Datalicious was founded in late 2007 and has since grown to become a 360 data agency with specialist teams combining analysts and developers. It has a short but successful history in web analytics and a carefully selected group of best-in-breed partners. Datalicious provides a wide range of data services across the data, insights, and action spectrum, including platforms, analytics, and marketing campaigns. It serves clients across all industries and aims to help them progress along the data journey from basic reporting to advanced predictive modeling and trigger-based marketing.
Presenting SharePoint as a service back to your organizationJeremy Thake
The document discusses presenting SharePoint as a service to an organization. It covers drawing the line between IT and business needs, key services SharePoint can provide, and measuring adoption and return on investment. The presentation agenda includes discussing SharePoint governance and defining roles and policies to guide usage. Optimizing the information architecture and separating services across multiple farms is also addressed.
infogroup solutions
Infogroup is all about business growth. We provide targeted high-value sales and marketing data, customer & market intelligence, and innovative digital engagement solutions that increase sales and customer loyalty.
This document discusses how companies can drive big results through integrated insights from big data. It argues that companies need actionable insights to stay ahead of changing markets and meet rising customer expectations. The digital revolution is generating exponential growth in data, yet many companies struggle to manage this information. The document advocates for an optimal data management solution that integrates trusted data from multiple sources and delivers it in real-time to power business decisions. Successful customer intelligence requires analyzing customer data from all touchpoints to inform marketing strategies.
The document summarizes a presentation about service contracts. It discusses why service contracts are needed to formally specify relationships between service providers and consumers. It also describes what information should be included in a service contract, such as functional and non-functional requirements, policies, and the service contract definition process. Finally, it discusses characteristics of service contracts, including how they can be used to define policies, security, monitoring, and versioning of services.
Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration Search Integration
Keynote: Tracy Green - Digital is now a vital part of the DNA of every organisation. The opportunity to improve services, engage with audiences and save money is on offer but there are pitfalls too. Ensuring your digital presence is integrated, coherent and joined up can be a challenge for big organisations which tend to be fragmented, disparate and lacking digital governance. The key to success is focussed on the cultural and organisational changes needed to put digital at the forefront of everything we do . Having been at the heart of this digital transformation in two big public organisations Tracy Green looks at the impact this can have, the challenges for organisations driving the change and the potential benefits that can deliver. Tracy Green is the Head of Online Services in the UK Parliament where she leads on digital strategy at the heart of UK democracy. From Digital Knowledge Day, an event by Search Integration
This document outlines the layers of a software architecture including data access, business logic, integration, and presentation layers. It shows how data is accessed via ORM or direct database calls. Services are used for integration both internally and externally via APIs. The architecture supports mobile, IoT and web clients through web APIs.
Why should your enterprise be service-oriented?
Service Oriented Architecture is not a buzzword or a nice to have. It has become a mandatory approach to support modern businesses and new organizational structures. Your architecture must be ready to provide real value to your business users, partners and customers by aligning with their processes and streamlining their activities. Especially in today’s digital world and this on an organizational, project and architectural level. This makes SOA the foundation for your API management and a controlled outside-in strategy.
Still on a nightly batch update for just-in-time information?
Or are people still copy & pasting information from one system to another? By 2017 65% of integration efforts will be delivered outside of central IT services. To keep your business competitive, to have a mobile strategy and to support innovation in your business; integration must be top of mind. Your API-management strategy allows you to open up new channels and have trusted partners provide new customers or services in a controlled and secure way.
How do you decide where to start? What can be your SOA minimal viable product (MVP)?
Join us at our next AE Foyer to get insight on how to implement a successful integration architecture and see inspiring examples in action!
Target Audience
CxO, Integration Architects, Business and Project Managers.
This is a non-commercial seminar. Sales and software vendors cannot register for this event.
Datalicious was founded in late 2007 and has since grown to become a 360 data agency with specialist teams combining analysts and developers. It has a short but successful history in web analytics and a carefully selected group of best-in-breed partners. Datalicious provides a wide range of data services across the data, insights, and action spectrum, including platforms, analytics, and marketing campaigns. It serves clients across all industries and aims to help them progress along the data journey from basic reporting to advanced predictive modeling and trigger-based marketing.
