It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
The document outlines five keys to successful nonprofit fundraising: having a clear case, leadership, informed stakeholders, infrastructure, and stewardship. It then discusses the competitive nonprofit landscape and provides statistics on giving in 2012. Individual giving, bequests, corporate giving, and foundation giving all increased slightly from 2011 to 2012, mirroring the slow growth of the economy. The document recommends establishing a variety of funding sources, building a donor database, creating an annual giving plan with regular donor contacts and compelling stories, and properly stewarding donors.
The document provides tips for raising $100,000 for a political campaign. It recommends breaking the large goal into smaller, more manageable strategies like targeting major donors who can give the maximum donation, hosting fundraising events, growing online donations, obtaining support from issue-focused PACs, and expanding one's network. It also stresses the importance of dedicating campaign staff solely to fundraising and the candidate's role as a skilled fundraiser who regularly solicits donations.
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
2015 grava annual conference development and volunteer engagementldevitt
Pop quiz: Raise your hand if you get paid to engage the community’s hearts, minds, and resources to advance your nonprofit’s mission and make the world a better place.
Your hand is just as high whether you’re a fund development or a volunteer engagement professional. So why are our jobs so siloed? Better yet: What might happen if we tiptoed out of our siloes and planted a flag in the big, overlooked crossroads between our two worlds?
A whole lot of good, say trend-watchers and data crunchers in both industries. They also say we might not have a choice. Current trends in how Americans give time and money are quickly eroding the wall between our two worlds – whether we like it or not.
In this presentation we’ll dig deeper into two of those trends and see how you can turn them into opportunities for good. This presentation was part of a breakout session during GRAVA’s 2015 Annual Conference: “Volunteer Management Trends Transforming the Profession” (July 9, 2015).
Using charity sector data, can we build more sustainable communities and use market forces to drive social change?
This presentation was given as part of a panel at CKX.org Nov. 2014. Also on the panel - AJAH and FLUXX
Individual Giving Save A Mother Social Media Internship 2011Save A Mother
This document discusses fundraising strategies for non-profits, with a focus on using social media. It notes that individual donations make up 80% of charitable funds in the US. Social media can increase donations by up to 40% by helping donors feel connected to an organization and spreading its message virally. The document also provides tips for online fundraising campaigns, like having a clear call to action and making donations easy. It outlines current and goals fundraising for Save a Mother, including growing its online community through social media interns' efforts.
Recruit more Donors and Volunteers for your NonprofitGuideStar
Passionate people care about nonprofits and how their work is making a difference. Nonprofits can use this passion to recruit more donors and volunteers by asking these people to write a review. The live webinar discussion to learn how nonprofit reviews—from donors, volunteers, and people served—are transforming how people are connecting with nonprofits. View & Listen to the live webinar and others on this topic from the GuideStar.org Webinar archives page.
The document outlines five keys to successful nonprofit fundraising: having a clear case, leadership, informed stakeholders, infrastructure, and stewardship. It then discusses the competitive nonprofit landscape and provides statistics on giving in 2012. Individual giving, bequests, corporate giving, and foundation giving all increased slightly from 2011 to 2012, mirroring the slow growth of the economy. The document recommends establishing a variety of funding sources, building a donor database, creating an annual giving plan with regular donor contacts and compelling stories, and properly stewarding donors.
The document provides tips for raising $100,000 for a political campaign. It recommends breaking the large goal into smaller, more manageable strategies like targeting major donors who can give the maximum donation, hosting fundraising events, growing online donations, obtaining support from issue-focused PACs, and expanding one's network. It also stresses the importance of dedicating campaign staff solely to fundraising and the candidate's role as a skilled fundraiser who regularly solicits donations.
4 Steps to Converting Event Donors Into Long-Term DonorsJono Smith
Your event is over and you have a new pool of donors that have been introduced to your organization. How do you turn this group of one-time supporters into long-term advocates and donors?
Download Event 360's new white paper to learn how to build your donor pipeline by identifying, engaging, qualifying and cultivating your event donors.
Are your chapters crowdfunding? The answer is yes, whether you know it or not.Billhighway
Crowdfunding is here to stay. Yet, many foundations have not embraced it because of resource or technology constraints.
Learn how Zeta Tau Alpha Foundation took a leap of faith on a turnkey fundraising solution with Billhighway and CrowdChange that includes crowdfunding, mobile access, lockbox, and recurring donations. Hear about their experience, ROI, and how you can implement elements of this solution that work for you, at your own pace. You don’t have to do it all to see a positive change.
2015 grava annual conference development and volunteer engagementldevitt
Pop quiz: Raise your hand if you get paid to engage the community’s hearts, minds, and resources to advance your nonprofit’s mission and make the world a better place.
Your hand is just as high whether you’re a fund development or a volunteer engagement professional. So why are our jobs so siloed? Better yet: What might happen if we tiptoed out of our siloes and planted a flag in the big, overlooked crossroads between our two worlds?
A whole lot of good, say trend-watchers and data crunchers in both industries. They also say we might not have a choice. Current trends in how Americans give time and money are quickly eroding the wall between our two worlds – whether we like it or not.
In this presentation we’ll dig deeper into two of those trends and see how you can turn them into opportunities for good. This presentation was part of a breakout session during GRAVA’s 2015 Annual Conference: “Volunteer Management Trends Transforming the Profession” (July 9, 2015).
Using charity sector data, can we build more sustainable communities and use market forces to drive social change?
This presentation was given as part of a panel at CKX.org Nov. 2014. Also on the panel - AJAH and FLUXX
Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Twitter Handles: @zach_c, @JessicaMimick
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
This document discusses different strategies for fundraising and building relationships within a community. It emphasizes that fundraising is about building trust and relationships rather than just asking for money. Some key points made include:
- People are more likely to donate to organizations they trust and that their peers support. Building relationships and trust within a community is important for fundraising.
