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1. 8 Steps to Build a Compelling
BRAND STRATEGY
by Deanna Dias
aka your Business Bestie

2. BEFORE YOU BEGIN
YOU SHOULD KNOW
In the dynamic world of business, a strong
brand strategy is the heartbeat of success.
Whether you're a seasoned entrepreneur
or just dipping your toes into these
entrepreneurial waters, understanding
how to develop a brand strategy that
resonates is key. In this guide, we'll explore
the art of crafting a compelling brand
strategy in a friendly and accessible tone,
suitable for entrepreneurs at all levels.

3. ONE
STEP
Know Your Audience: Before diving into the
down and dirty of brand strategy, it's
crucial to understand your audience.
Speak to them in a language they
understand, addressing their pain points
and aspirations. Remember, a friendly
tone starts with a deep understanding of
who you're talking to.

4. STEP
TWO
Define Your Brand's Personality:
Think of your brand as a person –
what characteristics would it have?
Friendly? Professional? Playful?
Defining your brand's personality
sets the tone for all communication.
Use relatable examples and
metaphors to illustrate these traits,
making it easy for entrepreneurs to
grasp and apply.

5. STEP
THREE
FOUR
Simplify Your Message: Avoid industry jargon and complex
language. Keep your messaging very simple and
straightforward. Break down complex concepts into bite-sized,
digestible pieces. You're the expert (at least you should be), not
them. Remember, clarity is the key to connecting with your
audience. You can't make a decision if you're confused so don't
expect your customer to do so either.
STEP
Tell Your Story: People love stories, and entrepreneurs are
no exception. Share the journey of your brand – the
challenges, triumphs, and the lessons learned. This
personal touch not only humanizes your brand but also
provides valuable insights for fellow entrepreneurs.

6. FIVE
STEP
Create a Consistent Tone:
Consistency is the bedrock of
effective communication.
Establish a consistent tone
across all your brand touch
points, from your website to
social media. This coherence
reinforces your brand identity
and fosters trust. A customer
should be able to tell its you on
any platform and in person.

7. SIX
STEP
Use Visuals to Reinforce Your Message: In a visually-driven world, use
graphics, images, and videos to complement your brand message.
Visuals can convey information more quickly and memorably than text
alone. Incorporate a friendly and approachable design that resonates
with your target audience. Map out how you want you and your business
to be seen.
Image Example
Image Example

8. SEVEN
STEP
Be Authentic: Authenticity is the secret
sauce of a compelling brand strategy.
Embrace your uniqueness, acknowledge
your imperfections, and let your brand's
genuine personality shine through.
Authenticity builds trust, and trust is the
foundation of lasting relationships. You
being you makes you that much special.
Don't worry about please everyone. Your
people will find you.

9. STEP
EIGHT
Encourage Engagement:
Invite your audience to
participate and engage with
your brand. Ask questions,
seek feedback, and create a
sense of community.
Entrepreneurs appreciate
brands that value their input
and actively involve them in
the conversation.

10. BEGINNING
THE
Crafting an easy-to-understand brand strategy is
not just an option; it's a necessity in today's
business landscape (I spoke about business
landscape in one of my videos).
By knowing your audience, defining your brand's
personality, simplifying your message, and staying
consistent, you'll not only connect with
entrepreneurs at all levels but also build a brand
that stands the test of time.
So, go ahead, infuse your brand strategy with
authenticity and warmth, and watch your business
do its thing!

11. YOUR
NEXT STEPS
Scan this QR code to take you
to the YouTube video I
mentioned in the previous slide.
Scan this QR code to download my
20 page “Your Brand Your Story Brand
Strategy” guide and template
workbook.

12. THANK YOU
Hi! I’m Deanna Dias. I’m an entrepreneur and business coach
dedicated to your success during your entrepreneur journey.
Let’s link and get things rolling for you!
www.DeannaDias.com | alluneed@deannadias.com