Presenting SharePoint as a service back to your organizationJeremy Thake
The document discusses presenting SharePoint as a service to an organization. It covers drawing the line between IT and business needs, key services SharePoint can provide, and measuring adoption and return on investment. The presentation agenda includes discussing SharePoint governance and defining roles and policies to guide usage. Optimizing the information architecture and separating services across multiple farms is also addressed.
infogroup solutions
Infogroup is all about business growth. We provide targeted high-value sales and marketing data, customer & market intelligence, and innovative digital engagement solutions that increase sales and customer loyalty.
This document discusses how companies can drive big results through integrated insights from big data. It argues that companies need actionable insights to stay ahead of changing markets and meet rising customer expectations. The digital revolution is generating exponential growth in data, yet many companies struggle to manage this information. The document advocates for an optimal data management solution that integrates trusted data from multiple sources and delivers it in real-time to power business decisions. Successful customer intelligence requires analyzing customer data from all touchpoints to inform marketing strategies.
The document summarizes a presentation about service contracts. It discusses why service contracts are needed to formally specify relationships between service providers and consumers. It also describes what information should be included in a service contract, such as functional and non-functional requirements, policies, and the service contract definition process. Finally, it discusses characteristics of service contracts, including how they can be used to define policies, security, monitoring, and versioning of services.
Keynote: Tracy Green - Digital Knowledge Day 2013 | Search Integration Search Integration
Keynote: Tracy Green - Digital is now a vital part of the DNA of every organisation. The opportunity to improve services, engage with audiences and save money is on offer but there are pitfalls too. Ensuring your digital presence is integrated, coherent and joined up can be a challenge for big organisations which tend to be fragmented, disparate and lacking digital governance. The key to success is focussed on the cultural and organisational changes needed to put digital at the forefront of everything we do . Having been at the heart of this digital transformation in two big public organisations Tracy Green looks at the impact this can have, the challenges for organisations driving the change and the potential benefits that can deliver. Tracy Green is the Head of Online Services in the UK Parliament where she leads on digital strategy at the heart of UK democracy. From Digital Knowledge Day, an event by Search Integration
This document outlines the layers of a software architecture including data access, business logic, integration, and presentation layers. It shows how data is accessed via ORM or direct database calls. Services are used for integration both internally and externally via APIs. The architecture supports mobile, IoT and web clients through web APIs.
Why should your enterprise be service-oriented?
Service Oriented Architecture is not a buzzword or a nice to have. It has become a mandatory approach to support modern businesses and new organizational structures. Your architecture must be ready to provide real value to your business users, partners and customers by aligning with their processes and streamlining their activities. Especially in today’s digital world and this on an organizational, project and architectural level. This makes SOA the foundation for your API management and a controlled outside-in strategy.
Still on a nightly batch update for just-in-time information?
Or are people still copy & pasting information from one system to another? By 2017 65% of integration efforts will be delivered outside of central IT services. To keep your business competitive, to have a mobile strategy and to support innovation in your business; integration must be top of mind. Your API-management strategy allows you to open up new channels and have trusted partners provide new customers or services in a controlled and secure way.
How do you decide where to start? What can be your SOA minimal viable product (MVP)?
Join us at our next AE Foyer to get insight on how to implement a successful integration architecture and see inspiring examples in action!
Target Audience
CxO, Integration Architects, Business and Project Managers.
This is a non-commercial seminar. Sales and software vendors cannot register for this event.
This document discusses digital intelligence and data integration from Webtrekk, a leading web analytics company. It summarizes Webtrekk's founding in 2003, global ambition and international customers. It emphasizes empowering business decision makers by turning data into knowledge and insights to optimize digital strategies. This is achieved through comprehensive data collection, analysis, reporting and integration that provides statistics, web analytics and digital intelligence as outputs to optimize businesses and marketing efforts.
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
3 forrester - tag management state of the unionEnsighten
Tag management systems have become more widely adopted and mature.
(1) Tag management functionality is now standard across most vendors, and tag management capabilities have become a common feature rather than a standalone product.
(2) Tag management allows organizations to more easily manage tags across websites, applications, and internal/external teams through distributed and democratized access.
(3) As tag management systems evolve, their focus is expanding beyond tag distribution to also include capabilities like data management, privacy controls, and directly leveraging data for marketing platforms and real-time decisioning.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
This document discusses how big data can provide competitive advantages and describes Google's cloud services for managing big data. It notes that big data is growing faster than companies' ability to leverage it and that scaling traditional business intelligence for big data can be challenging. It then provides examples of how Google's cloud services like BigQuery, Cloud Storage, and Cloud SQL can help store, analyze, and share large datasets interactively and at scale.
