Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra
This document summarizes key points from a presentation by Philip Kotler on rethinking marketing strategies towards the ASEAN Economic Community. It discusses several challenges facing modern marketing like globalization, digitalization, and consumer empowerment. It also outlines strategies for organizations to move from traditional to digital marketing, build effective marketing organizations, and adopt marketing practices focused on corporate social responsibility.
Philip Kotler Presentation on ASEAN Marketing Summit 2015Andi Bagus Ruhendra
This document summarizes key points from a presentation by Philip Kotler on rethinking marketing strategies towards the ASEAN Economic Community. It discusses several challenges facing modern marketing like globalization, digitalization, and consumer empowerment. It also outlines strategies for organizations to move from traditional to digital marketing, build effective marketing organizations, and adopt marketing practices focused on corporate social responsibility.