We can’t deliver toilet paper and we also don't know how to make hand sanitizer. But what we can do is offer you our knowledge and social media know-how about what to do in times of crisis.

1. Wedon’twantto
marketwithour
headsinthesand.
Considerpostponing
scheduledcampaigns
toalatertime.
1.Reviewyour
contentplan.

2. Probablynotthebest
timetopushformore
business.Createanextra
sensitivecontentplan.
2.Don’ttrytoprofit
fromthecrisis.

3. Rampupyourcustomer
serviceonsocialmedia.
It’stimetogetsuper
reactive.
3.Keeptalkingto
yourcustomers.

4. Ifyouaren’texperts
yourself,onlyshare
informationfrom
reputablesources.
4.Takeastance
againstfakenews.

5. Understandhowyour
customer’sneedsare
changingrightnow.
Considerthiswhen
communicating.
5.Putyourself
intheirshoes.

6. Doyoucontribute
totheconversation?Ifnot,
justknowthatquiet
alwaysbeatstomuch
noise.
6.Sitonyour
(washed)hands.