The document discusses how the internet has disrupted traditional media by putting content production, distribution, and user experience in the hands of everyone. This represents both a disaster and an opportunity for specialists. It is a disaster for broad mass media models but an opportunity for niche communities. The value in media has shifted from hits to the long tail as people form online groups around shared interests. Publishers must think of content as "social objects" that bring people together and focus on communities rather than broadcasts to find new revenue opportunities.
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
The document discusses openness and sharing in technology and culture. It summarizes that people are freely sharing knowledge and connections online through social media and citizen journalism. It advocates for freely distributing your work online through various platforms to build an audience. It also promotes participatory group culture through open collaboration and sharing to empower communities.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
This document discusses the evolution of media from oral communication to modern digital platforms. It traces the progression from one-to-one communication to one-to-many broadcasting enabled by printing, then to many-to-many interactions online. The author argues that we are moving from an era of mass broadcast publishing controlled by a few, to one where anyone can publish personalized content through various digital channels. Key challenges for marketers and publishers are how to engage audiences and remain relevant in this new environment defined by personalization, immediacy and citizen participation.
This is the full deck containing the outcomes of the five main lab sessions we hosted at House Party 15.
We hosted four other sessions: Game Tech and Match, Connected Care, Crowdfunded housing and How to set up an innovation lab. They will follow in the future.
Watch out for the blog post where you can nominate yourself to be a part of a test!
The document provides a historical overview of major events and developments in digital media from 1969 to 2006, including the creation of ARPANET which led to the internet, the invention of email, MP3s, the world wide web, search engines like Google, social networks like MySpace and Facebook, mobile technologies like smartphones, and the rise of digital distribution of music, videos, and other media through platforms like iTunes, YouTube, and online streaming. It traces how these innovations disrupted existing industries and transformed how people access and share information and media.
The document discusses research into consumer behavior and technology usage. It notes the increasing number of connected devices in homes today. The role of research is to understand consumers' needs, attitudes, behaviors and how they are affected by their feelings about technology. While devices have converged technologically, consumer behavior has fragmented across different screens. People attach different values and purposes to TVs, computers, phones and tablets. Successful strategies understand these differences rather than treating all screens the same.
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
A quick presentation concerning the future of communications and virtual environments, given on May 2nd 2010 in SecondLife at the ViO Business Group Auditorium
The document discusses openness and sharing in technology and culture. It summarizes that people are freely sharing knowledge and connections online through social media and citizen journalism. It advocates for freely distributing your work online through various platforms to build an audience. It also promotes participatory group culture through open collaboration and sharing to empower communities.
The document discusses developments in digital media and how brands are adapting. Key points include:
- New digital channels have advanced but traditional channels still hold strong audiences. Successful communications span multiple channels.
- Customers have become creators, critics, and community managers due to new technologies and are more connected than ever. This impacts how brands market, provide support, and develop products.
- Brands are evolving to understand people's needs and behaviors across different mindsets like fun, task-oriented, and social connections. Seeding content through social networks, blogs and other influencers is important for content to spread organically.
There has been much talk over the past year about the Cloud. Our Cloud Marketing booklet provides some insight into what we think will be the key implications for marketers today and tomorrow.
This document discusses the evolution of media from oral communication to modern digital platforms. It traces the progression from one-to-one communication to one-to-many broadcasting enabled by printing, then to many-to-many interactions online. The author argues that we are moving from an era of mass broadcast publishing controlled by a few, to one where anyone can publish personalized content through various digital channels. Key challenges for marketers and publishers are how to engage audiences and remain relevant in this new environment defined by personalization, immediacy and citizen participation.
This is the full deck containing the outcomes of the five main lab sessions we hosted at House Party 15.
We hosted four other sessions: Game Tech and Match, Connected Care, Crowdfunded housing and How to set up an innovation lab. They will follow in the future.
Watch out for the blog post where you can nominate yourself to be a part of a test!
The document provides a historical overview of major events and developments in digital media from 1969 to 2006, including the creation of ARPANET which led to the internet, the invention of email, MP3s, the world wide web, search engines like Google, social networks like MySpace and Facebook, mobile technologies like smartphones, and the rise of digital distribution of music, videos, and other media through platforms like iTunes, YouTube, and online streaming. It traces how these innovations disrupted existing industries and transformed how people access and share information and media.
The document discusses research into consumer behavior and technology usage. It notes the increasing number of connected devices in homes today. The role of research is to understand consumers' needs, attitudes, behaviors and how they are affected by their feelings about technology. While devices have converged technologically, consumer behavior has fragmented across different screens. People attach different values and purposes to TVs, computers, phones and tablets. Successful strategies understand these differences rather than treating all screens the same.
