How to Stand Out in a Highly Competitive Market of SEO and Be Seen As An Authority - 2017 MnSearch Summit
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This document appears to be a series of social media posts from a marketing strategist sharing advice and insights. It includes snippets of guidance on developing a marketing strategy, finding your niche, building authority, and becoming a force in your industry. Various hashtags and links are included to connect to the strategist's other work.
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We’re All Adults, Let’s Make Good Decisions
Influencer marketing budgets are on the rise. It’s important to choose the right influencer for your brand to get the best value in today’s crowded market. Rethink the traditional model. Brandwatch as an influencer identification platform. How to get more value from the platform by identifying influencers for global consumer brands and targeted public affairs campaigns in DC.
Fear and lathering in las vegas
Team Hughes and Dann argue that negative political advertising is damaging and driving voter cynicism. They propose that politics should be marketed more positively, like soap, to appeal to voters' emotions and clean up disillusionment. Data from positive political ads showed high audience interest and positive emotions like happiness and compassion. The future of politics requires selling positive policies and reinforcing benefits to cut through with optimism and build trust in candidates. Hughes and Dann advocate collaboration on measuring ad emotions and analyzing candidates' social media to advance positive political communication.
Chief Strategy Officer Summit / "No one of us is smarter than all of us" - Ra...
In a world that’s been characterised as volatile, uncertain, complex and ambiguous our organisations need to radically rethink how they operate. Key to this is unlocking the potential of the people within, by realigning around true purpose and baking collaboration into the heart of everything.
Jenni Lloyd of digital transformation consultancy NixonMcInnes shares how their clients are adapting to the "new normal" market environment through the adoption of radical business practices.
http://www.nixonmcinnes.co.uk/2014/05/08/no-one-of-us-is-smarter-than-all-of-us-why-radical-times-call-for-radical-business-practices/
See more at: http://theinnovationenterprise.com/summits/cso-ldn-2014/schedule#sthash.y6CMiQX1.dpuf
Gamer Generation: Was Sie schon immer wissen wollten,aber nicht zu fragen wagten
Gamer Generation: Was Sie schon immer wissen wollten,aber nicht zu fragen wagten, Martin Nerurkar, Sharkbomb Studios, Peter Klement,GEElab Europe
Gamification for Gamers
A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.
Emotion in web
Using Emotion in Web Design to help sell or promote your service. Slides used for the talk that I did at London Google Campus on September 23rd 2014.
What Makes A Game A Serious Game
PeaceMaker is an engaging serious game that aims to develop understanding of the Israeli-Palestinian conflict. Players take on the role of either the Israeli Prime Minister or Palestinian President, with the objective of achieving a solution. The game features complex interactions between players and a historical timeline for context. Feedback showed the game helps players gain appreciation for the differing pressures and perspectives of both sides, as well as emotional responses that provide insight into conflict resolution challenges.
On Influence
Influence Matters. But how do you measure it? Followers count? Klout? How do you put influence marketing to work for your business?
If your head starts to hurt just thinking about measuring social influence, you’ve come to the right place.
This deck is from the Argyle Social webcast series featuring Tom Webster from Edison Research and Eric Boggs from Argyle Social.
Recommandé
We’re All Adults, Let’s Make Good Decisions
Influencer marketing budgets are on the rise. It’s important to choose the right influencer for your brand to get the best value in today’s crowded market. Rethink the traditional model. Brandwatch as an influencer identification platform. How to get more value from the platform by identifying influencers for global consumer brands and targeted public affairs campaigns in DC.
Fear and lathering in las vegas
Team Hughes and Dann argue that negative political advertising is damaging and driving voter cynicism. They propose that politics should be marketed more positively, like soap, to appeal to voters' emotions and clean up disillusionment. Data from positive political ads showed high audience interest and positive emotions like happiness and compassion. The future of politics requires selling positive policies and reinforcing benefits to cut through with optimism and build trust in candidates. Hughes and Dann advocate collaboration on measuring ad emotions and analyzing candidates' social media to advance positive political communication.
Chief Strategy Officer Summit / "No one of us is smarter than all of us" - Ra...
In a world that’s been characterised as volatile, uncertain, complex and ambiguous our organisations need to radically rethink how they operate. Key to this is unlocking the potential of the people within, by realigning around true purpose and baking collaboration into the heart of everything.
