SlideShare une entreprise Scribd logo
Activity-Centered
Design
Successful mobile apps focus on a single,
purposeful activity.

@mblongii @neoinnovate
Activity: any purposeful
human endeavor

@mblongii @neoinnovate
Facebook:
Keeping up with
friends & family
!

AKA:
Maintaining Social Ties

@mblongii @neoinnovate
Instagram
Photo Sharing
@mblongii @neoinnovate
Twitter
Sharing Status
@mblongii @neoinnovate
Mobile-Social

The end of social networks and
the rise of activity-centered
social apps

@mblongii @neoinnovate
Twitter v1: sharing status

“A system where you can SMS
message to one phone number and
broadcast to all of your friends”

@mblongii @neoinnovate
$TWTR today: sharing status
“Find out what’s happening, right
now, with the people and
organizations you care about.”

@mblongii @neoinnovate
+
Sharing
Status

≠
Listening to
Music

@mblongii @neoinnovate

Music
Discovery
I'm not going to follow artists if it
adds them to my regular Twitter …
Not interested in seeing artist's
updates in my regular feed.

@mblongii @neoinnovate
Pointless. You can't listen to whole
songs, only 30 second clips unless
you have a Spotify account.

@mblongii @neoinnovate
iTunes Ping
2010 – 2012
!

Replaced by Facebook and
Twitter integrations

@mblongii @neoinnovate
Burbn tried to
be too many
things.
•

Check in to locations
!

•

Make plans (future check-ins)
!

•

Earn points for hanging out with
friends
!

•

Share photos
!

•

and much more!
@mblongii @neoinnovate
Focus on
being really
good at one
thing.
“We decided that if we were
going to build a company,
we wanted to focus on
being really good at one
thing. We saw mobile photos
as an awesome opportunity
to try out some new ideas”—
Mike Krieger
@mblongii @neoinnovate
1 Product
1 Activity
Focus on being really good
at one thing.

@mblongii @neoinnovate
Human Activity System

Thinking in Systems
Deepen your understanding about the interactions
between people and their environments.
@mblongii @neoinnovate
Evolve Your Understanding
“Get out of the building”
@mblongii @neoinnovate
Lead with Questions

•

How might we encourage more casual carpooling?

•

What outcome do we expect from this design?

@mblongii @neoinnovate
Learn through Making
Gather concrete evidence through rapid Build, Measure,
Learn feedback loops.
@mblongii @neoinnovate
Thank you!
(^_^)

@mblongii @neoinnovate

Contenu connexe

Tendances

Socialmedia westendorf
Socialmedia westendorfSocialmedia westendorf
Socialmedia westendorf
cwestendorf
 
Social media kaitlynn
Social media kaitlynnSocial media kaitlynn
Social media kaitlynn
Kaitlynn King
 
Social media perez
Social media perezSocial media perez
Social media perez
Madisonperez08
 
Social Media By April Carney
Social Media By April Carney Social Media By April Carney
Social Media By April Carney
aprilcarney
 
Social media miller
Social media millerSocial media miller
Social media miller
Ray Miller
 
SocialMedia_Graham
SocialMedia_GrahamSocialMedia_Graham
SocialMedia_Graham
Jordan Graham
 
Source plan marketing 1200
Source plan marketing 1200Source plan marketing 1200
Source plan marketing 1200
Chelsea Smith
 

Tendances (7)

Socialmedia westendorf
Socialmedia westendorfSocialmedia westendorf
Socialmedia westendorf
 
Social media kaitlynn
Social media kaitlynnSocial media kaitlynn
Social media kaitlynn
 
Social media perez
Social media perezSocial media perez
Social media perez
 
Social Media By April Carney
Social Media By April Carney Social Media By April Carney
Social Media By April Carney
 
Social media miller
Social media millerSocial media miller
Social media miller
 
SocialMedia_Graham
SocialMedia_GrahamSocialMedia_Graham
SocialMedia_Graham
 
Source plan marketing 1200
Source plan marketing 1200Source plan marketing 1200
Source plan marketing 1200
 

En vedette

Activity Centered Design: By Mike Long
Activity Centered Design: By Mike LongActivity Centered Design: By Mike Long
Activity Centered Design: By Mike Long
Neo Innovate
 
Activity Centered Design Geoffrie Hoiting
Activity Centered Design Geoffrie HoitingActivity Centered Design Geoffrie Hoiting
Activity Centered Design Geoffrie Hoiting
geoffhoiting
 