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
The document discusses the conflict between Hollywood studios and the rise of peer-to-peer (P2P) file sharing over the internet. It argues that the studios, as oligopolistic firms, want to protect their existing business model of strict release windows. However, P2P file sharing enables a new paradigm that could benefit consumers and creators by making content more accessible and allowing new forms of monetization, if legal digital distribution were embraced. The document advocates for decentralized digital distribution models that harness P2P technology rather than trying to "fix the internet" to prop up the existing centralized system.
The document discusses a live panel discussion at the Enterprise 2.0 Conference about Linden Lab's new Second Life Enterprise solution. The panel featured speakers from Linden Lab, the US Navy, IBM discussing how virtual worlds can be used for collaboration in business. It describes how virtual worlds allow globally distributed teams to meet and work together, and how tools for virtual collaboration are becoming more important as workforces disperse globally.
The document discusses a Metanomics podcast that explores the use of virtual worlds for enterprise. It summarizes Linden Lab's announcement of Second Life Enterprise, which allows companies to host their own private Second Life servers. It then discusses how virtual worlds can foster collaboration and innovation in global workforces. Finally, it previews a panel discussion on these topics from the Enterprise 2.0 conference.
HP is the world's largest technology company operating globally in over 170 countries. It applies new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way customers live and work. For public sector organizations, HP combines its full portfolio and alliances as well as worldwide experience and technologies to create cost-effective, innovative solutions.
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
Digital Communication within Crossmedia (2006)marxerevolution
This document discusses the impact of digital technology on media and society. It outlines several key consumer trends that have emerged like life caching, generation C, online oxygen, yindies, masters of the youniverse, and virtual friendship. These trends are driven by new technologies that allow people to collect and share experiences online, generate their own content, crave constant online access, seek independence through consumption, control virtual worlds/identities, and cultivate online relationships. The opportunities discussed include virtual reality, engagement, and cross-media experiences.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
This document discusses the importance of adopting a new media mindset for journalists and media practitioners. It emphasizes that people now access news and information through various digital tools and platforms, so content needs to be distributed through multiple media to reach audiences. New media allows for multimedia content integration and on-demand access, providing advantages over traditional linear media. The key is developing an understanding of new media tools and how they can better serve audience needs through interactivity and sharing. Adopting a new media mindset is necessary for journalists and media houses to remain relevant.
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This document discusses how businesses must adapt to the shift to a connected, networked society. It notes that by 2015, social media is projected to drive a six-fold increase in physical goods sales and equally promising growth in service sales. It emphasizes that consumers have more options and can change habits quickly with enabling technology. The document recommends that businesses focus on connecting with and empowering clients through social networks like Facebook, LinkedIn, Twitter, and blogs. It stresses the importance of transparency, credibility, and mobile strategies to engage customers in this new landscape.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
This document provides a summary of the top 10 mainstream trends according to a 2009 trend report by Sparxoo. It includes summaries of each trend in 1-2 sentences, with examples given for most trends. The trends focus on themes like empowered consumers, a shift in power from large entities to individuals/the masses, the integration of technology into daily life and reality, the search for unique experiences, and rediscovering meaningful human connections.
Gerd Leonhard is a futurist and author who runs The Futures Agency. The document discusses several key themes around the future of media including: 1) Media is becoming increasingly social, local, and mobile as it moves to the cloud; 2) Exponential disruption is occurring rapidly and companies must disrupt or be disrupted; 3) The future is already here with voice control, translation, gestures and more emerging technologies; 4) By 2017, 50-75% of media consumption will be on mobile devices.
This document provides an introduction to virtual worlds and governance. It defines virtual worlds and discusses examples like Second Life and World of Warcraft. Governance is defined as the process of controlling or directing influence and behavior through relationships and power dynamics. Governance exists in both the real world, through laws and government, and in virtual worlds, through terms of service set by the virtual world owners. The document explores how and why virtual worlds both are and are not governed by real-world laws.
Connections a life in the day of - david walkerDavid Walker
David Walker is a Principal Consultant who leads large data warehousing projects with staff sizes between 1 to 20 people. He enjoys rugby and spends time with his family in Dorset when not traveling for work. The document provides biographical details about Walker's background, responsibilities, interests, and perspectives on technology and business challenges.
The document discusses the concepts of Web 2.0 and the social web. It provides definitions of Web 2.0 from Tim O'Reilly, describing key characteristics like delivering software as a service, consuming and remixing data from multiple sources, and harnessing collective intelligence. The document argues that discussions of Web 3.0 are premature and that we have yet to fully realize Web 2.0. It advocates for an definition of "open" that focuses on competition, freedom of choice, data portability, multi-homing, and preventing network monopolies.
