There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.
Programmatic & Video: New Opportunities, New ChallengesDigiday
For agencies buying video, the shift to programmatic presents both challenges and opportunities. A brand client might have four different agencies working together on the same piece of business, and the lines between what is video, what is TV, who buys it and how programmatic divides the pie get blurred.
The document summarizes trends in the Chinese digital advertising industry. It discusses how national TV channels are gaining share from local channels. It also discusses how online TV inventory is facing shortages as more advertisers move spending online. Finally, it discusses the growth of vertical e-commerce platforms that cater to niche customer segments.
Programmatic TV has the potential to transform TV advertising by making the buying and selling of ads more efficient, data-driven, and automated. It could allow advertisers to plan, buy, and measure ads across channels in a unified system. For programmers and distributors, programmatic TV may help monetize niche inventory and fill unsold slots, improving yields without lowering prices. While challenges remain, programmatic TV could be a win for advertisers, audiences, and the TV industry through more relevant ads and optimized campaigns.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
This document discusses options for YouTube marketing, including video marketing tips, tools, and sites. It provides tips for using video marketing such as including branding, URLs, catchy titles, excellent content, and links in descriptions and beyond YouTube. The document also discusses how digital disruption is impacting the television industry as viewership declines and moves online, and how this will change digital advertising and video creation/curation.
Programmatic & Video: New Opportunities, New ChallengesDigiday
For agencies buying video, the shift to programmatic presents both challenges and opportunities. A brand client might have four different agencies working together on the same piece of business, and the lines between what is video, what is TV, who buys it and how programmatic divides the pie get blurred.
The document summarizes trends in the Chinese digital advertising industry. It discusses how national TV channels are gaining share from local channels. It also discusses how online TV inventory is facing shortages as more advertisers move spending online. Finally, it discusses the growth of vertical e-commerce platforms that cater to niche customer segments.
Programmatic TV has the potential to transform TV advertising by making the buying and selling of ads more efficient, data-driven, and automated. It could allow advertisers to plan, buy, and measure ads across channels in a unified system. For programmers and distributors, programmatic TV may help monetize niche inventory and fill unsold slots, improving yields without lowering prices. While challenges remain, programmatic TV could be a win for advertisers, audiences, and the TV industry through more relevant ads and optimized campaigns.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
Network TV's (Not So Big) Threat From Online Video A Deep DiveDavid Bank
This document analyzes the potential threat that online video advertising poses to traditional network television advertising. It finds that:
1) Only about 16% of total online video minutes can be considered "premium" content suitable for major advertisers, and over 50% of this comes from publishers that are extensions of traditional media companies.
2) The total available premium online video inventory is estimated to be equal to only around 10% of major broadcast network advertising minutes among 18-49 year olds, and less than 1% of total cable network inventory.
3) Pricing of online video advertising is currently not low enough compared to television to attract significant advertising dollars away from traditional sources.
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
The ZapLink in-store advertising network broadcasts marketing programs to over 4 million consumers in Arizona each month through displays in 125 Circle K stores. ZapLink features media screens that broadcast audio and video advertisements, as well as self-service terminals where consumers can access coupons, maps, and other promotional content. Advertisers are able to target the large consumer base that visits Circle K stores frequently, capturing their attention with high-impact ads on the media screens.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Digital media can be summarized in 3 sentences:
Online advertising revenues in the US have grown significantly and are projected to continue growing, however the market is highly concentrated among a few large players like Google and Yahoo. While inventory is essentially infinite, pricing faces constant downward pressure from new sites and networks. Digital media is uniquely measurable, allowing advertisers to track performance metrics like clicks, actions, and leads for optimization.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for Connected TV advertising now.
