How to build a team, choose the tools,
adopt good practices and get ready to daily work
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
Social media allows for participatory culture where users can act as both consumers and producers by contributing content. Examples include editing Wikipedia, uploading photos to Facebook, and creating videos for YouTube. Participatory culture enables digital labor where people make online content for free but get paid through large followings. It also allows for social media capitalism where platforms themselves make money through ads and help other companies profit from user data and promotions. Social media increases connectivity while allowing easy sharing of opinions and ideas.
The document discusses ethics in new media, noting that new media provides time and space independence through digital and mobile access to content. It addresses that digital media ethics deals with distinct problems in online journalism, blogging, and social media. The rise of amateur and professional journalists online requires rethinking media ethics guidelines to apply to all in this new mixed media environment.
1. The public sphere is the space where citizens can gather, exchange opinions on public issues, discuss, deliberate, and form public opinion.
2. The internet has allowed for a more inclusive public sphere compared to traditional mass media like television and newspapers by having lower barriers to participation.
3. Key aspects of the online public sphere enabled by the internet include greater access, interaction between discussants, and the ability to judge ideas on their merit rather than the speaker.
Cultivation Theory proposes that heavy television viewers come to see the real world in ways that reflect the most common and recurrent messages of the television world. It suggests that the more time people spend watching television, the more likely they are to believe social realities portrayed on television reflect the actual world. The theory was developed by George Gerbner and focuses on how television shapes viewers' perceptions of violence and crime in society. Later refinements added the concepts of "mainstreaming" and "resonance" to better explain television's influence on viewers' beliefs. While influential, Cultivation Theory has also received criticisms for being an oversimplification and not accounting for other social and media influences.
Social media allows for participatory culture where users can act as both consumers and producers by contributing content. Examples include editing Wikipedia, uploading photos to Facebook, and creating videos for YouTube. Participatory culture enables digital labor where people make online content for free but get paid through large followings. It also allows for social media capitalism where platforms themselves make money through ads and help other companies profit from user data and promotions. Social media increases connectivity while allowing easy sharing of opinions and ideas.
The document discusses ethics in new media, noting that new media provides time and space independence through digital and mobile access to content. It addresses that digital media ethics deals with distinct problems in online journalism, blogging, and social media. The rise of amateur and professional journalists online requires rethinking media ethics guidelines to apply to all in this new mixed media environment.
1. The public sphere is the space where citizens can gather, exchange opinions on public issues, discuss, deliberate, and form public opinion.
2. The internet has allowed for a more inclusive public sphere compared to traditional mass media like television and newspapers by having lower barriers to participation.
3. Key aspects of the online public sphere enabled by the internet include greater access, interaction between discussants, and the ability to judge ideas on their merit rather than the speaker.
Cultivation Theory proposes that heavy television viewers come to see the real world in ways that reflect the most common and recurrent messages of the television world. It suggests that the more time people spend watching television, the more likely they are to believe social realities portrayed on television reflect the actual world. The theory was developed by George Gerbner and focuses on how television shapes viewers' perceptions of violence and crime in society. Later refinements added the concepts of "mainstreaming" and "resonance" to better explain television's influence on viewers' beliefs. While influential, Cultivation Theory has also received criticisms for being an oversimplification and not accounting for other social and media influences.
This document discusses social media, including its definition, advantages, disadvantages, most popular platforms, and negative effects on users. Social media are computer-mediated technologies that allow people to share information and connect via virtual communities. While social media allows users to reach large audiences and build their brand, it can also decrease face-to-face skills, convey inauthentic feelings, and cause issues like depression, addiction, and FOMO. The most popular social media platforms are Facebook, YouTube, WhatsApp, and Facebook Messenger.
The document discusses social media activism and examines case studies to evaluate its effectiveness. It defines social media activism as using social platforms to champion causes. While some critics argue offline activism is more impactful, examples like the marriage equality referendum in Ireland found social media helped engage young voters and shift perceptions to support LGBT rights. The document also explores environmental campaigns and the Arab Spring, noting social media was effective at raising awareness but usually one catalyst among others for change. Overall, the impact of social media activism depends on how effectiveness is measured.
A Case Study on BJP's Election CampaignKartik Jain
The BJP's 2014 election campaign was a highly organized effort led by Amit Shah and involving experienced party leaders and new faces. Prashant Kishor helped organize the Citizens for Accountable Governance group to run Modi's campaign across various domains. Modi addressed over 5000 rallies across India with innovative campaigning techniques like 3D rallies and Chai Pe Charcha. The campaign utilized social media extensively and data analytics to engage voters while facing challenges in promoting Modi nationally and connecting with youth and urban voters given concerns about 2002 riots. The campaign was very costly, estimated around Rs. 5,000 crores, primarily funded through unreported sources.
A2 representation theory feminism and the mediaKBucket
This document provides an overview of feminist perspectives and their application to media studies. It discusses key concepts in feminism such as the oppression and exploitation of women. It outlines the origins and types of feminism, including first, second, and third wave feminism as well as Marxist, radical, liberal, black, and postmodern feminism. The document also examines influential feminist media theories like Laura Mulvey's concept of the male gaze and how it constructs passive representations of women in film. It notes criticisms of Mulvey's work and discusses other types of gazes as well as further feminist readings of media like those of Jean Kilbourne and Naomi Wolf.