The document discusses how value is distributed in networks according to three laws: Sarnoff's law for broadcast networks, Metcalfe's law for one-to-one communication networks, and Reed's law for large social networks. It argues that in a networked world, the long tail of less popular content accounts for more value than hits. Mobile devices are described as the eighth mass media because users control content creation, distribution, and their own experience through participation in communities. Brands are advised to listen to conversations, respond in real-time, and enable users to adapt content for their own communities.
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
Social Media: an Obligation, an Opportunity, or a ThreatNinetyTen
Is online social media really a threat, or a great opportunity.
This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)
Case studies from outside of the membership sector will include:
- Channel 4
- Nokia
The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
The document discusses the conflict between Hollywood studios and the rise of peer-to-peer (P2P) file sharing over the internet. It argues that the studios, as oligopolistic firms, want to protect their existing business model of strict release windows. However, P2P file sharing enables a new paradigm that could benefit consumers and creators by making content more accessible and allowing new forms of monetization, if legal digital distribution were embraced. The document advocates for decentralized digital distribution models that harness P2P technology rather than trying to "fix the internet" to prop up the existing centralized system.
The document discusses a live panel discussion at the Enterprise 2.0 Conference about Linden Lab's new Second Life Enterprise solution. The panel featured speakers from Linden Lab, the US Navy, IBM discussing how virtual worlds can be used for collaboration in business. It describes how virtual worlds allow globally distributed teams to meet and work together, and how tools for virtual collaboration are becoming more important as workforces disperse globally.
The document discusses a Metanomics podcast that explores the use of virtual worlds for enterprise. It summarizes Linden Lab's announcement of Second Life Enterprise, which allows companies to host their own private Second Life servers. It then discusses how virtual worlds can foster collaboration and innovation in global workforces. Finally, it previews a panel discussion on these topics from the Enterprise 2.0 conference.
HP is the world's largest technology company operating globally in over 170 countries. It applies new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way customers live and work. For public sector organizations, HP combines its full portfolio and alliances as well as worldwide experience and technologies to create cost-effective, innovative solutions.
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before.
Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.
Digital Communication within Crossmedia (2006)marxerevolution
This document discusses the impact of digital technology on media and society. It outlines several key consumer trends that have emerged like life caching, generation C, online oxygen, yindies, masters of the youniverse, and virtual friendship. These trends are driven by new technologies that allow people to collect and share experiences online, generate their own content, crave constant online access, seek independence through consumption, control virtual worlds/identities, and cultivate online relationships. The opportunities discussed include virtual reality, engagement, and cross-media experiences.
A lot has changed in digital media from 1969 to 2006:
- The internet was invented in 1969 and email was created in 1971. The World Wide Web was launched in 1989.
- MP3s and CD burning in the 1990s disrupted the music industry. File sharing services like Napster in the late 1990s and early 2000s had a major impact.
- Social media like MySpace and Facebook launched in the 2000s and changed how people interacted and shared content online. YouTube launched in 2005 and was acquired by Google in 2006.
This document discusses the importance of adopting a new media mindset for journalists and media practitioners. It emphasizes that people now access news and information through various digital tools and platforms, so content needs to be distributed through multiple media to reach audiences. New media allows for multimedia content integration and on-demand access, providing advantages over traditional linear media. The key is developing an understanding of new media tools and how they can better serve audience needs through interactivity and sharing. Adopting a new media mindset is necessary for journalists and media houses to remain relevant.
The Future of Business in a connected world (FPA Boston Presentation)Gerd Leonhard
This document discusses how businesses must adapt to the shift to a connected, networked society. It notes that by 2015, social media is projected to drive a six-fold increase in physical goods sales and equally promising growth in service sales. It emphasizes that consumers have more options and can change habits quickly with enabling technology. The document recommends that businesses focus on connecting with and empowering clients through social networks like Facebook, LinkedIn, Twitter, and blogs. It stresses the importance of transparency, credibility, and mobile strategies to engage customers in this new landscape.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Future Agenda Initial Perspectives Full TextFuture Agenda
The full text of all 16 initial expert perspectives used to kick off the future agenda programme. Covering the future of authenticity, choice, cities, currency, data, energy, food, health, identity, migration, money, transport, waster, water and work, these provide a great perspective which we invite you to build on via the futureagenda.org website
This document provides a summary of the top 10 mainstream trends according to a 2009 trend report by Sparxoo. It includes summaries of each trend in 1-2 sentences, with examples given for most trends. The trends focus on themes like empowered consumers, a shift in power from large entities to individuals/the masses, the integration of technology into daily life and reality, the search for unique experiences, and rediscovering meaningful human connections.
