AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our April 2010 report compares unique devices running the Android and iPhone Operating Systems (OS) in our network.
The AdMob Mobile Metrics Report provides insights into mobile advertising trends. Some key findings from the October 2008 report include:
- The iPhone became the #1 device in the AdMob network, with requests increasing over 300% from July to October. The US accounted for over 60% of iPhone requests.
- Traffic from Latin America increased 138% year-over-year, with leading manufacturers being Motorola, Nokia, and Sony Ericsson.
- Worldwide requests grew nearly 14% month-over-month to 5.8 billion, while US requests increased almost 8% and UK requests grew over 16%.
The document discusses four major shifts occurring in the mobile content distribution market: 1) New business models like in-app purchases are becoming a key revenue driver, 2) Traditional content leaders are changing rapidly, 3) The impact of growth in Asian countries like China is huge, and 4) Mobile content is fragmenting across multiple devices beyond just phones. These shifts mean developers must expand to new platforms and stores, consider new monetization models tailored to each store, localize their efforts, and closely monitor performance and competitors across countries and devices.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
With Lessons Learned from Measurement of Online Advertising
This document discusses key trends in global internet usage and lessons learned about online advertising from measurement data. It summarizes that Asia Pacific now accounts for over 40% of the online population, surpassing North America. Additionally, display advertising is shown to be an effective way to build both online and offline sales, even with very low click-through rates. Research from comScore also demonstrates that exposure to display ads can increase in-store retail sales in addition to online sales.
This document summarizes key metrics and trends from AdMob's November 2009 Mobile Metrics Report. Some of the key findings include:
- In the US, smartphones accounted for 48% of mobile traffic in November 2009, up from 30% a year prior, driven by increased iPhone and Android adoption.
- WiFi usage on mobile devices in the US tripled from November 2008 to November 2009, with 36% of iPhone traffic over WiFi.
- International growth of iPhone and iPod touch devices outpaced US growth, with the largest markets outside the US being UK, France, Canada, and Germany.
A new report from Spot On Public Relations has confirmed that there are more subscribers to social media service Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region. The report, ‘Middle East and Africa Facebook Demographics’, shows Facebook has over 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.
Analyzing the application stores: users, apps, growth, and moreDistimo
This document summarizes key insights from Distimo's analysis of mobile app stores. It finds that (1) in-app purchases have become a major driver of revenue, generating over 75% of sales for top apps (2) the mobile app market is shifting rapidly with growth in countries like China and fragmentation across devices (3) developers need to look beyond one-time fees and analyze performance across stores to stay competitive. The document encourages app makers to use Distimo's free and paid tools to benchmark their apps.
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our April 2010 report compares unique devices running the Android and iPhone Operating Systems (OS) in our network.
The AdMob Mobile Metrics Report provides insights into mobile advertising trends. Some key findings from the October 2008 report include:
- The iPhone became the #1 device in the AdMob network, with requests increasing over 300% from July to October. The US accounted for over 60% of iPhone requests.
- Traffic from Latin America increased 138% year-over-year, with leading manufacturers being Motorola, Nokia, and Sony Ericsson.
- Worldwide requests grew nearly 14% month-over-month to 5.8 billion, while US requests increased almost 8% and UK requests grew over 16%.
The document discusses four major shifts occurring in the mobile content distribution market: 1) New business models like in-app purchases are becoming a key revenue driver, 2) Traditional content leaders are changing rapidly, 3) The impact of growth in Asian countries like China is huge, and 4) Mobile content is fragmenting across multiple devices beyond just phones. These shifts mean developers must expand to new platforms and stores, consider new monetization models tailored to each store, localize their efforts, and closely monitor performance and competitors across countries and devices.
AdMob's monthly report provides insights into mobile app and website usage trends based on data from their network of over 15,000 mobile sites and apps. Some key findings:
- Smartphone traffic increased 193% in the past year and accounted for 48% of traffic in February 2010, up from 35% in February 2009, driven primarily by growth in iPhone and Android devices.
- Feature phone traffic declined from 58% to 35% of total traffic as users switched to smartphones, though feature phone traffic still grew 31% overall.
- Mobile internet device traffic grew the most at 403%, with the iPod touch responsible for 93% of that category's traffic.
- The top smartphone platforms were the
With Lessons Learned from Measurement of Online Advertising
This document discusses key trends in global internet usage and lessons learned about online advertising from measurement data. It summarizes that Asia Pacific now accounts for over 40% of the online population, surpassing North America. Additionally, display advertising is shown to be an effective way to build both online and offline sales, even with very low click-through rates. Research from comScore also demonstrates that exposure to display ads can increase in-store retail sales in addition to online sales.
This document summarizes key metrics and trends from AdMob's November 2009 Mobile Metrics Report. Some of the key findings include:
- In the US, smartphones accounted for 48% of mobile traffic in November 2009, up from 30% a year prior, driven by increased iPhone and Android adoption.
- WiFi usage on mobile devices in the US tripled from November 2008 to November 2009, with 36% of iPhone traffic over WiFi.
