The document analyzes data from an advertising campaign run from April 19-24. It provides the following key details: 1. The campaign had 76 total sessions, with most sessions (24) occurring on April 20. Keywords #1 and #9 performed best, with the highest clicks and lowest bounce rates respectively. 2. An analysis of overall site traffic in April shows there were 13,742 total sessions, with 70.36% bounce rate. Most visitors (75.35%) were new, and females accounted for 57.8% of sessions. 3. Mobile devices, especially iPhone, accounted for most traffic. Mobile sessions exceeded desktop and tablet sessions. 4. The highest performing pages