Gerd Leonhard is a futurist and author who runs The Futures Agency. The document discusses several key themes around the future of media including: 1) Media is becoming increasingly social, local, and mobile as it moves to the cloud; 2) Exponential disruption is occurring rapidly and companies must disrupt or be disrupted; 3) The future is already here with voice control, translation, gestures and more emerging technologies; 4) By 2017, 50-75% of media consumption will be on mobile devices.
This document provides an introduction to virtual worlds and governance. It defines virtual worlds and discusses examples like Second Life and World of Warcraft. Governance is defined as the process of controlling or directing influence and behavior through relationships and power dynamics. Governance exists in both the real world, through laws and government, and in virtual worlds, through terms of service set by the virtual world owners. The document explores how and why virtual worlds both are and are not governed by real-world laws.
Connections a life in the day of - david walkerDavid Walker
David Walker is a Principal Consultant who leads large data warehousing projects with staff sizes between 1 to 20 people. He enjoys rugby and spends time with his family in Dorset when not traveling for work. The document provides biographical details about Walker's background, responsibilities, interests, and perspectives on technology and business challenges.
The document discusses the concepts of Web 2.0 and the social web. It provides definitions of Web 2.0 from Tim O'Reilly, describing key characteristics like delivering software as a service, consuming and remixing data from multiple sources, and harnessing collective intelligence. The document argues that discussions of Web 3.0 are premature and that we have yet to fully realize Web 2.0. It advocates for an definition of "open" that focuses on competition, freedom of choice, data portability, multi-homing, and preventing network monopolies.
The document discusses how value is distributed in networks according to three laws: Sarnoff's law for broadcast networks, Metcalfe's law for one-to-one communication networks, and Reed's law for large social networks. It argues that in a networked world, the long tail of less popular content accounts for more value than hits. Mobile devices are described as the eighth mass media because users control content creation, distribution, and their own experience through participation in communities. Brands are advised to listen to conversations, respond in real-time, and enable users to adapt content for their own communities.
I presented this slide deck at Widget Web Expo in London on Oct 6, 2008.
You can watch the video of that presentation here:
http://video.google.com/videoplay?docid=777948013783564228&hl=en
Full title is The User Is the Destination Now: Widgets role in the eighth mass media.
See the video and slidedeck together at http://fasterfuture.blogspot.com
This document discusses the future of social media and how brands can adapt to changing technologies. In 3 sentences:
Brands are no longer defined by marketers but by online conversations, so they must become part of discussions to grow. As attention becomes scarce, brands need to provide entertaining, engaging content to be recommended rather than just interrupting people. By testing many ideas, embracing failures, and adapting quickly to changes online, brands can remain relevant in the future of social media.
Social Media: an Obligation, an Opportunity, or a ThreatNinetyTen
Is online social media really a threat, or a great opportunity.
This presentation aims to:
1) Discuss the social media landscape as it stands with reference to public networks and common conceptions
2) Show how a social network resonates as a model for associations and their goals
3) Look at how private and public social networks can become a threat to an association, with examples
4) Cover using a private social network for an association and how to get the best from it
5) Show how to use the best of both (private & public social networks)
Case studies from outside of the membership sector will include:
- Channel 4
- Nokia
This is the text for the talk Christine Gorman gave to the American Journal of Nurses conference in Chicago on Oct. 6, 2009. The title of the talk was "Nurses and the Web: Staking Out Your Territory as an Expert in Health Care."
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
The document discusses various topics related to media convergence and integration, social media, and professionalism in using social media. It provides an overview of the evolution of different media forms from early forms like cave drawings to modern television, radio, and the three screen world of TV, computer, and mobile devices. It also discusses how social media can be used to support other media and highlights the importance of professionalism when using social media.
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
The document discusses how social media and networks enable self-organized groups to form and collaborate. It argues that the value of social technologies lies not in the platforms themselves but in what people accomplish together by using the technologies, such as solving problems or improving experiences niche by niche. True participation and openness to feedback allow businesses to benefit from these collaborative efforts, but companies that fail to adapt their business models risk becoming outdated and "broken" compared to those that capitalize on social media's potential to streamline processes and create new efficiencies through user-driven innovation.
The document discusses how the creation, distribution, and consumption of media content is changing. It notes that with new technologies, everyone can now be a content creator and distributor. While there is more content being created than ever before, it is mostly personal content not intended for monetization. Distribution is no longer a barrier either, as platforms like YouTube and social media allow widespread sharing of content. However, with so much content available, it is difficult for any one piece to stand out. The document recommends trying new things, building on prior successes, and focusing more on how media changes behavior rather than the content itself.
Old vs. New Economy. Keynote speech at EUKN EGTC Conference - Civic Economy i...OuiShare
The document provides an overview of a keynote presentation comparing the "old economy" to the emerging "new economy" or "civic economy". The keynote speaker contrasts the hierarchical, competition-based structures of the old economy with the collaborative, peer-to-peer and sharing-based structures of the new economy. Examples of how production, consumption and financing are changing through collaborative models are discussed. In conclusion, the new economy is described as more sustainable, inclusive and focused on social well-being compared to the extractive and unequal nature of the old economy.