This slideshow goes with this video
https://www.youtube.com/watch?v=HSi6Pu4qVlE
It is clear that the phenomenon of brand equity and brand management are relevant in the political product (politician) development space
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
1) Media plays an important role in shaping public opinion and the dominant elite class uses media institutions to exert control over society.
2) The concept of media hegemony refers to the dominance or control of one group over another through media. Western countries have historically used mass media to disseminate information that promotes their ideological dominance over other parts of the world.
3) After 9/11, American media heavily promoted the narrative that Muslims were responsible for the attacks and used films, cartoons, and news coverage to portray Muslims negatively and justify military actions in Iraq and Afghanistan.
Digital media is impacting religion, behavior, politics, and education. Regarding religion, social media allows for religious groups, pages, and accounts on platforms like Facebook. Radio and websites also provide religious content. Media influences behavior through social cognitive theory by learning from others' actions. Violent TV can increase feelings of danger and aggression. Politically, social media helps organize protests and campaigns. It also influences elections by allowing youth to connect with candidates. Both positive and negative effects of social media on education are seen, such as collaboration versus distraction from studying.
Cultivation Theory is a social theory developed by George Gerbner that examines the long-term effects of television on viewers. The theory's primary proposition is that heavy television viewers are more likely to see the real world in ways that reflect common portrayals in television. Heavy viewers who watch more than 4 hours of TV per day will be more influenced in their perceptions of reality than light viewers who watch less than 4 hours. Cultivation Theory suggests that heavy, long-term exposure to television can impact viewers' beliefs about crime rates, gender roles, and levels of distrust in society.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Citizen journalism utilizes social media to improve traditional media by allowing the public to collect, report, analyze and disseminate news and information. Social media sites like Twitter, Facebook, Flickr and YouTube benefit citizen journalists by enabling them to instantly upload and discuss thoughts and news. While speeding the spread of information, social media can sometimes result in misleading news due to human tendencies to embellish stories. However, citizen journalism also fills gaps ignored by traditional media and leads professional journalists to new stories through on-the-spot footage and pictures shared on social networks.
Mobile journalism, innovation and storytelling Alison Gow
This document discusses lessons learned about mobile journalism and storytelling innovation. It notes that in the past, newsrooms were excited about new technologies but didn't adequately test them on mobile devices. It provides examples of experiments with live mobile reporting, immersive multimedia, and interactive news games. It emphasizes the importance of social curation and analytics, testing content on mobile, and involving product teams. It also lists tools and third-party apps that can help with mobile-friendly content creation and curation.
This document discusses cultivation theory, which proposes that heavy television viewing can influence viewers' perceptions of reality. It presents the theory's key arguments, including that extensive TV watching over time can gradually shape viewers' beliefs through first and second-order effects. Heavy viewers may see the world as more violent and fear-inducing than it really is. However, attitudes can also be shaped by other media, personal experiences, and social influences. The document examines applications and critiques of cultivation theory.
New media is defined as mass communication using digital technologies like the internet. It refers to content that is accessible on-demand online from any digital device. Examples include websites, social networking, video games, blogs, and augmented reality. New media allows for interactive user feedback, creative participation, and connection between people worldwide through sharing and discussing information. It has advantages like accessibility and global connectivity but also disadvantages like privacy and reliability issues.
The document discusses the relationship between media and politics. It makes several key points:
1) Media can take on roles like a teacher or parent and reflect, reinforce, or shape values, ideologies, and attitudes in society.
2) Media and politics are interdependent and interactive, with media impacting political processes and vice versa. They both aim to influence society.
3) The relationship between media and politics is complex, with each sometimes supporting or opposing the other for various reasons like profit, ideology, or manipulating public opinion.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
Alternative media and its required details.TenzinLhendup2
This document discusses ownership, control, audience, content, and journalistic processes of alternative media. It notes that alternative media is typically owned by private individuals or small firms and governed by national media laws. Examples mentioned include Kuzu FM, Radio Valley, Bhutan Observer, Facebook, and WeChat. The document states that governments have no control over alternative media materials and the internet allows content to be easily produced and distributed while circumventing controls. Audiences of alternative media tend to be smaller but more specific. The goals of alternative media include giving voice to underrepresented groups and adding transparency. Citizen journalism and participation are emphasized in alternative media's journalistic processes.
The document discusses the rise of social media marketing in the fashion industry. It defines social media and outlines popular platforms like Facebook, Twitter, Pinterest, and Instagram. It explores how fashion brands use each platform to promote products, build their brand, and engage with customers. The document also notes trends in social media spending and discusses how brands have successfully increased sales and traffic through social media engagement. Finally, it speculates on new developments like social customer service and fashion commerce on social platforms.
The effects of social networks as a public relations tool in political commun...Gabriela Olaru
The document summarizes a study that examined how political parties in Turkey use social networks as a public relations tool during political campaigns. It describes the study's methodology, which included examining online traffic, interviewing party representatives, and conducting a web-based survey. The study found that political parties mainly used websites and social media to promote their positions rather than provide information. It also found correlations between social media use and its influence on political decisions and campaigns.
Political communication is crucial for building a society where the state and people feel connected. It helps political actors gain legitimacy and compliance from citizens. Political communication is a highly complex environment involving many actors and audiences. It mirrors aspects of corporate communication but also differs in its context and purposes related to democracy. Effective political communication models include two-way feedback between representatives and citizens to facilitate decision making that serves societal interests.
