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Deadly sins in 
Equipped with Sin Rating and Punishment! 
VISUAL 
DESIGN
DESIGN IS NOT AN AFTER-THOUGHT, 
IT IS A PART OF THE SOLUTION!
Providing an outstanding visual experience is one of the cornerstones of effective customer engagement. 
Great 
Visual experience 
Begins with 
DESIGN 
START HERE
We spoke to our in-house 
DESIGN NINJAS (haiiiii-yaaa) 
to put together a list of the 
7 DEADLY SINS IN VISUAL DESIGN
DEADLY SIN #1 
Inappropriate use of colors while contrasting your background and typeface 
Ensure that the copy is rendered with sufficient contrast against the background. Remember: Your job is to make reading a delight, not a pain! 
Sin Rating: 
Punishment: We ought to make you read a 50,000 word essay on a blue background and red typeface.
DEADLY SIN #2 
Using too many typefaces and weights 
Unless you’re designing a circus billboard, stay clear of using more than 3 typefaces Remember this: When in doubt, use Helvetica! 
Sin Rating: 
Punishment: A one way ticket to design hell guaranteed -or- Your Certificate of Graduation reprinted using Comic Sans Font!
DEADLY SIN #3 
Badly cut icons and logos 
Strictly avoid a jaggedly cut visual or one that has been covered up with a lot of feather or using artwork has not been used in its native resolution. It makes the logo look blurry! 
Sin Rating: 
Punishment: We’ll let the brand manager decide the punishment for this!
DEADLY SIN #4 
Poor navigation on websites 
Remember: Have a ‘Back’ button! ALWAYS! Making navigation easier ensures that your customers spend more time on your site/app 
Sin Rating: 
Punishment: How about sending you to design hell without the option of coming back?
DEADLY SIN #5 
Creating non responsive designs 
Ensure your content is readable across all devices – PCs, laptops, tablets, phones and everything in between! If they cant read it on their phone, they probably wont! 
Sin Rating: 
Punishment: Pinch yourself until you begin to respond. Wake up from this nightmare and correct it!
DEADLY SIN #6 
Taking that Photoshop filter tool to town 
Use the filter tool sparingly, not for ALL images! If you can’t find the right filter to suit your design, avoid retro fitting one. 
Sin Rating: 
Punishment: We’ll filter you to design hell. Don’t worry!
DEADLY SIN #7 
Overplaying your design hand 
Don’t let design overshadow the content. Remember this: Your primary objective is to ensure people read your stuff, not just admire the great design! 
Sin Rating: 
Punishment: Ugh! You choose your punishment. We’re too tired to hand one out for this sin.
COMMITING 
THESE SINS
READ THE COMPLETE BLOG 
HERE 
Clickey
GET 
IN TOUCH 
WITH OUR 
NINJAS 
TODAY!
CLICK HERE! 
TO SPEAK 
TO OUR 
NINJAS
Web | Blog | Facebook | Twitter | LinkedIn

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7 Deadly Sins in Design

  • 1. Deadly sins in Equipped with Sin Rating and Punishment! VISUAL DESIGN
  • 2. DESIGN IS NOT AN AFTER-THOUGHT, IT IS A PART OF THE SOLUTION!
  • 3. Providing an outstanding visual experience is one of the cornerstones of effective customer engagement. Great Visual experience Begins with DESIGN START HERE
  • 4. We spoke to our in-house DESIGN NINJAS (haiiiii-yaaa) to put together a list of the 7 DEADLY SINS IN VISUAL DESIGN
  • 5. DEADLY SIN #1 Inappropriate use of colors while contrasting your background and typeface Ensure that the copy is rendered with sufficient contrast against the background. Remember: Your job is to make reading a delight, not a pain! Sin Rating: Punishment: We ought to make you read a 50,000 word essay on a blue background and red typeface.
  • 6. DEADLY SIN #2 Using too many typefaces and weights Unless you’re designing a circus billboard, stay clear of using more than 3 typefaces Remember this: When in doubt, use Helvetica! Sin Rating: Punishment: A one way ticket to design hell guaranteed -or- Your Certificate of Graduation reprinted using Comic Sans Font!
  • 7. DEADLY SIN #3 Badly cut icons and logos Strictly avoid a jaggedly cut visual or one that has been covered up with a lot of feather or using artwork has not been used in its native resolution. It makes the logo look blurry! Sin Rating: Punishment: We’ll let the brand manager decide the punishment for this!
  • 8. DEADLY SIN #4 Poor navigation on websites Remember: Have a ‘Back’ button! ALWAYS! Making navigation easier ensures that your customers spend more time on your site/app Sin Rating: Punishment: How about sending you to design hell without the option of coming back?
  • 9. DEADLY SIN #5 Creating non responsive designs Ensure your content is readable across all devices – PCs, laptops, tablets, phones and everything in between! If they cant read it on their phone, they probably wont! Sin Rating: Punishment: Pinch yourself until you begin to respond. Wake up from this nightmare and correct it!
  • 10. DEADLY SIN #6 Taking that Photoshop filter tool to town Use the filter tool sparingly, not for ALL images! If you can’t find the right filter to suit your design, avoid retro fitting one. Sin Rating: Punishment: We’ll filter you to design hell. Don’t worry!
  • 11. DEADLY SIN #7 Overplaying your design hand Don’t let design overshadow the content. Remember this: Your primary objective is to ensure people read your stuff, not just admire the great design! Sin Rating: Punishment: Ugh! You choose your punishment. We’re too tired to hand one out for this sin.
  • 13. READ THE COMPLETE BLOG HERE Clickey
  • 14. GET IN TOUCH WITH OUR NINJAS TODAY!
  • 15. CLICK HERE! TO SPEAK TO OUR NINJAS
  • 16. Web | Blog | Facebook | Twitter | LinkedIn