What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Alzheimeir's Association FINAL PRESENTATION Amy Walker
The Greater Pennsylvania Chapter of the Alzheimer's Association serves 59 counties in western, central, and northeastern Pennsylvania. Its mission is to eliminate Alzheimer's disease through research, care/support, and promoting brain health. The chapter uses 76% of funds raised for programs, services, and research. Goals for social media include enhancing Facebook and Twitter presence, analyzing/improving the website, and increasing awareness for upcoming events. A SWOT analysis found opportunities to partner with other groups but also threats from competing causes for volunteers and donations. Suggested content focuses on facts, resources, and changing statistics on Alzheimer's prevalence. A website audit provided feedback on both positive and negative aspects. Outreach ideas were presented for The Longest Day
The document discusses #VanGives, a civic movement in Vancouver that participates in the global #GivingTuesday initiative on December 3, 2019. #VanGives aims to share inspiring stories about generosity in local communities and encourage donations, volunteering, and helping others. It provides information on #GivingTuesday and tips for non-profits to plan campaigns and maximize participation, including setting goals, activities, communications strategies, timelines, and thanking supporters.
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
This document summarizes a presentation by Jay Love on secrets to successful donor communications. The presentation outlines 9 secrets: 1) aim for "mental nods" from the reader, 2) focus on the donor not the organization, 3) make donors the solution to a problem, 4) keep the first paragraph short, 5) include multiple asks, 6) avoid boring the reader, 7) know the single most important thing to convey, 8) get donors invested in a cause, and 9) use colloquial language. The goal of communications is to have a brief persuasive conversation to earn a gift for the organization's cause.
What Fundraisers Can Do to Retain Year-End DonorsBloomerang
The document provides tips for nonprofit fundraisers to retain year-end donors. It recommends thanking year-end donors quickly and personalizing communications based on donor segmentation including past giving levels, channels, and interests. Personal touches like thank you calls can increase future donations. Fundraisers should have a communications plan to steward donors after their year-end gifts before soliciting future support.
https://bloomerang.co/resources/speaking/
Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.
In this session, we will make the case for why development professionals should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.
You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!
Learning Outcomes:
Explore current research on donor loyalty and retention
Understand the importance of donor lifetime value
Learn new donor communications techniques that get the second gift
How to Keep Donors Happier Longer: Use Strategic Stewardship to Get More and ...Bloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will help you create a goal-oriented strategic donor retention and upgrade plan – one that incorporates tried-and-true relationship-building principles and keeps donors SATISFIED – because research shows this is the number one reason they stick around.
Anatomy of a Successful Fundraising Appeal: Make a Compelling Offer Your Dono...Bloomerang
https://bloomerang.co/resources/webinars/
Whether you’re an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics from Claire Axelrad, J.D., CFRE to get your appeal to the next level.
Alzheimeir's Association FINAL PRESENTATION Amy Walker
The Greater Pennsylvania Chapter of the Alzheimer's Association serves 59 counties in western, central, and northeastern Pennsylvania. Its mission is to eliminate Alzheimer's disease through research, care/support, and promoting brain health. The chapter uses 76% of funds raised for programs, services, and research. Goals for social media include enhancing Facebook and Twitter presence, analyzing/improving the website, and increasing awareness for upcoming events. A SWOT analysis found opportunities to partner with other groups but also threats from competing causes for volunteers and donations. Suggested content focuses on facts, resources, and changing statistics on Alzheimer's prevalence. A website audit provided feedback on both positive and negative aspects. Outreach ideas were presented for The Longest Day
The document discusses #VanGives, a civic movement in Vancouver that participates in the global #GivingTuesday initiative on December 3, 2019. #VanGives aims to share inspiring stories about generosity in local communities and encourage donations, volunteering, and helping others. It provides information on #GivingTuesday and tips for non-profits to plan campaigns and maximize participation, including setting goals, activities, communications strategies, timelines, and thanking supporters.
Diamonds in Your Database - Navigate 2021Bloomerang
This document discusses strategies for identifying and cultivating potential major donors from an organization's existing donor database. It provides tips on focusing stewardship efforts on long-time loyal donors who have given consistently for 3-5+ years, monthly donors, volunteers who haven't yet donated, out-of-town donors, current/former service recipients, and others who show signals of higher capacity or engagement with the organization. The key message is that the best prospects are often hidden in plain sight in an organization's existing donor data, rather than relying solely on wealthy strangers.