Making Analytics Actionable with Web Content ManagementWebtrends
The document discusses how integrating web analytics data with content management allows marketers to better understand website usage and make improvements based on data. It highlights challenges with separate analytics and content systems and how the integration of Interwoven and WebTrends allows marketers to view analytics reports and data within Interwoven's content management platform. This allows issues identified in analytics to be directly addressed by editing pages, testing content variations, and optimizing the website based on insights from analytics data. An example of Rohm and Haas leveraging the integrated system to better understand and meet customer needs is also provided.
The document summarizes the strategic evolution of an intranet over time from 1993 to 1997. It began as basic digital information sources and a search engine. Over the years, it grew to include more shared knowledge resources, a unified linking process, global navigation, and categorized multimedia projects. The intranet also began to enable self-sufficient employees and propagate the company's visual identity worldwide.
Infinity Microsoft Business Intelligence OverviewMichael Hammons
Infinity Info Systems provides business intelligence consulting, implementation, training, and support services focused on specific industries. Their Rapid Sure Step methodology helps organizations improve decision-making by providing business insights to all employees through self-service reporting, end-user analysis, advanced analytics, business performance management, and embedded analytics in CRM. Their approach focuses on optimizing the business user experience, enabling business collaboration, and building a strong data infrastructure and BI platform.
The document discusses intelligent sales and risk performance management (ISRPM) using IBM Cognos and PitneyBowes MapInfo. It summarizes the key capabilities of the solution including business and location intelligence, interactive risk analysis, and sales potential through risk management. The document also positions Cognos as a leader in business intelligence platforms and corporate performance management suites.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
1. Tag management has become a necessity for most organizations, not just those with many tags, vendors, or large websites. The majority of users deploy 5 tags or less from 1-5 vendors and have under 250,000 monthly unique visitors.
2. Managing tags is a constant process that requires frequent editing, adding, and removing. Users edit existing tags several times per day and add or remove tags daily or weekly.
3. Few organizations have robust processes for tag management. Most approaches are still ad hoc rather than following formalized processes.
This document summarizes the key benefits of integrating business intelligence capabilities with Microsoft SharePoint. It discusses how SharePoint can help address three legacy issues with BI: noise in data, lack of fit for purpose, and lack of access and visibility. The document outlines Microsoft's BI roadmap using SharePoint and how this provides interactive dashboards and scorecards to give insights at all organizational levels. It positions SharePoint as providing a solution to common excuses around data security, time pressures, costs and complexity that have hindered BI adoption in the past.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
The document discusses data-driven marketing and analytics. It provides an overview of how companies can move from simply collecting data to generating insights and taking action. It also discusses key metrics for measuring online success like conversion funnels and discusses how the consumer decision journey has become more circular with online research playing a bigger role.
The document discusses the challenges of managing business performance in today's complex environment with large amounts of data from various sources, and introduces DaVinci Partners' integrated performance management solution that brings together financial and operational data from across an organization to provide insights into past performance, current conditions, and future outcomes. DaVinci Partners focuses on partnering with companies to help them improve business performance through strategic planning, budgeting, reporting, analytics and other solutions that are part of their comprehensive performance management offering.
eXelate is the largest marketplace for audience targeting data. It provides data on consumer demographics, interests, and purchase intent gathered from publisher websites. eXelate helps organize the complex ecosystem of multiple data sellers/exchanges, dozens of buyers like ad networks and agencies, and hundreds of sellers like publishers and social networks. Studies show that using audience data and behavioral targeting in online marketing can significantly increase campaign lift and effectiveness.
NetApp is launching an enterprise Business Intelligence (BI) initiative called NetApp enterprise BI to provide integrated and intuitive BI capabilities. Phase 1 will focus on customer and financial analytics to provide insights for marketing, sales, services, finance and other functions. It aims to establish an enterprise data warehouse and analytical dashboards to improve business performance monitoring and decision making. Over three years, NetApp enterprise BI will expand its analytics capabilities and deepen insights across the business.
