Téléchargé parKaren McGrane
Content in a Zombie Apocalypse
The document discusses the importance of separating content from its presentation in the context of content management systems, emphasizing the need for structured content to improve accessibility and usability across various platforms. It highlights the challenges faced by organizations, such as the New York Times, in retroactively structuring data and the implications of poorly managed content formats like PDFs. The author advocates for adopting modern web practices to ensure content can be effectively delivered and utilized in a multi-device landscape.
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Content in a Zombie Apocalypse
- 1. CONTENT IN AZOMBIE APOCALYPSE @karenmcgrane
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- 15. CONTENT EMAIL INTRANET SOCIAL MEDIA MICROSITES MOBILE WEBSITE WEB TABLET APPS PRINT MOBILE APPS BLOGS SMART TV IN-CAR SYSTEMS GOOGLE GLASS DIGITAL SIGNAGE DELICIOUS TOAST WATCHES
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- 17. TRUE SEPARATION OF CONTENT FROM FORM
- 18. The future ofcontent management systems is in their ability to capture the content in a clean, presentation-independent way. —Daniel Jacobson, Netflix
- 23. THE WEB ISNOT A LASER PRINTER
- 24. Imitating paper ona computer screen is like tearing the wings off a 747 and using it as a bus on the highway. —Ted Nelson
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- 28. WE BEGAN BY IDENTIFYING COMMON BREAKPOINTS DEVICE TYPE WIDTH Small screens (portrait) 320px Small screens (landscape) 480px 10" tablets (portrait) 768px 10" tablets (landscape), “desktop” 1024px Widescreen 1200px (A suggestion: do NOT do this!) via Ethan Marcotte, @beep
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- 30. Accordion Article Carousel Deals FAQs Flash Wrapper HTML Block Page Press Release Rewards Detail
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- 32. CONTENT PROVIDERS CREATEONCE, PUBLISH EVERYWHERE MUSIC PARTNERS NPR, Open Content and API’s, O’Reilly Oscon 32
- 35. TYPE article, productspec, recipe, medical condition, radio program
- 36. Article (generic type) Bio (doctors, other roles) News Patient stories Programs Services/ Specialties Locations Condition content Clinical pathways Events Resources (family, professional, community) Forms Newsletters Quotes FAQs Clinical trials Continuing medical education Press releases Clinical publications Media placements Outcomes and volumes e-Learning PFEs Product ordering Ask a doctor / Q&A Donations Health tips
- 37. ATTRIBUTES “fields” or“content objects”
- 39. Recipe Ingredient Step Technique Category Cuisine Chef Diet Equipment Holiday Effort Occasion Method Season Servings Theme Awards
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- 42. Plate Media MMMeeedddiiaiaa Recipe Step Ingredient Technique Season Varietal via Jeff Eaton, @eaton
- 43. And here isan ugly truth about structured data: there are substantial costs to waiting. —NY Times
- 44. “For example, becauseour recipes were never properly tagged by ingredients and cooking time, we floundered for about 15 years trying to figure out how to create a useful recipe database. We can do it now, but only after spending a huge sum to retroactively structure the data. —New York Times Innovation Report http://www.niemanlab.org/2014/05/the-leaked-new-york-times-innovation-report-is-one-of-the-key-documents-of-this-media-age/
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- 46. 33% Never downloaded 40% Downloaded fewer than 100 times http://www.washingtonpost.com/blogs/wonkblog/wp/2014/05/08/the-solutions-to-all-our-problems-may-be-buried-in-pdfs-that-nobody-reads/
- 48. ✘ Not digital ✘ Not responsive ✘ Not searchable ✘ Not accessible ✔ Familiar tool ✔ Simple workflow ✔ Charts, tables… ✔ Unstructured flow
- 49. While standard HTMLis rich enough for a designer to represent complex content, it isn’t precise enough to describe and store the content in a presentation-independent fashion.
- 50. 6,250 PDFs MODELED Modeling 3 weeks Pilot Copy&Paste Total 1 week 5 months 6 months 4 people @ $175 $84,000 4 people @ $175 3 people @ $75 8 people total $28,000 $210,000 $322,000
- 51. 25,000 PDFs MIGRATED Shoveling 1 week 1 person @ $175 $2,800
- 52. OUR FUTURE DEPENDSON ESCAPING FROM THE BLOBS
- 53. OUR FUTURE DEPENDSON STRUCTURED CONTENT
- 54. OUR FUTURE DEPENDSON FIGHTING OFF THE ZOMBIES
- 55. THANK YOU @karenmcgrane karen@bondartscience.com www.bondartscience.com +1 (917) 887-8149