- International growth of iPhone and iPod touch devices outpaced US growth, with the largest markets outside the US being UK, France, Canada, and Germany.
A new report from Spot On Public Relations has confirmed that there are more subscribers to social media service Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region. The report, ‘Middle East and Africa Facebook Demographics’, shows Facebook has over 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.
Analyzing the application stores: users, apps, growth, and moreDistimo
This document summarizes key insights from Distimo's analysis of mobile app stores. It finds that (1) in-app purchases have become a major driver of revenue, generating over 75% of sales for top apps (2) the mobile app market is shifting rapidly with growth in countries like China and fragmentation across devices (3) developers need to look beyond one-time fees and analyze performance across stores to stay competitive. The document encourages app makers to use Distimo's free and paid tools to benchmark their apps.
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Heavy internet users account for more page views than in other markets. Social networking, particularly Orkut, is very popular among Brazilian internet users.
The document discusses the rise of online video viewing in Latin America based on data from comScore. Some key points:
- Online video viewing grew significantly in major Latin American countries from 2010-2012, with increases ranging from 74-91%.
- YouTube and other Google sites dominate online video in Latin America, accounting for over 60% of videos viewed.
- Online video audiences in Latin America skew younger, with those under 34 making up almost 60% of viewers.
- While growing rapidly, time spent watching online video in Latin America still only amounts to a percentage point or two of time spent watching television.
Tuning in the rise of online video in latin americaBruno Jorge
Online video viewing is growing rapidly in Latin America, especially among younger audiences. The document discusses how the US can provide lessons for Latin America, noting that online video viewing of TV content is incremental rather than replacing TV, consumers will accept substantial ad loads for online video, and video ads can demand premium pricing. It also summarizes that adding online video advertising to a TV campaign can significantly increase overall reach and effective reach among target audiences.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Facebook in MENA (Middle East & North Africa) - Usage and Statistics Report M...Logicks.com
The surge of new Facebook users in the Middle East & North Africa (MENA) continues, as over 1.64 Million people joined the Social Network over the last month, pushing the total count of MENA Facebook users to over 40 Million.
The service sector has become a major driver of economic growth in India and globally. In India, the service sector now accounts for over half of GDP and employs around 28% of the workforce. This is due to India's large skilled, low-cost workforce that has enabled growth in outsourcing industries like IT and BPO. Major service subsectors fueling growth include tourism, software/IT, education, entertainment, banking/finance, and business process outsourcing. While the service sector provides benefits like increasing GDP share and employment, it still faces challenges in remaining competitive in a globalizing economy.
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
This document discusses mobile marketing strategies in the UK. It provides an overview of the mobile market, analyzing metrics like device ownership, message volumes, internet usage, and smartphone adoption rates. The key points are:
- There are 76 million mobile devices in the UK, with more phones worldwide than any other electronic good except radios.
- Smartphone ownership is growing rapidly, reaching 23% of the UK market, with Symbian and Apple being the most popular operating systems.
- While texting and multimedia messaging reach more users, mobile internet and app usage is growing fast, driven by younger demographics and falling data costs.
This document summarizes internet usage and consumption habits in the MENA region based on surveys conducted by Ipsos. It finds that internet penetration varies widely, from over 75% in the UAE to 23% in Iraq. Social media usage is also widespread, with 86% of Jordanian internet users on Facebook. E-commerce is most popular in the UAE, where 46% of internet users shop online, compared to just 8-9% in Egypt and Lebanon. Online streaming and downloading of content like videos and games is also common across the region.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
Google AdMob allows developers to monetize, promote, and analyze their mobile apps. It has a global reach of over 900 million mobile devices per month across more than 200 countries. The analytics features in AdMob allow developers to understand their audience and users to maximize revenue and the success of their apps. AdMob also has powerful filters to give developers control over the types of ads shown in their apps.
AdMob is a leading mobile advertising network that serves over 350 billion impressions per month across 160+ countries. It offers various ad units including text, banner, rich media, and video ads that can be interactive. AdMob has seen rapid growth in China with a 1300% increase in inventory over the past 13 months. It also provides tools to help publishers effectively manage and monetize their mobile inventory.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
Mobile analytics,How analytics bring mobile advertisers closer to their audi...Telenet
This presentation was presented on the mobile marketing forum 2010.
The goal of this presentation was to give an overview on how analytic can help marketeers in a mobile centric world
This document provides steps to integrate Google AdMob into an iOS app. It involves starting a new Xcode project, downloading and adding the AdMob SDK, linking required frameworks, adding a banner view to the view controller, configuring the banner view, and adding code to the viewDidLoad method to load ads using the AdMob SDK.
This report provides insights into mobile advertising trends based on AdMob's network data. It found that in April 2010:
- The majority of unique iPhone devices were in North America and Western Europe, while Android devices were mostly in North America.
- There was a 2:1 ratio of iPhones to Android devices in the US, and 3.5:1 globally.
- AdMob served over 18 billion ad requests worldwide in April 2010, a 8% increase from the previous month.
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Brazil ranks highly in social networking engagement worldwide, led by the popularity of Orkut.