- Organizations should understand the needs of their community and how their mission addresses those needs when fundraising. They should clearly communicate how donations will make an impact.
- Follow up is important when fundraising from corporations and foundations. Organizations must determine fundraising goals and create sponsorship packages to provide value to donors.
- Building partnerships within the community and understanding what motivates individual donors are important strategies
Going Beyond the Donate Button NACHC CHI EXPO 2018Courtney Clark
The non-profit sector, including community health centers, are seeing online donations increase rapidly. Health centers must create an online presence that is enticing to potential donors and partners. Additionally, they need to balance their storytelling and explanation of offerings, while making the donation experience simple and easy for donors. In a world of Facebook fundraisers, “ice bucket” challenges, and everyone hoping their request goes “viral,” how can health centers navigate the world of online donor cultivation while staying true to their mission?
Panelists will discuss strategies for creating an engaging online experience for current and potential donors. As health centers explore ways to diversify their revenues, individual donor engagement is essential to that. Panelists will highlight their approach to building their online presence for donors and discuss how they go beyond the ‘donate’ button in engaging these audiences.
Learning Objectives:
* Identify positive ways to engage audiences online and barriers that may discourage engagement.
* Understand approaches, utilized by peer-centers, to online donor engagement.
* Identify practical tips to assess your own individual donor cultivation via your website and online presence.
The document discusses identifying and replicating programs that successfully address hunger. It recommends:
1. Creating a shared online database to organize information on agencies fighting hunger, including their contact details and work, to facilitate collaboration.
2. Analyzing quantifiable data from food donation and fundraising programs to identify which approaches are most effective and provide the best return on investment.
3. Sharing lessons learned, resources, and experiences between organizations to make it easier for smaller food banks to carry out successful programs and replicate what works best.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Southern California Company Announces Call for Entries for the $10,000 Grand ...AuthenticPR
Southern California PR firm Authentic PR is awarding $10,000 in PR services to a Los Angeles or Orange County nonprofit for its 2012 Gift of Hope Award. Due to the tough economic climate, donations to nonprofits are down. Authentic PR wants to help one organization by handling its publicity and marketing for a year so it can apply more donations directly to community needs. Nonprofits should submit applications by January 6th, and the winner will be announced on January 17th.
The document provides an overview of 8 key trends for non-profits: advocacy, financial ethics and transparency, global, leadership, parenting, redefining non-profits, religious, and technological. For each trend, the document summarizes research findings and recommendations from sources like the National Council of Non-Profits, Pew Research, and business reports. The trends relate to issues like government funding, transparency, serving global markets, multi-generational leadership, new parenting styles, evolving non-profit structures, religious demographics, and technology/social media adoption.
The document discusses seven benchmarks that are used to evaluate and rank charities and companies. The seven benchmarks are: (1) causes supported, (2) financial health, (3) financial capacity, (4) tax status, (5) accountability and transparency, (6) website and social media presence, and (7) employee experience. Each benchmark is then defined in more detail with relevant metrics and considerations for evaluation. Examples of top-rated charities based on meeting these benchmarks are also provided.
This document provides checklists to help nonprofits succeed across online fundraising, email outreach, and event management. It includes 10 checklists covering key areas like the website home page, donation forms, writing style, email lists, email campaigns, thanking donors, and planning events. Network for Good offers online fundraising and marketing tools as well as training resources to help nonprofits implement the strategies in the checklists.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
This document provides information about how to prepare for #GivingTuesday, which is described as the most important fundraising day of the year. It outlines an agenda for a webinar on #GivingTuesday that will discuss joining the movement, maximizing impact through match gifts, fundraising on Facebook, and answering questions. Additional sections promote the benefits of an organization's GuideStar profile and share polling questions about experience with and planning for #GivingTuesday.
The document provides lessons learned from 127 nonprofit marketers on effective nonprofit marketing. Some key lessons include: having a written marketing plan and referring to it frequently to stay focused and make progress; using any program, event, or news as a potential marketing opportunity; starting marketing efforts well in advance of deadlines; positioning marketing as a strategic rather than support function; avoiding "shiny object syndrome" by prioritizing strategy over tactics; regularly evaluating the marketing plan against benchmarks and changes in the environment. Measuring results is an important part of the planning process.
Infographic: Canadian Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives from top Canadian charities gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
The document outlines a proposed solution to motivate regular charitable donations called the Bright Funds giving motivation experience. It involves adding features to the Bright Funds platform like incentives, social integration, and competitive crowdfunding to encourage employee engagement and regular donations. User research found people are motivated by direct impact of donations, social recognition, emotional connections to causes, and pragmatic benefits. The proposed experience would include profiles, donation tracking, company stats, challenges, and information on incentives to address these motivations.
This document discusses how non-profits can use big data and predictive modeling to better understand their donors and improve donor engagement. It recommends that non-profits collect demographic and behavioral data on donors to build models that predict behaviors like likelihood to donate, attend events, or renew lapsed donations. These models can be used to segment donors and personalize communications and campaigns. Tracking engagement metrics from donations, events, social media, email newsletters and websites can provide insights to increase engagement over time, leading to increased success in fulfilling the non-profit's mission and attracting more donors and members.
Pinwheels for Prevention, Building Year Long Awareness, Donors and DollarsRebecca Gordon
This document discusses strategies for building awareness and fundraising for Pinwheels for Prevention, a campaign to prevent child abuse and neglect. It proposes hosting "Pinwheels for Prevention Jewelry Parties" to leverage current partners and donors to build new relationships outside the organization. These point-of-entry events would utilize a starter kit including pinwheel-themed jewelry to tell the organization's story and collect contact information from guests in a social, permission-based environment. Follow-up steps would thank guests, add them to email lists, and eventually ask for donations while introducing others to build the donor base over the long term.
