Transformasi pemasaran era new wave oleh ARS Andry R Sukma
This document discusses the transformation of marketing from traditional to new wave approaches. It describes how marketing has evolved from 1.0 focusing on price and product to 2.0 adding emotion and customer relationships to 3.0 addressing human spirit. It also explains how practices have become more horizontal through technology, ideology, and social changes. Finally, it outlines how companies can connect with new wave customers through mobile, experiential and social approaches.
Account management adalah strategi pengelolaan pelanggan korporasi yang membutuhkan penanganan khusus karena karakteristiknya yang berbeda dari pelanggan individu. Strategi ini melibatkan penilaian peluang, penyusunan strategi, dan pelaksanaan proses untuk mendapatkan, mempertahankan, dan meningkatkan nilai pelanggan."
Dokumen tersebut membahas tentang corporate identity yang merupakan representasi visual dan fisik suatu organisasi untuk membedakannya dengan organisasi lain. Dokumen ini juga menjelaskan tugas pokok dan tujuan dari corporate identity serta program kerja yang meliputi riset, evaluasi, dan sosialisasi untuk membangun citra dan merek perusahaan.
Transformasi pemasaran era new wave oleh ARS Andry R Sukma
This document discusses the transformation of marketing from traditional to new wave approaches. It describes how marketing has evolved from 1.0 focusing on price and product to 2.0 adding emotion and customer relationships to 3.0 addressing human spirit. It also explains how practices have become more horizontal through technology, ideology, and social changes. Finally, it outlines how companies can connect with new wave customers through mobile, experiential and social approaches.
Account management adalah strategi pengelolaan pelanggan korporasi yang membutuhkan penanganan khusus karena karakteristiknya yang berbeda dari pelanggan individu. Strategi ini melibatkan penilaian peluang, penyusunan strategi, dan pelaksanaan proses untuk mendapatkan, mempertahankan, dan meningkatkan nilai pelanggan."
Dokumen tersebut membahas tentang corporate identity yang merupakan representasi visual dan fisik suatu organisasi untuk membedakannya dengan organisasi lain. Dokumen ini juga menjelaskan tugas pokok dan tujuan dari corporate identity serta program kerja yang meliputi riset, evaluasi, dan sosialisasi untuk membangun citra dan merek perusahaan.
Dokumen tersebut membahas tentang pentingnya membuat rencana bisnis (business plan) yang baik untuk kesuksesan suatu usaha. Business plan berisi gambaran sistematis tentang bisnis yang diusulkan, termasuk peluang, produk, analisis pasar dan keuangan, serta strategi dan rencana tindakan. Tujuannya antara lain untuk penelitian bisnis, pedoman pelaksanaan, dan mencari dana investor.
(1) Tim Enterprise Business Area Jawa Barat diundang ke acara "Ramah Tamah Dunia Usaha bersama Gubernur Jawa Barat" di Club Deruzzi, Bandung pada 26 Juni 2008.
(2) Mereka beramah tamah dengan pimpinan media dan pengusaha serta memperkenalkan diri kepada Gubernur untuk menjadi mitra Pemprov Jawa Barat.
(3) Pelatihan keterampilan presentasi juga diselenggarakan untuk meningkatkan kemampuan AE Enterprise
KONTRIBUSI POS INDONESIA SBG SEKTOR PUBLIK (lanjutan) Andry R Sukma
PT Pos Indonesia is a state-owned company and the largest postal network in Indonesia, covering all districts, sub-districts, and 42% of villages. It has around 27,000 employees spread across 11 regional divisions. Standard mail volumes have been declining significantly at -11% CAGR from 2001-2009 while international mail volumes are growing at 14% CAGR, driven by remailing. Indonesia's mail volume per capita of 4 items is low compared to other countries and has potential to grow to around 23 items per capita given Indonesia's GDP. While the parcel and logistics market is growing at 4-5% annually, there is significant room for Pos Indonesia to increase its market share in these growing sectors. The
Mark Zuckerberg co-founded Facebook in 2004 while attending Harvard University. He launched Facebook from his dorm room and it quickly spread to other colleges. After graduating, Zuckerberg moved the company to Palo Alto, California. By 2010, Facebook had reached 500 million users. Zuckerberg continues to lead Facebook and focuses on connecting people and allowing them to share what is important to them.
