for education purpose of Management Students

1. FUNDAMENTAL OF E-
COMMERCE UNIT 1
E-COMMERCE
DR. KANCHAN KUMARI
FACULTY OF COMMERCE, MANAGEMENT AND INTERNATIONAL BUSINESS

2. E-Commerce: Introduction
 E-commerce (electronic commerce) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network,
primarily the internet.
 1969: CompuServe, the first significant eCommerce company, is
established by Dr. John R. Goltz and Jeffrey Wilkins by utilizing a dial-up
connection. This is the first time eCommerce was introduced.
 E-commerce (electronic commerce) is the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic network,
primarily the internet.

3. E-Commerce: Meaning and Concept
 Meaning: E-Commerce, also known as electronic commerce or internet
commerce, is an activity of buying and selling goods or services over
the internet or open networks. So, any kind of transaction (whether
money, funds, or data) is considered as E-commerce.
 Concept: E-commerce is the activity of buying or selling of products on
online services or over the Internet. data interchange (EDI), inventory
management systems, and automated data collection systems. by
electronic business.

4. Needs and advantages of E-commerce
 need for eCommerce- For e-commerce, you need a user-friendly
website, reliable webhosting, a secure payment gateway, product
catalog, and inventory management, online marketing strategies,
customer support, and analytics tools
 Here are the three most important success factors affecting ecommerce
that I've found: Low customer acquisition cost. High repurchase rate.
Healthy margins

5. Advantages of E-commerce
• Faster buying process.
• Store and product listing creation.
• Cost reduction.
• Affordable advertising and marketing.
• Flexibility for customers.
• No reach limitations.
• Product and price comparison.
• Faster response to buyer/market demands.
 Several payment modes
 Enables easy exports

6. Types of E-Commerce
1.Business-to-Business (B2B)
2.Business-to-Consumer (B2C)
3.Consumer-to-Consumer (C2C)
4.Consumer-to-Business (C2B)
5.Business-to-Administration (B2A)
6.Consumer-to-Administration (C2A)

7. Basic requirements of E-Commerce
• Here are seven things to consider when developing or restructuring your
e-commerce site:
• User Friendly. ...
• Shopping Cart and Checkout Process. ...
• Mobile Compatibility. ...
• Calls to Action (CTA) ...
• Images and Descriptions. ...
• Customer Support. ...
• Security and Privacy.

8. Consumer Buying Through E– Platforms
 Consumer buying behaviour on e-commerce platforms has become a
wide platform in recent years.
 Numerous studies have explored various aspects of this phenomenon
 factors that influence online purchase decisions, the role of trust, and the
impact of digital marketing strategies.
 Example: Flipcart, Amazon, Ebay, Snapdeal etc.

9. THANK YOU !
Dr. KANCHAN KUMARI