had actually interacted with them. The greatest motivator for interacting was to get more information about the show.
This document discusses how Twitter can be used as a tool for teacher professional development. It provides 10 ways that teachers are using Twitter, including sharing links to educational resources, participating in discussions, and inviting others to online events. The document also covers best practices for Twitter like using hashtags and lists to organize discussions, and re-tweeting the posts of others. Following Twitter etiquette of thanking others for their contributions is also emphasized to build strong professional relationships online.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
This document provides statistics on social media usage around the world in 2011. It includes:
1. Over 1,000 facts and figures about social media usage in more than 30 countries.
2. Topics covered include adoption rates, usage behaviors, brand interactions, and the role of employees using social media.
3. Key findings show that over 70% of internet users used social networks, with awareness nearing 100% in some countries. The average Facebook session lasted 37 minutes and over 400 million people used Facebook daily.
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
A survey found that 51% of consumers are interested in accessing additional content or interacting with social media while watching TV. Dramas and comedies were the genres where consumers most wanted this. 64% recalled seeing social media symbols like Facebook likes and hashtags while watching TV. While 53% were familiar with how to use these symbols, only 33% had actually interacted with them. The greatest motivator for interacting was to get more information about the show.
This document discusses how Twitter can be used as a tool for teacher professional development. It provides 10 ways that teachers are using Twitter, including sharing links to educational resources, participating in discussions, and inviting others to online events. The document also covers best practices for Twitter like using hashtags and lists to organize discussions, and re-tweeting the posts of others. Following Twitter etiquette of thanking others for their contributions is also emphasized to build strong professional relationships online.
Social Media for Pharma: Past, Present and FutureGigi Peterkin
The potential of using social media to increase awareness of healthcare issues, find health related information - and products - has become the ‘hot’ subject in pharmaceutical communications; an increasing proliferation of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that healthcare information is more widely available than ever before. How can pharma be engaging in this conversation...and with whom?
Originally presented at the Social Media in Pharma workshop in London, this presentation takes a look back at where the industry has been, where many industry players are, and what's on the horizon for digital health.
Zing Me is a social networking site in Vietnam with over 8 million monthly active users. The document discusses Zing Me's target demographics, which are young and active online. It also outlines the tools Zing Me provides for brands, such as fan pages, applications, in-game advertising and metrics for measuring campaign success. Brands are encouraged to utilize these tools to build communities and engage with users on the open Zing Me platform.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
The document discusses the rise of social media and user-generated content on the internet. It notes that social networks like YouTube, MySpace and Orkut populated the top 10 most visited websites in 2007. There are now over 75 million blogs worldwide that double every 6 months. The document contrasts Web 1.0, characterized by static websites controlled by companies, with Web 2.0 which enables interactive and community-based user content through tools like blogs, wikis and social networks. It provides statistics on growing business use of blogs and social media to market products and connect with customers.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
This document discusses social media and its potential uses for businesses. It begins by defining social media and providing statistics on its growth and popularity. It then discusses why businesses should use social media, noting that people are actively sharing information and opinions online. The document provides examples of social media strategies businesses have used successfully, such as a campaign by Club Med that partnered with bloggers to share experiences. It concludes by stating that social media can be a new public relations tool for businesses if they are patient, invest in listening and engaging with customers, and remain adaptable.
The document discusses how new media technologies were used at various stages of the project. During research, platforms like IMDb, YouTube, and SurveyMonkey were used to gather information on genres and audience preferences. Social media was also used to distribute surveys. Adobe Photoshop and Premiere Pro were the main software used for constructing the film poster, magazine, and trailer. Blogger and Prezi were utilized for documenting and presenting the entire process and final products.
The document summarizes a presentation by the Emerging Technologies Committee of the Search Engine Marketing Professional Organization (SEMPO) on the impact of social media on search. It discusses how search and social media intersect, opportunities for marketers to engage with customers on social media and optimize their brands for social media, and tools and metrics for monitoring social media conversations. It encourages SEMPO members to get involved in the committee's initiatives and thought leadership efforts.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
1) The document analyzes how major brands with TV advertising use Facebook and identifies four strategies: passive brands with no clear strategy, sender brands that push information, host brands that provide engaging content, and friend brands that prioritize interaction.
2) It finds that sender brands have the highest interaction rates and fan growth, while interaction rates vary more widely for other strategies. Successful strategies require regular, relevant posts and defining the brand and user roles.
3) Key insights are that big brands are developing on Facebook but vary significantly in approach; interaction requires activation beyond campaigns; and regular content is more important than one-off efforts. Defining objectives for the brand's Facebook role is important to create effect.
Facebook provides an unprecedented opportunity for brands to connect and engage with consumers through its ability to foster connections, self-expression, entertainment and discovery. However, marketers must develop strategies that respect how consumers use Facebook primarily for personal rather than professional reasons. Successful approaches align with Facebook's entertainment paradigm and focus on building trust by demonstrating an understanding of consumer priorities.
