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Les experts sont dans le
                                 champ ?
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                                                                ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////




                                         Sylvain Letellier // Pascal Routhier
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2
3
4
5
6
8
9
Chris Anderson   Seth Godin   Malcolm Gladwell

                                             10
Un petit survol
de la recherche marketing
Une solution ?
Consommate
                urs




Chercheur          Fans




             Usagers




                          18
Consommate
                urs




Chercheur          Fans




             Usagers




                          18
Consommate
                urs




Chercheur          Fans




             Usagers




                          19
Consommate
         urs

Chercheur        Fans


       Usagers




                        19
L’anthropologie
21
22
23
Communauté(s)

 Conversation



   Identité
Communauté(s)

 Conversation



   Identité
26
27
La culture
Les cultures
29
Le Chief Culture Officer
De nouveaux experts ?
“We do no market research. We don’t hire
consultants(...) We just want to make
great products.”
“We do no market research. We don’t hire
consultants(...) We just want to make
great products.”


                     Steve Jobs,   CNN money 2008
Les experts sont dans le champ ?
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Texte
Les experts doivent être dans le champ.
                 Texte
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Bespoke Montréal TEDxHecMontréal

  • 1. Les experts sont dans le champ ? //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// Sylvain Letellier // Pascal Routhier ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// //////////////////////////////////////////////////////////// ///////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// ////////////////////////////////////////////////////////////
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7.
  • 8. 8
  • 9. 9
  • 10. Chris Anderson Seth Godin Malcolm Gladwell 10
  • 11. Un petit survol de la recherche marketing
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Consommate urs Chercheur Fans Usagers 18
  • 19. Consommate urs Chercheur Fans Usagers 18
  • 20. Consommate urs Chercheur Fans Usagers 19
  • 21. Consommate urs Chercheur Fans Usagers 19
  • 23. 21
  • 24. 22
  • 25. 23
  • 28. 26
  • 29. 27
  • 31.
  • 33. 29
  • 34. Le Chief Culture Officer
  • 36. “We do no market research. We don’t hire consultants(...) We just want to make great products.”
  • 37. “We do no market research. We don’t hire consultants(...) We just want to make great products.” Steve Jobs, CNN money 2008
  • 38. Les experts sont dans le champ ? Texte
  • 39. Texte
  • 40. Les experts doivent être dans le champ. Texte

Notes de l'éditeur

  1. Nous sommes BeSpoke. (Nous sommes BeSpoke, une petite (et jeune) agence de recherche marketing.)\nC’est une équipe composé de trois jeunes chercheurs - sneaker culture, design, LP, NEWAD.\nEt d’un réseau de contact d’envergure (ethnographes pigistes, photographes, vidéastes, chercheurs, spécialistes de nouveaux médias...)\n\nBeSpoke signifie sur mesure et fait des meilleures composantes que l’on puisse trouvé. \n\n
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  39. Nous sommes BeSpoke. (Nous sommes BeSpoke, une petite (et jeune) agence de recherche marketing.)\nC’est une équipe composé de trois jeunes chercheurs - sneaker culture, design, LP, NEWAD.\nEt d’un réseau de contact d’envergure (ethnographes pigistes, photographes, vidéastes, chercheurs, spécialistes de nouveaux médias...)\n\nBeSpoke signifie sur mesure et fait des meilleures composantes que l’on puisse trouvé. \n\n
  40. Nous sommes BeSpoke. (Nous sommes BeSpoke, une petite (et jeune) agence de recherche marketing.)\nC’est une équipe composé de trois jeunes chercheurs - sneaker culture, design, LP, NEWAD.\nEt d’un réseau de contact d’envergure (ethnographes pigistes, photographes, vidéastes, chercheurs, spécialistes de nouveaux médias...)\n\nBeSpoke signifie sur mesure et fait des meilleures composantes que l’on puisse trouvé. \n\n
  41. Nous sommes BeSpoke. (Nous sommes BeSpoke, une petite (et jeune) agence de recherche marketing.)\nC’est une équipe composé de trois jeunes chercheurs - sneaker culture, design, LP, NEWAD.\nEt d’un réseau de contact d’envergure (ethnographes pigistes, photographes, vidéastes, chercheurs, spécialistes de nouveaux médias...)\n\nBeSpoke signifie sur mesure et fait des meilleures composantes que l’on puisse trouvé. \n\n