This document summarizes a presentation by Jay Love on secrets to successful donor communications. The presentation outlines 9 secrets: 1) aim for "mental nods" from the reader, 2) focus on the donor not the organization, 3) make donors the solution to a problem, 4) keep the first paragraph short, 5) include multiple asks, 6) avoid boring the reader, 7) know the single most important thing to convey, 8) get donors invested in a cause, and 9) use colloquial language. The goal of communications is to have a brief persuasive conversation to earn a gift for the organization's cause.
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Sweet Heat Gourmet is a locally owned business that makes hot sauces using ingredients from local farmers. The owner, Shellie Mierwald, wants to increase her social media presence and find more places to sell her sauces. The team created a media kit and press release to promote a charity hot sauce made with the Future Farmers of America. They researched over 50 potential partners and heard back from Spoon University, who wrote an article promoting a tasting event for the charity sauce.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
How to Maximize Your Year-End Donations with Mobilemobilecommons
You've spent months planning your end-of-year fundraising campaign: carefully analyzing last year's data, scheduling messages and testing the perfect ask. But are you making the best use of your mobile program to maximize donations? Join Mobile Commons and interactive marketing consultant John Brian McCarthy for a webinar on how you can keep your mobile activists engaged in your organization and increase their contributions to your mission, year-after-year.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
This document discusses strategies for integrating technology into donor relations programs to increase success. It focuses on innovative ways to utilize technology to strengthen engagement with donors and improve fundraising results. The author, Lynne M. Wester, is an expert in donor relations and technology and provides advice on optimizing the use of tools like social media, mobile apps, and online campaigns.
Not sure how to maximize your organization's experience and resources in an online fundraising campaign or Challenge? Here's an outline of how to get started. Some emphasis on GlobalGiving's upcoming Bonus Day in July 2010.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Share the Love - Center for Nonprofit Resources Toledo - 2017Bloomerang
This document summarizes a presentation about using social media to show gratitude and engage donors. It discusses focusing social media content on appreciation, advocacy, and appeals ("The Three As"). Appreciation content, such as thanking donors and volunteers, is most effective for engagement. Advocacy content educates audiences about an organization's cause and impact. Appeals content directly asks for help through calls to action. The presentation provides tips for creating appreciation, advocacy, and appeals content and engaging audiences on social media.
Earlier this year I developed a 2 part presentation and co-presented with a colleague on #1 how to prepare a disaster fundraising plan and #2 how to implement the plan and then convert donors. This is an edited version of part one, the original contained some information very specific to our Luminate clients.
This topic is very near and dear to me because of my years of service with the American Red Cross.
What the Man of Steel Can Teach You About MobileBlackbaud
This document summarizes a presentation on using mobile technologies like text messaging to engage donors and fundraise more effectively. It discusses how non-profits can use mobile to identify, research, cultivate and solicit current and potential supporters in order to acquire new donors, improve email open rates, better engage supporters, retain donors longer, interact with volunteers, understand donors more and get donors to give more or monthly donations. The presentation provides examples of different types of mobile messages and outlines a process for engaging a sample donor named Laura through mobile.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
The document discusses paid social media and provides statistics and examples of how organizations can use paid posts on platforms like Facebook, LinkedIn, Twitter and Instagram to amplify their content reach. It notes that the era of relying solely on organic social media reach is over and brands now need to pay to play. Case studies are presented showing how the AHA used paid posts on LinkedIn and Twitter for a campaign that achieved over 600,000 impressions. Tips are provided on bidding, targeting audiences and best practices for social media advertising.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
The Art and Science of Retaining Digital DonorsBloomerang
https://bloomerang.co/resources/speaking/
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Micro Donations: How They Can Be a Sustainable Revenue Model for NonprofitsCallHub
Micro donations can be reliable revenue sources. But since they are usually made on impulse, you may struggle to retain donors. Here's how to make small donations sustainable.