SnipClip is a Munich-based company with 20 Facebook experts that provides consultancy, design, programming, and optimization services for Facebook apps, ads, and mobile projects. They have worked on over 150 projects for large companies and brands, creating apps with over 100,000 users and growing fan bases by over 40% within 3 weeks.
The presented document discusses the growth of Facebook as a platform across devices and websites. It notes how Facebook has become integrated into many apps and websites through tools like the Facebook API and plugins. Mobile usage of Facebook is highlighted, with over 425 million monthly mobile users. Examples are given of viral Facebook mobile apps like BranchOut and GoodReads. Facebook's plans to expand into mobile ads and
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social media is a vital element of any B2B marketing strategy—especially given the need to build relationships over the course of long, complex sales cycles. See how B2B companies are demonstrating the value of social media and get answers to some of the key questions B2B marketers may have as they build programs to capitalize on that value.
2012 Social Media Stats and figures: This is a simple presentation from a Tradeshow we exhibited at that was looping. See our other presentations for more robust information on this topic! Look through our awesome stuff here on SlideShare to learn social media marketing the RIGHT way! BONUS: AT the end of these slides is a fun "behind the scenes" of the Talking Finger crew on a PR photo shoot to enjoy :-)
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
The document discusses how social media can help businesses get more clients. It provides statistics on popular social media sites to illustrate their growth and influence. It then offers tips on setting up accounts and profiles on LinkedIn, Twitter, YouTube and Slideshare to network and promote a business. Regular posting of content and engaging with others online can lead to increased website traffic and new leads over time.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
The document discusses the rise of social media and user-generated content on the internet. It notes that social networks like YouTube, MySpace and Orkut populated the top 10 most visited websites in 2007. There are now over 75 million blogs worldwide that double every 6 months. The document contrasts Web 1.0, characterized by static websites controlled by companies, with Web 2.0 which enables interactive and community-based user content through tools like blogs, wikis and social networks. It provides statistics on growing business use of blogs and social media to market products and connect with customers.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. It finds that:
1) Social networks like Facebook, Twitter, and Google+ are widely used, with over 7 in 10 internet users belonging to at least one. However, people typically only join 1-2 networks.
2) Mobile devices are accelerating social media usage, with over half of internet users having a smartphone and using social apps frequently.
3) While most consumer comments about brands are positive, consumers primarily expect brands on social media to share product info, run promotions, give away prizes, provide news, and allow co-creation projects.
4) Most consumers are willing to help companies
This document discusses social media and its potential uses for businesses. It begins by defining social media and providing statistics on its growth and popularity. It then discusses why businesses should use social media, noting that people are actively sharing information and opinions online. The document provides examples of social media strategies businesses have used successfully, such as a campaign by Club Med that partnered with bloggers to share experiences. It concludes by stating that social media can be a new public relations tool for businesses if they are patient, invest in listening and engaging with customers, and remain adaptable.
The document discusses how new media technologies were used at various stages of the project. During research, platforms like IMDb, YouTube, and SurveyMonkey were used to gather information on genres and audience preferences. Social media was also used to distribute surveys. Adobe Photoshop and Premiere Pro were the main software used for constructing the film poster, magazine, and trailer. Blogger and Prezi were utilized for documenting and presenting the entire process and final products.
The document summarizes a presentation by the Emerging Technologies Committee of the Search Engine Marketing Professional Organization (SEMPO) on the impact of social media on search. It discusses how search and social media intersect, opportunities for marketers to engage with customers on social media and optimize their brands for social media, and tools and metrics for monitoring social media conversations. It encourages SEMPO members to get involved in the committee's initiatives and thought leadership efforts.
This presentation provides insights into social media usage based on a survey of over 7,800 consumers across 19 countries. Some key findings include:
- Facebook dominates global social media awareness and usage, while emerging platforms like Instagram and Pinterest show strong growth potential.
- On average, people join 1-3 social networks, with most having accounts on Facebook and one other site.
- Over 7 in 10 internet users belong to at least one social network, with over 1.5 billion people using social media globally.
- Mobile is accelerating social media engagement, with over half of smartphone owners using apps and comparing prices online.
This document summarizes insights from an analysis of social media usage in the pharmaceutical industry. It was found that corporate channels are more advanced than branded or condition-specific channels. Guidelines around direct-to-consumer advertising of off-label uses are clear, but all information provided to consumers must comply with regulations. While user-generated content on social media is allowed, companies cannot directly post promotional content that violates FDA rules. The document provides examples of best practices and opportunities for growth.
1) The document analyzes how major brands with TV advertising use Facebook and identifies four strategies: passive brands with no clear strategy, sender brands that push information, host brands that provide engaging content, and friend brands that prioritize interaction.