Top nonprofit trends every professional should know and watch for in 2020Donorbox
Digitalization and automation, for example, can help bridge the gap between limited resources (such as overworked staff or shoestring budgets) and their frequently ambitious goals.
We hope that by shining a light on some of the biggest 2020 nonprofit trends, nonprofit professionals and their investors will be equipped with useful information for decision making and planning.
Understanding what lies ahead can help nonprofit organizations remain at the forefront of their field — which is vital.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
Zach Christensen, Creative Director & Jessica Mimick, Social Media Strategist, The Stelter Company
Twitter Handles: @zach_c, @JessicaMimick
Social Media offers very personal ways to connect with your donors, prospects and supporters…but how does social engagement fit into an overall communications strategy? Zach and Jess will offer some easy-to-implement ideas to help your organization best take advantage of its social network to accelerate fundraising and donor communication efforts.
This document discusses different strategies for fundraising and building relationships within a community. It emphasizes that fundraising is about building trust and relationships rather than just asking for money. Some key points made include:
- People are more likely to donate to organizations they trust and that their peers support. Building relationships and trust within a community is important for fundraising.
- Organizations should understand the needs of their community and how their mission addresses those needs when fundraising. They should clearly communicate how donations will make an impact.
- Follow up is important when fundraising from corporations and foundations. Organizations must determine fundraising goals and create sponsorship packages to provide value to donors.
- Building partnerships within the community and understanding what motivates individual donors are important strategies
Going Beyond the Donate Button NACHC CHI EXPO 2018Courtney Clark
The non-profit sector, including community health centers, are seeing online donations increase rapidly. Health centers must create an online presence that is enticing to potential donors and partners. Additionally, they need to balance their storytelling and explanation of offerings, while making the donation experience simple and easy for donors. In a world of Facebook fundraisers, “ice bucket” challenges, and everyone hoping their request goes “viral,” how can health centers navigate the world of online donor cultivation while staying true to their mission?
Panelists will discuss strategies for creating an engaging online experience for current and potential donors. As health centers explore ways to diversify their revenues, individual donor engagement is essential to that. Panelists will highlight their approach to building their online presence for donors and discuss how they go beyond the ‘donate’ button in engaging these audiences.
Learning Objectives:
* Identify positive ways to engage audiences online and barriers that may discourage engagement.
* Understand approaches, utilized by peer-centers, to online donor engagement.
* Identify practical tips to assess your own individual donor cultivation via your website and online presence.
The document discusses identifying and replicating programs that successfully address hunger. It recommends:
1. Creating a shared online database to organize information on agencies fighting hunger, including their contact details and work, to facilitate collaboration.
2. Analyzing quantifiable data from food donation and fundraising programs to identify which approaches are most effective and provide the best return on investment.
3. Sharing lessons learned, resources, and experiences between organizations to make it easier for smaller food banks to carry out successful programs and replicate what works best.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Southern California Company Announces Call for Entries for the $10,000 Grand ...AuthenticPR
Southern California PR firm Authentic PR is awarding $10,000 in PR services to a Los Angeles or Orange County nonprofit for its 2012 Gift of Hope Award. Due to the tough economic climate, donations to nonprofits are down. Authentic PR wants to help one organization by handling its publicity and marketing for a year so it can apply more donations directly to community needs. Nonprofits should submit applications by January 6th, and the winner will be announced on January 17th.
The document provides an overview of 8 key trends for non-profits: advocacy, financial ethics and transparency, global, leadership, parenting, redefining non-profits, religious, and technological. For each trend, the document summarizes research findings and recommendations from sources like the National Council of Non-Profits, Pew Research, and business reports. The trends relate to issues like government funding, transparency, serving global markets, multi-generational leadership, new parenting styles, evolving non-profit structures, religious demographics, and technology/social media adoption.
The document discusses seven benchmarks that are used to evaluate and rank charities and companies. The seven benchmarks are: (1) causes supported, (2) financial health, (3) financial capacity, (4) tax status, (5) accountability and transparency, (6) website and social media presence, and (7) employee experience. Each benchmark is then defined in more detail with relevant metrics and considerations for evaluation. Examples of top-rated charities based on meeting these benchmarks are also provided.
This document provides checklists to help nonprofits succeed across online fundraising, email outreach, and event management. It includes 10 checklists covering key areas like the website home page, donation forms, writing style, email lists, email campaigns, thanking donors, and planning events. Network for Good offers online fundraising and marketing tools as well as training resources to help nonprofits implement the strategies in the checklists.
The document discusses strategies for engaging donors online. It defines engaged donors as those who take actions like donating, attending events, volunteering, and recruiting others. Engaged donors build relationships and are more cost-effective than acquiring new donors. The document provides tips for non-profits to engage donors online such as listening to donors, making interactions and donations easy, and providing the content donors want like stories and impact information. It also offers examples of how to use tools like social media, videos, and websites to foster donor engagement.
This document provides information about how to prepare for #GivingTuesday, which is described as the most important fundraising day of the year. It outlines an agenda for a webinar on #GivingTuesday that will discuss joining the movement, maximizing impact through match gifts, fundraising on Facebook, and answering questions. Additional sections promote the benefits of an organization's GuideStar profile and share polling questions about experience with and planning for #GivingTuesday.
The document provides lessons learned from 127 nonprofit marketers on effective nonprofit marketing. Some key lessons include: having a written marketing plan and referring to it frequently to stay focused and make progress; using any program, event, or news as a potential marketing opportunity; starting marketing efforts well in advance of deadlines; positioning marketing as a strategic rather than support function; avoiding "shiny object syndrome" by prioritizing strategy over tactics; regularly evaluating the marketing plan against benchmarks and changes in the environment. Measuring results is an important part of the planning process.