Management is both a science and an art. As a science, management has been studied over time and organized into theories consisting of principles. As an art, management requires skills in instructing and coordinating others to cooperate and work towards common goals. Moderate management as both a science, with its theoretical underpinnings, and an art, with its emphasis on human skills, is needed to effectively achieve objectives.
Resep keripik pisang coklat memberikan instruksi untuk membuat keripik pisang yang dilapisi coklat. Pisang diiris tipis lalu digoreng dan dilapisi campuran coklat bubuk, gula halus, dan tepung maizena. Resep keripik singkong pedas menjelaskan cara membuat keripik singkong yang dicampur bumbu cabai dan bawang putih pedas manis. Resep krispik talas manis dengan taburan gula tepung memberitahukan cara membu
This business plan is one of the tasks assigned as the assessment of the course "Introduction to Business". I am a student majoring in Economic Management at the Faculty of Economics and Business (FEB) 2011 University of Lampung.
KONTRIBUSI POS INDONESIA SBG SEKTOR PUBLIK (1) Andry R Sukma
Pos Indonesia plays an important role as a state-owned enterprise (BUMN) in strengthening Indonesia's national economy. As a BUMN, Pos Indonesia is tasked with providing profit to the state, economic growth stimulus, and social services. Pos Indonesia acts as a connector for remote and outer island areas in Indonesia. However, Pos Indonesia faces challenges from technological changes and industry liberalization, including substitution of traditional mail services by digital communication and competition from private parcel and logistics companies. Pos Indonesia must adapt to remain relevant by implementing information technology and utilizing new digital platforms and media.
This document provides guidelines for preparing a business plan proposal. It outlines that a business plan should objectively evaluate the viability of a business venture, analyze the market and operations, and convince investors of funding potential. It details that a business plan covers the market, operations, organization, and financial plans of a project. The document also explains what sections a business plan should include, such as the executive summary, introduction, objectives, owners' background, market plan, operational plan, and financial plan. It emphasizes that a business plan is an important tool to manage a business and secure necessary financing.
A business plan helps to define concepts, evaluate the competition, analyze markets, determine risks and estimate financial potential. Business plans are required to obtain a small business loan.
We present this seminar regularly throughout the Hot Springs, Arkadelphia, and Nashville, AR areas. Visit asbtdc.ualr.edu/training/arkadelphia.asp for a list of our upcoming seminars near you.
Este documento describe la evolución del marketing a través de tres etapas: el marketing 1.0 centrado en el producto, el marketing 2.0 enfocado en el cliente, y el marketing 3.0 que equilibra la rentabilidad con la responsabilidad social y medioambiental. El marketing 3.0 involucra a los clientes en el desarrollo de productos y apoya a la comunidad, mientras que las empresas demuestran valores creíbles.
The document discusses the key elements of a good business plan, including what a business plan is, its importance, who needs one, essential elements, guidelines for preparing one, and pitfalls to avoid. A business plan is a written document that describes a business's overall plans, purposes, and strategies. It is important as it forces logical thinking, creates a framework, and helps identify constraints. Those who need a business plan include management, shareholders, bankers, customers, suppliers, and employees. Essential elements are an executive summary, market analysis, marketing/sales, products, organization, funding request, financials, and appendix.
Dokumen tersebut menjelaskan tentang sistem informasi berbasis SMS yang memungkinkan perusahaan untuk membangun sistem informasi murah melalui media SMS. Sistem ini memiliki fitur-fitur seperti paging, polling, dan pusat layanan pelanggan yang memungkinkan perusahaan untuk berinteraksi dengan pelanggan secara real-time dan mengumpulkan umpan balik melalui SMS dengan biaya rendah.
Dokumen tersebut membahas tentang pentingnya membuat rencana bisnis (business plan) yang baik untuk kesuksesan suatu usaha. Business plan berisi gambaran sistematis tentang bisnis yang diusulkan, termasuk peluang, produk, analisis pasar dan keuangan, serta strategi dan rencana tindakan. Tujuannya antara lain untuk penelitian bisnis, pedoman pelaksanaan, dan mencari dana investor.
