Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including:
• Social commerce as a component of your Facebook strategy
• Future trends in social commerce
• Social commerce vs. e-commerce as a channel
• Marketing tools that tie directly into the Facebook social graph
• The new ShopFans 2.0 social promotion features
• How marketers can generate ROI in Facebook
Social Commerce is a hot topic in digital marketing these days with a lot of questions about the opportunities available to brands through Facebook and how to capitalize on them now. Vikram Sharma, CEO of ShopLocal, the retail division of PointRoll, along with Adgregate Markets, the leading social commerce solutions provider, discuss many aspects of Social Commerce including:
• Social commerce as a component of your Facebook strategy
• Future trends in social commerce
• Social commerce vs. e-commerce as a channel
• Marketing tools that tie directly into the Facebook social graph
• The new ShopFans 2.0 social promotion features
• How marketers can generate ROI in Facebook