Infographic: Canadian Fundraising Operations: Facts, Figures & InsightsCDS Global, Inc.
In a recent white paper, “Fundraising Operations: Making Every Dollar Count,” several nonprofit executives from top Canadian charities gathered for a lively roundtable discussion about challenges, best practices and efficiencies in fundraising operations. This infographic features a visual representation of the participants comments, along with supporting industry statistics and research.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
Today, your donors live in a world of personalized experiences. These daily experiences span fashion, fitness, entertainment, and shopping to news, travel, finance, and business. et, most nonprofits are still using fundraising tools and tactics that blast impersonal, mass messaging to 95% of donors and reserve personalized engagement for top givers. Why?
Here's what you’ll learn:
* How donor preferences are shifting and what this means for your nonprofit.
* How to identify key opportunities to tap into personalization in your donors’ journey.
* Four insight-driven engagement strategies you can use immediately to build more personalized relationships with your donors.
The document outlines a proposed solution to motivate regular charitable donations called the Bright Funds giving motivation experience. It involves adding features to the Bright Funds platform like incentives, social integration, and competitive crowdfunding to encourage employee engagement and regular donations. User research found people are motivated by direct impact of donations, social recognition, emotional connections to causes, and pragmatic benefits. The proposed experience would include profiles, donation tracking, company stats, challenges, and information on incentives to address these motivations.
This document discusses how non-profits can use big data and predictive modeling to better understand their donors and improve donor engagement. It recommends that non-profits collect demographic and behavioral data on donors to build models that predict behaviors like likelihood to donate, attend events, or renew lapsed donations. These models can be used to segment donors and personalize communications and campaigns. Tracking engagement metrics from donations, events, social media, email newsletters and websites can provide insights to increase engagement over time, leading to increased success in fulfilling the non-profit's mission and attracting more donors and members.
Pinwheels for Prevention, Building Year Long Awareness, Donors and DollarsRebecca Gordon
This document discusses strategies for building awareness and fundraising for Pinwheels for Prevention, a campaign to prevent child abuse and neglect. It proposes hosting "Pinwheels for Prevention Jewelry Parties" to leverage current partners and donors to build new relationships outside the organization. These point-of-entry events would utilize a starter kit including pinwheel-themed jewelry to tell the organization's story and collect contact information from guests in a social, permission-based environment. Follow-up steps would thank guests, add them to email lists, and eventually ask for donations while introducing others to build the donor base over the long term.
Top nonprofit trends every professional should know and watch for in 2020Donorbox
Digitalization and automation, for example, can help bridge the gap between limited resources (such as overworked staff or shoestring budgets) and their frequently ambitious goals.
We hope that by shining a light on some of the biggest 2020 nonprofit trends, nonprofit professionals and their investors will be equipped with useful information for decision making and planning.
Understanding what lies ahead can help nonprofit organizations remain at the forefront of their field — which is vital.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
9 ways nonprofits can connect with supporters and understand why they givedlvr.it
semillasIn an ideal world, generous supporters would give to good causes based on the merits of the mission alone. In the real world, the motivation for giving is much more complex and less rational than a calculated assessment. To successfully connect with potential donors and get them to take action, nonprofit fundraisers and marketers should understand why donors give.
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
The document summarizes the top 7 trends in corporate partnerships for 2017 according to Catalist, a nonprofit organization that connects companies to social causes. The trends are: 1) Influencer Identification, engaging social media influencers to promote partnerships. 2) Data Translation, using organizational data to strengthen partnership pitches. 3) Digital Automation, leveraging new technologies to evolve partnerships. 4) Proactive Communication, companies promoting their social good activities. 5) Multi-Layer Causes, aligning with national and local nonprofits. Examples and suggestions for each trend are also provided.
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
8 fundraising trends your nonprofit needs to know for 2019Donorbox
During the last few weeks of 2018 and the first few weeks of 2019, it’s important that you feel confident in your fundraising plans and capabilities.
By thinking ahead and staying aware of the happenings and trends around you, your nonprofit can be ready for the year ahead.
Fund DevelopmentThis chapter will present the basics of fundra.docxshericehewat
Fund Development
This chapter will present the basics of fundraising, including the annual campaign, direct mail, special events, major gifts, and planned gifts. The concept of moving donors from annual giving to major gifts and planned gifts will be presented. This chapter will also explore donor motivation and present a fundraising strategy based on the concept of providing donors with opportunities rather than approaching fundraising as a “begging” activity. Begging is not a strategy to raise funds. The alternative to begging for funds is to have a well-developed fundraising program. Even if the organization employs a professional fundraiser, the administrator is still the chief fundraising officer and, as such, will develop professional fundraising skills or risk becoming the chief beggar for the organization. Securing resources for the organization is ultimately the responsibility of the board of directors, but it is the administrator’s responsibility to develop and oversee a well-developed fundraising program. Effective fundraisers work from a strategic fundraising plan that is long term, has specific goals, and uses a variety of fundraising methods and techniques. The organization’s financial strength can be developed and maintained only through a fundraising strategy that is diversified by using many different fundraising approaches appropriate for their various categories of donors. Fundraising must be approached as any other major project in that it requires the administrator to develop a plan. The planning process for fundraising includes the same steps as any other planning process. As the administrator, you must set goals, allocate resources, develop action steps and timelines. and then evaluate the process. There are many “truisms” in fundraising, but the one most important to remember is that “people give to people, not to organizations.” This is another way to say that fundraising is really “friend-raising.” The people that will give money to your organization are those who share a passion for the mission of the organization and who trust that their money will be used wisely. It is the responsibility of the administrator to develop and nurture relationships that will financially sustain the organization. Another truism is that people will not give anything to meet your agency needs, but they will give when presented with the opportunity to invest in an organization that will make a difference in the lives of others. People will give when they think they can make a positive difference in something they care about. At whatever level of fundraising activity, your approach should be to present opportunities that will make a positive impact in the lives of the people your organization serves and not to present the “needs” of the agency.