The document discusses the state of the internet in Brazil in November 2009. It provides statistics showing that Brazil has the largest internet population in Latin America with over 30 million home and work users who spend on average 26.7 hours online per month. While the US used to dominate the global online audience, regions like Asia Pacific have surpassed it, and emerging markets are adopting broadband access, skipping dial-up. The Brazilian internet audience skews young, with 65% under 35 years old. Social networking, particularly Orkut, is very popular in Brazil, which has high engagement levels across several categories compared to other countries.
Digital Media Landscap of Pakistan & LahoreWaqas Nasir
Global & Regional Trends of Internet
Pakistan - Digital Landscape
Media & Internet Penetration
Digital Demographics
Second Screen Opportunities
Lahore – A Digital Overview
Internet Trends in Lahore - Survey Findings
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Heavy internet users account for more page views than in other markets. Social networking, particularly Orkut, is very popular among Brazilian internet users.
The document discusses the rise of online video viewing in Latin America based on data from comScore. Some key points:
- Online video viewing grew significantly in major Latin American countries from 2010-2012, with increases ranging from 74-91%.
- YouTube and other Google sites dominate online video in Latin America, accounting for over 60% of videos viewed.
- Online video audiences in Latin America skew younger, with those under 34 making up almost 60% of viewers.
- While growing rapidly, time spent watching online video in Latin America still only amounts to a percentage point or two of time spent watching television.
Tuning in the rise of online video in latin americaBruno Jorge
Online video viewing is growing rapidly in Latin America, especially among younger audiences. The document discusses how the US can provide lessons for Latin America, noting that online video viewing of TV content is incremental rather than replacing TV, consumers will accept substantial ad loads for online video, and video ads can demand premium pricing. It also summarizes that adding online video advertising to a TV campaign can significantly increase overall reach and effective reach among target audiences.
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Facebook in MENA (Middle East & North Africa) - Usage and Statistics Report M...Logicks.com
The surge of new Facebook users in the Middle East & North Africa (MENA) continues, as over 1.64 Million people joined the Social Network over the last month, pushing the total count of MENA Facebook users to over 40 Million.
The service sector has become a major driver of economic growth in India and globally. In India, the service sector now accounts for over half of GDP and employs around 28% of the workforce. This is due to India's large skilled, low-cost workforce that has enabled growth in outsourcing industries like IT and BPO. Major service subsectors fueling growth include tourism, software/IT, education, entertainment, banking/finance, and business process outsourcing. While the service sector provides benefits like increasing GDP share and employment, it still faces challenges in remaining competitive in a globalizing economy.
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012Joe Nguyen
Vietnam has a young and growing internet population, with over half between ages 15-34. Social networking dominates users' time online, though e-commerce remains limited due to lack of banking and travel infrastructure. Online video is also very popular, with local sites gaining viewership. While mobile and tablet usage is increasing, Vietnam's total time spent online exceeds other Southeast Asian countries. Overall digital advertising is a small portion of Vietnam's total ad spend but is growing each year.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
This document discusses mobile marketing strategies in the UK. It provides an overview of the mobile market, analyzing metrics like device ownership, message volumes, internet usage, and smartphone adoption rates. The key points are:
- There are 76 million mobile devices in the UK, with more phones worldwide than any other electronic good except radios.
- Smartphone ownership is growing rapidly, reaching 23% of the UK market, with Symbian and Apple being the most popular operating systems.
- While texting and multimedia messaging reach more users, mobile internet and app usage is growing fast, driven by younger demographics and falling data costs.
This document summarizes internet usage and consumption habits in the MENA region based on surveys conducted by Ipsos. It finds that internet penetration varies widely, from over 75% in the UAE to 23% in Iraq. Social media usage is also widespread, with 86% of Jordanian internet users on Facebook. E-commerce is most popular in the UAE, where 46% of internet users shop online, compared to just 8-9% in Egypt and Lebanon. Online streaming and downloading of content like videos and games is also common across the region.
The document summarizes findings from a study about smartphone users conducted in 2012. It found that 44% of respondents owned smartphones, up from 31% in 2011. The most popular platforms were Android at 46% and iPhone at 35%. Smartphone users tended to be older, with more balanced gender representation compared to 2011. They also tended to come from higher-income households, with over half of smartphone users having household incomes over $50,000.
The document summarizes findings from iMonitor, a service that tracks developments in tablet apps. It monitors over 100 variables for over 1500 apps from magazines, newspapers, and other publishers. Each app is evaluated on a scale for design, functionality, and media. By February 2011, the number of apps tracked surpassed 1400. While tablet adoption is still in early stages, the U.S. tablet user base is projected to grow significantly by 2015. Apple dominates the tablet market currently and its app store drives further consumer preference for the iPad. Most magazine apps are still basic replicas on tablets rather than optimized for the platform.
Google AdMob allows developers to monetize, promote, and analyze their mobile apps. It has a global reach of over 900 million mobile devices per month across more than 200 countries. The analytics features in AdMob allow developers to understand their audience and users to maximize revenue and the success of their apps. AdMob also has powerful filters to give developers control over the types of ads shown in their apps.
