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LES NOUVEAUX
BUSINE$$
MODELES DES
MÉDIAS
@FabienBaunay
Silentale
Partner & CEO France
LIBERTÉ DES RÉSEAUX ET DES
CONSOMMATEURS 

LES DEUX FONDAMENTAUX 

DES NOUVEAUX BUSINE$$ MODELES DES MÉDIAS
Silentale
Silentale
★ Internet = bien public
★ Diversité des contenus =
essentiel
#1 NEUTRALITE DU NET
#2 RESPECT DE LA VIE PRIVEE
Silentale
★ Sécurité des données
★ Conditions d’anonymisation
★ Conditions de transmission
aux tiers
PRESSE
Silentale
Emotion + Sérieux + Partage
★ des contenus fun (listicles) que
l’on partage
★ des contenus sérieux que l’on
partage
★ des native ads que l’on …
CINEMA
Silentale
★ Peut on prévoir le succès d’un
film en analysant la structure
de ses performances sur les
plateformes digitales
(Facebook, Twitter, Youtube,
Google) ?
PAY TV
Silentale
★ Cord-cutters = HBO Go (with
subscript.)
★ Apple TV = HBO Now (stand
alone)
★ Fragmentation de la
distribution (opérateurs,
mobile devices,
VOD
Silentale
★ L’algorithme est humain
★ La data n’a pas de courage
MUSIQUE
Silentale
★ Curation humaine
★ La qualité ne se mesure pas,
elle s’apprécie !
JEUX VIDEOS
Silentale
★ Hollistique
★ FOMO
★ Machine learning
CONCLUSION
Silentale
« Les big data c’est
comme le base-ball,
pour marquer des
points, il faut revenir à
la base. »

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