Lecture presented at Jogjakarta training Museum Interpretation and Audience Experience Management of Cultural Heritage

1. People
Who are the stakeholders and
‘owners’ of museums?
Max Meijer

2. 3 museum basics:
→Content (objects or site)
values + data/information
↓↑
→Use (presentations)
‘use’ in storyline, exhibitions, experience, events
↓↑
→Impact (public)
added value for visitors and other stakeholders

3. PUBLIC =
Visitors to museum

4. PUBLIC = on line visitors &
social media communities

5. PUBLIC are important
STAKEHOLDERS of museums

6. But there are many more
stakeholders, depending on
The individual formal position,
location, of (social) network
of your museum...

7. As we did see stakeholders are:
A person, group or organization that
has interest or concern in a museum
Stakeholders can affect or be
affected by the museum’s actions,
objectives and policies.

8. Examples…

9. Governments…

10. NGO’s…

11. Religious leaders…

12. Travel business…

13. Political parties…

14. Mass media…

15. Local charity groups…

16. (Art) collectors…

17. As we did see stakeholders are:
A person, group or organization that
has interest or concern in a museum
Stakeholders can affect or be
affected by the museum’s actions,
objectives and policies.

18. The examples mentioned are mostly
Stakeholders that can affect or be
affected by the museum’s actions,
objectives and policies.

19. But now have a look at some
Stakeholders that can affect or be
affected by the museum’s actions,
objectives and policies.

20. We may also look at stakeholders
as: “owners” of museums.
- Legally (funders)
(government or private owner)
Or
-Mentally (participants)
(the people or community which
the museums heritage the museum
presents)

21. Schools…

22. Indigenous traditions goups

23. Local study groups…

24. Tour guides…

25. Local sellers…

26. Restaurants…

27. Local communities…

28. Local producers…

29. Local small business…

30. Museums have specific
Responsibilities for these
stakeholders
that can be affected by the
museum’s actions, objectives and
policies.

31. That mean’s the museum may
affect these groups (people)
In a positive way
Or
In a negative way

32. Postitive impact (Opportunities)
Develop pride in local traditions and customs
Tourism (economic (chain)development macro-
micro)
Learning opportunities
Awareness of own quality and values
Jobs (direct or indirect)
Contact and cooperation across different cultures
Other opportunities…?

33. Negative impact:
Loss of (farm)land
Relocation of housing and families
Rising prices of housing
Disturbance of social structures and networks
Traffic
Other threats…?

34. From values to benefits
Museums could share values with their local communities.
Public – Private – Community Development
Sustainable museum-planning based on shared values
Museum
Government
Entrepreneurs
Local community
and: visitors

35. Linking the museum to the
surrounding community/communities.
Goals and impact:
• Product development (heritage chains)
• Better local facilities (happy visitors)
• Empowerment (local development)
• Sustainability (ownership and support)

36. Heritage chain delevelopment:
How to start?
a. An idea (what and for whom?)
b. Stakeholders involvement (who?)
c. Defining Partners (what ‘chain partners’?)
d. Planning (how and when?)