2) It finds that sender brands have the highest interaction rates and fan growth, while interaction rates vary more widely for other strategies. Successful strategies require regular, relevant posts and defining the brand and user roles.
3) Key insights are that big brands are developing on Facebook but vary significantly in approach; interaction requires activation beyond campaigns; and regular content is more important than one-off efforts. Defining objectives for the brand's Facebook role is important to create effect.
Facebook provides an unprecedented opportunity for brands to connect and engage with consumers through its ability to foster connections, self-expression, entertainment and discovery. However, marketers must develop strategies that respect how consumers use Facebook primarily for personal rather than professional reasons. Successful approaches align with Facebook's entertainment paradigm and focus on building trust by demonstrating an understanding of consumer priorities.
SnipClip is a Munich-based company with 20 Facebook experts that provides consultancy, design, programming, and optimization services for Facebook apps, ads, and mobile projects. They have worked on over 150 projects for large companies and brands, creating apps with over 100,000 users and growing fan bases by over 40% within 3 weeks.
The presented document discusses the growth of Facebook as a platform across devices and websites. It notes how Facebook has become integrated into many apps and websites through tools like the Facebook API and plugins. Mobile usage of Facebook is highlighted, with over 425 million monthly mobile users. Examples are given of viral Facebook mobile apps like BranchOut and GoodReads. Facebook's plans to expand into mobile ads and
More Fun, Better Results? - University of Utrecht 2009 - Ruigrok | NetPanelMarja Ruigrok
Why more fun in participating in research is important: the results get better. A lecture for international students at the University of Utrecht. December 2009
1. The document discusses the growth and impact of social networks like Facebook from 2007 to 2008 based on user numbers and growth percentages in different regions.
2. It also discusses the influence of social networks and user recommendations versus reviews and advertising on consumer decisions like hotel booking.
3. The concept of "groundswell" is introduced as people using technologies to get things they need from each other rather than traditional institutions.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social media is a vital element of any B2B marketing strategy—especially given the need to build relationships over the course of long, complex sales cycles. See how B2B companies are demonstrating the value of social media and get answers to some of the key questions B2B marketers may have as they build programs to capitalize on that value.
2012 Social Media Stats and figures: This is a simple presentation from a Tradeshow we exhibited at that was looping. See our other presentations for more robust information on this topic! Look through our awesome stuff here on SlideShare to learn social media marketing the RIGHT way! BONUS: AT the end of these slides is a fun "behind the scenes" of the Talking Finger crew on a PR photo shoot to enjoy :-)
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
This document summarizes key findings from a study about social media usage:
1) Participants used a wide range of social media activities but reported spending most of their time on Facebook, which many considered the center of their social networking.
2) Participants tended to trust content from people they know on social media but about a third also trusted company content. Quality and open dialogue were more important than relationship length or audience size.
3) Most participants followed brands on Facebook and expected rewards like deals or coupons for interactions. Many had posted comments on company pages or about products on their own pages.
4) Smartphones were seen as enabling social media access, and participants wanted similar activities to their computers like Facebook
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Social Media Photography Survey Results 2009jimgoldstein
The survey of 548 photographers found that:
1) While over 60% had been using Twitter for less than a year, 78% would recommend Twitter to friends for community, business, and fun.
2) Photographers reported making valuable connections on social media, with 46% making less than 5 contacts and 16% making over 25 contacts that could help their work.
3) Personal websites and blogs were seen as the most valuable for generating revenue, with 43% of professionals tying past earnings to their own sites.
4) Social media provides value beyond direct sales through information sharing, social aspects, and developing authority, though under $1,000 was a common earnings amount reported for 2009.
Social media is influencing conversations whether companies participate or not. 80% of Twitter usage occurs outside of the platform and YouTube is the second largest search engine. Most consumers trust peer recommendations found through user-generated content online. While conversations themselves don't immediately provide value, companies can learn from social media by listening, observing, and measuring engagement and relationships to demonstrate return on investment. Social media is important for both B2B and B2C companies, with more B2B companies maintaining profiles, hosting blogs, monitoring brands, and engaging in discussions on social media compared to B2C companies.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
The document discusses the increasing use of the internet and social media. It provides statistics showing that internet use among adults in the US has risen from 47% in 2000 to 78% in 2011, with the largest increases among older age groups. It examines definitions of social media and reviews common activities like managing social networks, sharing photos, watching videos, and chatting online. Charts show statistics on these activities for US, Italian, and UK internet users. The document argues that blending social networks with training can improve relationships, achievement, and engagement, as supported by case studies and literature. It warns that online learning requires a change in methods to take advantage of social media and avoid "developmental displacement."
This document summarizes the key findings of a study that examined how Australians are using the internet. Some of the main findings include:
- Most Australians access the internet using home desktop computers, laptops, or mobile phones. Younger Australians are more likely to use mobile devices.
- Australians spend on average over 15 hours per week online, with the internet becoming deeply integrated into daily life.
