Plants disperse their seeds in various ways like attaching to animals, floating in water, or being carried by wind to reach new locations. This document suggests emulating plants' dispersal mechanisms to distribute ads effectively. It proposes giving ads a three-layered structure like seeds and using curiosity-grabbing hooks to catch readers' attention, so the ads can be carried by digital "winds" through social media and word-of-mouth referrals to new audiences, similar to how plants' seeds are dispersed long distances.