Engaging student in active learning
Engaging student in active learningEngaging student in active learning
Engaging student in active learning
Mohamed Amin Embi
 
Student Centred Learning
Student Centred LearningStudent Centred Learning
Student Centred Learning
Dave Gregg
 
A Multi-Company Perspective: Enterprise Cloud and PaaS
A Multi-Company Perspective: Enterprise Cloud and PaaSA Multi-Company Perspective: Enterprise Cloud and PaaS
A Multi-Company Perspective: Enterprise Cloud and PaaS
Thoughtworks
 
Student centered teaching
Student centered teachingStudent centered teaching
Student centered teaching
Abdeslam Badre, PhD
 
Learner- Centered Approaches
Learner- Centered ApproachesLearner- Centered Approaches
Learner- Centered Approaches
xenia baesa
 

En vedette (7)

Activity Centered Design: By Mike Long
Activity Centered Design: By Mike LongActivity Centered Design: By Mike Long
Activity Centered Design: By Mike Long
 
Activity Centered Design Geoffrie Hoiting
Activity Centered Design Geoffrie HoitingActivity Centered Design Geoffrie Hoiting
Activity Centered Design Geoffrie Hoiting
 
Engaging student in active learning
Engaging student in active learningEngaging student in active learning
Engaging student in active learning
 
Student Centred Learning
Student Centred LearningStudent Centred Learning
Student Centred Learning
 
A Multi-Company Perspective: Enterprise Cloud and PaaS
A Multi-Company Perspective: Enterprise Cloud and PaaSA Multi-Company Perspective: Enterprise Cloud and PaaS
A Multi-Company Perspective: Enterprise Cloud and PaaS
 
Student centered teaching
Student centered teachingStudent centered teaching
Student centered teaching
 
Learner- Centered Approaches
Learner- Centered ApproachesLearner- Centered Approaches
Learner- Centered Approaches
 

Plus de Mike Long

Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
Mike Long
 
Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
Mike Long
 
Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
Mike Long
 
Portfolio Presentation
Portfolio PresentationPortfolio Presentation
Portfolio Presentation
Mike Long
 
Build the Right Product with Lean UX
Build the Right Product with Lean UXBuild the Right Product with Lean UX
Build the Right Product with Lean UX
Mike Long
 
Forager
ForagerForager
Forager
Mike Long
 
Activity Theory
Activity TheoryActivity Theory
Activity Theory
Mike Long
 
Lean UX SF November Meetup - Concurrent Set-Based Design
Lean UX SF November Meetup - Concurrent Set-Based DesignLean UX SF November Meetup - Concurrent Set-Based Design
Lean UX SF November Meetup - Concurrent Set-Based Design
Mike Long
 
Natural Language Processing
Natural Language ProcessingNatural Language Processing
Natural Language Processing
Mike Long
 
The Design Charrette
The Design CharretteThe Design Charrette
The Design Charrette
Mike Long
 

Plus de Mike Long (10)

Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
 
Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
 
Mike long-portfolio-presentation
Mike long-portfolio-presentationMike long-portfolio-presentation
Mike long-portfolio-presentation
 
Portfolio Presentation
Portfolio PresentationPortfolio Presentation
Portfolio Presentation
 
Build the Right Product with Lean UX
Build the Right Product with Lean UXBuild the Right Product with Lean UX
Build the Right Product with Lean UX
 
Forager
ForagerForager
Forager
 
Activity Theory
Activity TheoryActivity Theory
Activity Theory
 
Lean UX SF November Meetup - Concurrent Set-Based Design
Lean UX SF November Meetup - Concurrent Set-Based DesignLean UX SF November Meetup - Concurrent Set-Based Design
Lean UX SF November Meetup - Concurrent Set-Based Design
 
Natural Language Processing
Natural Language ProcessingNatural Language Processing
Natural Language Processing
 
The Design Charrette
The Design CharretteThe Design Charrette
The Design Charrette
 

Dernier

UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
PabloMartelLpez
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NishantRathi18
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
kuapy
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
talaatahm
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
ellemjani
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
DakshGudwani
 

Dernier (20)

UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHINHR Engineers Portfolio 2023 2024 NISHANT RATHI
NHR Engineers Portfolio 2023 2024 NISHANT RATHI
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
LGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation TemplateLGBTQIA Pride Month presentation Template
LGBTQIA Pride Month presentation Template
 

Activity centered design