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
iMedia Brand Summit - Sept 2010
With consumers adapting rapidly to a cross-media “way of life,” it is now more important than ever for traditional and digital advertisers to understand the value of leveraging multiple media channels to achieve the greatest impact and strongest ROI. In order for this to occur, marketers need to spread their branding budgets across channels to benefit from some of the cost efficiencies that the Internet provides, while capitalizing on the inherent synergies of cross-media advertising.
comScore EVP Erin Hunter, and Doug Chavez, director, digital marketing, Del Monte Foods, will present a brief overview of the current state of the advertising industry, and will highlight advertising across platforms to gain synergy, actively coordinating traditional and digital marketers to capture these incremental gains, and using sound, consistent measurement to evaluate the effectiveness of cross-media campaigns.
Hunter and Chavez will present a detailed analysis of cross-media effectiveness results from a recent campaign. The presentation will include an overview of study objectives, methodology/design and key findings, providing audience members with actionable cross-media insights and a strong argument for considering cross-media strategies.
1. Online video viewership has grown significantly over the past year, with unique video viewers up 11.5% and videos viewed up 63%. Males 18-34 watch the most online videos.
2. Online video advertising can provide stronger branding than traditional display ads, with lifts of 55% in awareness and 29% in message association.
3. As viewership grows, online video offers advertisers the ability to reach key demographics at scale and to measure campaigns more effectively than television.
Google TV Ads allows targeted TV advertising by using daily/weekly reporting to optimize ad placement and reduce costs. It offers demographic, interest, and other data-driven targeting to find specific customer groups across 1,200+ GRPs weekly. Advertisers can tailor their ads based on any customer attributes and place them on the optimal networks and programs to efficiently reach their intended audiences.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Rant: It's About Time for Real-Time TV MeasurementSteve West
We get it—your audience is a tough bunch. They’re multi-channel, tech-savvy consumers who have complete control of their experience with your brand.
Your need to understand their demands and behaviors is immediate, and TV hasn’t been up to the challenge—until now.
Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it.
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
Contenu connexe
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Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
PG Connects 2015: How to Leverage TV to Build a Brand and Deliver ROI on Ad S...AppLift
TV advertising is an effective way to build a brand and increase ROI on ad spend for mobile games. TV reaches a wide audience, including mainstream smartphone users. When combined with mobile user acquisition that is precisely timed to airings, TV can maximize exposure to the game and boost conversion rates. A successful TV campaign requires planning, measuring, and optimizing across the entire marketing funnel to fully realize quality downloads and ROI over time. AppLift supports mobile game marketers with TV partnerships and capabilities to integrate TV and mobile campaigns.
This document provides a guide to programmatic radio and digital advertising terms. It explains the programmatic buying cycle, gives statistics on digital audio reach and time spent on audio apps, and outlines the benefits of programmatic radio such as finely targeted audiences and ability to track interactions. The guide also decodes common digital advertising acronyms and terms to demystify concepts such as behavioral targeting, click-through rate, cost per conversion, and view-through conversion.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
Network TV's (Not So Big) Threat From Online Video A Deep DiveDavid Bank
This document analyzes the potential threat that online video advertising poses to traditional network television advertising. It finds that:
1) Only about 16% of total online video minutes can be considered "premium" content suitable for major advertisers, and over 50% of this comes from publishers that are extensions of traditional media companies.
2) The total available premium online video inventory is estimated to be equal to only around 10% of major broadcast network advertising minutes among 18-49 year olds, and less than 1% of total cable network inventory.
3) Pricing of online video advertising is currently not low enough compared to television to attract significant advertising dollars away from traditional sources.
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Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
The ZapLink in-store advertising network broadcasts marketing programs to over 4 million consumers in Arizona each month through displays in 125 Circle K stores. ZapLink features media screens that broadcast audio and video advertisements, as well as self-service terminals where consumers can access coupons, maps, and other promotional content. Advertisers are able to target the large consumer base that visits Circle K stores frequently, capturing their attention with high-impact ads on the media screens.