https://callhub.io/micro-donations/
Sweet Heat Gourmet is a locally owned business that makes hot sauces using ingredients from local farmers. The owner, Shellie Mierwald, wants to increase her social media presence and find more places to sell her sauces. The team created a media kit and press release to promote a charity hot sauce made with the Future Farmers of America. They researched over 50 potential partners and heard back from Spoon University, who wrote an article promoting a tasting event for the charity sauce.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
How to Maximize Your Year-End Donations with Mobilemobilecommons
You've spent months planning your end-of-year fundraising campaign: carefully analyzing last year's data, scheduling messages and testing the perfect ask. But are you making the best use of your mobile program to maximize donations? Join Mobile Commons and interactive marketing consultant John Brian McCarthy for a webinar on how you can keep your mobile activists engaged in your organization and increase their contributions to your mission, year-after-year.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
Donna Wilkins, CEO, CharityDynamics
Twitter Handle: @DonnaJWilkins
Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
https://bloomerang.co/webinars-events/
In 2019, $449.64 billion was donated to charities in the US. Last year, giving increased more than 10% -- IN A PANDEMIC! AND - 80% of these contributions are made by people. Yet many nonprofits lose 1/3 of their donors each year. Are you ready to get off the treadmill (donors on... donors off... donors on... donors off...)?
One of the keys to building a successful individual giving program is by building and deepening rapport with your donors. This goes well beyond sending timely thank you notes and a quarterly newsletter. In this webinar, you'll learn the techniques you can use to solicit larger gifts from your donors, while deepening their loyalty to your organization.
This document discusses strategies for integrating technology into donor relations programs to increase success. It focuses on innovative ways to utilize technology to strengthen engagement with donors and improve fundraising results. The author, Lynne M. Wester, is an expert in donor relations and technology and provides advice on optimizing the use of tools like social media, mobile apps, and online campaigns.
Not sure how to maximize your organization's experience and resources in an online fundraising campaign or Challenge? Here's an outline of how to get started. Some emphasis on GlobalGiving's upcoming Bonus Day in July 2010.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Share the Love - Center for Nonprofit Resources Toledo - 2017Bloomerang
This document summarizes a presentation about using social media to show gratitude and engage donors. It discusses focusing social media content on appreciation, advocacy, and appeals ("The Three As"). Appreciation content, such as thanking donors and volunteers, is most effective for engagement. Advocacy content educates audiences about an organization's cause and impact. Appeals content directly asks for help through calls to action. The presentation provides tips for creating appreciation, advocacy, and appeals content and engaging audiences on social media.
Earlier this year I developed a 2 part presentation and co-presented with a colleague on #1 how to prepare a disaster fundraising plan and #2 how to implement the plan and then convert donors. This is an edited version of part one, the original contained some information very specific to our Luminate clients.
This topic is very near and dear to me because of my years of service with the American Red Cross.
What the Man of Steel Can Teach You About MobileBlackbaud
This document summarizes a presentation on using mobile technologies like text messaging to engage donors and fundraise more effectively. It discusses how non-profits can use mobile to identify, research, cultivate and solicit current and potential supporters in order to acquire new donors, improve email open rates, better engage supporters, retain donors longer, interact with volunteers, understand donors more and get donors to give more or monthly donations. The presentation provides examples of different types of mobile messages and outlines a process for engaging a sample donor named Laura through mobile.
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you examples of how others have harnessed the passion of their community and their mission using authentic, clear word choices.
This document provides an agenda and summary for a GlobalGiving partner workshop held in Portland, Oregon in 2016. The agenda includes introductions, GlobalGiving updates on fundraising results and initiatives for the coming year, tips on creating SMART fundraising goals, engaging fundraising advocates, crafting compelling stories in 60 seconds or less, and an overview of the GG Rewards program for organizational engagement and effectiveness. Partners participated in activities to draft SMART goals, identify potential advocates, and pitch their projects in under a minute.
The document discusses paid social media and provides statistics and examples of how organizations can use paid posts on platforms like Facebook, LinkedIn, Twitter and Instagram to amplify their content reach. It notes that the era of relying solely on organic social media reach is over and brands now need to pay to play. Case studies are presented showing how the AHA used paid posts on LinkedIn and Twitter for a campaign that achieved over 600,000 impressions. Tips are provided on bidding, targeting audiences and best practices for social media advertising.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
This document discusses using crowd funding and social media for nonprofit fundraising. It provides tips on launching a crowdfunding campaign, including defining clear goals and deadlines, telling compelling stories, being creative with images and videos, promoting through various channels, actively engaging on social media, and thanking donors. Specific examples are given of successful crowdfunding campaigns and how to leverage social networks, influencers, and multichannel efforts to maximize fundraising results through crowd funding and social media.