Datalicious is a data analytics agency founded in late 2007 that has grown to provide 360-degree data services. It has a team of analysts and developers with expertise in web analytics, data modeling, and executing smart data-driven marketing campaigns. The document outlines Datalicious' history and services, which include collecting data from various platforms, generating insights through analytics and modeling, and applying those insights through targeted campaigns and marketing automation. Examples of the types of clients and industries served are also provided.
This document discusses several topics:
1) Growth of the Indonesian IT market projected to be worth $512 billion by 2012, with opportunities in e-government, financial services, computer and software sales, and IT services.
2) Cyber security issues in Indonesia including passwords, anti-virus software, email/communication security, mobile device security, privacy, and safe web browsing.
3) The concept of a "network of trust" involving various parties in software development and operations such as developers, customers, and auditors.
4) Changes in ISO 27001:2005 including additional controls for service delivery management and improving external risk management regarding third-party services.
5) The argument that information security is
SetLogik offers a 100% cloud-based SaaS solution for global customer data integration, data quality, and analytics. Their single, integrated platform allows for fast and cost-effective data integration, project delivery, and comprehensive functionality including customer data management, segmentation, list building, and 360-degree customer views. SetLogik's solution can be quickly implemented within weeks at a fraction of the cost of other solutions.
RETAIL REALITY Markt-Studie zu Omnichannel im DACH Bereich 2023Ralf Haberich
Shopgate hat in den Jahren 2022 und 2023 eine repräsentative Studie mit über 2.000 Kunden und Kundinnen sowie mit über 300 Händlern in DACH durchgeführt, um die “digitale Reife” des Handels zu analysieren und die Anforderungen und Wünsche der Endkonsumenten damit zu vergleichen.
Die Ergebnisse sind spannend.
Und haben uns zu den folgenden Thesen inspiriert.
Betrachtet man heute das Kaufverhalten, dann zeigt sich eine viel komplexere Situation als die Ambivalenz von „Kaufe ich online oder im Laden?“ Denn in Zeiten der Corona-Pandemie haben sich neue Konzepte wie Click&Collect und Click&Reserve immer mehr durchgesetzt und sicherten vielen stationären Shops das Überleben. Vor allem bei Produkten, die Kund*innen erfühlen möchten, sowie bei teuren oder erklärungsbedürftigen Artikeln greift der ROPO-Effekt („Research Online, Purchase Off- line“), den sich diese Services zunutze machen. Hatte sich vor Corona kaum einer für Dienste wie Click&Collect interessiert, nahmen laut einer aktuellen Untersuchung des Handelsverbands Deutschland 2020 bereits 44 Prozent der Internetnutzer*innen diesen Service in Anspruch und brachten dem Handel damit rund 4,6 Milliarden Euro ein. Zudem sind der Studie zufolge knapp 60 Prozent der Kund*innen daran interessiert, diesen Dienst auch in Nach-Corona-Zeiten weiter zu nutzen. Und laut einer aktuellen Bitkom-Studie wünschen sich 66 Prozent der Verbraucher*innen, dass mehr regionale Einzelhändler ihre Produkte über einen Onlineshop anbieten.
Contenu connexe
Similaire à From Data Integration to Digital Intelligence
This document discusses digital intelligence and data integration from Webtrekk, a leading web analytics company. It summarizes Webtrekk's founding in 2003, global ambition and international customers. It emphasizes empowering business decision makers by turning data into knowledge and insights to optimize digital strategies. This is achieved through comprehensive data collection, analysis, reporting and integration that provides statistics, web analytics and digital intelligence as outputs to optimize businesses and marketing efforts.
World Brand Congress 2013 in India, Mumbai - Digital IntelligenceRalf Haberich
At the World Brand Congress 2013 in Mumbai I was invited to give a Presentation about eCommerce Case Studies within the Web Analytics Space. eCommerce Cases included from a German Portal and from an International Fashion Brand. eCommerce, Analytics, Business Intelligence, Web Analytics, Case Study, Webtrekk, World Brand Congress, India, Mumbai
3 forrester - tag management state of the unionEnsighten
Tag management systems have become more widely adopted and mature.
(1) Tag management functionality is now standard across most vendors, and tag management capabilities have become a common feature rather than a standalone product.
(2) Tag management allows organizations to more easily manage tags across websites, applications, and internal/external teams through distributed and democratized access.