Old Economy vs. New Economy. Keynote speech at the annual EUKN EGTC ConferenceThomas Doennebrink
Keynote @Conference on the Civic Economy - Time to get ready Organized by European Urban Knowledge Network (EUKN) in cooperation with the municipality of Amsterdam & Pakhuis de Zwijger. Amsterdam 20.10.2014.
Thinking in networks: what it means for policy makers – PDF 2014Alberto Cottica
Network thinking is increasingly being adopted by policy makers, even at senior level. We explore what is driving this change, and what its long-term consequences might be in a society where "smart swarms" are becoming important, and public policy is being enacted by agents other than the state. Keynote given to Personal Democracy Forum Italy in Rome, September2014.
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
This document provides an overview of key concepts in online communications and internet mediation. It examines developments such as strategic planning, monitoring, and evaluation. It explores how the internet has changed communication through various platforms and channels, including one-to-one, one-to-many, many-to-many, and many-to-one models. It also discusses how information and knowledge sharing online can create value for organizations.
This document discusses the early history and development of television as a mass medium. It notes that television content initially borrowed from radio, with radio networks and executives helping to establish the first television networks and shape early programming. Government regulation restricted access to television broadcasts, ensuring networks became the dominant gatekeepers. While television grew slowly at first, by the 1950s it had become a ubiquitous part of American homes and culture, homogenizing society and fueling the need for more programming and advertising. This established the foundation and power structure of the television industry that still exists today.
The document discusses how virtual spaces can bring communities together and the importance of engaging communities through digital channels. It argues that communities are increasingly communicating online and that local governments need to participate in online conversations to remain relevant and enable co-production of services with communities. Examples of virtual community spaces and tools are provided to illustrate how to facilitate online civic participation and dialogue.
The document discusses paradigm shifts in mass media communications from print to radio to television to digital. It provides examples of how each new medium was initially met with resistance but later saw widespread adoption and growth. The emergence of the internet and new digital technologies has led to another major paradigm shift with increased audience fragmentation and the rise of user-generated content. This represents a shift from traditional top-down mass media models to more collaborative and conversational new media platforms.
Here are the key points from the interview:
- The assistant manager uses spreadsheets daily for staff scheduling and monthly for inventory, ordering, sales tracking, and expenses.
- Spreadsheets are useful for scheduling staff on a weekly basis and keeping track of inventory, what needs to be ordered, and when.
- Sales and expenses are tracked separately from official bookkeeping to be prepared to answer questions from management and stay on track.
- Employee timesheets recording clock-in and clock-out times are maintained in a spreadsheet daily.
- The spreadsheets used are not complex and focus on the key data needed for operations and reporting at the restaurant.
Spreadsheets provide an easy, accessible way for the assistant
We adapt organisations to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
We believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before.
That solution is our Open Business Program.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
How the web changes the organisation of business - and the business of organi...david cushman
The document discusses how the web and technologies like 3D printing are changing business and organization. It argues that the future will be more self-organized, with people coming together in groups to solve problems and create solutions. The role of organizations will be to act as platforms that bring people together and help discover collective solutions, rather than being the direct makers of products. It suggests organizations transition to platform thinking by becoming more open and focusing on understanding shared purposes to support and empower groups of people seeking to create positive change.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
The document discusses how social media can provide real return on investment when used effectively. It argues that true participation in social media reveals ROI when people are brought together around shared interests and concerns to solve problems and improve experiences in a collaborative manner. This self-organized approach of people using social technologies to connect and work together niche by niche is where real value and efficiencies are created, rather than through traditional one-way broadcast methods. The key is for businesses, organizations and individuals to adapt to this emerging networked world and open themselves up to feedback, co-creation and collaboration in order to thrive.
The document discusses crowd-sourcing ideas from people about what they want and don't want and providing those things, referred to as "wiki-fixing". It suggests this collaborative approach between people and business is the future and provides a website for an organization focused on this area.
Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (Ninety10group.com)
The Death Of Advertising: Omexpo Madrid 2010david cushman
If advertising didn't exist today, would you reinvent it? 90:10's Jamie Burke and David Cushman think too much digital tech and innovation has been focused on making a better message when what we should be doing is making better things.
Is it time to end the insanity of repeating the failed experiment of advertising and to start creating platforms for change.
The impact and etiquette of social mediadavid cushman
The document discusses the impact and etiquette of social media. It notes that social media is about people connecting with other people and sharing content. It emphasizes that people control their own experience on social media through the groups they join and the content they choose to engage with. Organizations must adapt to this new reality by listening to conversations, responding in a human-centered way, and allowing users to engage with and spread content in their own networks and groups.