This document discusses social media, including its definition, advantages, disadvantages, most popular platforms, and negative effects on users. Social media are computer-mediated technologies that allow people to share information and connect via virtual communities. While social media allows users to reach large audiences and build their brand, it can also decrease face-to-face skills, convey inauthentic feelings, and cause issues like depression, addiction, and FOMO. The most popular social media platforms are Facebook, YouTube, WhatsApp, and Facebook Messenger.
The document discusses social media activism and examines case studies to evaluate its effectiveness. It defines social media activism as using social platforms to champion causes. While some critics argue offline activism is more impactful, examples like the marriage equality referendum in Ireland found social media helped engage young voters and shift perceptions to support LGBT rights. The document also explores environmental campaigns and the Arab Spring, noting social media was effective at raising awareness but usually one catalyst among others for change. Overall, the impact of social media activism depends on how effectiveness is measured.
A Case Study on BJP's Election CampaignKartik Jain
The BJP's 2014 election campaign was a highly organized effort led by Amit Shah and involving experienced party leaders and new faces. Prashant Kishor helped organize the Citizens for Accountable Governance group to run Modi's campaign across various domains. Modi addressed over 5000 rallies across India with innovative campaigning techniques like 3D rallies and Chai Pe Charcha. The campaign utilized social media extensively and data analytics to engage voters while facing challenges in promoting Modi nationally and connecting with youth and urban voters given concerns about 2002 riots. The campaign was very costly, estimated around Rs. 5,000 crores, primarily funded through unreported sources.
A2 representation theory feminism and the mediaKBucket
This document provides an overview of feminist perspectives and their application to media studies. It discusses key concepts in feminism such as the oppression and exploitation of women. It outlines the origins and types of feminism, including first, second, and third wave feminism as well as Marxist, radical, liberal, black, and postmodern feminism. The document also examines influential feminist media theories like Laura Mulvey's concept of the male gaze and how it constructs passive representations of women in film. It notes criticisms of Mulvey's work and discusses other types of gazes as well as further feminist readings of media like those of Jean Kilbourne and Naomi Wolf.
This slideshow goes with this video
https://www.youtube.com/watch?v=HSi6Pu4qVlE
It is clear that the phenomenon of brand equity and brand management are relevant in the political product (politician) development space
My slides for a panel on Hashtag Activism and Social Media, for the United Nations International Media Seminar on Peace in the Middle East (Ankara, 11-12 September 2019).
1) Media plays an important role in shaping public opinion and the dominant elite class uses media institutions to exert control over society.
2) The concept of media hegemony refers to the dominance or control of one group over another through media. Western countries have historically used mass media to disseminate information that promotes their ideological dominance over other parts of the world.
3) After 9/11, American media heavily promoted the narrative that Muslims were responsible for the attacks and used films, cartoons, and news coverage to portray Muslims negatively and justify military actions in Iraq and Afghanistan.
Digital media is impacting religion, behavior, politics, and education. Regarding religion, social media allows for religious groups, pages, and accounts on platforms like Facebook. Radio and websites also provide religious content. Media influences behavior through social cognitive theory by learning from others' actions. Violent TV can increase feelings of danger and aggression. Politically, social media helps organize protests and campaigns. It also influences elections by allowing youth to connect with candidates. Both positive and negative effects of social media on education are seen, such as collaboration versus distraction from studying.
Cultivation Theory is a social theory developed by George Gerbner that examines the long-term effects of television on viewers. The theory's primary proposition is that heavy television viewers are more likely to see the real world in ways that reflect common portrayals in television. Heavy viewers who watch more than 4 hours of TV per day will be more influenced in their perceptions of reality than light viewers who watch less than 4 hours. Cultivation Theory suggests that heavy, long-term exposure to television can impact viewers' beliefs about crime rates, gender roles, and levels of distrust in society.
Political Communication In Digital Age – Social Media AnalysisVijaykumar Meti
In the age of digital world, social media are said to have an impact on the public sphere and communication in the society. Especially social media have been extensively using in political context. Popular social network sites like Facebook and Twitter are believed to have the potential for increasing political participation. While, microblogging site Twitter is an ideal platform for political institutions to spread not only information in general but also political opinions publicly through their networks. Political institutions, politicians, political foundations, etc. have also begun to use Facebook pages or community groups for the purpose of entering into direct dialogs with citizens and encouraging more political discussions.
Citizen journalism utilizes social media to improve traditional media by allowing the public to collect, report, analyze and disseminate news and information. Social media sites like Twitter, Facebook, Flickr and YouTube benefit citizen journalists by enabling them to instantly upload and discuss thoughts and news. While speeding the spread of information, social media can sometimes result in misleading news due to human tendencies to embellish stories. However, citizen journalism also fills gaps ignored by traditional media and leads professional journalists to new stories through on-the-spot footage and pictures shared on social networks.
Mobile journalism, innovation and storytelling Alison Gow
This document discusses lessons learned about mobile journalism and storytelling innovation. It notes that in the past, newsrooms were excited about new technologies but didn't adequately test them on mobile devices. It provides examples of experiments with live mobile reporting, immersive multimedia, and interactive news games. It emphasizes the importance of social curation and analytics, testing content on mobile, and involving product teams. It also lists tools and third-party apps that can help with mobile-friendly content creation and curation.