11Fund Development
Copyright 2014. SAGE Publications, Inc. All rights reserved. May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or app ...
Volunteers are an untapped resource for fundraising. Many organizations do not properly engage their volunteers, but 40% of donors were previously volunteers. Segmenting volunteers into groups like major gift prospects and monthly donors allows targeting them separately. Storytelling that creates empathy for beneficiaries can motivate first-time gifts from volunteers. Communications should be tailored to different volunteer segments through diverse formats beyond just in-person events. Properly managing and recognizing volunteers can improve retention and conversion to donors.
This document discusses strategies for engaging volunteers and converting them to donors. It notes that volunteers are an existing pool of prospective donors, as 40% of donors were previously volunteers. Segmenting volunteers based on their capacity and communicating tailored asks is important. The document emphasizes using storytelling and impact reporting to connect with audiences emotionally and motivate volunteers to make their first gift. It suggests diversifying communication formats beyond in-person events to engage more volunteers. Overall, the key message is that nonprofits should better manage and recognize volunteers to improve retention and increase volunteer-to-donor conversions.
This document discusses identifying stakeholders and partners for a mediation project. It defines a stakeholder as anyone with a vested interest in or ability to affect a project. It instructs the reader to make a list of all individuals, groups, companies, and institutions connected to their mediation project. It also discusses target groups that will benefit from the project and potential partners to work with.
How to Mobilize Supporters to Fundraise for YouJulia Campbell
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
The document provides guidance on fund development for charitable organizations. It discusses the importance of having a clear mission and vision, understanding costs, and viewing fundraising from the donor's perspective. Effective fundraising communicates how the organization will fulfill its mission and meet community needs. It also stresses the importance of building relationships with donors and maintaining contact through stewardship.
Small nonprofits can multiply resources and control costs through various internal and external strategies. Internally, they can utilize volunteers, interns, and retired community members to minimize workforce costs. Externally, they can leverage free or low-cost technologies like Skype, LinkedIn, and social media for communications, networking, and publicity. Nonprofits should also diversify their funding sources, explore corporate donors and foundations, engage individual donors through sponsorship programs and donor perks, and consider co-working spaces to reduce overhead costs.
You’ve probably heard about Open Data and Open Government. But have you ever considered the radical idea of Open Philanthropy? What would happen if you applied the principles of open data to philanthropic institutions such as foundations, funders and grant-makers?
In this session you’ll be introduced to three open data initiatives that are doing just that.
Join Jake Hirsch-Allen (Partner, Functional Imperative & Lighthouse Labs) Michael Lenczner (CEO, Ajah and Director, Powered By Data) and Gena Rotstein (CEO and Advisor in Philanthropy - Dexterity Ventures Inc./Place2Give) for an interactive showcase that will answer this question and unpack the benefits of Open Philanthropy for grantmakers, community organizations and donors.
CAP Annual Convention Presentation| Increasing Sustainability with Private Se...Kerry Rego
The 2013 Community Action Partnership Annual Convention presentation "Making Your Agency Sustainable Through Fundraising & New Revenue Streams". Presented by Lannie Medina Chief Development Officer at Community Action Partnership of Sonoma County and Kerry Rego of Kerry Rego Consulting, Social Media consultant, at Chicago Marriott Downtown Magnificent Mile on August 28, 2013.
Additional resources:
http://rhdblog.rhd.org/nonprofit-crowdfunding-platforms-2013-fundraising-campaign/
http://www.slideshare.net/volunteermatch/nonprofit-insights-the-secret-sauce-for-nonprofit-crowdfunding
HOW TO GET CEOS AND BOARDS TO EMBRACE YEAR END FUNDRAISING.pdfBloomerang
This document provides tips for nonprofit CEOs and boards to embrace year-end fundraising. It discusses how most nonprofits will continue major campaigns with adjustments due to the pandemic. Technology and social media have helped maintain donor relationships and events. Stewardship tactics have kept annual donors engaged. The document then offers specific strategies boards can take to support fundraising, such as making public and financial commitments, empowering board members to fundraise, and embracing digital outreach and peer-to-peer fundraising.
Similaire à A Wake Up Call for P2P Fundraisers - sponsored by DonorDrive (20)
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
5 Essential Stories to Drive Donations At Year-End presented by Julia CampbellJulia Campbell
Learn how to use storytelling, social media, and email to drive even more donations at year-end; the kinds of stories that donors want to hear, read, and watch; and how to collect and craft the most impactful stories about your work at year-end.
How to Build Community and Actually Drive Donations Using Social MediaJulia Campbell
In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...Julia Campbell
This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
5 Social Media Storytelling Trends for NonprofitsJulia Campbell
Julia Campbell is a digital marketing consultant and author who runs the social marketing agency JC Social Marketing. She provides insights on current social media trends for nonprofits. Some key trends she discusses include the growing popularity of TikTok and social media stories across platforms like Instagram and Facebook. She also covers livestreaming, emerging audio platforms, and takeovers as effective social media storytelling techniques for nonprofits.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
How to Tackle Social Media in the Time of Coronavirus & Times of UnrestJulia Campbell
Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing.
Nonprofits, libraries, and organizations across the globe are asking:
How can we continue to post on social media about changes occuring due to the pandemic?
How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest?
How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment?
We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come.
Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.
You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
How to Get More People to Sign-Up for Your EventJulia Campbell
If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals.
Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings.