AdMob is a leading mobile advertising network that serves over 350 billion impressions per month across 160+ countries. It offers various ad units including text, banner, rich media, and video ads that can be interactive. AdMob has seen rapid growth in China with a 1300% increase in inventory over the past 13 months. It also provides tools to help publishers effectively manage and monetize their mobile inventory.
This document summarizes a study of over 600 major advertisers, agencies, publishers and app developers on their strategies and plans for social and mobile applications. The key findings were:
1) More than half of advertisers/agencies had not developed mobile or social apps in 2009, but 65% plan to develop mobile apps in 2010, primarily for the iPhone (91%) and Android (39%).
2) For publishers who have developed apps, iPhone leads Facebook. Over 35% expect over 50% revenue growth from mobile apps in 2010.
3) Social-only developers focus on Facebook but 90% are developing mobile apps in 2010, especially for iPhone and BlackBerry.
4) The large
Mobile analytics,How analytics bring mobile advertisers closer to their audi...Telenet
This presentation was presented on the mobile marketing forum 2010.
The goal of this presentation was to give an overview on how analytic can help marketeers in a mobile centric world
This document provides steps to integrate Google AdMob into an iOS app. It involves starting a new Xcode project, downloading and adding the AdMob SDK, linking required frameworks, adding a banner view to the view controller, configuring the banner view, and adding code to the viewDidLoad method to load ads using the AdMob SDK.
This report provides insights into mobile advertising trends based on AdMob's network data. It found that in April 2010:
- The majority of unique iPhone devices were in North America and Western Europe, while Android devices were mostly in North America.
- There was a 2:1 ratio of iPhones to Android devices in the US, and 3.5:1 globally.
- AdMob served over 18 billion ad requests worldwide in April 2010, a 8% increase from the previous month.
The document provides an overview of internet trends in Brazil and Latin America from November 2009. It finds that Brazil has the largest internet population in Latin America with over 30 million users, and users spend significant time online at over 26 hours per month on average. The internet audience in Brazil skews young, with 65% under 35 years old. Brazil ranks highly in social networking engagement worldwide, led by the popularity of Orkut.
The document discusses the state of the internet in Brazil in November 2009. It provides statistics showing that Brazil has the largest internet population in Latin America with over 30 million home and work users who spend on average 26.7 hours online per month. While the US used to dominate the global online audience, regions like Asia Pacific have surpassed it, and emerging markets are adopting broadband access, skipping dial-up. The Brazilian internet audience skews young, with 65% under 35 years old. Social networking, particularly Orkut, is very popular in Brazil, which has high engagement levels across several categories compared to other countries.
Digital Media Landscap of Pakistan & LahoreWaqas Nasir
Global & Regional Trends of Internet
Pakistan - Digital Landscape
Media & Internet Penetration
Digital Demographics
Second Screen Opportunities
Lahore – A Digital Overview
Internet Trends in Lahore - Survey Findings
The document summarizes internet usage trends in Southeast Asia. It finds that social networking and photo sharing have seen strong growth across the region, driven by platforms like Facebook. Travel sites have also experienced large increases in visitors from Southeast Asia, likely due to the popularity of low-cost airlines. While more mature markets like Singapore and Hong Kong have higher average usage times, younger internet users across Southeast Asia spend significantly more time online than older users.
State of the internet with a focus on southeast asia 2011Dung Do
This document summarizes internet usage trends in Southeast Asia. It finds that Indonesia had the highest growth in online population over the past year, adding 2 million new users. Overall, the online population in Southeast Asia grew by 8% in 2010 compared to 2009. The photos category saw the fastest worldwide growth in reach over this period, increasing its audience by 24%.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
This document provides an overview of internet usage trends in Southeast Asia. It finds that internet penetration continues to grow rapidly in the region, especially in emerging markets like Indonesia, Vietnam, and the Philippines, which are adding millions of new users annually. Social networking has seen particularly strong growth across Southeast Asia, with the Philippines having one of the highest Facebook penetration rates globally. Photos and travel sites have also experienced large increases in reach driven by the popularity of sharing photos on social networks and the growth of low-cost airlines in the region.
The document summarizes internet usage trends in Southeast Asia based on data from comScore. It finds that social networking and photo sharing have grown rapidly across the region, driven by platforms like Facebook. Travel sites have also seen significant increases in visitors from Southeast Asia as consumers research and book flights online. While more mature markets like Singapore and Hong Kong have higher average usage times, growing internet populations in Indonesia, Vietnam and the Philippines are skewing younger and contributing to the region's overall internet growth.
Com score state of the internet southeast asia march 2011Nguyễn Thắng
This document summarizes internet usage trends in Southeast Asia. It finds that Indonesia had the highest growth in online population over the past year, adding 2 million new users. Overall, the online population in Southeast Asia grew by 8% in 2010 compared to 2009. The photos category saw the fastest worldwide growth in reach over this period, increasing its audience by 24%.