This document discusses cultivation theory, which proposes that heavy television viewing can influence viewers' perceptions of reality. It presents the theory's key arguments, including that extensive TV watching over time can gradually shape viewers' beliefs through first and second-order effects. Heavy viewers may see the world as more violent and fear-inducing than it really is. However, attitudes can also be shaped by other media, personal experiences, and social influences. The document examines applications and critiques of cultivation theory.
New media is defined as mass communication using digital technologies like the internet. It refers to content that is accessible on-demand online from any digital device. Examples include websites, social networking, video games, blogs, and augmented reality. New media allows for interactive user feedback, creative participation, and connection between people worldwide through sharing and discussing information. It has advantages like accessibility and global connectivity but also disadvantages like privacy and reliability issues.
The document discusses the relationship between media and politics. It makes several key points:
1) Media can take on roles like a teacher or parent and reflect, reinforce, or shape values, ideologies, and attitudes in society.
2) Media and politics are interdependent and interactive, with media impacting political processes and vice versa. They both aim to influence society.
3) The relationship between media and politics is complex, with each sometimes supporting or opposing the other for various reasons like profit, ideology, or manipulating public opinion.
Uses and impact of social media in political campaigningVijaykumar Meti
Social media is developing an opportunities for connecting people and managing relationship who are actively using this new medium. It is undoubtedly true that social media tools such as Facebook and Twitter are influencing the ways in which politicians engage the public.
Social media has transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has changed everyday activities and connected people in a manner never before possible.
The rise of smartphone technology has also enabled this trend since people can access the Internet almost anywhere making a mobile device a potential organizing and fundraising tool. Social media has transformed politics as it creates an instantaneous multi-directional public dialogue that offers the ability to rapidly analyze the data and learn from the findings on an unprecedented scope.
The study aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The study intends to examine the efforts of social media use pattern in the virtual environment.
Alternative media and its required details.TenzinLhendup2
This document discusses ownership, control, audience, content, and journalistic processes of alternative media. It notes that alternative media is typically owned by private individuals or small firms and governed by national media laws. Examples mentioned include Kuzu FM, Radio Valley, Bhutan Observer, Facebook, and WeChat. The document states that governments have no control over alternative media materials and the internet allows content to be easily produced and distributed while circumventing controls. Audiences of alternative media tend to be smaller but more specific. The goals of alternative media include giving voice to underrepresented groups and adding transparency. Citizen journalism and participation are emphasized in alternative media's journalistic processes.
The document discusses the rise of social media marketing in the fashion industry. It defines social media and outlines popular platforms like Facebook, Twitter, Pinterest, and Instagram. It explores how fashion brands use each platform to promote products, build their brand, and engage with customers. The document also notes trends in social media spending and discusses how brands have successfully increased sales and traffic through social media engagement. Finally, it speculates on new developments like social customer service and fashion commerce on social platforms.
The effects of social networks as a public relations tool in political commun...Gabriela Olaru
The document summarizes a study that examined how political parties in Turkey use social networks as a public relations tool during political campaigns. It describes the study's methodology, which included examining online traffic, interviewing party representatives, and conducting a web-based survey. The study found that political parties mainly used websites and social media to promote their positions rather than provide information. It also found correlations between social media use and its influence on political decisions and campaigns.
Political communication is crucial for building a society where the state and people feel connected. It helps political actors gain legitimacy and compliance from citizens. Political communication is a highly complex environment involving many actors and audiences. It mirrors aspects of corporate communication but also differs in its context and purposes related to democracy. Effective political communication models include two-way feedback between representatives and citizens to facilitate decision making that serves societal interests.
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
In the past year, TWI Surveys has conducted a number of research studies on the use of social media with IABC and other communication organizations.
Ryan and Tudor Williams will share the findings of their studies and present the implications they see for the future of social media in the lives of communicators in the next few years
The document provides an overview of an email campaign training session. It begins with introductions and norms for the session. The agenda includes why email is important, the theory of change, basic email structure, and 10 tips for better emails. Key principles discussed are that email is part of a larger communications strategy, it's about telling a story over time, and email is results driven. The 10 tips for better emails include keeping emails short, thinking about subject lines, keeping emails conversational, never sending an email without an action, asking people what they want, treating new supporters differently, using images sparingly, timing emails effectively, checklist testing emails, and testing and segmenting lists.
This document introduces the topic of studying social media in political communication. It discusses how social media may contribute to selective exposure, fragmentation, and polarization due to people selectively exposing themselves to ideologically congruent content. It also examines how politicians are using social media to directly communicate with citizens. The case study aims to leverage computational social science methods and large-scale data analysis to provide new insights into these topics. Students will work on a project analyzing political content on social media over the course of the case study.
The document summarizes Richard Becker's presentation on integrating social media into strategic communication. It discusses how social media has changed communication by allowing people to interact openly online. It describes the current social media environment and challenges organizations face with communication silos. Becker advocates developing a strategic communication plan that identifies key publics, messages, and timing across different technologies and social networks to ensure relevance, reach, and delivering the right message at the right time.