(3) As tag management systems evolve, their focus is expanding beyond tag distribution to also include capabilities like data management, privacy controls, and directly leveraging data for marketing platforms and real-time decisioning.
Code Worldwide: Investing in creative technologyCode Worldwide
Creative technology refers to new digital technologies and platforms that enable new ways of working and engaging audiences. The document maps different creative technologies according to their revenue potential and how they enable new business models or ways of engaging audiences. These technologies include areas like marketing automation, analytics, content management, mobile, social media, and augmented reality. The goal of creative technology is to enable end-to-end, fully automated, and constantly optimized marketing implementation.
The Business Data Catalogue provides a method of integrating business data from back-end server applications, such as SAP or Siebel or other line of business applications, into Microsoft Office SharePoint Server 2007, without writing any code. Business Intelligence with Office SharePoint Server 2007 provides a framework for accessing that data, and for providing a toolset for business decision makers to turn the raw data into critical business information.
This presentation is designed to provide the audience with an overview of how BI can be used to create visual dashboards that assemble and display business information from multiple sources (e.g. Excel Services, SQL Reporting) using built-in web parts.
This is a business session and does not cover the technical implementation of BDC.
This document discusses how big data can provide competitive advantages and describes Google's cloud services for managing big data. It notes that big data is growing faster than companies' ability to leverage it and that scaling traditional business intelligence for big data can be challenging. It then provides examples of how Google's cloud services like BigQuery, Cloud Storage, and Cloud SQL can help store, analyze, and share large datasets interactively and at scale.
Making Analytics Actionable with Web Content ManagementWebtrends
The document discusses how integrating web analytics data with content management allows marketers to better understand website usage and make improvements based on data. It highlights challenges with separate analytics and content systems and how the integration of Interwoven and WebTrends allows marketers to view analytics reports and data within Interwoven's content management platform. This allows issues identified in analytics to be directly addressed by editing pages, testing content variations, and optimizing the website based on insights from analytics data. An example of Rohm and Haas leveraging the integrated system to better understand and meet customer needs is also provided.
The document summarizes the strategic evolution of an intranet over time from 1993 to 1997. It began as basic digital information sources and a search engine. Over the years, it grew to include more shared knowledge resources, a unified linking process, global navigation, and categorized multimedia projects. The intranet also began to enable self-sufficient employees and propagate the company's visual identity worldwide.
Infinity Microsoft Business Intelligence OverviewMichael Hammons
Infinity Info Systems provides business intelligence consulting, implementation, training, and support services focused on specific industries. Their Rapid Sure Step methodology helps organizations improve decision-making by providing business insights to all employees through self-service reporting, end-user analysis, advanced analytics, business performance management, and embedded analytics in CRM. Their approach focuses on optimizing the business user experience, enabling business collaboration, and building a strong data infrastructure and BI platform.
The document discusses intelligent sales and risk performance management (ISRPM) using IBM Cognos and PitneyBowes MapInfo. It summarizes the key capabilities of the solution including business and location intelligence, interactive risk analysis, and sales potential through risk management. The document also positions Cognos as a leader in business intelligence platforms and corporate performance management suites.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
1. Tag management has become a necessity for most organizations, not just those with many tags, vendors, or large websites. The majority of users deploy 5 tags or less from 1-5 vendors and have under 250,000 monthly unique visitors.
2. Managing tags is a constant process that requires frequent editing, adding, and removing. Users edit existing tags several times per day and add or remove tags daily or weekly.
3. Few organizations have robust processes for tag management. Most approaches are still ad hoc rather than following formalized processes.
This document summarizes the key benefits of integrating business intelligence capabilities with Microsoft SharePoint. It discusses how SharePoint can help address three legacy issues with BI: noise in data, lack of fit for purpose, and lack of access and visibility. The document outlines Microsoft's BI roadmap using SharePoint and how this provides interactive dashboards and scorecards to give insights at all organizational levels. It positions SharePoint as providing a solution to common excuses around data security, time pressures, costs and complexity that have hindered BI adoption in the past.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
The document discusses data-driven marketing and analytics. It provides an overview of how companies can move from simply collecting data to generating insights and taking action. It also discusses key metrics for measuring online success like conversion funnels and discusses how the consumer decision journey has become more circular with online research playing a bigger role.