Tanya Khadurova - Audience Development - Reeling in readers and advertisersWAN-IFRA
The document discusses trends in digital consumption habits in Europe. It notes that social media has redefined communication and online video is now more established, with a shift to long-form content. Mobile media consumption is allowing for new engagement opportunities. The document also discusses comScore's unified approach to digital measurement that combines panel and census data. Finally, it analyzes growth in internet users outside of North America and Europe, with Asia Pacific having the largest share of the online population. Social networking is highlighted as being nearly ubiquitous globally.
Global mobile advertising spend was $5.3 billion in 2011 according to a report from IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Screen Digest. The report found that Asia-Pacific led regions with $1.9 billion in spend, followed by North America at $1.7 billion and Europe at $1.4 billion. Search advertising dominated the mobile advertising market, accounting for 62% of global spend, while display and messaging made up 28% and 10% respectively. The proliferation of mobile advertising formats varied by region.
Assim como a TV continua chegando a todas as partes, o Vídeo Online está se transformando em um meio cada vez mais eficaz para alcançar e atrair o público. As audiências mais jovens são as que siguem impulsionando o consumo de vídeo online e é imprescindível compreender como isso se converteu em um fator crítico para os meios e anunciantes.
Tuning in the rise of online video in latin americaSoyArmenio
Date: October 2, 2012
Tuning In: The Rise of Online Video in Latin America
Speaker: Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc.
Event: comScore Presentation
This data passport from comScore provides insights into digital media consumption and online behavior. It contains sections on topics such as:
- Mobile and non-computer device usage varies by market, with the US, Singapore, and UK leading in non-computer traffic. iOS devices like the iPhone drive a majority of this traffic.
- On Facebook, users spend most of their time on their newsfeed and viewing other profiles/pages. Brands can increase their reach through a user's friends who may see branded content even if they are not direct fans.
- The number of "friends of fans" who can see branded content through their friends' networks often exceeds the number of direct fans for many brands like Starbucks,
Why Is Digital Important For Healthcare In AsiaWard6 Singapore
The growing digital activity in Asia is having a direct impact in the way consumers and medical professionals are accessing and using information relating to healthcare, this presentation assess current developments and future trends.
Production and trade of footwear is heavily concentrated in Asia. In 2010:
- Asia produced 87% of the world's footwear, led by China at 62%.
- Asia exported 85% of the world's footwear, with China responsible for 73%.
- The average export price from Asia was around $4, compared to $23 from Europe.
The unwired continent - africas mobile success storyBoni
1) Africa has experienced tremendous growth in mobile phone subscribers over the last decade, with the number of mobile subscribers surpassing the number of fixed line subscribers in 2001.
2) Mobile phones have been critical for expanding telecommunications access across Africa where fixed line infrastructure remains limited, with over 60% of Africans estimated to be within range of a mobile signal by 2004.
3) Africa's mobile phone market has been the fastest growing region globally over the last five years, though overall penetration remains the lowest at 9.1% compared to a global average of 27% in 2004, with many countries in sub-Saharan Africa below 1% penetration.
ECR Europe Forum ‘08. CEE – lessons for growthECR Community
CEE – lessons for growth
Successful business strategies vary across Europe. What works in Western countries may not necessarily be best for the still fast-growing markets of Central and Eastern Europe. What are the differences and how can strategies be aligned efficiently? Where is the highest potential and what are the threats? Last but not least: how have these emerging markets achieved in two years what it took the “mature” Western European markets 10 years or more to accomplish? With a keynote address by Frans Muller, Member of the Management Board, Metro AG, this special seminar will deliver practical knowledge and best-practice examples from CEE countries and provide ready-to-use, down-to-earth solutions for companies in that region. It is also a great opportunity for participants who would like to learn more about emerging markets and shape their strategies and operations accordingly.
Facilitated by ECR Poland and ECR Russia
Facebook started in 2004 as a social networking site restricted to Harvard students but quickly spread to other universities. It launched a version for high school students in 2005 and now has over 260 million registered users worldwide who spend an average of over 4 hours per month on the site. Facebook has become a major communication, photo sharing, and time wasting platform, especially for younger age groups. It generates hundreds of millions of dollars in annual revenue but turned down an $8 billion acquisition offer, aiming to continue growing independently.
Similaire à AdMob Mobile Metrics - May 2010 - Highlights (20)
2. Metrics Highlights Summary
While mobile Internet requests are growing rapidly worldwide, there are regional differences in the devices used
• 92 countries generated more than 10 million requests in May 2010, up from 27 countries in May 2008
• Nokia leads in Africa, Asia and E. Europe, while Apple leads in N. America, Oceania and W. Europe
Smartphones with touchscreens, WiFi connectivity, and advanced Operating Systems are growing in popularity
• In May 2010, smartphones generated 46% of traffic in the AdMob network, up from 22% two years ago
• 24% of AdMob traffic in the US came over WiFi in May 2010
Mobile Internet Devices like the iPad, iPod touch and Sony PSP are changing the way the mobile Internet is accessed
• Mobile Internet Devices have consistently accounted for at least 10% of AdMob’s monthly traffic over the past year
Apple was the top device manufacturer in the AdMob network, driven by the worldwide adoption of iOS devices
• Of the nearly 44 million iOS devices in the AdMob network, 57% of the devices are outside of the US
The launch of new Android devices over the past year has led to rapid growth in the Android platform
• Traffic from the Android platform has grown 29% month-over-month since May 2009
• In May 2010, 14 devices generated 92% of Android traffic, compared to one device a year ago
The iOS and Android platforms show a higher usage than share of handsets sold, primarily due to strong app usage
• Users of the iOS and Android platforms regularly spend at least 79 minutes a day using apps
• Consumers on the iOS and Android platforms download approximately 9 apps a month
Visit http://metrics.admob.com for more details.