The document discusses different types of task interdependence that can exist in groups including pooled, sequential, reciprocal, and comprehensive interdependence, explaining the degree of coordination required for each. It provides examples of poultry processing using pooled interdependence and aircraft assembly using sequential interdependence. The 5 stages of group development are also mentioned as another topic covered in the chapter.
Comunicatori (e) permanenti - cosa cambia nell'era dei parrucchieri-influencerProforma
Come si vende un prodotto, raccontare un'idea, vincere una campagna elettorale in un momento della storia in cui i parrucchieri sono tra i cinque professionisti con la maggiore credibilità e un "uomo qualunque" è ritenuto più credibile di un politico, un giornalista, un prete?
Le sfide di questa fase della storia della comunicazione commerciale, istituzionale e politica sono molto grandi e non tutte sono gestibili con facilità. Porsi alcune domande e provare a dare alcune risposte rapide è l'obiettivo di queste slide che ruotano attorno ad alcuni principi.
- La pubblicità è in questo momento lo strumento di persuasione meno convincente tra quelli a disposizione
- Le persone di cui storicamente "ci si fidava" non hanno più questo potere, che ora pare in mano all'uomo qualunque, al passante, all'utente di Internet che condivide un link. Questo comporta un profondissimo shock nelle modalità di formazione dell'opinione pubblica, modalità peraltro non facilmente tracciabili perché fortemente dispersive e atomizzate;
- chi conosce davvero il proprio interlocutore digitale, sa cosa vuole, di cosa ha bisogno, cosa lo annoia ha un enorme vantaggio competitivo su chi invece pensa di poter "vendere" qualcosa basandosi sulla sola forza della comunicazione
- Qualsiasi atto di comunicazione deve tenere conto dei meccanismi neurali che portano alla presa di decisioni. Non basta "avere ragione", essere "razionali": serve assecondare i meccanismi cerebrali semplici, quelli che fanno capo al "sistema 1" per com'è stato descritto da Daniel Kanheman
- Raccontare storie (cioè ordinare i contenuti secondo un formato narrativo e non solo descrittivo) diventa dunque sempre più importante per raggiungere correttamente i destinatari.
Come preparare un dibattito politico in TVProforma
Suggerimenti per i candidati e per gli staff, per il lavoro online e offline. Una guida pratica per la preparazione dei dibattiti, l'analisi dell'avversario e gli accorgimenti per evitare errori, con alcuni consigli per il monitoraggio e la produzione dei contenuti sui social media.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
This document defines and explains syllogisms, which are deductive arguments with two premises and a conclusion. It covers the key components of syllogisms including terms, figures, moods, and validity rules. The four figures refer to the position of the middle term in the premises, and the mood depends on whether the terms are universal or particular in each proposition. Only certain combinations of moods under each figure result in valid deductive arguments. Examples are provided to illustrate each type of valid syllogism.
Brexit, Trump, referendum: lezioni dalla politica del 2016Proforma
Errori, buone pratiche, obiettivi e scelte strategiche: traccia di lavoro per le prossime elezioni dopo le esperienze nel Regno Unito, Stati Uniti e Italia.
Cinque riflessioni sul giornalismo politico in italiaDino Amenduni
Avere “millecinquecento lettori” non basta più: i pensieri di Enzo Forcella applicati alla campagna elettorale permanente.
Cosa fare?
1. Spostare il centro del proprio lavoro dalla sola ricerca della notizia alla verifica dell’attendibilità delle informazioni offerte dai politici
2. Decidere: o si fa il tifo, o si fanno analisi
3. Ricordarsi che il lettore è il lettore e non (solo) il politico
4. Stare un po’ più su Facebook e un po’ meno su Twitter
(e stare un po’ di più online in generale)
5. (se possibile) ridurre i momenti di aggregazione informale con i politici, e anche con i comunicatori politici
(Slide presentate a Cortina Tra Le Righe, 13 luglio 2015)
Cinque domande frequenti sulla comunicazione politica onlineDino Amenduni
In queste slide ho provato a rispondere a un po' di quesiti che in questi anni hanno spesso rimbalzato tra docenze e social media:
1. Un politico sta per iniziare una campagna elettorale
e vuole fare il primo passo su Facebook:
meglio usare un profilo o aprire una pagina pubblica?
2. Chi deve gestire gli account social dei politici
in campagna elettorale (il candidato, i comunicatori, entrambi)?
3. Cosa faccio quando un utente trolla o insulta?
4. È utile utilizzare i social media anche in contesti territoriali molto piccoli?
5. Esiste un profilo professionale ideale per lavorare sulla comunicazione politica online?
Vincere l’internet senza usare il clickbait - otto consigli per l'ottimizzazi...Proforma
1. Individua l'eroe
2. Punta su interessi di nicchia
3. Trova storie che ispirino i comportamenti virtuosi delle persone
4. Sii multimediale
5. Usa didascalie descrittive e con un linguaggio familiare
6. Usa testi emozionanti e creano interesse
7. Inserisci tutte le informazioni indispensabili in didascalia
8. Non creare enfasi dove non serve
7 steps to NGO/Charity/Non-profit Sustainability and Growthleverage-george
This document outlines 7 steps for NGO sustainability, including developing a strategy, building an engaged community, using social media effectively, running fundraising campaigns, integrating online and offline promotion, creating a social enterprise, and developing partnerships. It emphasizes the importance of strategy before implementation. The author offers additional resources like an action plan workbook and seminar to help organizations implement the 7 steps to sustainability through community engagement, social media usage, fundraising, and creating revenue streams.
