https://bloomerang.co/resources/webinars/ Sean Kosofsky will show you eight tips that will dramatically increase the number of dollars you raise on Facebook.

1. 8 Expert Tips to Raise $10K+
with Facebook Fundraisers
Engage your network to build your base and your bank account
© All rights reserved
Bloomerang
November 21, 2019Presentation by Sean Kosofsky, MPA
Principal, Mind the Gap Consulting, LLC

2. About Me
 Sean M. Kosofsky, MPA. “Nonprofit Fixer”
 Executive Director for 5+ charitable
& political organizations.
 25+ years in non-profit fundraising
 Helped multiple non-profits with Facebook
Fundraisers

3. Fundraisers for your org and
CAMPAIGNS of many fundraisers

5. Tip 1: Set a campaign end date
30 days out.
Tips for Awesome Fundraisers

6. Tip 1: Set a campaign end date
30 days out.
● Can change, but not restart after it ends
● Longer, not shorter
● Issue may pop
Tips for Awesome Fundraisers

7. Tip 1: Set a campaign end date
30 days out.
● Case study
○ was doing well
○ had to start again
○ not all volunteers will start again
○ lose momentum, comments
○ causes confusion
Tips for Awesome Fundraisers

8. Tip 2: People give to people.
Don’t share fundraisers.
Make original ones.
Tips for Awesome Fundraisers

9. Tip 2: People give to people.
Don’t share fundraisers.
Make original ones.
● Org can’t do it alone
● People & relationships
● Mine was shared. Barely worked
● Personal and fun
● “Relational organizing”
Tips for Awesome Fundraisers

10. Tip 2: People give
to people
● Case Study
Tips for Awesome Fundraisers

11. Tip 3:Invite every… single…friend.
● Posting on wall won’t cut it
● Notifications less intrusive
Tips for Awesome Fundraisers

12. Tip 3:Invite every
… single…friend.
● Case study

13. Tip 4: You can change
your end date
and your fundraising
goal.
Tips for Awesome Fundraisers

14. Tip 4: You can change
your end date
and your fundraising
goal.
● Flexibility on goals
● Increase your goal
● Case: Robin
Tips for Awesome Fundraisers

15. Tip 5: Post daily.
Donations come in
within a few hours
of a post.
Tips for Awesome Fundraisers

16. Tip 5: Post daily.
Donations come in
within a few hours
of a post.
● Ask a LOT
● If you post Mon and wait til Fri
you may as well wait forever
● Ride the feed. Time your posts
● Tag
Tips for Awesome Fundraisers

17. Tip 6: Create urgency
and energy.
Tips for Awesome Fundraisers

18. Tip 6: Create urgency
and energy.
● These are campaigns
● Clear start, finish, goal
● Energy
● Be the CEO (Chief of Enthusiasm
and Optimism)
Tips for Awesome Fundraisers

19. Tip 6: Create urgency
and energy.
Tips for Awesome Fundraisers

20. Tip 7: Giving days like
#GivingTuesday may have more
energy and possible matches.
• Consider giving days, anniversaries, etc.
Tips for Awesome Fundraisers

21. Cases
Tips for Awesome Fundraisers

22. Tip 8: Make this a primary
way for volunteers
to get involved.
● Standard onboarding option
● For all volunteers not nearby
Tips for Awesome Fundraisers

23. How to Pull Reports

24. Facebook Fundraiser Tools
Free FB Fundraiser webinar and instruction guide
bit.ly/NPFixerFB
Board Fundraising Worksheet
bit.ly/NPFixerSheet

25. Mind The Gap Consulting, LLC
A d d i t i o n a l S e r v i c e s
Executive Director coaching LGBT diversity training
Board Chair coaching Media training
Staff coaching Crisis communication
Fundraising Executive search
Facilitation Strategy, planning & Advocacy
Sean@MindtheGapConsulting.org
NonProfitFixer.com
@NonProfitFixer
youtube.com/c/SeanKosofskyNonProfitFixer
Facebook.com/MindTheGapC