Customer Experience: Customer vs Company. Customers are bombarded by messages. Each message has a cost to company and customer alike. Companies poorly manage messages across channels risking brand value and wasting customers time. Companies need better means, frameworks for understanding and communicating to customers across every customer experience stage.
Digital media can be summarized in 3 sentences:
Online advertising revenues in the US have grown significantly and are projected to continue growing, however the market is highly concentrated among a few large players like Google and Yahoo. While inventory is essentially infinite, pricing faces constant downward pressure from new sites and networks. Digital media is uniquely measurable, allowing advertisers to track performance metrics like clicks, actions, and leads for optimization.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for Connected TV advertising now.
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
iMedia Brand Summit - Sept 2010
With consumers adapting rapidly to a cross-media “way of life,” it is now more important than ever for traditional and digital advertisers to understand the value of leveraging multiple media channels to achieve the greatest impact and strongest ROI. In order for this to occur, marketers need to spread their branding budgets across channels to benefit from some of the cost efficiencies that the Internet provides, while capitalizing on the inherent synergies of cross-media advertising.
comScore EVP Erin Hunter, and Doug Chavez, director, digital marketing, Del Monte Foods, will present a brief overview of the current state of the advertising industry, and will highlight advertising across platforms to gain synergy, actively coordinating traditional and digital marketers to capture these incremental gains, and using sound, consistent measurement to evaluate the effectiveness of cross-media campaigns.
Hunter and Chavez will present a detailed analysis of cross-media effectiveness results from a recent campaign. The presentation will include an overview of study objectives, methodology/design and key findings, providing audience members with actionable cross-media insights and a strong argument for considering cross-media strategies.
1. Online video viewership has grown significantly over the past year, with unique video viewers up 11.5% and videos viewed up 63%. Males 18-34 watch the most online videos.
2. Online video advertising can provide stronger branding than traditional display ads, with lifts of 55% in awareness and 29% in message association.
3. As viewership grows, online video offers advertisers the ability to reach key demographics at scale and to measure campaigns more effectively than television.
Google TV Ads allows targeted TV advertising by using daily/weekly reporting to optimize ad placement and reduce costs. It offers demographic, interest, and other data-driven targeting to find specific customer groups across 1,200+ GRPs weekly. Advertisers can tailor their ads based on any customer attributes and place them on the optimal networks and programs to efficiently reach their intended audiences.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads, and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Rant: It's About Time for Real-Time TV MeasurementSteve West
We get it—your audience is a tough bunch. They’re multi-channel, tech-savvy consumers who have complete control of their experience with your brand.
Your need to understand their demands and behaviors is immediate, and TV hasn’t been up to the challenge—until now.
Go ahead… read our rant. Real-time TV measurement is here and we need to tell you about it.
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Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
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Customer re-engagement is critical to improve your company’s long term value – and costs less than customer acquisition. On Amazon, it requires successfully leveraging tactics like Sponsored Brand campaigns, which can be made easier with the right technology.
In this webinar, join Tinuiti’s technology and marketplaces experts as they walk through the practical steps to better target new-to-brand customers on Amazon, with concrete examples of how other brands have done it.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
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Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
2. Today’s Logistics
Katherine Bishop
Marketing Coordinator
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4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
7. Is Your Brand Currently Utilizing
Streaming ads?
● Yes!
● No, but I’m considering it.
● No, I’m hesitant.
POLL
8. Feedback We Hear About
Streaming
TV is hard to measure.
Streaming advertising is expensive and out of my budget.
I don’t have the resources for streaming advertising.
Streaming is so new to me, and I don’t have the time to learn
enough about it for it to be worth it.
“
”
9. Myth #1:
CTV and OTT are the Same
Thing.
Breaking into the Streaming Space
9
10. Myth #1:
CTV and OTT are
the Same Thing.
This one is more of a misconception than a myth:
Connected TV (CTV) and Over-the-top (OTT) are not
the same thing, and the terms should not be used
interchangeably.