1
3. About AdMob Mobile Metrics
AdMob serves ads for more than 23,000 mobile Web sites and applications around
the world. AdMob stores and analyzes the data from every ad request, impression,
and click and uses this to optimize ad matching in its network. AdMob’s monthly
report offers a snapshot of its data to provide insight into trends in the mobile
ecosystem.
To learn more about AdMob Mobile Metrics visit metrics.admob.com.
2
4. Table of Contents
Mobile Internet Growth
Device Manufacturer and Operating System Share
Mobile Internet Devices and WiFi
iPhone and Android Platforms
User Application Survey – March 2010
5. Mobile Internet usage is global
• 92 countries generated more than 10 million requests in May 2010, up from 27 countries
in May 2008
Top Countries by Ad Requests
Worldwide Requests by Region
May 2010
May 2010
Country % of Requests
2% 1% 2% United States 40.3%
4% North America India 9.9%
Indonesia 5.3%
Asia
7% United Kingdom 3.0%
Western Europe
Canada 2.2%
42%
10% Africa Japan 2.1%
Latin America France 1.9%
Eastern Europe China 1.9%
Mexico 1.7%
31% Oceania
Vietnam 1.6%
Others
Other Countries 30.1%
Total 100.0%
The AdMob network consists of more than 23,000 mobile sites and applications.
4
6. Mobile traffic from each region has increased at least 4x in
the last two years
• North America, Asia, Western Europe, Latin America and Oceania experienced the
biggest growth with increases of more than 6x
Monthly Growth in Traffic Since May 2008 - Regions
13.0
11.0
Traffic Relative to May 2008
9.0
Africa
Asia
7.0 Eastern Europe
Latin America
5.0 North America
Oceania
Western Europe
3.0
1.0
5
7. Table of Contents
Mobile Internet Growth
Device Manufacturer and Operating System Share
Mobile Internet Devices and WiFi
iPhone and Android Platforms
User Application Survey – March 2010
8. Regional differences exist in Device Manufacturer Share
• Nokia is the leading device manufacturer in Africa, Asia and Eastern Europe, while Apple
leads in North America, Oceania and Western Europe
Worldwide Device Manufacturer Share Device Manufacturer Share by Region
May 2010 May 2010
100%
9% 6% 9%
90% 17% 14%
Apple 23% 26% Other
80% 7% 4% 6% 7%
14% Nokia LG
2% 12% 10% 3% 5%
70% 11% 6% 3% 5% RIM
3% 30% Samsung 6% 5%
7% 5% 7% HTC
60% 15%
Motorola 10% 8%
Motorola
5% 50% 6% 16% SonyEricsson
HTC 40% 45% 81%
5% Samsung
SonyEricsson 66% 40% 20%
30% 62% Nokia
7% RIM 20% Apple
35%
LG 10% 19% 24%
11% 23% 12%
Other 0%
Africa Asia Eastern Latin North Oceania Western
Europe America America Europe
Device manufacturer share includes ad requests from all mobile devices.
7
9. Device Manufacturer Share similar to last year
• Device Manufacturer Share reflects the geographic distribution of AdMob ad requests
Device Manufacturer Share
Worldwide
45%
40%
35% Apple
Nokia
30%
Samsung
25%
Motorola
20%
HTC
15%
SonyEricsson
10% RIM
5% LG
0% Other
Device manufacturer share includes ad requests from all mobile devices.