(1) Tim Enterprise Business Area Jawa Barat diundang ke acara "Ramah Tamah Dunia Usaha bersama Gubernur Jawa Barat" di Club Deruzzi, Bandung pada 26 Juni 2008.
(2) Mereka beramah tamah dengan pimpinan media dan pengusaha serta memperkenalkan diri kepada Gubernur untuk menjadi mitra Pemprov Jawa Barat.
(3) Pelatihan keterampilan presentasi juga diselenggarakan untuk meningkatkan kemampuan AE Enterprise
KONTRIBUSI POS INDONESIA SBG SEKTOR PUBLIK (lanjutan) Andry R Sukma
PT Pos Indonesia is a state-owned company and the largest postal network in Indonesia, covering all districts, sub-districts, and 42% of villages. It has around 27,000 employees spread across 11 regional divisions. Standard mail volumes have been declining significantly at -11% CAGR from 2001-2009 while international mail volumes are growing at 14% CAGR, driven by remailing. Indonesia's mail volume per capita of 4 items is low compared to other countries and has potential to grow to around 23 items per capita given Indonesia's GDP. While the parcel and logistics market is growing at 4-5% annually, there is significant room for Pos Indonesia to increase its market share in these growing sectors. The
Mark Zuckerberg co-founded Facebook in 2004 while attending Harvard University. He launched Facebook from his dorm room and it quickly spread to other colleges. After graduating, Zuckerberg moved the company to Palo Alto, California. By 2010, Facebook had reached 500 million users. Zuckerberg continues to lead Facebook and focuses on connecting people and allowing them to share what is important to them.
Management is both a science and an art. As a science, management has been studied over time and organized into theories consisting of principles. As an art, management requires skills in instructing and coordinating others to cooperate and work towards common goals. Moderate management as both a science, with its theoretical underpinnings, and an art, with its emphasis on human skills, is needed to effectively achieve objectives.
Resep keripik pisang coklat memberikan instruksi untuk membuat keripik pisang yang dilapisi coklat. Pisang diiris tipis lalu digoreng dan dilapisi campuran coklat bubuk, gula halus, dan tepung maizena. Resep keripik singkong pedas menjelaskan cara membuat keripik singkong yang dicampur bumbu cabai dan bawang putih pedas manis. Resep krispik talas manis dengan taburan gula tepung memberitahukan cara membu
This business plan is one of the tasks assigned as the assessment of the course "Introduction to Business". I am a student majoring in Economic Management at the Faculty of Economics and Business (FEB) 2011 University of Lampung.
KONTRIBUSI POS INDONESIA SBG SEKTOR PUBLIK (1) Andry R Sukma
Pos Indonesia plays an important role as a state-owned enterprise (BUMN) in strengthening Indonesia's national economy. As a BUMN, Pos Indonesia is tasked with providing profit to the state, economic growth stimulus, and social services. Pos Indonesia acts as a connector for remote and outer island areas in Indonesia. However, Pos Indonesia faces challenges from technological changes and industry liberalization, including substitution of traditional mail services by digital communication and competition from private parcel and logistics companies. Pos Indonesia must adapt to remain relevant by implementing information technology and utilizing new digital platforms and media.
This document provides guidelines for preparing a business plan proposal. It outlines that a business plan should objectively evaluate the viability of a business venture, analyze the market and operations, and convince investors of funding potential. It details that a business plan covers the market, operations, organization, and financial plans of a project. The document also explains what sections a business plan should include, such as the executive summary, introduction, objectives, owners' background, market plan, operational plan, and financial plan. It emphasizes that a business plan is an important tool to manage a business and secure necessary financing.
A business plan helps to define concepts, evaluate the competition, analyze markets, determine risks and estimate financial potential. Business plans are required to obtain a small business loan.
We present this seminar regularly throughout the Hot Springs, Arkadelphia, and Nashville, AR areas. Visit asbtdc.ualr.edu/training/arkadelphia.asp for a list of our upcoming seminars near you.