OTT is another word for streaming content over the
internet (vs. using a traditional cable box).
CTV refers to the most popular device for watching
streaming content—an internet-enabled television
set.
11. Inventory Distinctions
Pre-roll or mid-roll non-skippable
inventory that falls into 30-60 min
episodes.
Can include a variety of content
across an array of publishers.
Content is watched on Connected
TVs, Mobile devices, Computers,
Tablets.
Mostly 2 to 20-minute clips or
highlights accessed via direct IO or
programmatic pipes.
Can span across publishers such as
NBC or CBS or online sources like
Allure or Washington Post.
Content is watched primarily on
clickable devices like Mobile devices,
Computers, Tablets
Similar in content to Short Form,
however, the buys are typically
orchestrated programmatically.
Online video buys typically skew
towards curated domain lists.
Content is watched primarily on
clickable devices like Mobile devices,
Computers, Tablets.
Full Episode Player (FEP) Online Video (OLV) Short Form
12. What is Streaming?
Streaming refers to any media content delivered to devices via the internet and played back in
real time. Streaming video inventory is categorized by TV shows, movies, and video content on
websites.
13. Myth #2:
Video is Hard to Track.
Breaking into the Streaming Space
13
14. Myth #2:
Video is Hard
to Track.
Unlike traditional digital platforms, linear
television and streaming lack clickstream
data (people don’t click on TV screens), which
can make attribution more challenging. But
that doesn’t mean it can’t be done.
Streaming can actually be measured with
direct attribution. Digital identifiers form a
basis of household IDs that can be used to
match served impressions to customer
actions across the marketing funnel.
15. Our graph-based streaming measurement technology enables high-precision,
1:1 attribution across devices and throughout your marketing funnel.
Streaming TVare Measured
Using Direct Attribution
16. Digital Identifier Matching
1. When an ad is served, we
log several digital
identifiers about the
impression’s destination.
2. Through automated data
access, the Bliss Point
attribution graph records
the same types of digital
identifiers for a client’s
website or mobile users.
3. The Bliss Point platform
watches for ‘matches’,
indicating a household
was served an ad and
subsequently visited
the client’s site,
downloaded an app, etc.
Site Visit
Ad Served Graph
Match
1 3
Ad Displayed on CTV Brand Search
2
Streaming
is Measured
Using Direct
Attribution
Digital identifiers form the
basis of household IDs that
can be used to match served
impressions to customer actions.
Bliss Point’s proprietary attribution
graph enhances precision in
cross-device and cross-network
use cases.
18. Myth #3:
Streaming Ads
are Expensive.
While it’s true that streaming TV has higher CPMs
than e.g., social, display and search, we often see
it back out to similar acquisition efficiencies
compared to those channels. It can be optimized
to reach the audience that is most interested in
your product/services and is a “called upon”
impression, meaning very few impressions are
wasted.
The best way to capture your audience in this
space and keep prices reasonable is to find a
partner that can:
● Measure performance
● Has long-standing publisher relationships
● Offers flexible buying options that focus on
your business needs.
19. Sold at 100% clearance assumption; reserved for upfront
advertisers, fluidity deals, and custom sponsorship executions.
General Market and/or Guaranteed $25+
Guaranteed programmatic options leveraged for
hyper audience targeting and fluidity deals.
Programmatic Guaranteed
Orders processed by execs at the networks
through their respective ad servers.
Publisher Direct
Invite-only programmatic buys exclusive
to Bliss Point advertisers with fixed rates.
Private Marketplace (PMP)
Real-time auctions of remnant
inventory across hundreds of buyers
and sellers.
Open Marketplace
CPMs
$15–$25
CPMs
$9–$11
CPMs
$9–$15
CPMs
$5–$15
CPMs
Bliss Point’s
Advantage in
the Ad Buying
Waterfall
Our early entrance into the
ecosystem has paved the way
for opportunity throughout all
levels of the inventory waterfall.