These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.
The document provides information about Valley Gives, a fundraising campaign that raises money for nonprofits in the Pioneer Valley region. It discusses the goals of expanding philanthropy and helping organizations raise funds. Since 2012, Valley Gives has raised over $5.8 million from 24,000 donors for 559 nonprofits. The document then gives instructions for nonprofits to register and manage their organizational pages on the Valley Gives website. It provides tips for organizations to engage donors through stories, images, fundraising goals, and matching grants.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
GlobalGiving Online Fundraising Workshop in Mumbai 2016GlobalGiving
The document discusses online fundraising and how to use GlobalGiving's platform. It begins with introductions and outlines the agenda which includes an overview of online fundraising and how it fits into the broader fundraising landscape. It then provides tips and best practices for conducting online fundraising campaigns, with a focus on using social media like Facebook. The presentation explains GlobalGiving's services and how non-profits can create project pages and campaigns to raise funds. It also reviews the application process and requirements to join GlobalGiving.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
This document contains an agenda and notes for a GlobalGiving webinar. The agenda includes introductions, updates on GlobalGiving campaigns and calendar, a discussion on effectiveness, and information on GlobalGiving Rewards. During introductions, participants shared their name, organization, and a 2016 highlight. GlobalGiving's 2016 fundraising totals and upcoming campaigns in 2017 like Giving Tuesday were presented. Participants then discussed how to define and measure effectiveness at their organizations. GlobalGiving Rewards was introduced as a system to recognize nonprofits for engagement and effectiveness activities to boost their visibility. Participants were asked to identify ways to gain more rewards points.
Nonprofit Videos (on a Budget) that Engage and Retain Donors - AFPFC 2018Bloomerang
http://afpfc.com/
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals. In this workshop, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
Empower Your Supporters on #GivingTuesdayCare2Team
#GivingTuesday, the national day of giving on Tuesday, Dec. 3, 2013, inspires people to take collaborative action to improve their local communities by giving back to the charities and causes they support following Thanksgiving, Black Friday and Cyber Monday.
Join Razoo, UN Foundation and Care2 to get into the true spirit of the holidays and engage your supporters through a national day of giving.
This document provides information about a nonprofit training event aimed at raising millions of dollars for local nonprofits through an online giving campaign. The campaign will take place over one day and utilize social media to drive donations from new and lapsed donors. Nonprofits can promote the event through their own networks and embed donation forms on their websites to help raise money. The document outlines strategies for communications and promotion in the lead up to and during the giving day, including using social media, emails and events to generate excitement and donations.
Dc mayors office workshop presentation 3 10 7GlobalGiving
The document provides an agenda and recaps for fundraising training sessions. It discusses developing fundraising campaigns, including setting goals and timelines, identifying target audiences, recruiting advocates, developing key messages, and building urgency. Tips include writing compelling stories, developing social media strategies, and thanking donors. GlobalGiving's services for non-profits include facilitating international donations, providing training and resources, and helping organizations expand their reach and fundraising capacity.
Global Giving Online Fundraising Workshop Presentation in JohannesburgSpectra Speaks
Social Media and online fundraising can help non-profits raise money. GlobalGiving is an online fundraising platform that connects donors with organizations. It provides tools like donor management and fundraising training. Online fundraising is growing, with most organizations receiving at least one $1,000+ online gift in 2011. To use GlobalGiving, organizations submit an application, complete due diligence requirements, and participate in fundraising challenges to raise $5,000 from 40 donors. Success requires an online presence and international donor networks that can make online donations.
A webinar from NARP
Event date: 05/29/2013 01:00 PM - 02:00 PM Eastern time zone
Speakers:
Mikki Anaya, Coordinator of the Southwest Rural Policy Network
Mikki has worked for over 15 years raising funds in her various capacities including as Executive Director of a not-for-profit organization and as the Production Manager for some of northern New Mexico's largest fundraising events. Through the years as the economy changed so has the fundraising landscape changed. Always interested in what is next and new in the fundraising arena, Mikki spends time studying various fundraising modalities and implementing practices learned.
This Webinar is provided by the National Consumer Law Center.