- Browsing the internet, email, social networking, and internet banking are some of the most common online activities. Younger Australians are more active on social media and video sites like YouTube.
- How people use the internet varies by age, gender, and device - with differences in activities like social
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
A survey of 307 economic development professionals found that 57% currently use social media in their communication efforts. The most commonly used platforms are Facebook, LinkedIn, and Twitter. Most organizations manage social media efforts through staff that have other responsibilities. Social media is seen as most important for communicating with those outside the region, and its importance is expected to continue growing in the next three years.
A survey of 307 economic development professionals found that 57% currently use social media in their communication efforts. The most commonly used platforms are Facebook, LinkedIn, and Twitter. Most organizations manage social media efforts through staff that have other responsibilities. Social media is seen as most important for communicating with those outside the region, and its importance is expected to continue growing in the next three years.
In September 2009, the International Economic Development Council (IEDC) and Development Counsellors International partnered to survey how social media is being used in economic development. This presentation shows our findings.
A survey of 307 economic development professionals found that 57% currently use social media in their communication efforts. The most commonly used platforms are Facebook, LinkedIn, and Twitter. Most organizations manage social media efforts through staff that have other responsibilities. Social media is seen as most important for communicating with those outside the region, and its importance is expected to continue growing in the next three years.
This document discusses how search engine optimization (SEO) and social media can support each other for online marketing. It recommends developing fresh, quality content that includes relevant keywords. Posting this content regularly across optimized social media profiles and blogs can generate backlinks and traffic to help rankings. The key is to stop working tactics against each other and use SEO as a foundation with social media supporting it by creating conversations and advocacy around the content.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. Romain Biard
@biskuit
Founder& General Manager – Digital Lift
LaunchedUber in Paris
Worked for TypePad (Six Apart) for 2 years 1/2
Master internet Strategy& Web Management
3. Agenda
1. What do you know about blogs?
2. The bigpicture
3. Lets talk about strategy
4. One thing about SEO and SMO
5. A bit of technic
6. Key successfactors and how to
measuresuccess?
Master internet Strategy& Web Management
4. What do you know
about blogs?
Master internet Strategy& Web Management
5. Whatis a blog for you?
What’s the differencebetween a blog and a
website?
Whohad a blog prior to being a studenthere?
Whatwereyoutalking about ?
Whoreads blogs?
6. A blog is
Interactive
Easy to manage
Updatedfrequently
=> A publishingtool
7. Blogosphere,
the bigpicture
Master internet Strategy& Web Management
8. A non-stop growingecosystem
+164 M +1 M
# of public blogs # of new posts per day
Source : BlogPulse, BlogHerald
Photo : Girl Talk Crowd, kjten22 / Flickr
10. Who are the bloggers?
Bloggers
13%
8%
Hobbyist
18% Part-timers & Full-timers
Corporate
60% Entrepreneurs
Source : Technorati, State of the blogosphere 2011
11. Why do corporatebloggers blog?
To shareexperiences and expertise withothers
To speaktheirmind on areas of interest
To gain professional recognition
To attract new clients
Source : Technorati, State of the blogosphere 2011
13. The impact of blogs
Information sources
41.5% 42.5%
Blogs Newspapers
Source : Technorati, State of the blogosphere 2011
14. The impact of blogs
Why do people visit blogs?
52% 50% 29%
News Product Product
reviews recommandations
Source : Technorati, State of the blogosphere 2011
15. The impact of blogs
# of people trusting the information theyfind on
40% Facebook (published by a friend)
36% Brand’swebsite
30.5% Blogs
17% Facebook (brand’s page)
16% Twitter (someonetheyfollow)
12% Twitter (a brand theyfollow)
Source : Technorati, State of the blogosphere 2011
16. The impact of blogs
# of people sharing information comingfrom
34% Facebook (published by a friend)
29% Blogs
24% Facebook (brand’s page)
21% Brand’swebsite
19% Twitter (someonetheyfollow)
7% Twitter (a brand theyfollow)
Source : Technorati, State of the blogosphere 2011
17. The impact of blogs
Where do people share
the content theyfind on blogs?
63% Email
62% Facebook
29% Twitter
21% Theirown blog
15% Comment section of other blogs
8% LinkedIn
Source : Technorati, State of the blogosphere 2011
18. The impact of blogs
If brand product or service information isfound
on a source, which one tends to make people
want to learn more about it?
