The document outlines a strategy for designing and developing an online course in a rapid, agile manner, emphasizing the importance of quick iterations and small experiments. It highlights the need for cultural change within organizations to embrace agile development, addressing common challenges such as resistance to change and management support. Key takeaways for successful agile implementation include driving adoption, addressing obstacles, and empowering teams to focus on outcomes.

1. Lickety-Split
Learning
Amy Friend
Rochester Chapter

2. The Product
ss

3. eCornell.com
Goals
Design, build, and freeze a full-length course in 10 ‘effort’ days
using an internal* dedicated team.
Fail Fast & Pivot!
Minimum Viable Product
10
Thought
Leadership
The Real
World ACTION AID
Velocity of product’s development to published state

4. Agile Development
An Iterative Approach to Development
that Responds to the Rapid Changes

5. Small Bets over Big Bangs
✔ Adaptive, Iterative Campaigns ✖ Big Bang Campaigns
✔ Many, Small Experiments ✖ Few, Large Bets
✔ Real-time, Flexible Planning ✖ Fixed, Rigid Planning
✔ Respond to Change ✖ Following a Plan
✔ Student-focused Collaboration ✖ Silos, Opinions, and Conventions
Source: agilemarketingmanifesto.org

6. 1. Failure is okay on short scales
2. Failure is not okay on large scales
3. Try new things all the time
4. If you’re not failing, you’re not trying
Learn to Fail Fast with Little Bets
Sources: Mathew Sweezey, Pardot; Peter Sims, Little Bets, Wayne Gretzky
“You Miss 100 Percent of the Shots You Never Take”

7. 5 Step
Agile Process
Overview
1
2
3 4
5

8. Design & Development
What We Tried

9. Source: ecornell.com/certificates/marketing/marketing-strategy/
What We Got

10. Change the Culture
Source: VersionOne 6th Annual State of Agile Survey
Agile Development Requires Culture Change
52%
Inability to Change
Organizational
Culture
31%
Lack of
Management
Support
41%
General
Resistance to
Change

11. Drive to Outcomes over Speed
“We have to be careful that we don’t let all this
great activity… lull us into thinking that we’re
accomplishing our goals just because we’re
moving so much from the Sprint backlog column
into the done column.”
- Matt Heinz, Heinz Marketing
Avoid Losing Sight of the Big Picture while Being Agile

12. Key Takeaways for Agile Success
Source: Adapted from http://fcw.com/articles/2012/07/31/gao-agile-best-practices.aspx
1. Continually Drive Agile Adoption & Valuable
Outcomes
2. Quickly Address Impediments
3. Acquire Student and Stakeholder Feedback
4. Empower Small Teams to Own Outcomes
5.Use Tools and Metrics
6. Track Progress Daily and Openly
7. Perform Retrospectives

13. Thank You!
Amy Friend
afriend@ecornell.com