Maximizing Your Donor Database for Fundraising Success with Steven Shattuck ...Bloomerang
https://bloomerang.co/resources/speaking/
Within your donor database lies untold lifetime value. Unfortunately, many nonprofits fail to properly nurture and steward their donors, and are content with high acquisition and high churn.
Why let this enormous asset go underutilized?
In this session, we will cover the tenets of effective database management, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
An overview of the donor database product landscape
Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
Understand segmenting strategies lead to higher response rates from your donor communications
Learn how to generate meaningful reports that will impact your internal procedures
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Similaire à Best practices for 2019 Year-End Fundraising (20)
How do we create websites and products that’s welcoming and truly inclusive to all of our users? It’s not just the right thing to do or PC thing to do. There’s a huge Return on Investment.
Diverse teams build better products because they understand the market better. Companies that have more women on their teams experience 15% more ROI. And companies that have people of color on their teams experience 35% more ROI.
This keynote outlines concrete steps that we can all take to create the inclusive web and get rid of tech’s mirrorocracy.
This document outlines strategies for building community with teens when you are not a teen yourself. It discusses how teens spend 9 hours per day across social media and digital platforms. Teens rely heavily on social media to build their personal brands and seek validation. The document provides tips on how to market to teens, such as getting out of your bubble, making teens the heroes of your stories, and treating them as production partners. It also reviews popular social media platforms and shows examples of campaigns that targeted teens effectively. Overall, the document aims to educate adults on how to connect with teens in the digital world.
This document discusses how startups can build more diverse and inclusive cultures. It notes that diverse teams create better products and more financially successful companies. However, women comprise just 25% of tech workers and minorities even less. It suggests startups examine their cultures and hiring practices, such as using gendered language, to identify potential biases. Recommendations include building diversity into job descriptions and interrogating investors' understanding of diversity. The document provides resources on hiring more women in tech and creating welcoming environments for all.
This document discusses how Photoshop can be used to transform models' appearances. It summarizes some of the tools used to manipulate photos of a woman and man, including liquifying to decrease/increase sizes, burning to add definition, cloning to remove marks, and blurring to smooth skin. For the woman, techniques included decreasing arms, legs, waist and breasts as well as adding color and definition. For the man, techniques included increasing and defining muscles, removing hair and marks, and manipulating eye color. The document warns that these techniques were demonstrated but not endorsed by Rad Campaign.
Rad Campaign is a digital agency that works with nonprofits, advocacy groups, and socially responsible businesses to create social change through transforming websites, crafting creative social media campaigns, and solving problems through experimentation. They are activists and social change makers who are open source advocates and launch their own initiatives. Rad Campaign seeks employees who are passionate about design, social media, analytics, and having fun while getting work done, and who share the company's values of transparency, empowerment, and prioritizing missions over profits. They are currently hiring for several positions.
What happens when big brands, national nonprofits like the NRA or Susan G. Komen ignore their community or influencers lash out when they did not like what people had to say? This presentation explores some of these failures so you can avoid this pitfalls.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Allyson Kapin presented on ways organizations can help supporters take action through multi-channel campaigns. She discussed using responsive design so supporters can take action from any device, and how mobile apps can provide value to supporters by giving them tools to support issues on the go. She also highlighted the importance of testing campaigns quickly through distribution across social media and promoting offline events online through QR codes.
In 2007, the Tiffany Circle Society of Women Leaders was created to create a society dedicated to the women who give their time, talent and treasure to the American Red Cross.
By annually investing $10,000 in their local American Red Cross chapters, these women follow in the footsteps of a long line of women leaders who have helped the Red Cross serve the American public in times of war and peace through disaster response, blood collection, safety training and countless other community services.
This presentation was given by Wendy Harman of the American Red Cross at the 2011 Blackbaud Conference.
If your nonprofit doesn’t have a solid outreach strategy to cultivate women donors and activists, your organization is missing out on huge opportunities to grow your advocacy and donor base. Why? Women account for 85% of all consumer purchases including everything from autos to health care to donating money to charity. In fact, women make contributions to twice as many charitable organizations as men do. Women also bring in half or more of the income in 55 percent of U.S. households. And Women ages 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth. Need more reasons to cultivate women? Women also volunteer much more than men do. Thirty-two percent of women, compared to just 25 percent of men, volunteer across every state, age group and education level. Join Allyson Kapin, Founding Partner of Rad Campaign and Women Who Tech, Jocelyn Harmon of Care2 and Wendy Harman of the American Red Cross for this exciting panel. During the session these seasoned marketers and nonprofit campaigners will give you the low down on:
· how powerful and important women are to the vitality of nonprofits including hard data that you can take back to the office and share with others.
