This document discusses legal frameworks and guidelines around using social media data for digital marketing purposes. It focuses on Facebook and provides information on:
1. Privacy rules and obtaining user permission for data use through Facebook Connect.
2. Examples of different types of data that can be accessed depending on the permissions requested from users.
3. Guidelines for running Facebook contests and competitions.
4. Additional resources on Facebook, LinkedIn, and Twitter policies and APIs.
It also presents a case study of a Facebook fan page for a brand that gained over 167,000 members through contests and engaging content.
MITO DA CAVERNA-FILOSOFIA JURÍDICA-ANTONIO INACIO FERRAZ, TÉCNICO EM ELETRONI...Antonio Inácio Ferraz
O documento descreve a alegoria da caverna de Platão. Os prisioneiros na caverna só podem ver sombras projetadas na parede e acreditam que essas sombras são a realidade. Se um prisioneiro escapar e ver o mundo real, ele não entenderia e sofreria. Ao retornar à caverna, os outros prisioneiros não acreditariam no que ele viu. A alegoria representa a jornada da ignorância para o conhecimento.
This document provides an in-depth analysis of key passages from the biblical portion Vayera. It summarizes:
1) God appears to Abraham and they have a discussion about destroying Sodom, with Abraham arguing for justice and mercy.
2) Sarah laughs in disbelief about having a child in old age, relating to the future birth of Isaac.
3) The binding of Isaac is examined as a test of Abraham's faith in God's command versus conscience, representing the transition from human sacrifice to other forms of worship and sacrifice.
Game theory is a tool used to analyze strategic decision making by taking into account how participants expect others to behave. It is used to understand outcomes of interactive decisions and to predict how people or companies may act in strategic situations. Economists use game theory to understand oligopolies and behaviors like price fixing. The Prisoner's Dilemma is a classic game theory example where cooperation yields the best outcome for both players but individual incentives lead to defection. Bounded rationality recognizes that people have limited information and cognitive abilities, so they use rationality to find satisfactory rather than optimal solutions. Asymmetric information occurs when one party in a transaction has more information about a product than the other party.
This document discusses legal frameworks and guidelines around using social media data for digital marketing purposes. It focuses on Facebook and provides information on:
1. Privacy rules and obtaining user permission for data use through Facebook Connect.
2. Examples of different types of data that can be accessed depending on the permissions requested from users.
3. Guidelines for running Facebook contests and competitions.
4. Additional resources on Facebook, LinkedIn, and Twitter policies and APIs.
It also presents a case study of a Facebook fan page for a brand that gained over 167,000 members through contests and engaging content.
MITO DA CAVERNA-FILOSOFIA JURÍDICA-ANTONIO INACIO FERRAZ, TÉCNICO EM ELETRONI...Antonio Inácio Ferraz
O documento descreve a alegoria da caverna de Platão. Os prisioneiros na caverna só podem ver sombras projetadas na parede e acreditam que essas sombras são a realidade. Se um prisioneiro escapar e ver o mundo real, ele não entenderia e sofreria. Ao retornar à caverna, os outros prisioneiros não acreditariam no que ele viu. A alegoria representa a jornada da ignorância para o conhecimento.
This document provides an in-depth analysis of key passages from the biblical portion Vayera. It summarizes:
1) God appears to Abraham and they have a discussion about destroying Sodom, with Abraham arguing for justice and mercy.
2) Sarah laughs in disbelief about having a child in old age, relating to the future birth of Isaac.
3) The binding of Isaac is examined as a test of Abraham's faith in God's command versus conscience, representing the transition from human sacrifice to other forms of worship and sacrifice.
Game theory is a tool used to analyze strategic decision making by taking into account how participants expect others to behave. It is used to understand outcomes of interactive decisions and to predict how people or companies may act in strategic situations. Economists use game theory to understand oligopolies and behaviors like price fixing. The Prisoner's Dilemma is a classic game theory example where cooperation yields the best outcome for both players but individual incentives lead to defection. Bounded rationality recognizes that people have limited information and cognitive abilities, so they use rationality to find satisfactory rather than optimal solutions. Asymmetric information occurs when one party in a transaction has more information about a product than the other party.
