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1. BENEFITS OF VIDEO
WALLS
BY SMERK TECHNOLOGIES

2. If you're thinking about video wall technology and reading this article, you already know
that this is one of the most effective ways to connect with your customers and make a
statement.
You know, intuitively, that big moving images are exciting and immersive. Starting this
research, maybe you want a few ideas about how companies are using this impactful
format, especially now that the industry has extended to include interactive video walls
as well, providing even stickier and more memorable ways to engage with your audience.
These experiences are brand, loyalty, and revenue building.
Here are 11 reasons why large format or interactive video walls add value to your
business.

3. 1. STELLAR IMAGES AND EXPERIENCE
Conventional wisdom and availability of technology in the past meant businesses would
use projectors to display large images. That technology required focusing of the lens,
blending of edges between two projected images, or sometimes the use case would
require two projectors just to put enough light on the wall to create an image. Video
walls use a direct view technology like LCD/LED screens, which provide an undeniably
crisp and clear picture and increased brightness.
Have you ever walked into an electronic store and stopped the moment you saw a screen
showing a magical landscape? The clarity and experience it provided made you pause and
pay attention. Interactive video walls offer the same experience, demanding the
attention of your customers because of the brightness, the contrast, the movement and
richness of color.

4. 2. RESOLUTION IS NO LONGER A PROBLEM
Resolution is one detail you can’t ignore. Sports bars build a business through loyalty.
The loyalty is built through that amazing game-day experience + great
food/beverage/service. Larger-than-life screens with exceptional detail and contrast is
the thing that ensures they keep coming back . The bigger the image, and the more
detailed, the more you’ll need great resolution.
Resolution is the number, size and density of all the pixels it takes to compose a clear
image. If you can see those individual dots from the targeted viewing position, or if you
feel the image is 'soft', the resolution of the display hardware is probably too low. With
professional video wall design, you can get the best high definition picture possible and
even add more displays together to create a wall as clear and as big as you want. There
are many opportunities and options to fit your unique needs.

5. 3. POWERFUL PROCESSING CAPABILITIES
The flexibility to display lots of different types of content in a span across a large or
uniquely shaped video wall is enabled by image processing power. This processing can be
handled in the screens themselves (to split and span the image across many screens, for
instance), or it might be handled by a separate piece of hardware. Making sure your
design team understands your source and content needs is important so they can select
the right processing capabilities...which often includes a discussion on how to transmit
the content from the source player to the video wall location.
A wall assembled using consumer displays can't provide the same processing power or
flexibility.

6. 4. CUSTOMIZED OPTIONS FOR HARDWARE
Generally, video walls make up many displays and are joined to create an expansive wall
with one single image, video, or presentation. While this is the foundation of a video
wall, you have the freedom to create a video wall design.
For example, the size and dimension of the wall can be determined by the combination
of displays. Video wall design involves creative shapes that fit the presentation or brand.
Since a video wall can be customized by using many displays, you have the liberty to
develop the best wall for your needs.
In addition to providing design flexibility to match architectural features, commercial-
grade video wall hardware provides the long runtime abilities needed by a business to
play content during their operational hours every day. Commercial video walls are built
from technologies and components specifically designed to run for long times, in
adverse conditions.

7. 5. PRESENT YOUR CONTENT THE WAY YOU
WANT TO
Do you want customers to pause at the store entrance because your wall demands their
attention? Do you want an interactive video wall to provide the help and answers they
might have while viewing your products?
Whether the content and messaging needs are passive (e.g. brand-building, national
campaign activation, bold offer-based material) or interactive (e.g. virtual fitting room,
social media powered), video walls give you the ability to do it BIG.

8. 6. INCREASE CUSTOMER ENGAGEMENT
An interactive video wall can make all the difference for your company. A typical
customer feels an urge to buy when the product for sale can be made to feel
personalized. A video wall installation accounts for this and positions the content to
envision themselves as a user by configuring, browsing options, and holding the item in
their (digital) hands.
Whether they have a question about the product, or they want to learn more about you,
customers will be more encouraged to take action through an interactive video wall. This
is an opportunity to gather valuable data about your customers with a chance of
improved conversion.

9. 7. PROVIDE EDUCATIONAL MATERIALS TO
CUSTOMERS
Some products or services require more than just promotion to win over a customer, and
this is where an interactive video wall makes sense.
For example, if you’re selling tires, you’ll deal with customers who need reasons
presented, in a compelling way, for upgrading to a premium tire. A video wall design
that’s positioned in the waiting room can help you make that sale, explaining the
difference between standard and premium tires and how the choice can affect the
customer’s pockets, safety, and overall drive.

10. 8. MAKE YOUR COMPANY FLEXIBLE AND
ADAPTABLE
As business owners, we need to be able to change. When we have the technology and
resources to pivot, our businesses are stronger and more adaptable to changes in the
industry.
Installing a video wall makes it easy to change your promotions, menus, and any kind of
content you display in the store. Rather than ordering new materials, switching out
signage, or dealing with outdated technology that doesn't suit your needs, you can make
the changes instantly on a video wall.

11. 9. SHARE YOUR BRAND
Your brand means everything. It’s your reputation, it makes you recognizable, and it
provides opportunities for customer trust and loyalty. Your brand doesn't just represent
you, it actually represents how customers feel about you.
When you decide to pursue video wall installation, it shows a confidence in that brand
story and an investment in improving that feeling that customers have. A customer
walking through the door and being greeted with your images, POV, product, messages
and large representations of them and the community of brand followers is a big
message that says, "Our brand thinks these things, and you, are important."

12. 10. YOU CAN TELL YOUR STORY
They might not have spent much time thinking about it, but every business is telling a
story - in everything they do. You’re telling a story about the customer and their needs,
how you empathize with them, and that you have a plan to help. While you can train your
employees or market your unique value proposition, it can still be challenging to get the
message across.
As customers spend time in your establishment, your interactive video wall can tell your
story, providing promotional content, testimonials, and more.

13. 11. PROMOTE PRODUCTS BASED ON DEMAND
AND SEASON
You might have products that sell better in different seasons. If you sell one product the
most in the summer (like a popular pair of sunglasses), you might want to start promoting
other products in your store to help boost those sales too (like a complementing baseball
cap).
After all, if a customer is already looking for something specific, this is an opportunity to
use your resources to sell related products and more options. Once you get a video wall
installation, you’ll be able to communicate quickly and efficiently with your customers.