There are several reasons why you might consider redesigning your website. Your website is your primary online presence and it's critical that it effectively communicates your brand identity, provides a positive user experience, and helps you achieve your business goals. Here are three key reasons why you might need to redesign your website

1. R E A L M O N K E Y
03
Reasons to
Redesign
your
Website

2. R E A L M O N K E Y
A website redesign must be
intentional, done with clarity of
purpose and connected to the
strategy and vision for the company.
01 Purpose

3. R E A L M O N K E Y
A website redesign rationale might
varies but the fundamental process
is the same. Follow this process
step by step to achieve great
results.
02 Process

4. Identify the specific
problem that the
redesign aims to solve,
such as improving the
user experience or
increasing website traffic.
Develop a brief that outlines
the website's goals, target
audience, and the desired
user experience.
R E A L M O N K E Y
Research other websites
to gain inspiration and
ideas for the redesign.
Gather information
about the business,
products/services
offered, target audience,
and the competitive
landscape.
Create a
brief
Align on the
problem to solve
Search for
inspiratio
n
Understand
the business
1.
3.
2.
4.

5. Select one design
direction and create a
prototype that allows
users to interact with it
and provides a realistic
sense of the final design.
Choose a creative
direction that aligns with
the website's goals and
objectives while also
providing a fresh look
and feel.
R E A L M O N K E Y
Develop wireframes or
mockups to provide
different options for the
website's layout, color
scheme, typography,
and other design
elements.
Test the website
thoroughly to ensure it's
free of errors and
provides a seamless user
experience.
Select a
creative
direction
Select &
prototype a single
direction
Launch the
new website
Create multiple
design
direction
7.
5. 6.
8.

6. R E A L M O N K E Y
People are the most important
aspect in website redesign. Without
people even the finely tuned
process is of no use. A balance of
insiders, outsiders, experts, and
generalists yield the greatest end
product.
03 People

7. R E A L M O N K E Y
80+
Websites
Redesigned
& Still
Counting...
Let us help you too!
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