Registration or ticketing is great for your campaign if you need to:
Combine registration and fundraising into one smooth process
Collect a participation fee
Ask your supporters additional custom questions
Organize supporters to participate in a live event
Sell tickets, spots, or merchandise
In this webinar, you will learn:
How to set up the Registration and Ticketing functionality;
How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types;
How to take advantage of GoFundMe’s donation and sharing tools;
How to leverage these tools to reach more of our network and drive more registrations.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
May 27, 2020: How Nonprofits Can Adapt Their Storytelling in the Time of Soci...Julia Campbell
Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates.
In this free online training designed for nonprofits, you will learn:
How to make the case for storytelling at your nonprofit
Real-world examples of compelling stories resonating right now
The benefits of sharing your stories (for your audience!)
Qualities of a stellar nonprofit storyteller
I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!
Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. Julia and David will walk you through how.
How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free ToolsJulia Campbell
#GivingTuesdayNow is May 5, 2020 and nonprofits have had limited time to prepare. GoFundMe's no subscription, no commitment tools are a perfect solution for organizations to launch a professional #GivingTuesdayNow campaign quickly and easily. This toolkit will walk you through how.
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for SuccessJulia Campbell
In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.
Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.
Coronavirus and Nonprofits: How to Communicate in a Time of CrisisJulia Campbell
Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses
Key Takeaways from this free webinar:
How to communicate with your donors and supporters during this time of crisis;
How to adapt your social media content and your email communications;
How to communicate about cancelled and postponed events; and
Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.
Nonprofit Social Media Strategy In the Time of CoronavirusJulia Campbell
How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19?
Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.
How Nonprofits Should Adapt Their Social Media Strategy in 2020 - UMass Lowel...Julia Campbell
What we cover in this workshop:
The key changes in the current social media landscape that affect nonprofits.
The three seismic shifts affecting donor behavior and preferences in the social media age.
How to get started creating a social media strategy for your nonprofit.
Tools and apps for social media management and content creation.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
karnataka housing board schemes . all schemesnarinav14
The Karnataka government, along with the central government’s Pradhan Mantri Awas Yojana (PMAY), offers various housing schemes to cater to the diverse needs of citizens across the state. This article provides a comprehensive overview of the major housing schemes available in the Karnataka housing board for both urban and rural areas in 2024.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
6. PLAYING FIELD IS GETTING
MORE CROWDED.
In 2000, Giving USA reported that there were around 688,600 charities in
the United States.
By the end of 2020, they estimate there will be more than 1.7 million.
1 in 5 Americans have given to an individual’s medical-related fundraiser.
7. MANY MAJOR LEGACY WALKS
IN DECLINE.
P2P Top Thirty Study shows that many of these giants peaked in 2007.
9. Giving USA’s 2019 report
revealed a decline in
general and mid-level
donors (defined as donors
who make gifts less than
$250 and between $250
and $999 respectively).
10.
11. DONOR
BEHAVIORS
AND
EXPECTATIO
NS ARE
SHIFTING.
Younger generations tend to:
Want participation at a deeper
level.
Expect personalization and a
frictionless fundraising and
donation experience (Netflix,
Amazon).
Want to be recognized for their
contributions within their networks
(not just a trophy or a t-shirt).
17. THE NEW
PATH TO
SUCCESS
Analyze your roadmap
for growth and get crystal
clear on your objectives.
Identify the
demographics that you
need to engage to
accomplish these
objectives.
Invest in the best tools,
tech, and talent to do the
job.
19. ANALYZE YOUR GROWTH
ROADMAP
Review prior year’s stats and how they compare to the year before that.
Compare online and offline donations.
Identify your peak fundraising times throughout the year.
What are some reasons for these peaks?
Look at the number of fundraising campaigns created on your behalf in the
last year.
How many were active versus inactive?
20. ANALYZE YOUR GROWTH
ROADMAP
List out the growth strategies that worked well.
List out the growth strategies that did not work well or presented
challenges.
Get crystal clear on your objectives for the next year or next few months.
24. IDENTIFY DESIRED
DEMOGRAPHICS
Who in your existing community has real potential to grow your
program?
Choose the low-hanging fruit first.
Identify prospects already in your database.
Who gave you between $100-$500 last year but didn’t create a personal
fundraising campaign?
How can you reach out more effectively and creatively to this audience?
Call lapsed fundraisers or organize a re-engagement campaign.
25. IDENTIFY DESIRED
DEMOGRAPHICS
Identify your top fundraisers. Who are they?
What type of fundraising did they do? Could they be enticed to do a new
campaign?
Which donor segments grew this year?
How are you reaching them and engaging them where they are?
26. IDENTIFY DESIRED
DEMOGRAPHICS
Which new segments do you need to reach to grow your program?
What do you know about them?
Where do they spend time online?
What are their habits, behaviors, preferences, motivators?
How can you help them create a more meaningful life?
Develop an action plan to reach them where they are.
27. CHILDREN’S MIRACLE
NETWORK HOSPITALS’
DANCE MARATHON
Developed a targeted
acquisition strategy to
quantify and qualify
prospective campuses,
as well as reengage
lapsed programs.
Dedicated research and
time to fully understand
their campus partners’
incentives and what they
need to succeed.
37. LIVESTREAM FUNDRAISING
Benefits:
Excitement builds as it unfolds and happens in real time.
Encourages more donations by making viewers part of the action.
Supporters can give instantly, without missing a minute of the stream.
Fundraisers can thank their donors live and in real time.
38.
39.
40.
41. WE MUST INVEST IN
THE TECH AND THE
TOOLS BUILT FOR
TOMORROW, NOT
FOR TODAY.
42. INVEST IN TOOLS AND
TALENT
Conduct an audit of your digital fundraising tools.
Can the experience be improved? How can you create a more frictionless,
personalized experience for donors and fundraisers?
See what integrations are available with Facebook and other social media
fundraising tools.