· how to reach women across multiple channels ranging from direct mail to social media
· how to plan a multi-channel campaign to successfully reach women.
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
You built your nonprofit to right injustices, empower communities, and to inspire social change. But does your nonprofit reflect the communities it serves? Organizations that lack diversity limit their ability to innovate, create change, and build transformative movements.
Join us for a lively discussion to explore why and how your nonprofit should diversify its technology, communications, and development teams beyond the usual suspects.
The document provides an 11-step guide for non-profits to conduct last-minute year-end fundraising. It recommends inspiring donors daily, optimizing donation forms, directing supporters to donation forms from the homepage, testing the donation process, creating a "why donate" page, thanking donors multiple times, engaging supporters through social media, measuring and testing fundraising campaigns, and avoiding procrastination for the following year's fundraising. The guide is presented by fundraising experts and aims to help non-profits raise more money through some quick actions before the end of the year.
This webinar covered lessons learned from online fundraising and organizing during the 2010 midterm elections. Teddy Goff of Blue State Digital discussed principles of authenticity, transparency, and participation in digital campaigns. Goff also provided tips for improving email solicitation subject lines, content, and links to drive contributions. Taryn Rosenkranz and Eric Rardin then offered their expertise on growing email lists and utilizing Care2's online community and tools for nonprofits. The webinar aimed to help participants strengthen future online advocacy, fundraising, and civic engagement efforts.
How do you market a campaign on a shoestring budget? Check out best practices and case studies by four experts who do it every day - Katya Andresen CEO of Network for Good, Jocelyn Harmon, Director of Nonprofit Services for Care2, Allyson Kapin, Partner at Rad Campaign and Founder of Women Who Tech and Shireen Mitchell, Founder of Digital Sistas.
1) The document summarizes a webinar about integrated social media strategies for non-profits, presented by representatives from the Center for American Progress Action Fund, 1Sky, and Care2.com.
2) It discusses how social media like Twitter and Facebook can help non-profits engage supporters, drive traffic, and put pressure on politicians. Case studies show how the groups grew their online audiences and campaigns.
3) The webinar covered best practices like measuring social media influence, understanding hashtags, and experiments one group conducted using Care2 members to recruit new social media followers.
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteCori Faklaris
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Indira awas yojana housing scheme renamed as PMAYnarinav14
Indira Awas Yojana (IAY) played a significant role in addressing rural housing needs in India. It emerged as a comprehensive program for affordable housing solutions in rural areas, predating the government’s broader focus on mass housing initiatives.
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
11. SMART Principle
• Is there a project you want to get funded for immediate use, before the
end of the year or early into next year? Donors are motivated by a
sense of urgency.
• What is a realistic goal for the timeline and your community?
• Will you have a matching gift?
14. Fundraising Goal: Raise $50K by December 31st.
Existing Donors: Increase year-over-year donation
amount by 5%.
Number of Donors or Donations: Increase the
number of donors by 10%.
Recurring Gifts: Encourage one-time donors to make
a monthly gift.
Goal Examples
16. Who Will You Be Targeting?
• Time Period: Donors who donated in 2019
• Service Lines: Supporters of Children’s Hospital
• Non Donors: On your email and DM list
• Board Members and Advisors
• Volunteers
Segment Examples
18. 1. Suppress global navigation.
2. Do not ask for any information you don’t need!
3. Pre-select a donation amount for donors.
4. Add 3rd party endorsements like Charity Navigator rating.
5. Add a secure transaction logo and link to your privacy policy.
6. Provide your mailing address, phone number, and email address
on your donate page.
7. Test your donation page. What problems or errors did
you encounter? Was it easy to make a donation?
Optimization Tips
22. Year-End Calendar
Map Out The Following For Each Channel:
• Launch dates and schedules.
• Who is doing the creative and content?
• What approval is needed?
• Which messages are being targeted to which audiences?
• What landing pages and source codes are needed?
23. Email
Component Of An Email Campaign
• Create story through an email series
• Get internal approvals
• Create Schedule – Weekly and then last three days of the year
• Define target audiences
• Determine Segments – Based on open rates, donation conversions
• Identify signer(s)
• Conduct A/B Testing – Subject line, creative, etc.