We have particular advantage
in the Publisher Direct and
Private Marketplace spaces where
impression surplus is available.
Agency-wide endeavor deals are made
at the guaranteed, publisher-direct, and
PMP tiers, bundling inventory types and
passing flexible buying options for
our clients.
Highest
priority
CPMs
Lowest
priority
CPMs
20. CTV SaaS
Platforms
$12–$16 $6–$15
31%
13%-18% for fees in
SEO/SEM Ads
Manager.
Self-serve model.
~$20
~20%
Expensive barrier to
entry whose cost has
consistently
increased YoY.
$15–$25
15–25%
CPMs often include
non-transparent display
retargeting impressions.
Self-serve model.
Advanced machine learning.
Dedicated account team.
Lower commissions.
Full data transparency.
CPMs
Fees 8–10%
Industry-Leading Product, Performance Pricing
Relative to other methods of buying similar media, Bliss Point
offers exceptionally competitive total cost of utilization.
Programmatic
Display
SEO/SEM
21. We strive to build these channels as ‘always-on’ and highly effective elements of your marketing mix.
On average, brands who successfully test into these channels allocate at least ~$5M+ on an annual basis.
1-day results
and analysis
1-week results
and analysis
3—5 week
lead time
3—5 week
lead time
Audio
$75k—$100k
4—6 weeks
1-day results
and analysis
4—12 week
lead time*
Linear
Streaming
$250k—$300k
4—6 weeks
$150k—$200k
3—4 weeks
Budget threshold
Test duration
Data feedback
loop
Timing for launch
*Podcast sourcing and planning can take 1-3 months, dependent on content.
Getting Campaigns Off the Ground
23. Myth #4:
Streaming
Audiences Aren’t
Scalable.
According to a 2022 Statista report, 87% of all US
households have a connected TV with 85% also
subscribing to at least one streaming TV service. So
while content may be fragmented, reaching mass
households is not a problem.
What’s exciting is the adoption of Ad-Supported Video
On Demand (AVOD). More than half of households
currently use an ad-supported platform (e.g. Pluto
TV), and with Netflix having moved to ad-supported in
November and Disney+ in early December we should
see these platforms grow to give advertisers access
to even larger audiences.
24. Ages 18+
For adults 18+, linear
TV still takes up much
of their viewing time.
Streaming will continue
to narrow the gap in
the coming years.
Source: The Nielsen Company, “Nielsen Total Audience Reports, Q2, 2013—2021”
Ages 25-54
When narrowing in on
adults aged 25-54, this
trend accelerates.
The latest projections
highlight more adults
tuning into streaming
TV as linear viewership
reduces over time.
projected
projected
Video
is a Growth
Opportunity
Weekly Time Spent Watching Live TV vs Streaming Video
25. Ad-free
No ads with
subscription fee
Free with ads
Free to stream, with ads
in every show
Tiered
Ad-supported
& paid options
37
%
38%
25%
Streaming
Viewer Makeup
81%
Would rather access
free, ad-supported
streaming apps than
subscribe to another
paid service. 1
83%
Wish that SVOD
publishers offered
an ad-supported
option. 1
1: Source: Hub Entertainment Research ‘TV Advertising Fact
vs. Fiction’, Dec 2021
by Subscribers / Monthly Active Users
Ad-supported
Streaming
Video is
Maturing Fast
164 million U.S.
AVOD users by 2025
The share of streaming viewership
once favored the ad-free
behemoths.
These publishers are more ready
than ever to explore ad-supported
offerings.