Everything You Ever Wanted To Know About Social Mediadavid cushman
The document provides an overview of social media and its impact:
1) It defines social media as digitally enabled peer-to-peer networks where people share content and distribute it to other people.
2) It discusses how social media has disrupted traditional media by allowing anyone to create and distribute content, and giving users control over their experience.
3) It explains that understanding how conversations and ideas spread in social networks is key to reaching more people in the "long tail" beyond just hits or the largest groups.
Social media refers to online platforms that allow people to communicate and share content with others. It includes things like email, social networks, forums, and blogs. The key aspects of social media are that it is people-centered, with content and distribution driven by users sharing with other users. While often used for conversations, social media also helps bring people together in networks and allows for collective action. Users now largely control their own experiences on social media by blocking ads and following their own journeys online. Social media has grown tremendously, with billions of blogs and hundreds of millions of users on major platforms like Facebook and MySpace. It is widely used globally and across demographics rather than just certain groups. Marketers must recognize that we
Brando-Digital helps brands adapt to the digital world by creating engaging online experiences that bring people together around shared purposes. They believe connecting people who share goals can create positive change and value for all. The company can be contacted through their website or by emailing or calling David Cushman on Twitter or his blog.
A short slide deck explaining how brands can adapt to flourish by engaging with the emerging networked world as distinct from the broadcast world they were developed for. By David Cushman and derived from thinking developed at http://fasterfuture.blogspot.com
This link offers further explanation and links: http://fasterfuture.blogspot.com/2008/08/networked-world-can-make-brands-more.html
Graphical description of why assembling the skills of the networked world enables richer PR. By David Cushman. Find me at http://fasterfuture.blogspot.com
Why Traditional Ad Models will not work in social networks (and what will...)david cushman
Quick graphical represenation of why traditional ad models won't work and how messages which are allowed to evolve are better suited to survival in this group-forming environment
The presenation I'm due to give on June 25 in London, at the Henry Stewart Digital Asset
Management event.
Very close to the one I previously presented at WidgetWebExpo in NYC on June 16, 2008.
The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks
The slide deck for the presentation I'm giving at Telecoms Multi-Platform Content Management and Delivery Forum, London, June 11-13, 2008. Discusses the value of open vs closed and where value is created in networked models
How Companies Can Position Themselves In the New Mobile Internet Modelsdavid cushman
The document discusses the changing value of content in the new mobile internet era. It argues that content itself is not inherently valuable, but that value is created through the conversations and actions that content enables. Specifically, content gives people something to talk about, and those discussions are where ideas turn into actions. This action is what generates real value. The document also discusses how the traditional value chain is being disrupted and replaced by a value web, with changes in how and by whom content is created and distributed. It advocates for a community-focused approach where user-generated content and niche conversations are prioritized over mass broadcasts and restricted views.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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1. A new era for specialist mediaDavid Cushman, MDNinety10group.com
2. 10-Nov-09 2 Who am I? 20+ years in media, advertising, marketing and organisational change Author of The Power of the Network Blog ranked world No7 for publishing, UK’s top 20 for marketing/advertising Invited to speak on the impact of social tech from New York to San Francisco (the valley, too) Cannes to Canada Helped Bauer/emap, Honda, Phillips, Sony-Ericsson, Gatwick Airport, Edge, UKBA, CWDC, DfT, Grey (London), MCBD, Digitas, RIOT/180, ThirdeyeT, Band&Brown, Gambling Compliance, The Met Police et al Trustee of UK charity Citizens Online MD of social tech consultancy 90:10
4. What’s changed? How to respond Content production, distribution and user experience is now in the hands of everyone. What does that mean for those who used to control all that – publishers. Why the internet-powered long tail of demand is a disaster for traditional broad mass media models but a huge opportunity for specialists. How fragmentation means you can never hope to target all emerging niche communities – and what you can do to engage them When nobody wants to pay for content and no one clicks on the ads why thinking of specialist content as 'social objects' can reveal where the ROI comes from.
5. Out of control How content production, distribution and user experience is now in the hands of everyone - and what that means for publishers
7. 10-Nov-09 7 Everybody’s Media: Social Media Digitally enabled peer-to-peer networks From email and sms to Facebook and Twitter Distribution is by people to people Content is by people to be shared with other people
8. 10-Nov-09 8 Everybody’s Media: Social Media Digitally enabled peer-to-peer networks From email and sms to Facebook and Twitter Distribution is by people to people Content is by people to be shared with other people POWER!