This document provides an overview of using social media for non-profits. It discusses the different types of social media platforms and how they can be used to engage audiences, raise awareness, funds, and support. It also covers challenges like ensuring content reaches the right demographics and translating online engagement into real-world actions and change.
The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
Connect with FABTARY if you are looking to build effective, ethical and result-driven social media strategies and campaigns. Our extensive experience and unrivalled social media expertise help drive positive and tangible results.
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
Italian Politics and Society - The politician as a corporation, as a startup ...Giorgio Marandola
Italian Politics and Society, a course of the University of Pavia designed principally for foreign students, but it is also open to Italian students.
I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
How Social Media is shaping the future of Politics and Elections.pdfacharya elections
Political campaigns are not just confined to rallies and banners for politicians to reach their voters. Social media has so many influences upon politics that some of the users prefer to use growth services like Instagram or Facebook growth services to enhance the follower count on their profile. If you are looking for an Election Management Company in India to manage your online political campaign effectively, Acharya Elections is the top political consulting firm that provides complete social media marketing, PR and media management services. Our experienced team strategies the best digital solution for you. Get in touch with us at our contact number +91 84548 60180 to begin your successful political journey with us!
Read More : -https://acharyaelections.com/how-social-media-is-shaping-the-future-of-politics-and-elections/
Social media is a fast and effective way to do much as the ter.docxsamuel699872
Social media is a fast and effective way to do much as the term suggests—connect socially with
friends, family, and colleagues and share items of interest. These items include fun or significant
events with photos and captions, posted or re-posted reports of events, and the authors’ ideas
and feelings. As computer systems became more mobile via cellphones and tablets, making
desktop or laptop computers quaint in some ways, it became clear that social media was not a
fast-fading communications fad. Some users are continuously signed in to their favorite social
media outlet, checking on feeds and posting or replying throughout the day and late into the
night. This level of attention far exceeds that given to print newspapers of earlier decades.
Social media is also an important aspect of crisis discourse and organizational crisis
communications. Social Media as a New Entry to Public Discourse and Mainstream Media
Social media has had an unprecedented effect on the preexisting public communications
structures of face-to-face, mainstream media, e-mail, and Internet websites. It has captured
people’s time and attention that used to be focused elsewhere, including on other, older media
sources. Social media is fun and easy to use once a new user becomes familiar with the
website. Once users proceed to regularly check in and participate in social media with others,
they begin to stay connected with friends and family with a speed and quality that people have
not experienced before. Just 15 years ago, we did not share photos, memes, and videos as we
do now. Internet connectivity ensures that any of these items—including news—can be sent
rapidly and spread in several orders of magnitude, which is why we refer to some of these items
as “going viral.” Compare this dynamic to earlier practices that are still observed, such as
reading a newspaper daily, reading a news magazine weekly, listening to the radio while driving,
or watching television in the evening. Mainstream media continues to function, but it does so in
an environment influenced by social media. Even online versions of periodicals have not kept
popular attention from grasping and adopting social media in significant numbers. Accepting this
new reality, senior executives of most periodicals have joined the trend and established social
media pages and accounts. There may be some inevitable inequities among different brands of
social media, but often, the differences are in how each brand is used and who sees others’
posts. Subscribers’ pages on Facebook are highly capable; a user can upload videos, photos,
and posts. Twitter tweets are limited in size but can contain a powerful, concise, and memorable
remark that can be published there. Limited social media accounts can be set up for
neighborhoods, business associations, and internally within organizations. An implied job
description for spokespeople is to know the up-to-the-minute world of social media, includin.
Political campaigns have many options for online advertising to reach and influence voters. Candidates can now reach out based on demographics and tailor their advertisements to specific audiences. With a low cost to entry, even local candidates can put together an effective social media strategy.
https://www.onlinecandidate.com/articles/online-advertising-local-political-campaigns
Social Media Public Relations (Ncfpd 2009)Akhil Rawat
Social media combines online forums like blogs, discussion boards, reviews, and social networking sites that allow users to share information. It provides opportunities for engagement through open conversations and relationship building. Understanding key concepts like influencers, hashtags, and metrics helps measure the impact of social media on areas like brand reputation and crisis management from a public relations perspective.
Need Response 1The subcomponent of crowdsourcing ICT platform.docxvannagoforth
Need Response 1:
The subcomponent of crowdsourcing ICT platform technological architecture I would like to discuss is that gives additionally created an examination concerning public text information (for instance blog postings, comments, appraisals, etc.) and setting up this information sources using sentiment mining tools. The Web has changed the way wherein people express their emotions, offering them the capacity to post comments and reviews on business things and express their points of view on a a huge amount of issues in parties, talk get-togethers, visit rooms, long-broaden agreeable correspondence get-togethers and web diaries. This customer passed on the substance has been seen as a tremendous wellspring of business and political information. Notwithstanding, the tremendous the degree of this information and its normal language structure makes it difficult to remove the consistent areas, for instance, the general inclination/assessment (for instance positive, negative or sensible) on the particular subject (for instance a thing/affiliation or another methodology proposition) and the specific issues raised about it by the customers/visitors of these objectives. It is hidden motivation has been to enable firms to research online overviews and comments entered by customers of their things in various review districts, web diaries, social affairs, etc., in order to arrive at general judgments as for whether customers adored the thing or not (supposition assessment), and moreover continuously express finishes concerning features (traits) of the thing that has been commented on insistently or conflictingly (features extraction and examination).