The document discusses the challenges of managing business performance in today's complex environment with large amounts of data from various sources, and introduces DaVinci Partners' integrated performance management solution that brings together financial and operational data from across an organization to provide insights into past performance, current conditions, and future outcomes. DaVinci Partners focuses on partnering with companies to help them improve business performance through strategic planning, budgeting, reporting, analytics and other solutions that are part of their comprehensive performance management offering.
eXelate is the largest marketplace for audience targeting data. It provides data on consumer demographics, interests, and purchase intent gathered from publisher websites. eXelate helps organize the complex ecosystem of multiple data sellers/exchanges, dozens of buyers like ad networks and agencies, and hundreds of sellers like publishers and social networks. Studies show that using audience data and behavioral targeting in online marketing can significantly increase campaign lift and effectiveness.
NetApp is launching an enterprise Business Intelligence (BI) initiative called NetApp enterprise BI to provide integrated and intuitive BI capabilities. Phase 1 will focus on customer and financial analytics to provide insights for marketing, sales, services, finance and other functions. It aims to establish an enterprise data warehouse and analytical dashboards to improve business performance monitoring and decision making. Over three years, NetApp enterprise BI will expand its analytics capabilities and deepen insights across the business.
Datalicious is a data analytics agency founded in late 2007 that has grown to provide 360-degree data services. It has a team of analysts and developers with expertise in web analytics, data modeling, and executing smart data-driven marketing campaigns. The document outlines Datalicious' history and services, which include collecting data from various platforms, generating insights through analytics and modeling, and applying those insights through targeted campaigns and marketing automation. Examples of the types of clients and industries served are also provided.
This document discusses several topics:
1) Growth of the Indonesian IT market projected to be worth $512 billion by 2012, with opportunities in e-government, financial services, computer and software sales, and IT services.
2) Cyber security issues in Indonesia including passwords, anti-virus software, email/communication security, mobile device security, privacy, and safe web browsing.
3) The concept of a "network of trust" involving various parties in software development and operations such as developers, customers, and auditors.
4) Changes in ISO 27001:2005 including additional controls for service delivery management and improving external risk management regarding third-party services.
5) The argument that information security is
SetLogik offers a 100% cloud-based SaaS solution for global customer data integration, data quality, and analytics. Their single, integrated platform allows for fast and cost-effective data integration, project delivery, and comprehensive functionality including customer data management, segmentation, list building, and 360-degree customer views. SetLogik's solution can be quickly implemented within weeks at a fraction of the cost of other solutions.
Similaire à From Data Integration to Digital Intelligence (20)
RETAIL REALITY Markt-Studie zu Omnichannel im DACH Bereich 2023Ralf Haberich
Shopgate hat in den Jahren 2022 und 2023 eine repräsentative Studie mit über 2.000 Kunden und Kundinnen sowie mit über 300 Händlern in DACH durchgeführt, um die “digitale Reife” des Handels zu analysieren und die Anforderungen und Wünsche der Endkonsumenten damit zu vergleichen.
Die Ergebnisse sind spannend.
Und haben uns zu den folgenden Thesen inspiriert.
Betrachtet man heute das Kaufverhalten, dann zeigt sich eine viel komplexere Situation als die Ambivalenz von „Kaufe ich online oder im Laden?“ Denn in Zeiten der Corona-Pandemie haben sich neue Konzepte wie Click&Collect und Click&Reserve immer mehr durchgesetzt und sicherten vielen stationären Shops das Überleben. Vor allem bei Produkten, die Kund*innen erfühlen möchten, sowie bei teuren oder erklärungsbedürftigen Artikeln greift der ROPO-Effekt („Research Online, Purchase Off- line“), den sich diese Services zunutze machen. Hatte sich vor Corona kaum einer für Dienste wie Click&Collect interessiert, nahmen laut einer aktuellen Untersuchung des Handelsverbands Deutschland 2020 bereits 44 Prozent der Internetnutzer*innen diesen Service in Anspruch und brachten dem Handel damit rund 4,6 Milliarden Euro ein. Zudem sind der Studie zufolge knapp 60 Prozent der Kund*innen daran interessiert, diesen Dienst auch in Nach-Corona-Zeiten weiter zu nutzen. Und laut einer aktuellen Bitkom-Studie wünschen sich 66 Prozent der Verbraucher*innen, dass mehr regionale Einzelhändler ihre Produkte über einen Onlineshop anbieten.