Jenni Lloyd of digital transformation consultancy NixonMcInnes shares how their clients are adapting to the "new normal" market environment through the adoption of radical business practices.
http://www.nixonmcinnes.co.uk/2014/05/08/no-one-of-us-is-smarter-than-all-of-us-why-radical-times-call-for-radical-business-practices/
See more at: http://theinnovationenterprise.com/summits/cso-ldn-2014/schedule#sthash.y6CMiQX1.dpuf
Gamer Generation: Was Sie schon immer wissen wollten,aber nicht zu fragen wagten
Gamer Generation: Was Sie schon immer wissen wollten,aber nicht zu fragen wagten, Martin Nerurkar, Sharkbomb Studios, Peter Klement,GEElab Europe
Gamification for Gamers
A presentation on the issue of a savvy audience and a few ways to create gamification for a gaming-literate audience.
Emotion in web
Using Emotion in Web Design to help sell or promote your service. Slides used for the talk that I did at London Google Campus on September 23rd 2014.
What Makes A Game A Serious Game
PeaceMaker is an engaging serious game that aims to develop understanding of the Israeli-Palestinian conflict. Players take on the role of either the Israeli Prime Minister or Palestinian President, with the objective of achieving a solution. The game features complex interactions between players and a historical timeline for context. Feedback showed the game helps players gain appreciation for the differing pressures and perspectives of both sides, as well as emotional responses that provide insight into conflict resolution challenges.
On Influence
Influence Matters. But how do you measure it? Followers count? Klout? How do you put influence marketing to work for your business?
If your head starts to hurt just thinking about measuring social influence, you’ve come to the right place.
This deck is from the Argyle Social webcast series featuring Tom Webster from Edison Research and Eric Boggs from Argyle Social.
Aligning your marketing with your customer's journey
Modern marketing is not about interrupting the user with your advert and convincing them to buy... Today's marketing is about creating a win-win partnership between the consumer and the creator.
How to Foster Great Employee Attitudes at Work
This document discusses emotions and moods in the workplace. It covers how affective computing allows computers to gauge emotions using facial recognition for human-computer interactions. It also discusses emotional labor, where employees express desired emotions at work; affective events theory, where work events trigger emotional reactions; and emotional intelligence, which is the ability to perceive, understand, and regulate emotions. The document suggests managing emotions can impact decisions, creativity, motivation, and customer service. It also notes some companies use "happiness coaches" to help regulate employee emotions.
The-practicing-mind-engaged-connected
The Practicing Mind is engaged and connected. It is deliberate in action, not perfect. It is focused, in the moment. It has intention, active and moving forward. It has patience, balanced and calm. Achievement is realized as a successful journey.
http://bauerpt.com
You are awesome: get people talking about it
This document discusses lessons for effective communication and marketing. It recommends focusing on psychology over technology, building real relationships through partnerships and learning, and ensuring your product or service is also your marketing. Specific tips include using referral sources, social media, social proof from early likes and shares, branded gifts, consistent messaging timed to triggers, and telling authentic stories that elicit the right emotions. The goal is to solve problems in a unique way and spread your message through social currency and making it public.
Persentation for the Oral defense of final report in requiring for diplome II...
this Presentation was uploaded for help those who need the example of final report which relate to speaking in hotel industry.
Storytelling for Fund Raising Success
An in-service presentation for marketing and fund development professionals covering the importance of story telling, the reason for its effectiveness, storytelling tips & sins to avoid, and three common copywriting formulae to consider (Star-Story-Solution, WASH & ACCA).
Demystifying influencer marketing for your next game
I presented this talk at Ludicious Zurich Gaming Festival in January 2017. The presentation serves to provide more context behind the myths about working with influencers on YouTube and Twitch and give tips to video game developers to better identify and build relationships with these influencers.
Strategies for Delivering a Powerful Presentation
The document provides strategies for public speaking, including addressing nervousness, maintaining poise, adjusting to management transitions smoothly, and using visual aids effectively. It encourages tailoring presentations to the audience and framing content appropriately while speaking confidently and holding the audience's attention. Viewers are directed to additional resources for further public speaking help and training.