Características y fuentes de la innovación técnica contextos de uso y de repr...Enelfa Santiago
Este documento describe diferentes tipos y fuentes de innovación técnica. Explica que la innovación puede ser acumulativa o radical, y que las innovaciones radicales a veces son disruptivas cuando cambian por completo un proceso. También describe el ciclo típico de las innovaciones que incluye la generación de ideas, pruebas de conceptos y aplicación. Las fuentes de innovación técnica incluyen satisfacer necesidades, avances científicos y tecnológicos, e ideas espontáneas. Finalmente, explica que las innovaciones afectan el
IntraLending is a solution to small financial needs of the employees of large companies. It works similar to how companies' internal classifieds work, the givers meet takers, but its a bit different. Our software automatically assesses credit worthiness and approves applications, which then be funded by colleagues. It has many features to make sure this happens seamlessly, assuring win-win situation for everyone.
Enrique Shaw dejó la marina para convertirse en obrero y cumplir su vocación cristiana de evangelizar a los trabajadores. Un tío le ofreció un puesto en Cristalerías Rigolleau, donde supervisó a 3,400 obreros y pudo llevar a cabo su apostolado. Fundó la Asociación Cristiana de Empresas para cristianizar a los empresarios. Creía que el trabajo es un derecho natural y que la riqueza no debe ser un fin en sí mismo. Tuvo problemas con el gobierno peronista y fue detenido dos
El documento certifica que Jose Jaime Ruiz Romero ha cumplido con todos los requisitos de la Junta Examinadora de Ingenieros y Agrimensores de Puerto Rico para ser registrado como Ingeniero Licenciado. Se le ha otorgado la licencia número 15533 con fecha de vencimiento el 27 de diciembre de 2020.
The document appears to be a cover letter and resume submitted by Karen E. Schwaab for a Grocery Procurement Manager position. The cover letter expresses that Karen's background is a unique fit for the job requirements. The resume then highlights over 15 years of experience in supply chain and procurement management roles in the grocery retail industry, including experience in procurement, forecasting, warehouse operations, inventory management, and leadership.
Bak kut teh is a Chinese pork rib soup that originated in Fujian, China and was introduced to Malaysia and Singapore by Hokkien immigrants in the 19th century. There are different varieties depending on the Chinese dialect region, with Hokkien bak kut teh being darker in color and using more soy sauce, while Teochew bak kut teh has a lighter color but more pepper and garlic. The document profiles two bak kut teh restaurants - Ah Hock Seafood Bak Kut Teh Restaurant, which combines the soup with local seafood, and Ah Ping Bak Kut Teh Restaurant in Subang Jaya. It analyzes their competitors and provides recommendations to expand their offerings and improve
Este documento proporciona instrucciones para diseñar 8 tipos diferentes de gráficos en Microsoft Word, incluyendo gráficas de columnas, líneas, circulares, de barras, de dispersión, de anillos, de burbujas y radiales. Se pide diseñar cada gráfico usando datos de edades de 11 personas diferentes.
Temas que debe manejar un procesalista en materia penalfredyfrias14
Este documento lista 24 temas básicos que un procesalista en materia penal debe conocer de acuerdo a la Ley 76-02, incluyendo principios rectores del proceso penal, querella, arresto, auto de apertura a juicio, preparación de audiencias, orden de arresto, juicio de fondo, suspensión condicional, etapas del código procesal penal dominicano, acción de amparo, hábeas corpus, acción pública, libertad condicional, caso complejo, medidas de coerción, acusación, procedimiento penal abreviado,
This document provides biographical information about Mr. Deepak S. Sawant, including his various names. It mentions that he has been invited by authorities in Mexico to visit and help name new monuments. It then details his birth name, hospital name, religious names from Catholics forums, academic name, parents' names, and birthplace in India.