36% Blogs
33% Facebook (information posted by a friend)
28% Brand’swebsite
12% Facebook (brand’s page)
10% Twitter (someonetheyfollow)
5% Twitter (brand theyfollow)
Source : Technorati, State of the blogosphere 2011
19. The impact of blogs
People likelihood to recommendbased on
44% Brand’swebsite
42% Facebook (content posted by a friend)
37% Blogs
22% Facebook (brand’s page)
15% Twitter (someonetheyfollow)
14% Twitter (brand theyfollow)
Source : Technorati, State of the blogosphere 2011
20. The impact of blogs
People likelihood to purchasebased on
37% Brand’swebsite
33% Facebook (content posted by a friend)
31% Blogs
21% Facebook (brand’s page)
13% Twitter (someonetheyfollow)
12% Twitter (brand theyfollow)
Source : Technorati, State of the blogosphere 2011
21. Lets talk about
strategy
Master internet Strategy& Web Management
22. Whatcanwe use a blog for?
Manage Engage customers
a community
Sellingpro
News ducts Crisis
Brand communication
management Share HR
expertise
Share content Websites
with clients Loyalty Events
23. Brand management - humanize
Why?
Master internet Strategy& Web Management
24. Brand management - humanize
You are the voice of the company.
You giveit a face.
People canidentifythemselves to you and whatyou
talk about.
You are on the samelevelthanyourreaders: a blog is
made for discussions, not for top-down
information.
25. Brand management - humanize
Brand: The North Face
Blog’sname: Never Stop Exploring
URL: http://www.neverstopexploring.com
Major goal:work on empathy
26. Brand management - humanize
How?
Theyallowtheirsporters to talk on behalf of the brand.
27. Brand management - humanize
How?
Theyallowtheirsporters to talk on behalf of the brand.
Theycan talk on almostwhatevertheywant, if it’s more or lessrelated
to theiractivity: passions, family, …
28. Brand management - humanize
How?
Theyallowtheirsporters to talk on behalf of the brand.
Theycan talk on almostwhatevertheywant, if it’s more or lessrelated
to theiractivity: passions, family, …
Theycreated a dedicated brand: Never Stop Exploring
29. Brand management - humanize
Of course, theyalso talk about the results of theirsporters or the
other actions of TNF likecharity.
30. Brand management - humanize
Brand:Béaba
Blog’sname:Béablog
URL: http://www.beablog.fr/
Major goal:mothers talk to mothers
32. Brand management - humanize
How?
The blog ismanaged by youngmothers.
They have a defined agenda based on readers expectations.
33. Brand management - humanize
How?
The blog ismanaged by youngmothers.
They have a defined agenda based on readers expectations.
They talk about thingstheylike, in an honestway.
34. Brand management - humanize
How?
The blog ismanaged by youngmothers.
They have a defined agenda based on readers expectations.
They talk about thingstheylike, in an honestway.
The brand ismentionned but is not too intrusive.
35. Brand management - humanize
How?
The blog ismanaged by youngmothers.
They have a defined agenda based on readers expectations.
They talk about thingstheylike, in an honestway.
The brand ismentionned but is not too intrusive.
Theylisten to theircommunity and involvetheirreaders.
37. Manage a community
Be accepted by thiscommunity and become the
obviouspartner of thiscommunity.
Be considered as a reference on a specifictopic.
Blogs are an easyway to share a
publishingtoolbetweenmanyauthors. Use
thisstrength.
38. Manage a community
Brand: Roche
Blog’sname: Femmes avant tout
URL:does not existanymore
Major goal:make the people talk about how they live withtheir
cancer, how theyreact to the treatments, whatcanbeimproved…
39. Manage a community
How?
Content wasfocusing on woman-likequalities.
Personality of the journalistwasreally important.
Shewasconcerned by the topic and the wayshewrotewas part of the
success of the community.
Discussions much more thantop-down information. Readers
interviews, contributions…
Brand wasonly in the background.
40. Manage a community
Brand: Coca-Cola Zero
Blog’sname:Bamar en Live
URL: http://www.bamarenlive.com/
Major goal: Help Coca-Cola Zerobe a reference in the world of
videogames.
Context:thisis one element of a more global strategy
41. Manage a community
Context
Coca-Cola Zerowants to penetrate and beaccepted in the world of
gamers.
They have createdmanytoolsrelated to gaming.
Bamar en Live is one piece of thisstrategy.
42. Manage a community
How?
The blog ismanaged by a journalist, specialized on thistopic, known
by the community.
43. Manage a community
How?
The blog ismanaged by a journalist, specialized on thistopic, known
by the community.
Theyprovidereaderswith exclusive content.
44. Manage a community
How?
The blog ismanaged by a journalist, specialized on thistopic, known
by the community.
Theyprovidereaderswith exclusive content.
He sayswhathethinks and talks in a waythatmakereaderscomfortable.
The brand isnevermentionned in posts.
45. Manage a community
Results
From a brand perspective, it’smainly positive: we talk about Coca
Zero in thiscommunityeventhough the brand is not toopushy.
From a community management standpoint, people are interested in
what Bertrand says, but they are not reallyinvolved. It’s a journalist’s
blog.
46. Share content with clients
Why?
Master internet Strategy& Web Management
47. Share content with clients
Giveyour clients an exclusive access to you.
Givethem the specific content theyexpect, on a
people per people basis.