43. INVEST IN TOOLS AND
TALENT
Build your livestream fundraising strategy. Think of at least two livestream
opportunities at your organization that you can leverage.
Identify and train people to run fundraising campaigns for you using these
tools.
Create a Social Fundraising Toolkit.
Put it on your website with clear instructions, examples, and ideas.
44.
45. TROUBLE IN PARADISE
The multi-year retention rate of donors averaging 45.5%.
51% of fundraisers say they will leave their current nonprofit within 2 years.
30% of these fundraisers say they’re planning to leave the fundraising
trade altogether.
Things need to dramatically change.
We have to give talented, ambitious, creative people the discretion
and budget to make their ideas a reality.
Technological, cultural, and societal shifts have always forced nonprofit fundraising to reinvent itself again and again.
In the next few minutes, I’ll review what I see are the three most sweeping changes happening in the fundraising space.
What we know
Examples from the heyday of fundraising: Telethons, bespoke email campaigns, purchasing email and mailing lists, reliance on big sustainers - none of that can be relied upon anymore.
We can’t ensure success like we did 10, even 5 years ago.
Long gone are the days when donors gave to nonprofits simply because of name recognition and the number of years a charity has been around.
The playing field is getting increasingly crowded, and competition is fierce.
1 in 5 Americans report contributing to a medical-related
After that, the economic recession put a dent in charitable giving in general, and the popularity of fund-raising events never fully recovered.
Demographic shifts
There is more competition for a smaller pool of donors and active social fundraisers.
This is due to forces beyond our control -
The increasing wealth gap
Decreasing access to disposable income
Changes to the tax law
The popularity of individual fundraising campaigns for medical expenses and the like on GoFundMe etc.
Trust in institutions is declining.
All of this results in a smaller number of donors overall, but especially fewer smaller dollar donors – the bread and butter of p2P fundraising.
Each generation living today has come of age with profoundly different experiences concerning mass communication and fundraising, and these differences directly impact how they give to nonprofits.
Seniors who came age during the era of print media still prefer print communications
The same is mostly true of baby boomers, however, they are young enough to be experiencing the rise of new media in their daily lives which consequently is impacting their life-long giving habits.
Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications while adapting quickly to new trends in mobile and social giving.
Gen Z who will come of age in a post-print era will be connecting to causes and giving to nonprofits through technologies that haven’t been invented yet.
The donor of today has different expectations.
They want participation at a deeper level
They expect personalization and a frictionless fundraising and donation experience (Netflix, Amazon)
They want to be recognized for their contributions - with their networks (not just a trophy)
We must embrace multiple communications and fundraising tools if we want to reach donors and supporters of all ages.
My hope for the promise of technology is that it will democratize philanthropy and fundraising, and make it accessible to anyone with an internet connection or a smartphone.
The new mobile giving app Millie looks and feels like Tinder – it shows you causes and organizations that you might want to support - swipe right and donate to charity, swipe left for not now.
The Point mobile app was designed to make volunteering as easy as taking an Uber.
When we fully understand and can clearly identify these three major shifts, we can start to create a plan to embrace rather than reject them.
Doesn’t matter if you regret that the good old days are over.
It’s a new age for fundraising
This is what you need to be thinking about and carefully considering.
How can we as fundraising leaders be proactive instead of reactive to these dramatic shifts in fundraising?
Let’s talk about the individual actions driving growth at your organization.
I’m going to go over three strategic steps that you will need to take to maximize your time at this conference and to help you when you get back to the office.
I realize that we are all here to find information, tools, and technology that will help us grow our fundraising programs.
We are not entitled to growth
we can’t just expect our programs to grow year-after-year.
There is no high tide lifting all ships.
We cannot continue to toe the line and keep the status quo if we want to drive growth for our organizations.
Clearly analyze what you are already doing and which segments of your donors and fundraisers have the most potential to grow your program.
Find the trends. Always be asking why.
Clearly analyze what you are already doing and which segments of your donors and fundraisers have the most potential to grow your program.
Find the trends. Always be asking why.
After carefully evaluating their own growth roadmap, the American Association for Cancer Research decided to make Charity Streaming a key strategy in their growth plan.
They saw the potential for growth
Recognizing the challenges that they face – they hadn’t done this before, and they feared that AACR isn’t the most sexy or accessible cause for creators to connect to, they still made it work, by carving out a budget to hire a charity streaming expert to help them get started.
After clearly analyzing our growth plan and who we already have on board that can help us grow, we can figure out who we still need to engage.
Along with the segments of our communities that have real potential to grow your program – who is already here –
What are the NEW segments that we need to reach?
The core of fundraising has been and will continue to be about relationships.
This isn’t about us and our agenda, it’s about our current donors and our future prospects, where they are and how they want to interact with us
Yes you will always be asking and thanking your all-stars and cultivating your loyal donors. But in order to grow, we need to constantly be reaching new fundraisers and new donors.
Children’s Miracle Network Hospitals’ identified their desired demographic and did the necessary research to figure out how to best reach them, engage them, and work directly with them.
Reaching them isn’t enough – making people AWARE of something isn’t enough – what’s your strategy to actually ENGAGE this desired demographic?
Also, what’s in it for them – your donors and your social fundraisers? The best part of this strategy is that it’s not just about the organization – It’s about best supporting their campus partners for the long-term.
The goal is to grow the program in a way that best first the desires and needs of the participants (the students)
This isn’t about transactions. Money will come and go.
This is about creating a shared identity with fundraisers so strong they would get a tattoo!
This is the most important step. We need to stop playing it safe.
In order to achieve your growth objectives and engaged these desired demographics, your organization is going to require a serious investment in technology and talent in the next year.
This is an unavoidable fact.
There are two prongs to this important step - investing in the right tools and investing in the right talent. Let’s talk about tools first.