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019MnSearch, The Minnesota Search Engine Marketing Association
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!Tidying Up Your Web Content - Alli Berry | July 2019
Tidying Up Your Web Content - Alli Berry | July 2019MnSearch, The Minnesota Search Engine Marketing Association
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...MnSearch, The Minnesota Search Engine Marketing Association
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...MnSearch, The Minnesota Search Engine Marketing Association
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Technical Content Optimization - Mike King (MnSummit 2019)
Technical Content Optimization - Mike King (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content. Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...MnSearch, The Minnesota Search Engine Marketing Association
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...MnSearch, The Minnesota Search Engine Marketing Association
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...MnSearch, The Minnesota Search Engine Marketing Association
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.MnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Google Data Studio - Steve SlaterMnSearch, The Minnesota Search Engine Marketing Association
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.Contenu connexe
Tendances
Aligning your marketing with your customer's journey
Modern marketing is not about interrupting the user with your advert and convincing them to buy... Today's marketing is about creating a win-win partnership between the consumer and the creator.
How to Foster Great Employee Attitudes at Work
This document discusses emotions and moods in the workplace. It covers how affective computing allows computers to gauge emotions using facial recognition for human-computer interactions. It also discusses emotional labor, where employees express desired emotions at work; affective events theory, where work events trigger emotional reactions; and emotional intelligence, which is the ability to perceive, understand, and regulate emotions. The document suggests managing emotions can impact decisions, creativity, motivation, and customer service. It also notes some companies use "happiness coaches" to help regulate employee emotions.
The-practicing-mind-engaged-connected
The Practicing Mind is engaged and connected. It is deliberate in action, not perfect. It is focused, in the moment. It has intention, active and moving forward. It has patience, balanced and calm. Achievement is realized as a successful journey.
http://bauerpt.com
You are awesome: get people talking about it
This document discusses lessons for effective communication and marketing. It recommends focusing on psychology over technology, building real relationships through partnerships and learning, and ensuring your product or service is also your marketing. Specific tips include using referral sources, social media, social proof from early likes and shares, branded gifts, consistent messaging timed to triggers, and telling authentic stories that elicit the right emotions. The goal is to solve problems in a unique way and spread your message through social currency and making it public.
Persentation for the Oral defense of final report in requiring for diplome II...
this Presentation was uploaded for help those who need the example of final report which relate to speaking in hotel industry.
Storytelling for Fund Raising Success
An in-service presentation for marketing and fund development professionals covering the importance of story telling, the reason for its effectiveness, storytelling tips & sins to avoid, and three common copywriting formulae to consider (Star-Story-Solution, WASH & ACCA).
Demystifying influencer marketing for your next game
I presented this talk at Ludicious Zurich Gaming Festival in January 2017. The presentation serves to provide more context behind the myths about working with influencers on YouTube and Twitch and give tips to video game developers to better identify and build relationships with these influencers.
Strategies for Delivering a Powerful Presentation
The document provides strategies for public speaking, including addressing nervousness, maintaining poise, adjusting to management transitions smoothly, and using visual aids effectively. It encourages tailoring presentations to the audience and framing content appropriately while speaking confidently and holding the audience's attention. Viewers are directed to additional resources for further public speaking help and training.
Tendances (8)
Aligning your marketing with your customer's journey
Aligning your marketing with your customer's journey
Persentation for the Oral defense of final report in requiring for diplome II...
Persentation for the Oral defense of final report in requiring for diplome II...