El documento proporciona instrucciones para diseñar varios organigramas usando SmartArt en Microsoft Word, incluyendo organigramas sobre presupuesto, comunicación científica, fuentes renovables de energía, niveles educativos, estados del agua e historia de sistemas operativos. También incluye diseñar un organigrama sobre los componentes básicos de una computadora.
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Bart Van Den Brande
The document discusses the impact of current and future European privacy laws on personalization, real-time advertising, and trigger-based marketing. It notes that current laws require opt-in consent for most data processing and profiling. The upcoming General Data Protection Regulation will further restrict personalization by giving people rights to object to profiling and processing for direct marketing. It will require consent for collecting children's data and impose hefty fines for non-compliance. Marketers must prepare by reviewing contracts, policies, and staff training to comply with the new laws.
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...Bart Van Den Brande
Bespreking van de eerste ontwerpen van richtlijn en verordening van de Europese Commissie binnen het Digital Single Market pakket uit december 2015 en mei 2016 aangaande garantiebepalingen bij levering van goederen, levering van digitale inhoud, geo-blocking en discriminatie, transparantie aangaande kosten voor distributie van pakketten en grensoverschrijdende samenwerking bij beteugeling van inbreuken op consumentenrecht
Legal aspects of real time and trigger based marketing (privacy and cookies)Bart Van Den Brande
This document summarizes a presentation on real-time and trigger-based direct marketing given at the BDMA in Brussels on February 25, 2016. It discusses how current and upcoming EU privacy laws significantly impact real-time and trigger-based marketing by defining most available data as personal data requiring opt-in consent. Specifically, rights like the right to object to profiling and processing and new rules around cookies and children's data collection will challenge these marketing approaches. Attendees are advised to review contracts, compliance, and get legal guidance to prepare for the upcoming General Data Protection Regulation taking effect in 2017.
The legal landscape for e-commerce is constantly evolving. Recent and upcoming changes include stricter rules around cookies and privacy, stronger consumer protections, alternative dispute resolution regulations, potential new rules for marketplaces and geo-blocking, and shifting VAT rules for cross-border sales of goods and services. E-commerce companies must carefully monitor legal developments and ensure their practices comply with the latest regulations to avoid hefty fines.
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijdenBart Van Den Brande
Kansspelen, tombola's, loterijen, promotionele wedstrijden, ... Regels voor het organsieren van een wedstrijd op social media in België en onze buurlanden zonder juridische zorgen
Características y fuentes de la innovación técnica contextos de uso y de repr...Enelfa Santiago
Este documento describe diferentes tipos y fuentes de innovación técnica. Explica que la innovación puede ser acumulativa o radical, y que las innovaciones radicales a veces son disruptivas cuando cambian por completo un proceso. También describe el ciclo típico de las innovaciones que incluye la generación de ideas, pruebas de conceptos y aplicación. Las fuentes de innovación técnica incluyen satisfacer necesidades, avances científicos y tecnológicos, e ideas espontáneas. Finalmente, explica que las innovaciones afectan el
IntraLending is a solution to small financial needs of the employees of large companies. It works similar to how companies' internal classifieds work, the givers meet takers, but its a bit different. Our software automatically assesses credit worthiness and approves applications, which then be funded by colleagues. It has many features to make sure this happens seamlessly, assuring win-win situation for everyone.
Enrique Shaw dejó la marina para convertirse en obrero y cumplir su vocación cristiana de evangelizar a los trabajadores. Un tío le ofreció un puesto en Cristalerías Rigolleau, donde supervisó a 3,400 obreros y pudo llevar a cabo su apostolado. Fundó la Asociación Cristiana de Empresas para cristianizar a los empresarios. Creía que el trabajo es un derecho natural y que la riqueza no debe ser un fin en sí mismo. Tuvo problemas con el gobierno peronista y fue detenido dos
El documento certifica que Jose Jaime Ruiz Romero ha cumplido con todos los requisitos de la Junta Examinadora de Ingenieros y Agrimensores de Puerto Rico para ser registrado como Ingeniero Licenciado. Se le ha otorgado la licencia número 15533 con fecha de vencimiento el 27 de diciembre de 2020.