It’s about meeting donors where they are and offering approachable, affordable ways for them to get involved.
As online and mobile giving get more sophisticated and instant, it has the potential to be substantially more effective than direct mail ever was.
We all need to do a better job integrating giving into every day life.
Donors and fundraisers expect it to be driven by an experience they are used to in a consumer environment (Amazon, Netflix) - Two clicks, easy, personalized, zero friction
It’s imperative that nonprofits offer all the digital payment methods your supporters prefer: Credit cards, eChecks, PayPal, Apple Pay, etc.
Salvation Army - cashless kettles, Apple and Google Pay
Rhodri Davis - Charities Aid Foundation calls VR and AR for nonprofits “empathy machines”
Mark Zuckerberg calls these technologies “the holy grail of social experiences”
Pencils of Promise example: In 2015, PoP wanted to increase donations at their annual celebrity-studded gala and used a VR experience to do so.
PoP knew if they could show attendees what it was like to go to school in a developing nation, it could create an unmatched emotional connection that might inspire more donations for their students. So, at their gala, they gave attendees VR headsets that transported them to a school in Ghana.
The results were stunning. The VR experience helped PoP raise an additional $500,000 for a total of $2.4 million that evening in response. Plus, their video was viewed nearly two million times on Facebook.
You’ve seen the headlines and I’m sure you’ve either started a fundraiser or even donated to one
Facebook Fundraisers - $4 billion raised from over 50 million people since its inception
Using Facebook fundraising tools, Team World Vision raised 54% more on Giving Tuesday 2019 than 2018.
This is because they understood the nature of Giving Tuesday as a global social fundraising event and met people where they are. They don’t write checks on giving Tuesday.
Donate button now available on Instagram business profiles and within Instagram Stories – early adopter charities taking advantage and showing their fundraisers how they work
Explaining the benefits
Being proactive – not just reactive
YouTube Giving Tools help YouTube creators raise money right from their channels, their individual videos, and their livestreams.
YouTube giving tools work much like Facebook giving tools, featuring a donate button and a frictionless two-click donation process.
During live streams, using a feature called Super Chat, viewers can pay to have their messages pop up more prominently during live streams — and normally that money goes to the creators.
With Super Chat for Good, creators can instead route that money to the charity of their choice.
It’s easy to understand the appeal of livestream fundraising.
Streaming has redefined how people consume content and interact, and it's making a huge impact on charity fundraising.
The technology is an opportunity to bring people closer together – to build connections, relationships, and a sense of shared identity, we are all in this together. Humans crave this
The most well-known platform, but also the most misunderstood by fundraisers, is Twitch.
On Twitch, creators spend hours outside of their live stream perfecting their craft and analyzing data to make business decisions.
It is important to know that playing a game on stream is just a content decision
Also, while gaming is the most prevalent thing streamed on Twitch it is not the only type of content.
You can watch art, music and fitness outside of gaming.
People are streaming their interests, hobbies, and passions.
Since 2011 Twitch Creators have amassed over $150 million for charities around the world.
Now here’s what I want to truly emphasize.
I understand that some of these platforms may not fit in 100% with your workflow of yesterday.
But to be relevant in today’s fundraising world, let alone tomorrow’s, you can’t ignore them.
We must, as fundraising leaders, invest in the tech and the tools built for tomorrow, not for today.
Justin Wheeler said – Don’t overcomplicate it!!!
See if your P2P platform integrates with Facebook and other social media fundraising tools.
Make a plan to encourage people to fundraise for you using these tools. Create a Social Fundraising Toolkit and put it on your website with clear instructions, visuals, and ideas.
Jim Collins, good to great – get the right people on the bus.
Beyond the tools, we have to get the right people on the bus to manage through these changes, and we have to give them the discretion and the budget to succeed.
The reality is this
Clearly, with the multi-year retention rate of donors averaging 45.5%, with 51% of the fundraisers ready to abandon their current posts and 30% ready to abandon ship altogether there’s trouble in paradise.
Neither the donors nor the fundraisers who serve them are satisfied.
It’s important to note that I’m not suggesting spending all your time tweaking and improving existing stagnant programs.
I’m suggesting innovating and inventing something new.
What if just 1% of your revenue was invested into R&D?
What would that look like? What are the opportunities?
Well Julia, this sounds great. But how do we go back to our office and convince the boss and the board to pony up for these great ideas?
How do we talk about innovation in a way that won't scare everyone away?
We must become visionaries.
Being a visionary means creating a powerful vision for the change that we seek.
You may feel like Greta Thunberg, sitting alone, screaming into the void.
But if you are persistent, compelling, and if you can paint a picture, this will inspire people to follow you or at least pique their curiosity.
What you do with your vision after you create it will determine your success.
You need to communicate it frequently and powerfully, and embed it within everything that you do.
Amass stories, examples, case studies
Take the research and examples learned from this conference. Lean on partners. Talk to others at this conference - network! How did they get their strategies accepted by the Board? What did they use to accomplish that?
Data, statistics
Address peoples' concerns and anxieties, openly and honestly. Visionaries and effective communicators are passionate, but they are not patronizing.
If you ask for $25,000, be specific about what will be delivered.
You’ve inspired people with your vision – now this is the who what when where why, the plan
You need to develop a plan to make their technology investment worthwhile. You have to be the champion and the catalyst for investment in your P2P program.
Remember why you are here - you are here to find the best ways to invest your very limited time and money for maximum results.
Knowing the changes you need to make isn’t enough.
You have to lead the change at your organization.
The reality is that successful peer-to-peer fundraising campaigns constantly evolve and take risks.
Innovative fundraisers, like all of you, understand that the benefits outweigh the risks.
This is on you. It’s your job. Be the impetus of change that your mission we desperately needs and deserves.