8
10. Mobile devices are dramatically more advanced in 2010
• Many of the top devices in 2010 have touchscreens and are WiFi capable
Top Devices, May 2008 Top Devices, May 2009 Top Devices, May 2010
Brand Model % of Requests Brand Model % of Requests Brand Model % of Requests
Motorola RAZR V3 5.1% Apple iPhone 18.6% Apple iPhone 18.8%
Motorola KRZR K1c 4.1% Apple iPod touch 12.8% Apple iPod touch 11.0%
Motorola W385m 2.9% Samsung R450 2.2% Motorola Droid 3.2%
Nokia N70 2.7% Motorola RAZR V3 1.9% Samsung SCH R350 1.6%
RIM Blackberry 8100 1.6% Nokia N70 1.9% Nokia 5130 1.5%
Motorola Z6m 1.5% Nokia 3110c 1.3% HTC Magic 1.4%
Kyocera K24 1.3% HTC Dream 1.3% Nokia 3110c 1.4%
Palm Centro 1.3% Nokia 6300 1.2% Nokia N70 1.2%
Nokia N73 1.2% Motorola Z6M 1.0% HTC Hero 1.1%
Nokia N95 1.1% Nokia N80 1.0% Nokia 6300 1.1%
Total 22.8% Total 43.2% Total 42.2%
9
11. Regional differences exist in Operating System Share
• 90% of worldwide smartphone requests were generated by iOS, Android and Symbian
Worldwide Operating System Share Operating System Share by Region
May 2010 May 2010
1% 100%
2% 1% 3%
5% 8% 12% 7%
90% 12% 16%
6% iOS 80% 4% Symbian
70% 42% 33% iOS
Android 36%
60% Android
40% Symbian OS 51% RIM OS
24% 50% 91%
RIM OS 92% 73% webOS
40%
Windows Mobile OS WinMobile
30% 54%
48% 49% Palm OS
webOS 20%
29% Hiptop OS
Other 10%
26% 5% 7%
0%
Africa Asia Eastern Latin North Oceania Western
Europe America America Europe
AdMob's definition of a Smartphone is a phone that has an identifiable Operating System. Although they run the iOS, the
Apple iPod touch and iPad were not included in this analysis because they are not phones.
10
12. Android gained significant momentum in the last year
• Smartphones generated 46% of traffic in May 2010, up from 22% in May 2008
Operating System Share
Worldwide
60%
50%
40% iOS
Android
30% Symbian OS
RIM OS
20% Windows Mobile OS
webOS
10%
Other
0%
AdMob's definition of a Smartphone is a phone that has an identifiable Operating System.
11
13. The iPhone is by far the leading device; however, 7 of the top 10
smartphones run on Android
• Over the past two years, the Nokia N70 and Nokia 6300 have consistently remained in the
top smartphones list
Top Smartphones, May 2008 Top Smartphones, May 2009 Top Smartphones, May 2010
Brand Model % of Requests Brand Model % of Requests Brand Model % of Requests
Nokia N70 10.8% Apple iPhone 47.9% Apple iPhone 39.9%
Palm Centro 5.4% Nokia N70 3.9% Motorola Droid 6.8%
Nokia N73 4.9% HTC Dream 3.5% HTC Magic 2.9%
Nokia 6600 4.8% Nokia 6300 3.0% Nokia N70 2.5%
RIM Blackberry 8100 4.4% Nokia N80 2.6% HTC Hero 2.4%
Nokia 6300 4.0% Nokia N73 2.4% Nokia 6300 2.3%
Apple iPhone 3.5% Nokia N95 2.1% HTC Dream 2.1%
Nokia N80 3.4% Nokia 6120c 2.0% Motorola CLIQ 1.8%
Nokia 6630 3.3% Nokia 6600 1.7% HTC Droid Eris 1.8%
Nokia N95 3.3% RIM BlackBerry 8300 1.6% Samsung Moment 1.5%
Total 47.8% Total 70.7% Total 64.1%
AdMob's definition of a smartphone is a phone that has an identifiable Operating System.
12
14. iOS and Android show higher usage than share of handsets sold,
primarily due to strong app usage
Handset Market Share
VS
Market Share Mobile Web and App Usage Worldwide
50%
45%
44%
40%
40%
35%
30% 26%
25%
24%
19%
20%
15%
15% 10%
10% 6% 7%
5%
5% 2% 2%
0%
Symbian RIM Apple Microsoft Android Other
Handset Share1 Mobile Web/App2
1Gartner Q1 2010: Market Share.
2AdMob Operating System Share, May 2010.
13
15. Table of Contents
Mobile Internet Growth
Device Manufacturer and Operating System Share
Mobile Internet Devices and WiFi
iPhone and Android Platforms
User Application Survey – March 2010
16. Smartphones generated 46% of traffic in May 2010
Traffic Share by Handset Category
Worldwide
60%
50%
Percentage of Traffic
40%
30%
20%
10%
0%
May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
Mobile Internet Devices Smartphones Featurephones
For the purpose of categorization, AdMob considers a smartphone to run an identifiable Operating System, a feature phone to b e
mobile phone that does not fit into the smartphone category, and a Mobile Internet Device to be a handheld device that connects to
the mobile Internet but is not a phone.
15
17. 24% of traffic in the US came over WiFi in May 2010
• 60% of US traffic came from WiFi capable devices
• The iPhone is used more on WiFi than other smartphones
Brand Model WiFi Requests % of WiFi % of Handset
Requests Traffic on WiFi
Apple iPod touch 1,204,492,268 63% 100%
Apple iPhone 456,513,877 24% 35%
Motorola Droid 40,126,717 2% 7%
Sony PSP 32,916,190 2% 100%
Apple iPad 31,847,931 2% 91%
HTC Dream 15,985,823 1% 9%
HTC Magic 14,372,581 1% 7%
HTC Hero 13,781,436 1% 8%
Palm Pre 13,581,160 1% 19%
HTC Droid Eris 11,641,775 1% 7%
Total 1,835,259,758 95% -
16
18. Table of Contents
Mobile Internet Growth
Device Manufacturer and Operating System Share
Mobile Internet Devices and WiFi
iPhone and Android Platforms
User Application Survey – March 2010
19. Less than half of iOS Devices are in North America
• The iOS experienced its strongest growth in unique devices in the past year in Asia,
Oceania and Western Europe
iOS Devices by Country
Rank Country % of Users
1 United States 43%
2 United Kingdom 9%
3 France 6%
4 Canada 5%
5 Japan 4%
6 Australia 4%
7 Germany 4%
8 China 2%
9 Republic of Korea 2%
10 Italy 2%
Data based on the 43.8 million iOS devices in the AdMob network in May 2010.