The document appears to be a cover letter and resume submitted by Karen E. Schwaab for a Grocery Procurement Manager position. The cover letter expresses that Karen's background is a unique fit for the job requirements. The resume then highlights over 15 years of experience in supply chain and procurement management roles in the grocery retail industry, including experience in procurement, forecasting, warehouse operations, inventory management, and leadership.
Bak kut teh is a Chinese pork rib soup that originated in Fujian, China and was introduced to Malaysia and Singapore by Hokkien immigrants in the 19th century. There are different varieties depending on the Chinese dialect region, with Hokkien bak kut teh being darker in color and using more soy sauce, while Teochew bak kut teh has a lighter color but more pepper and garlic. The document profiles two bak kut teh restaurants - Ah Hock Seafood Bak Kut Teh Restaurant, which combines the soup with local seafood, and Ah Ping Bak Kut Teh Restaurant in Subang Jaya. It analyzes their competitors and provides recommendations to expand their offerings and improve
Este documento proporciona instrucciones para diseñar 8 tipos diferentes de gráficos en Microsoft Word, incluyendo gráficas de columnas, líneas, circulares, de barras, de dispersión, de anillos, de burbujas y radiales. Se pide diseñar cada gráfico usando datos de edades de 11 personas diferentes.
Temas que debe manejar un procesalista en materia penalfredyfrias14
Este documento lista 24 temas básicos que un procesalista en materia penal debe conocer de acuerdo a la Ley 76-02, incluyendo principios rectores del proceso penal, querella, arresto, auto de apertura a juicio, preparación de audiencias, orden de arresto, juicio de fondo, suspensión condicional, etapas del código procesal penal dominicano, acción de amparo, hábeas corpus, acción pública, libertad condicional, caso complejo, medidas de coerción, acusación, procedimiento penal abreviado,
This document provides biographical information about Mr. Deepak S. Sawant, including his various names. It mentions that he has been invited by authorities in Mexico to visit and help name new monuments. It then details his birth name, hospital name, religious names from Catholics forums, academic name, parents' names, and birthplace in India.
El documento proporciona instrucciones para diseñar varios organigramas usando SmartArt en Microsoft Word, incluyendo organigramas sobre presupuesto, comunicación científica, fuentes renovables de energía, niveles educativos, estados del agua e historia de sistemas operativos. También incluye diseñar un organigrama sobre los componentes básicos de una computadora.
Data and personalisation Duval Union Academy breakfastsessions.be 9 June 2016Bart Van Den Brande
The document discusses the impact of current and future European privacy laws on personalization, real-time advertising, and trigger-based marketing. It notes that current laws require opt-in consent for most data processing and profiling. The upcoming General Data Protection Regulation will further restrict personalization by giving people rights to object to profiling and processing for direct marketing. It will require consent for collecting children's data and impose hefty fines for non-compliance. Marketers must prepare by reviewing contracts, policies, and staff training to comply with the new laws.
20160518 if forum kennislunch: de ontwerpen van richtlijn en verordening van ...Bart Van Den Brande
Bespreking van de eerste ontwerpen van richtlijn en verordening van de Europese Commissie binnen het Digital Single Market pakket uit december 2015 en mei 2016 aangaande garantiebepalingen bij levering van goederen, levering van digitale inhoud, geo-blocking en discriminatie, transparantie aangaande kosten voor distributie van pakketten en grensoverschrijdende samenwerking bij beteugeling van inbreuken op consumentenrecht
Legal aspects of real time and trigger based marketing (privacy and cookies)Bart Van Den Brande
This document summarizes a presentation on real-time and trigger-based direct marketing given at the BDMA in Brussels on February 25, 2016. It discusses how current and upcoming EU privacy laws significantly impact real-time and trigger-based marketing by defining most available data as personal data requiring opt-in consent. Specifically, rights like the right to object to profiling and processing and new rules around cookies and children's data collection will challenge these marketing approaches. Attendees are advised to review contracts, compliance, and get legal guidance to prepare for the upcoming General Data Protection Regulation taking effect in 2017.