26. CONFIDENTIAL
Case Study:
Client
Investments
Month 1 Month 3 Month 5 Month 9 Month 18 Month 24
Initial Test
Introduced 10
premium networks
to gauge the
channel’s
effectiveness
Budgets
$70k/wk
Invested
meaningfully in
successful
properties
and replicated
audiences through
similar network buys
Scale to
$100k/wk
Expanded
footprint
through more
news and
genre-focused
buys
300%
Spend
increase
Heavier spend
allocated to high
reach, broad target
networks
Scale to
$500k/wk
Leveraged
emerging
properties,
Hispanic
audience
networks, and
short-form
opportunities
Surpass
$1M/wk
Secured hybrid
non-secured +
secured buys
with scalable
and top
performing channels
Property Investment
CBSI $1,130,000
Hulu $1,080,000
NBC Entertainment $630,000
Hulu Drama $522,000
CBS Sports Network $310,000
IMG College $300,000
Telemundo $150,000
NFL Run of Site $140,000
Comcast $70,000
Hulu Reality $62,000
NBC Private
Marketplace
$60,000
$4.45M
Process & Timeline
Test
$50k/wk distributed across
seven premium publishers and
cable properties
Duration: Four weeks
Hyper-Scale
Develop new opportunities with
emerging publishers and
achieve significant investments
on proven successful networks
Apply learnings from
the test and begin optimizing by
audience, device, and creative,
consistently ramping spend and
expanding footprint
Iterate
27. Myth #5:
People Over the Age of 55 Don’t
Use Streaming TV Services.
Breaking into the Streaming Space
27
28. Myth #5:
People Over the
Age of 55 Don’t
Use Streaming
TV Services.
It’s no surprise that with Streaming for the first
time ever winning the share of time spent with
TV, that the popularity among all age
demographics has also grown. In the past
year, Nielsen’s NPOWER report shows adults
50+ usage of Streaming increased by a third.
We have also seen in reports by the Trade
Desk that 56% of households 55+ have
already cut the cord and 58% of adults 45-64
subscribe to at least one streaming service.
29. Pay TV
Subscriptions
by Age Group
TV Audience
Composition
by Platform
Percent share of
18+ audience by
age group
Linear TV
Streaming Video
2015
2021
Percent of US
adults who watch
TV via cable or
satellite at-home
Source: Pew Research Center, “The share of Americans who receive TV via cable or
satellite at home has fallen…March 2021”
Source: Nielsen, “Nielsen Total Audience Report, Q4 2021”
As of 2022, fewer than half of US
households maintain a cable TV
subscription while nearly ¾ of
the US population now subscribe
to at least one streaming service.
The ‘cord-never’ population is
climbing; as of 2021, 39% of
adults have never owned
a linear subscription.
Of remaining cable subscribers,
a large majority fall into the
older age cohorts.
The Landscape
is Shifting
30. Networks partner with
DMPs such as LiveRamp
to target 1st
party users
and build out custom
audience segments that
resemble advertisers’
canonical customers.
Several streaming
properties have the
capabilities to target or
exclude specific DMAs.
Some networks allow
advertisers to go as
granular as the ZIP
code level.
Behavioral and contextual
targeting is available
through 3rd party vendors
like Oracle, Acxiom,
and Experian for
full-episode player & OLV
content.
Demo targeting through
nearly all publishers is
available by layering
gender, age, and income
combinations.
Retargeting or
audience suppression
campaigns can run
through programmatic
buys by implementing
a custom pixel on the
advertiser’s site, most
effectively leveraged on
OLV media.
Demo
Targeting
Typical CPM
Premium: 10-25%
Typical CPM
Premium: 20-40%
Typical CPM
Premium: 25-50%
Geo
Targeting
3rd Party
Targeting
1st
Party & Lookalike
Targeting
Suppression
& Retargeting
Video & audio Video & audio Video & audio Video only Video only
Target Your Audience Through
Streaming Video and Audio
31. Key Takeaways
1. Streaming Video is a rapidly growing digital
marketing channel with opportunities at every
price level.
2. With our 1:1 impression matching we can
accurately measure and attribute OTT media to
performance.
3. We have the ability to optimize and target a
brands core demographic using key levers and
strategy across a variety of networks.