9. 10-Nov-09 9 Power? Every hotel Every restaurant Every shop Everywhere… Filled with published critics
11. 10-Nov-09 11 We’re all publishers now 300m blogs globally 73% of web users read blogs Facebook members now over 300m (from 120m a yr ago) Twitter has now exceeded 50m – up 49m in a year! (overtaken myspace in UK) More video added to YouTube in last year than broadcast by TV EVER! The revolution is speeding up...
12. 10-Nov-09 12 Peer to peer interaction The most powerful behaviour changer there is We do what others like us do Social media brings us together with people like us Social media helps people like us act together
13. 10-Nov-09 13 All publishers, advertisers & marketers now Friend-recommendation is responsible for 70%+ of all purchase decisions 34% write about products and brands on their blogs 20% of all tweets are brand related 23% of social network users have added applications 18% of bloggers install widgets Image by Melissa Gray
15. The internet-powered long tail of demand is a disaster for traditional broad mass media models But it’s a huge opportunity for specialists. A disaster and an opportunity
17. 10-Nov-09 17 Hits are worth(-)less in a networked world The long tail... The idea that the majority is made up of people who don’t want the thing that the largest single group do. Twitter Trends, the charts and often elections – surface the largest single group – not, by a long way, the majority
18. 10-Nov-09 18 The science bit Three laws describe how value growsand is distributed in networks…
19. 10-Nov-09 19 Sarnoff’s Law – the red line The value of a broadcast network is proportional to the number of viewers/listeners: Eg TV, Radio, Cinema
20. 10-Nov-09 20 Metcalfe’s Law: the yellow line The value of a network is proportional to the square of the number of users of the system (n² growth): Fax machines, telephones, one-to-one communications.
21.
22. 10-Nov-09 22 How does this reveal the value of a broad, ‘lowest common denominator’ hit in the networked world?
23. 10-Nov-09 23 Flip the graphs to find the demand curve …and we discover why the long tail succeeds in the group forming (Reed’s Law) world of social networks that IS the internet.
24. 10-Nov-09 24 Hits take more of the available valuein a broadcast world
25. 10-Nov-09 25 Hits were worth more in broadcast world Shaded area shows hits account for a greater proportion of the available demand and total value in Sarnoff’s broadcast world and in Metcalfe’sworld of one-to-one communications. The biggest single group = the majority in a broadcast world but a small minority in the networked world
26. 10-Nov-09 26 Hits are still worth having… but They have less proportional value compared to the overall economics of the networked world. In a broadcast world the hit was where MOST of the value resided The opposite is true in a networked world. Narrowcasting serves a greater number of people. All those tiny niches are bigger in total than the largest of your lowest-common-denominator single groups. So if you're really about scale - you know what to do… or at least try to do
28. 10-Nov-09 28 Frightening Fragmentation Q: How can we reach deep into and along the ever-elongating long tail? A: Understand how messages/ideas and conversations evolve in the networked world
29. You can’t target – they can Fragmentation means you can never hope to target all emerging niche communities So what you can do to engage them?
32. The internet is for people. For people to form groupsGroups with sharedpurposes
33. The internet is for people. For people to form groupsGroups with shared purposesGroups of people that can form at little or no cost
34. 10-Nov-09 34 That changes everything http://flickr.com/photos/stuckincustoms/
35. Three key disruptions Who gets to create content? Who gets to distribute content? Who controls the user experience?
36. Three keydisruptions Who gets to create content? Any and everyone Who gets to distribute content? Any and everyone Who controls the user experience? The user is the destination now, they control their own A-to-anywhere journey
37. You can’t target every community of purpose They can Here’s how http://flickr.com/photos/caribb/
39. 10-Nov-09 39 THE STAGE Message broadcast at audience Scale = audience = where the eyeballs have gone
40. 10-Nov-09 40 THE STAGE But in the networked world the broadcast message doesn’t arrive
41. 10-Nov-09 41 They aren’t looking at The Stage. They are looking at each other Scale = lots of communities of purpose = where the eyeballs are focused
42.
43. They make the message theirsWe share what we think is cool with people who (we think) will think its cool, too
44.
45. The message spreads when the groups reform around a new purpose Users select what they think is cool (has utility) to take with them on their journey
46. 10-Nov-09 44 Participants adapt the message to suit the group they wish to share it with The people best-placed to adapt the message are in the group, not on the stage
47. 10-Nov-09 45 And so it continues; the message evolving to survive. Or it dies out We share what we think is cool. That which we co-create, we embrace
48. 10-Nov-09 46 They aren’t your groups they are theirs They aren’t your messages they are theirs Communication is not done to them, it is done by them
49. 8th Mass Media WE are the distribution, WE are the content, WE are the 'user journey', WE are how messages are transmitted. WE are the medium and the media carried by it WE are the connections. and how the connections are made.