The legal landscape for e-commerce is constantly evolving. Recent and upcoming changes include stricter rules around cookies and privacy, stronger consumer protections, alternative dispute resolution regulations, potential new rules for marketplaces and geo-blocking, and shifting VAT rules for cross-border sales of goods and services. E-commerce companies must carefully monitor legal developments and ensure their practices comply with the latest regulations to avoid hefty fines.
20151030 Sirius Friday seminar: Legal aspecten van sociale media wedstrijdenBart Van Den Brande
Kansspelen, tombola's, loterijen, promotionele wedstrijden, ... Regels voor het organsieren van een wedstrijd op social media in België en onze buurlanden zonder juridische zorgen
Juridische aspecten van digital marketing - gastles HoGent 28 april 2015Bart Van Den Brande
Juridishce aspecten van privacy, spam, cookies, e-commerce,online wedstrijden, bescherming van intellectuele eigendom, vergelijkende reclame, gebruik van adwords, etc...
This document discusses legal aspects of privacy and data protection related to risk scoring at customer acceptance. It provides an overview of current EU privacy law, which is based on obtaining opt-in consent for processing personal data. Nearly all available data for credit scoring is considered personal data. The definition of personal data has been interpreted broadly by the EU courts to include information like IP addresses and social media activity. The new EU privacy regulation proposed in 2016/2017 aims to strengthen protections but negotiations between the European Parliament and Council have resulted in differing proposals that take differing stances toward business and consumer interests. In the meantime, companies should monitor developments, review contracts, and prepare for compliance with new obligations around data security, breach notification, and oversight.
DDMA Data Driven Monday: Privacy law for data driven marketing and the regula...Bart Van Den Brande
This document discusses data privacy regulations in the EU and upcoming changes. It covers:
1) Current EU privacy law is based on directives from the 1990s that no longer fit today's data usage, and a new regulation is being drafted.
2) The new regulation may standardize rules across EU and strengthen enforcement with higher fines.
3) On cookies, EU law requires opt-in consent for any non-essential cookies, but guidance remains unclear as regulations are reviewed further.
Legal aspects of social commerce Sirius Legal at BDMA Legal Day 2015Bart Van Den Brande
This document summarizes the key legal challenges of mobile and social commerce. It notes that social selling, auctions, and reviews on social media and mobile devices now account for 75% of commerce. US social commerce sales are estimated to reach $15 billion in 2015 and $56 billion over time. Major platforms like Twitter and Amazon began introducing in-platform purchasing in 2014. However, distance sales and consumer protection regulations regarding information disclosure, return policies, and privacy apply equally to social and mobile commerce. Compliance can be challenging given format limitations of social media.
Sirius Friday seminarie nieuwe consumentenbescherming in e-commerce 20140228 ...Bart Van Den Brande
Nieuwe regels voor consumentenbescherming in e-commerce, ovezrzicht privacyverordening, het eenheidsstauut voor werknemers en het Europees eenheidsoctrooi
2. Aperçu
1. La liste Robinson Phone
2. Le projet de loi
3. Do not call me list : système à 3 niveaux
4. Procédure déjà fixée dans le projet de loi
5. Procédure concrète : réflexions
6. Calendrier
7. Code
3. 1 La liste Robinson Phone
= Déduplication de la liste Robinson avec un fichier
de prospection pour en exclure les Robinsons
Pas d’application :
B2B
Appels non commerciaux
Clients existants/Personnes ayant demandé de l’information
Utilisation de la liste par les membres de la bdma
Utilisation par une mise à disposition de la liste Robinson
aux annonceurs qui effectuent eux mêmes la déduplication
4. 2 Projet de loi
Contexte
Intervention de 2 ministres différents avec des points de vue différents…
Art 100/1 §1. L’opérateur offre à son abonné la possibilité de communiquer à tout moment qu’il
s’oppose à l’utilisation de son numéro de téléphone pour des raisons de marketing direct
Champ d’application :
Abonné : toute personne physique ou morale titulaire d'un
numéro attribué par un opérateur pour la fourniture de services
de communications électroniques et qui utilise un service de
communications électroniques en exécution d'un contrat passé
avec un opérateur (< loi sur les communications électroniques)
B2C + B2B !!!!!!