24. Website
Integrate Calls To Donate On High Traffic Pages:
• Foundation homepage
• Hospital line sites
• Key landing pages
• Blog
25. Website
Test Different Calls To Donate:
• Website hijack or overlay
• Popup graphic after someone is on your site for a few seconds
• Hero image call to action
29. Social Media
71% of nonprofits worldwide agree that social media is
effective for online fundraising.
30. Giving Tuesday Spans Social Networks:
• Facebook — GivingTuesday
• Twitter — @GivingTuesday
• Snapchat — givingtuesday
• Instagram — givingtuesday
• Use the hashtag #GivingTuesday
• Use the #UNselfie hashtag to talk about how you
are giving and why
• Create your own hashtag, i.e. #Give2Inova
Social Media
31. The Stats
• 29% of online donors say social
media is the communication tool that
most inspires them to give.
• 87% of donors who first donate from
a social network make their 2nd
donation from a social network.
Social Media
32. The Stats
• 34% of nonprofits globally have paid for
social ads.
• Social Media drives 57% of traffic to
fundraising campaign pages.
Social Media
33. The Stats
• 55% of people who engage with nonprofits on social media end
up taking some sort of action.
• 59% of those people donate money.
Social Media
34. What social networks have
nonprofits said are the most
important for their cause?
Social Media
36. Facebook
• Facebook refers 29.4% of traffic to donation pages on
#GivingTuesday.
• More than 29%+ of mobile donation traffic came from
Facebook on Giving Tuesday.
• 84% of Facebook users share content to show their support for
a cause.
Social Media
37. Twitter
• 55% of people who engage with nonprofits on Twitter end up
taking an action.
• Twitter users send 700% more visitors to donation pages on
Giving Tuesday than on a typical day.
• 77% of Twitter users feel more positive about a brand when their
Tweet has been replied to.
Social Media
38. YouTube
• 28% of nonprofits are on YouTube.
• 6 billion nonprofit videos viewed in 2016.
• 57% of people who watch nonprofit videos go on to make a
donation.
Social Media
39. Instagram
• 30% of nonprofits use
Instagram to raise money and
awareness.
• 75% of Instagram users take
action, such as visiting a
website or making a purchase
after looking at an Instagram
advertising post.
Social Media
40. Identify and Cultivate Ambassadors
Certain stakeholders can be your social media champions to help share your
campaign before, during, and after through their own profiles.
Identify and secure social media ambassadors and send them all
supplemental materials prior to launch.
Consider recruiting volunteers, stakeholders, department heads, star nurses,
former and/or current patients, donors, board, etc.
Ensure time commitment, and provide a clear outline of expectations.
Social Media
41.
42. Ambassador Success Story
University of Wisconsin-Madison’s touring troupe enlisted board members
and volunteers to take on specific roles in the campaign as:
• Contributors to a match fund
• Spot-donors at specific times during the donation day
• Social media reporters and storytellers
• Cheerleaders and commentators
Social Media
5x more raised from 6.5x more donors than their
previous #GivingTuesday campaign.
43.
44. Toolkit for Board, Staff, Advisors, Ambassadors, etc.
• Sample messaging tailored by social network
• Shareable graphics to help you promote the
campaign
• Relevant links
• Instructions for creating an outstanding fundraiser
• Cover photo options for social networks
Social Media
47. Offer Multiple Ways to Engage
Give - Donate to the hospital and/or a designated hospital
fund.
Share - Spread the word on social media with hashtag
#GivingTuesday and sign up to our email list.
Thank - Thank a doctor, nurse, etc. who saved you or a loved
one's life. Use hashtags #Give[Hospital] and #GivingTuesday
Social Media
50. Facilitate Engagement, Play on Current Events
Maryland SPCA used current
events to launch a campaign
around midterms.
The fundraising campaign
engaged donors with the
opportunity to “vote” with
donations.
Social Media
52. Social Media
The campaign was shared across social networks,
targeting past and current donors, and volunteers.
They raised $11,000 more than their goal.
57. Share Fundraising Progress:
1. Send email updates highlighting your progress and to spur
more donations.
2. Use social media to update donors in real-time.
3. Post video with mid campaign updates and to encourage more
donations.
Share Results