A blog platformoffersyou the ability to easilycreate
and manage many blogs, and to
makethemprivate. Use thisstrength.
48. Share content with clients
Brand:Homelike Home
Blog’sname:Homelike Home – Espace Client
URL: http://www.homelikehome.com/
Major goal:Givetheir clients access to specific content
fromanywhere, atany time.
49. Share content with clients
How?
Theycreate a private blog for every new client, with a first post.
50. Share content with clients
How?
Theycreate a private blog for every new client, with a first post.
For eachappartmenttheyvisit, theypublish a description, pictures and
a map.
The client can post comments and get information about his flat
searchwhenhewants and not when the hunters cananswer.
51. Share content with clients
Why?
Master internet Strategy& Web Management
52. Share expertise
To show thatyou are an expert in
youractivityfield.
To get recognition fromyour clients and peers.
To beinvited to talk atevents…
55. Share expertise
How?
They talk about theirdailyactivity, but also about correlatedtopics.
Theywritefrequently and don’thesitate to express their point of view.
56. Share expertise
How?
They talk about theirdailyactivity, but also about correlatedtopics.
Theywritefrequently and don’thesitate to express their point of view.
Write « out-of-the-box » : talk about
thingsyourcompetitorsgenerallydon’t talk about.
57. Share expertise
Brand: Sage
Blog’sname: New CFO
URL: http://new-cfo.fr/
Major goal: Help Sage be a reference in the community of CFOs.
Context: Help Sage make the CFOs look more modern and become a
reference for them.
58. Share expertise
How?
They talk about CFOsday-to-day life.
They focus on specificmarkets to provide more relevant information
depending on topics of interest of the readers.
59. Share expertise
How?
They talk about CFOsday-to-day life.
They focus on specificmarkets to provide more relevant information
depending on topics of interest of the readers.
They help to makethese jobs betteraccepted by companies and
people (weusuallythinkthatCFOs are not funny…) and givetools to the
CFO to bettercommunicate on their job.
60. Share expertise
How?
They talk about CFOsday-to-day life.
They focus on specificmarkets to provide more relevant information
depending on topics of interest of the readers.
They help to makethese jobs betteraccepted by companies and
people (weusuallythinkthatCFOs are not funny…) and givetools to the
CFO to bettercommunicate on their job.
They use derision.
61. Share expertise
How?
If you’re a CFO, youwillbeeager to promote a blog thatdescribresyou
as someonefunny, not a blog whichistooserious.
62. Share expertise
And also
Comment on other blogs talking about the samethings, on the blogs
of yourpeers.
Answer to comments on your blogs, to the questions
yourreadersaskyou.
Giveyourreferences (other blogs, books, …) =>publish links.
65. Engage customers
Brand: Lego
Blog’sname: Lego Cuusoo
URL: http://lego.cuusoo.com/
Major goal:Increase the engagement of Lego’s fans with the brand.
Context: Lego probablyexpects to growitscommunity of
userstowardadults and long-time fans.
67. Engage customers
How?
Invite yourcustomers to create content for you.
Customers’ creations are promoted on a blog / websitewereother
people can comment and vote.
Rewardyourcustomers (creationswith +10,000 votes are created if
approved by a commitee).
70. Crisis communication
Be reactive in your communication if
somethingwronghappens.
Answer to yourcustomers questions.
Blogs are an easyway to post content on the
web, quickly and frequently, and (once again)
to get feedbacks.
71. Crisis communication
Brand: Leclerc
Blog’sname: De quoi je me M.E.L.
URL:does not existanymore
Major goal: M.E.L. directlytalks about the life of hiscompany to
customers and get feedbacks fromthem.
Context: There was a major sanitycrisis.
74. Crisis communication
How?
Be reactive.
Be honest and transparent.
Interactwithyour clients and answer to their questions
(that’swhattheyexpectfromyou).
Publishfrequently.
75. Crisis communication
Brand:Squarespace
Blog’sname: The Official Squarespace Blog
URL: http://blog.squarespace.com/
Major goal:Communicate about the day-to-day life of Squarespace
and the evolution of theirproducts.
Context:Maintainingwebsitesactivityduring the storm Sandy.
76. Crisis communication
How?
Be reactive.
Be honest and transparent.
Interactwithyour clients and answer to their questions
(that’swhattheyexpectfromyou).
Source : http://techcrunch.com/2012/11/01/squarespace-fog-creek-
peer1-kept-ny-data-center-alive-by-carrying-fuel-buckets-to-the-17th-
Publishfrequently. floor-in-the-dark/
78. Internal communication
Broadcast content easily to a lot of people.
Give a way to yourcolleagues to express
themselves.
Knowingthateverybodycanreadthem, theywillm
oderatethemselves.
79. Internal communication
Brand: Arcelor Mittal
Blog’sname:CreatingHistory
URL:private
Major goal: Help the people working in the companyaccept the
acquisition and better know theirfellowcolleagues.