This subcomponent performs three tasks, firstly it classifies the opinion text, a document which includes various declarations like a dialogue or a blog spot conveying a positive, negative or unprejudiced end. This is suggested as the record level evaluation examination. Secondly further focusing on sentence-level which deals with the gathering of a sentence as objective or passionate, it organizes each sentence in such a structure, that atmosphere it is a unique or targets (demonstrating whether it can express the inclination or not). For each sentence that is a conceptual (infers conveying an inclination) further, the portrayal is done as imparting an appositive, negative or unprejudiced supposition. Lastly extracting the most commented features of the commented articles, and for each commented feature further classification of relevant opinion is executed as positive, negative or unprejudiced.
References
Janssen, M., Wimmer, M. A., & Deljoo, A. (Eds.). (2015). Policy practice and digital science: Integrating complex systems, social simulation and public administration in policy research (Vol. 10). Springer
Need response 2:
nformation and communication technology platform has an important role to play in active crowdsourcing. A policy maker of a government agency initiates ...
The document discusses social networking advertising opportunities. It defines social networking as online communities that connect individuals. The two leading social networks are Facebook and MySpace. Social networking participation has grown significantly and now includes over half of online Americans. The document outlines various social networking advertising options such as traditional ads, sponsored content, branded profiles, widgets, and apps. It also discusses the differences between advertising directly on social media platforms versus through app networks.
A Practical Guide to Planning and Monitoring a Social Media Election CampaignScupSocial
This document provides guidance on planning and monitoring a social media election campaign. It discusses establishing an online presence through platforms like social media, blogs, and websites. It emphasizes the importance of monitoring social media to understand voter sentiment, gauge a candidate's performance, and address potential crises. The document outlines best practices for social media monitoring, including defining objectives, assembling a monitoring team, selecting a monitoring platform, structuring information flows, analyzing collected data, and using results to inform the campaign.
The document discusses media mix, public relations, and newsletters. It defines media mix as the combination of various media modes used for advertising and promotion. It notes the key roles of media mix in business include planning strategy, managing costs, and reaching target markets. Public relations is defined as the art of analyzing trends, counseling organizations, and implementing planned programs to serve both organizational and public interests. Newsletters are described as regular publications distributed to defined groups to inform, announce events, and promote products/services. Effective newsletter creation follows rules like knowing the audience and writing for them.
marketingThe Effectiveness of social media in event Mr Nyak
marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing The Effectiveness of social media in event marketingThe Effectiveness of social media in event marketing
Usman Koroma
This document discusses the use of social media for crisis communication. It begins by introducing how social media has evolved from a mode of communication between individuals to a critical tool for crisis response. It then provides 10 comparisons between social media and traditional media, noting key advantages of social media like its ability to spread information globally instantaneously. The document outlines different types of social media tools and how they can be used for crisis communication purposes like sharing information, enhancing situational awareness, and managing reputational effects. It presents guidelines for using social media, including checklists for situation awareness and two-way communication. Finally, it provides recommendations for NAVGAS, suggesting LinkedIn and Twitter as preferable platforms and tools like Hootsuite for social media management
This document provides an overview of the key components to include when writing an online campaign plan. It outlines sections to address such as goals, target audiences, actions, messages, channels, creative content, metrics of success, budget, and timeline. The plan should clearly define what the campaign aims to accomplish, who it aims to reach, how it will engage audiences and deliver its message through various online and offline channels, and how it will measure and ensure success.
How Policy Makers Use ConvOcean Social Media Analytics ToolsConvOcean
Social media analytics tools can be used to navigate through the political noise.
ConvOcean's Social Media Analytics Tools provide valuable insights about the
people's mood in a location, making it easier to build your political campaign for
upcoming elections and much more.
This document provides an overview of organizational development for using social media in government. It discusses moving from a vertical structure with a small social media team to a horizontal structure called a "Social Media Service Team" or "ComStar" that supports all departments. The ComStar works across departments to assess needs and manage social media strategies. It also discusses setting up an "X-Team" of internal and external stakeholders to help formulate early social media strategies. The document provides examples of methodologies and models for social media organization structure and strategy.
Social Media: Government organization developmentiGo2 Pty Ltd
This document provides an overview of organizational development for using social media in government. It discusses moving from a vertical structure with a small social media team to a horizontal structure called a "Social Media Service Team" or "ComStar" that supports all departments. The ComStar works across departments to assess social media use, manage strategies and resources, and report progress. It also discusses setting up an "X-Team" of internal and external stakeholders to help formulate early social media strategies and plans. The document provides examples of methodologies and models for a social media organization structure.
Similaire à Best practices on social media communication for political figures and parties (20)
Come sopravvivere al nuovo algoritmo di FacebookDino Amenduni
Quali conseguenze ci sono per i produttori di contenuti? Il ruolo della reputazione, del chi-cosa-come, il peso dei video e delle community nella generazione di interesse.