51. Strategies for success in the 8th Mass Media We need to think of specialist content as 'social objects' This will reveal the new revenues in a world where nobody wants to pay for content and no one clicks on the ads.
52. What’s a social object? You and your friend, Joe, like to go bowling every Tuesday. The bowling is the Social Object. Hugh Macleod – GapingVoid.com It is the interesting thing that brings people together to talk/interact/do stuff 10-Nov-09 50
53. Give them something interesting to do together (social objects) Make it easy for people who care to connect and interact People who care, act Action creates value (makes change) Their actions attract more people to the purpose by amplifying and sustaining the conversation
54. The value is in the community interaction Nursery Rules: Distribution vs Contribution CompareMyRadio, Synth Britannia, Mixcloud: why the long tail wins The publisher’s role in discovery: the value of keeping the silo open
55. Lessons from the network Publishing is The Great Reminder. It has real potential to be the social object around which peer-to-peer interaction happens. And the real magic happens in those peer-to-peer interactions. This is where the purchase reminders and recommendations happen in the main. Getting your share: It is therefore where the greater revenue opportunities lay. Your click-to-buy model (or it's equivalent) therefore has to be portable so peers can take it with them on their journeys. Narrowcasting serves a greater number of people. All those tiny niches are bigger in total than the largest of your lowest-common-denominator single groups. So if you're really about scale - you know what to do. Discovery = community curated content ONLY where communities are fuzzy-edged. Bear that in mind when you consider whose communities we are talking about - and where they reside.
56. Monetising the interactions requires: Tracking from source of inspiration Portability (goes with the user) Agreements on revenue shares (with platform providers and/or users, too?)
57. 10-Nov-09 55 The networked journey Listening to and responding to the network requires and drives cultural change within the organisation itself. It raises and answers big questions about ownership and control to make your brand or organisation a better fit with the demands of the networked world. It is your safe passage to the future
58. 10-Nov-09 56 Remember: Something’s got to give If the world outside is changing faster than the world inside, something is going to tear It won’t be the world outside
59. 10-Nov-09 57 Remember: There’s more help outside than in The people who can make the biggest difference to your company - who can help you most - don't work for it. Adapting to the network means they can.
61. David Cushman Ninety10group.com FasterFuture.blogspot.com twitter.com/davidcushman davidpcushman@gmail.com david@ninety10group.com Call or text +447736 353590 10-Nov-09 59
Notes de l'éditeur
Things have changed now. This is a world in which information and its distribution is no longer controlled by a small number of people.So let’s start by understanding what we are dealing with... What is this thing they call social media?
Examples: person threatening to blog about the Huntingdon marriotWhen I was buying this laptop I was tweeting with my community to find out if the salesman was spinning me a yarn or doing me a good deal.Power.And that genie is out of the bottle. It ain’t going back.
The first thing you need to know about adapting to survive is that in order to survive in a landscape you have to live in it:So take the plunge, emerge with rudimentary legs and weak lungs and try to explore this new landscape.Take part, comment, blog, upload pictures on flickr, post on twitter. Participate.Eg not what the government’s director of digital engagement does.
How do we adapt how we deliver messaging? Start by understanding that it’s not the website, but the user, who is the destination now.
Angling and the 20K big community
One thing is certain – you have neither the time nor the money to tailor your messages or products for each ever increasing number of niches
If I can form a group of my own, unmediated by any central authority, why do I need (here’s a biggy) political parties for example– they served the lowest common denominator world of mass – The fact that groups can form at low cost around things they choose to act on means where-ever there is mediation there is a threat of disruption.Media, music distribution has already seen it. Advertising and marketing are experiencing it. Apple outsources customer service way beyond a call centre in another country – it outsources it to its customers.
For the way in which information is distributed
No, because in a digital world we can all sit down next to each other – we’re all sharing the global hotdesk – at a distance and velocity which was never possible offline.Think of stamp collecting. Huntingdon could have had one stamp collecting club. But most people weren’t interested in stamps in general – they had specific interests – Antiguan bird stamps, for example. The digital world enables that community of purpose to form and get value from that formation.
Technology doesn’t get interesting until it gets boring.If you want to know the future don’t look at what teenage boys are doing – look at what their mothers are doing.Change doesn’t become truly disruptive until everyone understands that they can form groups for the purposes they choose at very low cost.Then they will organise- and that will challenge every organisational status quo.Social media (networks) are the user-friendly interface for group forming – just as the telephone was for one to one communications.When the phone was still regarded as a bit freaky, it hadn’t changed the worldWhen a phone appeared on every desk – in every pocket – then the world changed – how we reported, how we bought and sold, how far we lived apart...When everyone and their mother is real-time connected then, the world will be seriously changed.If you think there has been a disruption so far – you really ain’t seen nothing yet.