5. Champ d’application
Opposition “pour des raisons de marketing direct”
= au sens large : opposition à la prospection
+ à la publicité vers ses propres clients
SAUF : accord explicite des abonnés
SAUF : appels non commerciaux
Préventif?
Opportunité de travailler avec un opt-in téléphonique préalable ?
6. 3 Do not call me list : système à 3 niveaux
1er niveau
Chaque opérateur doit gérer sa propre liste des abonnés qui
s’oppose à l’utilisation de leur n° de tél à des fins de marketing
direct.
Il doit mettre cette liste à la disposition des personnes souhaitant
faire des actions téléphoniques de marketing direct.
Remarque : utilisation lourde et complexe si chaque annonceur
souhaitant faire une action téléphonique de marketing direct doit
faire le tour de tous les opérateurs téléphoniques pour obtenir leur
liste d’opposition….
7. 3 Do not call me list : système à 3 niveaux
2ème niveau
Chaque opérateur peut déléguer individuellement ses obligations à
une asbl moyennant la signature d’une contrat
Accord informel auprès des opérateurs telecom de travailler avec la
bdma pour la gestion d’une “do not call me list” commune. Les
modalités concrètes ne sont pas encore fixées.
To do : modalités et prix à discuter: bdma/operateurs
8. 3 Do not call me list : système à 3 niveaux
3ème niveau
Le roi peut agréer une asbl qui reprend les obligations de tous les
opérateurs, moyennant respect de conditions et après avis de la
Commission pour la Protection de la Vie Privée
Volonté politique de désigner la bdma. Les modalités concrètes
ne sont pas encore fixées…
To do : modalités et prix à discuter
9. 4 Procédure déjà fixée dans le projet de loi
• Enregistrement dans la do not call me list dans les 5 jours ouvrables
à compter de la demande
• Publicité sur l’existence de la do not call me list au moment de la
conclusion du contrat entre l’opérateur et l’abonné
• Possibilité de s’enregistrer à tout moment sur la do not call me list,
gratuitement, par tél, lettre ou e-mail, internet
• Mise à disposition de la do not call me list (système identique à la
liste Robinson)
• Utilisation pour chaque appel téléphonique !!
10. 5 Procédure concrète : réflexions
Pour l’abonné :
Facilité d’utilisation de la do not call me list
Inscription gratuite
Possibilité d’exercer un droit d’accès, de rectification ou de
suppression dans la liste sur le site (ou via e-mail/courrier),
dans le respect des conditions légales
Durée de l’inscription : illimitée ???
Accès principal via internet sur site spécifique
(accessoirement par e-mail/courrier/tél)
Confirmation de l’inscription possible uniquement
pour l’inscription via internet
Mesure de sécurité entourant la gestion de la liste
11. Pour l’entreprise qui effectue des actions de
prospection téléphonique :
Qui doit demander la déduplication?
cf projet loi : « toute personne qui veut faire du marketing direct par téléphone »
Le responsable du traitement (l’annonceur pour le compte
duquel l’action téléphonique est effectuée)
PAS Le Contact Center qui effectue une action téléphonique
pour le compte d’un annonceur
12. TBD:
Déduplication au niveau des numéros de tél
Enregistrement des données suivantes: NAL, sexe, tél,
langue et date de l’inscription (+ évent. adresse e-mail)
13. 6 Calendrier
Approbation rapide du projet de loi
(vraisemblement dans la semaine)
Publication : juillet
Contacts avec les opérateurs telecom en vue de la signature de
contrats individuels
Contact avec le cabinet Vande Lanotte en vue d’un agrément