Context: The acquisition happened in a toughcontext in France.
80. Internal communication
220 000 employees + 110 000 new ones in 60 countries
Major issue for the company in 2007: how to integrate all
these new people
Strongreluctanciesat Arcelor
How to create a common culture?
Shouldtheykeepthis communication internal to the
company?
82. Internal communication
How?
The presented the differentactivities of the group.
Employeeswere able to ask questions directly to the top
management: itreduced the distance between all the people in the
company.
83. Internal communication
How?
The presented the differentactivities of the group.
Employeeswere able to ask questions directly to the top
management: itreduced the distance between all the people in the
company.
Theyfocused on presenting people through a web-show. 3
seasonswerecreated.
84. Internal communication
• Key successfactors:
– It was accessible to all the employees.
– People were able to askwhateverwas important to
them.
– The people responsible for the decisions (top
management) were accessible to anybodywithin
the company.
– Theygot 100 000 visits in 2 days.
– Budget: 340 k€ => ~1€ per employee.
85. Events
Why?
Master internet Strategy& Web Management
86. Events
Generate conversations before the event.
Keep the conversation goingafter the event
(untilnext one?).
Providereal-time content withwhathappensduring
the event.
Give a place to the people to talk about yourevent
(thusyou know whattheysay).
87. Events
Brand:Red Bull
Blog’sname:Red Bull Stratos
URL: http://www.redbullstratos.com/blog/
Major goal:Communicate on how thiseventwasprepared and
whathappensnext.
Context:Red Bull sponsored the highestjump in the atmosphere.
88. Events
How?
You do not talk about the brand, you talk about the event.
Givedetails about it.
89. Events
How?
You do not talk about the brand, you talk about the event.
Givedetails about it.
Present the people who are behind the event.
90. Events
How?
You do not talk about the brand, you talk about the event.
Givedetails about it.
Present the people who are behind the event.
The more yougetcloser to the event, the more yougive information
about whathappens. Pictures are a good way to help people who are
not attending the event to immerge themselves in it.
91. Events
How?
You do not talk about the brand, you talk about the event.
Givedetails about it.
Present the people who are behind the event.
The more yougetcloser to the event, the more yougive information
about whathappens. Pictures are a good way to help people who are
not attending the event to immerge themselves in it.
Give the results and keep the eventalivewithwhathappensnext…
untilnext time?
92. Sellingproducts
Why?
Master internet Strategy& Web Management
93. Sellingproducts
Humanizeyour brand / shop / company.
Show how to use yourproducts.
Provide information about the life of the company and
answer to the questions of yourcustomers.
Involveyourcustomers in the process of developing /
choosing new products.
Attract new customerstalking about relatedtopics.
94. Sellingproducts
Brand: Archiduchesse
Blog’sname: Archiduchesse
URL: http://www.archiduchesse.com/blog/
Major goal:Communicate on the day-to-day life of the company.
Context: Archiduchesse sellsbeautifulsocks in a funnyway. The blog
ishere to humanize the company&promote the funnyatmosphere.
96. Selling
How?
Talk about the day-to-day life of the company.
Humanize the brand (once again). A client willbe more eager to
buyproducts on a shop or of a brand hefeels close to.
97. Selling
How?
Talk about the day-to-day life of the company.
Humanize the brand (once again). A client willbe more eager to
buyproducts on a shop or of a brand hefeels close to.
Get information on whichproductsinterestyour clients.
98. Sellingproducts
Brand: Carré de Boeuf
Blog’sname: Carré de Blog
URL: xxx
Major goal:Promote the productssold on the e-shop.
Context: Carré de Bœuf sellsqualitymeat online.
100. Selling
How?
Show yourcustomers how to use yourproducts. In this case, recipes
are the best way to go.
Use your blog as a loyaltytool. Postingrecipeshelpsyoukeeping the
contact withyourcustomers: it’slikelythey’ll come frequently to get
new ones, and givetheir opinion on the recipesthey’vetested.
Contests are also a good way to involvethem in the life of
yourcompany / blog / shop.
101. Sellingproducts
Brand: Madeleine Market
Blog’sname: Le carnet des fines gueules
URL: xxx
Major goal:Provide the client with content related to youractivity
Context: Madeleine Market has been acquiredrecently and wants to
develop a new identityaround fine food.
103. Sellingproducts
Questions?
Master internet Strategy& Web Management
104. Sellingproducts
Wouldyou use a blog as an e-shop? Is it possible
to directlysell on it?
If yes, in which situation?
Isit possible to drive trafic in a physical shop
with a blog? How?