Este documento describe la evolución del marketing a través de tres etapas: el marketing 1.0 centrado en el producto, el marketing 2.0 enfocado en el cliente, y el marketing 3.0 que equilibra la rentabilidad con la responsabilidad social y medioambiental. El marketing 3.0 involucra a los clientes en el desarrollo de productos y apoya a la comunidad, mientras que las empresas demuestran valores creíbles.
The document discusses the key elements of a good business plan, including what a business plan is, its importance, who needs one, essential elements, guidelines for preparing one, and pitfalls to avoid. A business plan is a written document that describes a business's overall plans, purposes, and strategies. It is important as it forces logical thinking, creates a framework, and helps identify constraints. Those who need a business plan include management, shareholders, bankers, customers, suppliers, and employees. Essential elements are an executive summary, market analysis, marketing/sales, products, organization, funding request, financials, and appendix.
Dokumen tersebut menjelaskan tentang sistem informasi berbasis SMS yang memungkinkan perusahaan untuk membangun sistem informasi murah melalui media SMS. Sistem ini memiliki fitur-fitur seperti paging, polling, dan pusat layanan pelanggan yang memungkinkan perusahaan untuk berinteraksi dengan pelanggan secara real-time dan mengumpulkan umpan balik melalui SMS dengan biaya rendah.
Pada hari Ibu 22 Desember 2008, Corporate Sales Mobile-8 mendukung program Fakultas Ekonomi Unpad untuk Hari Jurusan Manajemen dengan mempromosikan layanan Fren Postpaid Corporate kepada 54 pimpinan dan dosen jurusan Manajemen serta secara simbolis menyerahkan paket layanan tersebut kepada pembantu dekan fakultas.
Territory management merupakan konsep pengelolaan wilayah penjualan yang bertujuan meningkatkan efisiensi penjualan dengan melakukan pemetaan pelanggan, klasifikasi perusahaan, perencanaan kunjungan, dan aktivitas canvassing untuk memperoleh pelanggan baru serta meningkatkan penjualan pada pelanggan yang ada.
Dokumen tersebut memberikan panduan untuk Account Manager dan Account Executive dalam mengelola penjualan ke pelanggan korporasi. Panduan tersebut mencakup peran, tugas, target kinerja, teknik penjualan, dan pengembangan pipeline penjualan.
Pengantar Bisnis - Materi perkuliahan oleh ARS Andry R Sukma
Dokumen tersebut merupakan ringkasan dari presentasi dosen tentang bisnis dan wirausaha. Presentasi memberikan pengertian tentang bisnis, sistem perekonomian, etika bisnis, contoh kisah sukses wirausaha muda, dan mengajak mahasiswa untuk memilih antara menjadi wirausaha atau karyawan. Dosen juga menanyakan ide bisnis apa yang dimiliki mahasiswa.
Dokumen membahas pentingnya industri kreatif dalam meningkatkan daya saing ekonomi global. Industri kreatif didasarkan pada kreativitas individu dan mampu menciptakan lapangan pekerjaan serta memberikan kontribusi pada perekonomian nasional. Namun, perkembangannya dihadapkan pada kendala seperti pembajakan karya kreatif, kendala pembiayaan, dan keterbatasan sumber daya manusia.
1. Le vrai SHREK .... En personne ! Maurice Tillett (1903-1954) était un lutteur professionnel pendant les années où le sport était un divertissement. Né en France, il était très intelligent et parlait 14 langues. A 20 ans il a commencé à développer une étrange maladie qui a causé un accroissement osseux rapide et de façon incontrôlée. Cela a causé beaucoup de douleurs à Tillett, son entourage lui a donné des surnoms divers, ce qui a forcé Tillett à fuir son foyer, qu'il avait tant aimé. Après avoir tenter d'obtenir une nouvelle identité, Tillett fuit en Amérique où il est devenu un lutteur professionnel, et a été désignée comme étant le "phénomène ogre du ring." Son caractère ( "l'ange français") a connu un succès retentissant dans la lutte. La plus grande gloire de sa carrière arrive lorsqu'il bat en août 1944 Steve "concasseur" Casey durant le championnat de l' " American Wrestling Association World championship" . Il est mort en 1954 à l'âge de 51 ans, à sa mort, il a été fait 3 masques reflétant son visage. Shrek a été inspiré par ces photos ..