18
20. iOS device mix varies by region
• The worldwide breakdown of the iOS platform is iPhone 67%, iPod touch 31% and
iPad 2%
19
21. 58% of iPad users were in the US in May 2010
• The iPad was popular in Japan and China; they respectively ranked 2nd and 4th for the
most iPad uniques
iPad Devices by Country
Country Users
May 2010
1 United States 58%
2 Japan 5%
3 United Kingdom 4%
4 China 4%
5 Canada 3%
6 Germany 3%
7 France 2%
8 Australia 2%
9 Italy 1%
10 Switzerland 1%
Data based on the 850,000 iPad devices in the AdMob network in May 2010.
20
22. 67% of Android users are in North America
• China was the second largest Android market with 13% of users
Android Devices by Country
Android Unique Device Distribution Country Users
May 2010 1 United States 66%
1% <1% <1%
1%
2 China 13%
12% North America 3 United Kingdom 4%
Asia
4 France 2%
Western Europe
18% Eastern Europe 5 Japan 2%
Latin America
6 Germany 2%
67% Oceania
Africa 7 Republic of Korea 1%
8 Spain 1%
9 Canada 1%
10 Sweden 1%
Data based on the 12.7 million Android devices in the AdMob network in May 2010
21
23. HTC and Motorola represent 83% of Android devices
• The Motorola Droid is the number one Android handset with 21% of the unique users
Android Devices by Model
Country Users
1 Motorola Droid 21%
2 HTC Hero 16%
3 HTC Magic 10%
4 HTC Dream 9%
5 HTC Droid Eris 8%
6 Samsung Moment 5%
7 Motorola CLIQ 5%
8 HTC Desire 3%
9 HTC Legend 3%
10 Google Nexus One 2%
Data based on the 12.7 million Android devices in the AdMob network in May 2010.
22
24. The iOS platform has a larger global reach than Android
• In the US the ratio of iOS devices to Android devices was approximately 2 to 1
• Worldwide the ratio of iOS devices to Android devices was approximately 3.5 to 1
Android and iPhone Unique Devices
May 2010
45 United States Worldwide 43.8
40
Unique Devices in Millions
35
29.3
30
25
19.3
20
15 12.7
11.2
10 8.5
5
0
Android iPhone iPhone + iPad Android iPhone iPhone + iPad
+ iPod touch + iPod touch
23
25. Table of Contents
Mobile Internet Growth
Device Manufacturer and Operating System Share
Mobile Internet Devices and WiFi
iPhone and Android Platforms
User Application Survey – March 2010
26. User Application Survey Summary
Users across all platforms are highly engaged with apps; iPod touch users even more
• Android and iPhone users spend 79-80 min/day using apps, 100 min iPod Touch, 89 min webOS
• Android and iPhone users download ~9 new apps/month, ~12 iPod touch, ~6 webOS
Twice as many iPhone users regularly download paid apps as Android and webOS users
• iPod touch users that purchase paid apps spend $11.39 vs. $9.55 webOS, $8.36 Android, $8.18 iPhone
• Android users that purchase paid apps download 5.0/month vs. 4.6 iPod touch, 3.6 iPhone, 2.5 webOS
iPhone and Android users willing to recommend their device to others
• 91% iPhone, 88% iPod touch, 84% Android would recommend
• 69% of webOS users would recommend their device
For the results of the entire survey please visit:
http://metrics.admob.com/2010/03/january-2010-metrics-%E2%80%93-app-survey-data/
Survey based on 963 respondents in February 2010 recruited from the AdMob network. No incentives were
offered for completion. Visit http://metrics.admob.com for more details.
25
27. Android users shows similar download habits as
iPhone users
Average number of apps
downloaded per user per month
15
12.1
1.6
10
8.8 8.7
1.8 1.1
5.7
10.5 0.6
5
7.0 7.6 Paid Apps
5.1 Free Apps
0
iPhone iPod touch Android webOS
Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details
26
28. Almost twice as many iPhone and iPod touch users regularly
download paid apps as Android and webOS users
% of respondents who indicated that they
purchase 1 or more paid apps per month
60%
50%
40%
35%
24%
21%
20%
0%
iPhone iPod touch Android webOS
27
29. iOS users are more satisfied with their devices compared to
Android or webOS users
Are you likely to recommend your device to a friend or colleague?
% of respondents
100% 3% 2% 5%
5% 10% 11%
12%
80% 20%
60% No
Maybe
91% 88%
84% Yes
40%
69%
20%
0%
iPhone iPod touch Android webOS
28