106. One thing about
SEO & SMO
Master internet Strategy& Web Management
107. Best practices of SEO
1. Be patient
2. Publishfrequently
3. Comment and answer to comments
4. Words, words, words…
5. Broadcastyour content
108. 57% 1-3 times per week
25% publish more 18% publishless
109. SMO facts
Do yourememberthat
40% trust the content posted by friends
on Facebook
34% share the content posted by friends
on Facebook
29% share the content posted on blogs
113. SMO facts
88% of corporatebloggers use Twitter
85% to promotetheir blog
67% to bringinteresting links to light
33% followreaders of their blog
Source : Technorati, State of the blogosphere 2011
114. SMO facts
Twitteris a good way to broadcastyour content.
You can use it to seewhatyourreaderssay to their
audience about this content and if
theyshareit.
You can use it to keep the conversation going.
116. SMO facts
You have to be able to manage the discussion
everywhere.
You have to offer an exclusive content in
addition to the links pointing to your blog.
It needs to integrate in a global strategywith a
clear goal for thisspecifictool.
117. A bit of technic
Master internet Strategy& Web Management
119. Hosted VS non-hosted
Hosted Non-hosted
• Easy to create • Technicalskillsneed
• May include a ed to setup and
support team maintain the blog
• May be free • Will neverbe free
• Lesscustomizable • More customizable
122. Main blog platforms
Wordpress.com Wordpress.org
• Hosted • Non-hosted
• Need to pay to • Highlycustomizable
access to
professionalfeature
s
123. Main blog platforms
TypePad Movable Type
• Hosted • Non-hosted
• ~15$/month • Highlycustomizable
• Support team to
help you
124. Main blog platforms
Overblog Tumblr / Posterous
• Hosted • Hosted
• Recentlyevolved to • Poorlycustomizable
aggregate content • Createdaround the
comingfromyourdiff community and
erent social profiles sharingfeatures
125. Main blog platforms
Blogger How to choose the
good one?
In a professionalcontext
• Hosted
• Ability to setup and
• Free maintain the blog
• Ability to
customizeitlikeyou
want
• Multi-authors
130. Key successfactors
• Which content?
– Life of yourcompany (new markets, recruitments, events)
– Life of yourproducts (prototypes, advices…)
– Life of youremployees (experts analysis, in situ reports… Ex: Archiduchesse)
• Which interactions?
– Clients feedbacks (feedbacks on products, suggestions, critiques)
– Attract new prospects (know-how, transparency)
– Get attention from the media (marketanalysis, trends publication)
• Whowillwrite?
– Managers
– Employees
– Outside people
– …
131. Key successfactors
• Whowillbeyourreaders and what are theirpreferences?
– Videos, texts, images
– How familiarwith the internet are they?
• Can they express themself?
– Comments
– User Generated Content (UGC)
– Profiles
• Whatismyecosystem?
– Other blogs and websites in the samefield
– …
132. Key successfactors
• What are the rules?
– Content published
– Editorial responsibility
• Whichdialog?
– Commentsmoderation
– Answering to the comments
• Which goals?
– Audience
– Participation (employees, users, …)
133. What about
blogosphere
management?
Master internet Strategy& Web Management
134. Blogosphere management
It’smainly about good sense.
If youwantbloggers to talk about a new product of
yourcompany, youcansendit to them in order for them to tryit, but:
- You willwant to make sure that the bloggersyouselected are relevant
regarding to yourproduct, have an audience, and are eager to
publishproductreviews
- You willacceptthat the reviewstheypublish are not necessarily positive
- You willacceptthattheydon’twant to publish a review about yourproduct or
don’t have time for it.
- You willconsiderincludingtheircommentsintoyourstrategy.
- You willconsiderincluding the comments of
theirreadersintoyourstrategy, and mayalsowant to answerin a humble way
to the comments (thiswillmake the blogger and commentersfeelvaluable).
136. Let’splay
You are workingat Arcelor Mittal.
You are part of the team whichcreatedthisgreat
blog when Arcelor wasacquired by Mittal.
You are facing an issue: the top management
doesn’t know how to communicatewith the rest
of the company on what’s happening.
Whatwouldbeyourstrategy on the internal blog to
facilitate the communication and the information
flow?
137. Let’splay
You are working for Gîtes de France.
You need to animate a network of
accomodationowners.
You alsowant to become a reference for
outdoorsactivities amateurs.
Whichstrategywouldyoudevelop?
139. Bibliography
• « Blogs pour les pros », Loïc Le Meur&
Laurence Beauvais, Dunod, 2005
• « Réussir son blog professionnel : image,
communication et influence à la portée de
tous », Thomas Parisot, Eyrolles, 2010
• « Bien rédiger pour le web : stratégie de
contenu pour améliorer son référencement
naturel », Isabelle Canivet, Eyrolles, 2011
140. Contact
romain@digitallift.fr
http://digitallift.fr
@biskuit
This workislicensedunder the Creative Commons Attribution-NonCommercial-NoDerivs 3.0
Unported License. To view a copy of thislicense, visit
http://creativecommons.org/licenses/by-nc-nd/3.0/.
Master internet Strategy& Web Management