Status of Web Analytics - Survey Turkey 2015Ralf Haberich
This document summarizes the results of a 2015 survey on the state of web analytics in Turkey. Some key findings include:
- Google Analytics is the most commonly used tool, though larger companies tend to use paid solutions.
- Companies see the purpose of web analytics ranging from reporting to business optimization, with retailers and agencies being more advanced.
- Most companies have separate web analytics and customer intelligence teams, though some have merged them.
- Common goals of web analytics include increasing conversion rates and improving campaign design.
The Status of Web Analytics - Poland 2014/2015Ralf Haberich
This document summarizes the results of a 2014 survey on web analytics in Poland. Some key findings include:
1) The role of management in web analytics has increased while the role of IT has decreased, and the importance of analytics for the whole company has grown.
2) Google Analytics is still the most used tool but its dominance has decreased over time. Participants expressed more willingness to use paid solutions in the future.
3) The top priorities for web analytics in Poland have remained consistent over the past three years and include training employees, improving conversion, increasing online revenue, and developing key performance indicators.
Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
New Bounce Rate Definition by Ralf HaberichRalf Haberich
Can the Bounce Rate be a Key Performance Indicator? See Ralf Haberich ´s new approach to the Boune Rate as an important measurement method. Active Bounce Rate vs. Passive Bounce Rate
World´s first Web Analytics Study for the Polish market.
AND THE SURVEY FOR 2014 IS ONLINE. JOIN NOW: www.bit.ly/Poland2014
The following criteria has been asked for:
- Profile of Survey Participants (Gender, Knowledge Level etc.)
- Position of Web Analytics within the company (usage status, online support)
- Importance of Web Analytics (achievements, usage purpose, outcome for direct work vs. company outcome etc.)
- Web Analytics Tool Usage (most used tools, double usage of tools, tool reliability etc.)
- Satisfaction and Reliability of Web Analytics (free as reliable as paid etc.)
- Presence vs. Future in Web Analytics (personal development, budget increase etc.)
11 golden rules for web analysts 2010 ralf_haberichRalf Haberich
The document contains 11 golden rules for web analysts: 1) Love your web analytics tool but check its performance; 2) Do not be confused by other vendors' marketing but check claims carefully; 3) Dive deep into your analytics solution but do not get lost. The rules advise analyzing facts, avoiding vendor talks at conferences, discussing conversions not just page views, being aware of unusual questions from boards, and involving whole teams while turning analytics into an optimization source.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
2. o A leading European Web Analytics Vendor
o Started 2003 in Berlin
o 11 Cultures – One Team
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3.
4. o #1 Finance - Worldwide
o #1 IT Portal - Netherlands
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5. Empowering Your Digitality.
Empowering business decision makers to turn data into knowledge
and assist in optimizing your digitality
by providing comprehensive insights and intelligent solutions.
6.
7.
8.
9.
10. Google YES because
A free tool does not generate an invoice.
But is it for free?
11. Google NO because Free tools have lots
of experts out there
No professional Service offering
&
Only via Partners
Huge user groups.
No guaranteed feedback by Google
Did you ever get competent and quick
support from a free tool?
12. High end tools are not
critical to your website
performance.
13. Who are your solution users?
Get a system with high usability.
Rare User
CEO
Expert
Beginner
18. Data privacy may be paranoid.
“Information about how
you interact with the Google
Analytics interface may be
shared with our other
products.”
Director of Engineering, Google Analytics
But your company needs to be strict.
20. TV Tracking
User watches TV Spot
User visits Website
Analysis / Traffic Attribution
21. Traffic
TV Spot
t0 - 5 minutes t0 t0 + 5 minutes t
Campaign-generated Traffic Newsletter Direct Entry Brand Search
22.
23. (Company Value, Marketing Knowledge, ROI)
Business
Optimization
Output
Data
Integration
Website
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)
24. Digital
(Company Value, Marketing Knowledge, ROI)
Statistics Web Analytics Intelligence
Business
Optimization
Output
Data
Integration
Website
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)
25. Digital
(Company Value, Marketing Knowledge, ROI)
Statistics Web Analytics Intelligence
Customer
Journey
Business
Optimization
Output
Real
Segmen-
Time
tation
Real
Tagging Online-
Data Offline
Integration Combi-
Website nation
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)