The ALS Ice Bucket Challenge was started to raise awareness and funds for ALS/Lou Gehrig's disease. It involves dumping a bucket of ice water on one's head and challenging others to do the same within 24 hours, or donate to ALS research. The challenge went viral on social media in 2014, with many celebrities participating. It significantly increased donations to ALS associations, with $98.2 million donated from July to August 2014 compared to $2.7 million the prior year. The challenge also dramatically grew visits to ALS association websites and the Wikipedia page on ALS.

1. ALS “Ice Bucket
Challenge”
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2. What is the cause attached to the
challenge?
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3. The challenge is to raise awareness about
Amyotrophic Lateral Sclerosis (ALS) which is
neuro-degenerative and is also known as
Motor Neurone Disease (MND), or Lou
Gehrig's disease.
It is a progressive neurodegenerative disease
that affects nerve cells in the brain and the
spinal cord.
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4. How it started?
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5. US baseball player and ALS patient, Pete
Frates, floated the idea of the challenge in a
video on a social networking site.
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6. What is the challenge about?
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7. It is a fundraiser and awareness campaign for
the ALS Association.
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8. What are the rules of the “Ice Bucket
Challenge”?
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9. Once challenged by someone, a user has to
post a video of themselves dumping a bucket
of ice cold water over their heads.
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10. Once soaked with cold water, they extend the
challenge to others and ask them to either do
the same or make a donation to an
organization dedicated to fighting ALS.
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11. Nominated people have 24 hours to comply or
do the donation.
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12. Who all have participated?
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13. Oprah Winfrey
Bill Gates
Mark Zuckerberg
Lady Gaga
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14. Satya Nadella
Justin Bieber
Cristiano Ronaldo
Britney Spears
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15. Reaction on Social Media?
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16. The internet has gone viral with videos of
celebrities and other popular personalities
taking the "Ice Bucket challenge" and daring
three others to do the same.
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17. More than 2.4 million videos were shared on
Facebook till 18th Aug 2014.
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18. On Instagram there have been 3.7 million
videos uploaded with the hashtags
#ALSicebucketchallenge and
#icebucketchallenge.
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19. As of 29 August the ice bucket challenge had
4,483,726 Twitter mentions.
ALS Twitter followers had increased from 8,975
in early July to 21,100.
Source – BBC News
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20. Overall response?
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21. From 29 July to 28 August this year ALS
received $98.2m - compared with $2.7m
donated during the same period last year.
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22. From 1 August to 27 August this year, the ALS
Wikipedia page had 2,717,754 views. This
compared with the 1,662,842 people who had
visited the page during the whole of the
preceding 12 months, according to data
company Dataviz.
Source – BBC News
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23. Average daily visits to the ALS association
website were about 17,500 before the ice
bucket challenge, compared with the peak of
4.5 million visits on 20 August (of which 83%
were new to the site). During the past month
there have been about 30 million visitors in
total.
Source – BBC News
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