Demystifying influencer marketing for your next game
Demystifying influencer marketing for your next game
Plus de MnSearch, The Minnesota Search Engine Marketing Association
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019MnSearch, The Minnesota Search Engine Marketing Association
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!Tidying Up Your Web Content - Alli Berry | July 2019
Tidying Up Your Web Content - Alli Berry | July 2019MnSearch, The Minnesota Search Engine Marketing Association
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...MnSearch, The Minnesota Search Engine Marketing Association
Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...MnSearch, The Minnesota Search Engine Marketing Association
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Technical Content Optimization - Mike King (MnSummit 2019)
Technical Content Optimization - Mike King (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content. Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...MnSearch, The Minnesota Search Engine Marketing Association
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...MnSearch, The Minnesota Search Engine Marketing Association
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
This document provides an overview of paid search advertising options across Amazon, Google, and Microsoft. It discusses how each platform has rebranded and expanded their advertising offerings in recent years. Key points covered include Amazon's DSP and various ad formats, Google's Shopping Actions and Express, and Microsoft Advertising's co-op bidding and expanded capabilities beyond search. The document recommends that marketers diversify across channels, learn more about each platform's transaction features, and ensure quality product data to take advantage of emerging paid search opportunities.LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)MnSearch, The Minnesota Search Engine Marketing Association
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...MnSearch, The Minnesota Search Engine Marketing Association
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.MnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Google Data Studio - Steve SlaterMnSearch, The Minnesota Search Engine Marketing Association
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...MnSearch, The Minnesota Search Engine Marketing Association
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin RoerMnSearch, The Minnesota Search Engine Marketing Association
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson RossMnSearch, The Minnesota Search Engine Marketing Association
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.How to Find the Story That Sells
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...MnSearch, The Minnesota Search Engine Marketing Association
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...MnSearch, The Minnesota Search Engine Marketing Association
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?Plus de MnSearch, The Minnesota Search Engine Marketing Association (20)
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019
Tidying Up Your Web Content - Alli Berry | July 2019
Tidying Up Your Web Content - Alli Berry | July 2019
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
The Next Frontier of SEO and Measurement - Jenny Halasz (MnSummit 2019)
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Local SEO: Beyond Google My Business - Dan Leibson (MnSummit 2019)
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Forget About Blogs: Drive Organic Traffic With Microsites - Kevin Indig (MnSu...
Technical Content Optimization - Mike King (MnSummit 2019)
Technical Content Optimization - Mike King (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
The Secrets Your Analytics Won’t Tell You About Mobile-First Indexing - Cindy...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Reaching Qualified Searchers With Google Ads Audience Targeting: A Layered Ap...
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
Enter the Remix: Paid Search Edition - Elizabeth Marsten (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
LinkedIn Ads: The Silver Bullet for B2B Lead Gen - AJ Wilcox (MnSummit 2019)
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
How to Get Better PPC Results in Less Time With Automation - Frederick Vallae...
MnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Google Data Studio - Steve Slater
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
MnSearch Snippets April 2019: Keyword Research Tools of the Trade - Theresa K...
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
MnSearch Snippets April 2019: Screaming Frog Custom Extraction - Griffin Roer
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
Influencer Marketing: How to Build an Influencer Network – Michelle Stinson Ross
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
MnSearch Summit 2018 - Susan Wenogard – Meat and Potatoes to Replace Pies In ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
MnSearch Summit 2018 - Joy Hawkins and Darren Shaw – Succeeding in Local SEO ...
Dernier
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessWhat Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dernier (20)
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Stand Out in a Highly Competitive Market of SEO and Be Seen As An Authority - 2017 MnSearch Summit
- 3. Frustrated
- 4. What is your Marketing Strategy?
- 5. Overwhelmed
- 6. Drill
- 7. Snowflake
- 8. Whisper
- 11. March 2017
- 17. here is NO substituti for results. 11
- 18. You can’t be all things to all people. 22
- 29. Time for a Pivot?
- 30. Not Just A Choice BE THE CHOICE
- 32. ning Everyday Entrepreneurs Forces of Nature
- 33. You can follow…
- 34. …or you can be a FORCE.
- 35. You choose your clients… they don’t choose you. 11
- 36. DR LL
- 37. But…
- 38. Go Deep
- 40. The Application: Market to Message Match This is not about them understanding you… it is about THEM feeling understood. Core Problems Symptoms Aspirations Trends Language
- 43. Music
- 44. Noise
- 45. Become an INSIDER to the community
- 46. If it’s not NEW…it’s old. 22
- 47. Snowflake
- 48. But…
- 49. Unique is Better Than Better
- 51. Your UNIQUE factor unlocks the promise of your offer.
- 52. Two Examples
- 56. The Application: Deep Research Uncover what others don’t know… can’t be Googled.
- 58. You don’t have to WAIT to be discovered. 33
- 60. What others say about you
- 61. Whisper
- 62. But…
- 63. Books
- 66. Speaking is an Unfair Advantage Ron Dod
- 67. Speaking is an Unfair Advantage Ron Dod
- 70. Do you want to be a FORCE of NATURE?
- 71. Insights from 59 Meeting Planners Free Resource: 38470 Text “TRENCHES” to
- 72. Questions
- 75. Ready to pivot?
- 76. The Strategy
- 77. The Mind
- 78. has become the primary lead generator for my Stefanie Diaz
- 80. Not Just A Choice BE THE CHOICE
- 81. YO U THANK