(slide presentate allo Sport Digital Marketing Festival di Riccione, 14 giugno 2018)
Perché i politici si prendono a pesci in faccia (e continueranno a farlo)Dino Amenduni
I politici continueranno a prendersi a pesci in faccia fin quando:
1. uno dei due interlocutori sarà debole dal punto di vista pre-politico
2. i politici potranno usare fallacie logiche senza essere redarguiti prima di tutto dal loro elettorato
3. Entrare nel merito non risulterà sufficientemente conveniente.
(slide presentate durante Parole Ostili Trieste, 7 giugno 2018)
Il difficile (ma necessario) incontro tra elettori ed eletti sui social mediaDino Amenduni
1. Vale la pena dedicare tempo a parlare di politica sui social media, o a scrivere commenti sulla bacheca/profilo di un politico se sei un cittadino?
2. Vale la pena dedicare tempo a rispondere ai commenti dei cittadini sui social media se sei un politico?
Ho provato a rispondere a queste due domande nei dieci minuti di intervento durante Inspiring PR 2017 - www.inspiringpr.it
Avversari, non nemici: come affrontare una campagna elettorale senza trasform...Dino Amenduni
1. Ridurre al massimo l’uso delle categorie pre-politiche dell’odio e dell’amore (soprattutto se usate dai leader, parlando di loro stessi).
2. Ridurre al massimo l’uso dei numeri falsi, usati pur di vincere a tutti i costi.
3. Evitare di comunicare la politica limitandosi a elogiare la propria parte e a contestare la parte avversaria: il riconoscimento del buono che arriva dall’altra parte è più credibile e distende gli animi.
4. Riconoscere la sconfitta, quando arriva. Senza alibi
(slide presentate a Parole Ostili, Trieste, 18 febbraio 2017)
Dieci cose che ho imparato dopo 700 giorni consecutivi di campagne elettoraliDino Amenduni
Tempi e orari di lavoro, ruolo dei social media, peso della comunicazione, gestione delle crisi, l’importanza di avere patatine e taralli a portata di mano (slide realizzate a giugno 2015)
Michele Emiliano - Puglia 2015/2020: il programma del sindaco di Puglia e del...Dino Amenduni
Tutte le proposte del programma di Michele Emiliano candidato presidente della Regione Puglia su:
- rifiuti
- sanità
- legge elettorale e parità di genere
- borse di studio e formazione
- reddito di dignità
- "meno cemento, più Puglia"
- ricerca e innovazione
- ILVA
- riqualificazione urbana
10 stories to understand how to promote, defend or jeopardize one’s reputatio...Dino Amenduni
This document discusses 10 stories that provide examples of how to promote, defend, or jeopardize one's reputation online through social media. It begins by introducing the authors and their roles in social media management and communication. It then outlines 5 "WINs" and 5 "FAILs" regarding reputation management. The first WIN discusses how the CIA addressed its reputation by jokingly acknowledging criticisms in its first tweet. The document emphasizes how addressing issues proactively shapes one's reputation better than ignoring problems.
Come si promuove, difende o compromette la propria reputazione onlineDino Amenduni
Dieci storie per comprendere come si promuove, difende o compromette la propria reputazione online. Cinque WIN, cinque FAIL e cinque riflessioni per districarsi sui social media
Architettura delle campagne elettorali - otto idee per non impazzireDino Amenduni
1 - Nessuna campagna elettorale dovrebbe iniziare senza dati.
2 - Non si inizia dalle caratteristiche del candidato con cui si lavora, ma dall’analisi degli avversari e delle regole: chi sono, quanti sono, qual è la legge elettorale.
3 - Costruisci l’architettura di una campagna elettorale: lo staff, i ruoli, le funzioni, le spie di allarme.
4 - Esiste solo un 5% di decisioni strategiche per cui è davvero importante tenere il punto a tutti i costi.
Per tutte le altre: attacca il ciuccio dove vuole il padrone (regola del 95%).
5 - Molto spesso le campagne si vincono per errori degli avversari, non per meriti propri.
6 - In campagna elettorale non esistono orari, non esistono i weekend, non esistono i giorni festivi.
7 - È sempre meglio lavorare insieme a un’altra agenzia
di comunicazione del luogo in cui ci sono le elezioni.
8 - Quantità e qualità della consulenza politica sono molto spesso incompatibili.
(presentata l'8 novembre 2014 all'ottavo summit di Architecta - www.architecta.it)
Il futuro è la parola "Dati", non è la parola “creatività".
Il futuro è la parola "Condividere", non è la parola “nascondere".
Il futuro è la parola "DisruptIon", non è la parola “chiedere il permesso".
Slide presentate durante l'evento TedX Lecce, 25 ottobre 2014, Teatro Politeama Greco.
Art: Miki De Benedictis
Why do italian politicians make little use of statistics?Dino Amenduni
Italian politicians make little use of statistics for two main reasons: 1) a lack of a database culture in Italy where voter registration and donation tracking are more difficult than in the US, and 2) widespread mistrust in politics and polls due to inaccurate pre-election polling. Specifically, the center-left Democratic Party failed to effectively use voter data from primaries in the 2012 and 2013 elections, and polls overestimated the Democratic Party's lead before the 2014 European elections, further reducing trust in statistics. Improving data sharing and increasing transparency could help remedy these issues and encourage more data-driven political campaigns in Italy.
Perché la politica italiana usa poco i dati? Dino Amenduni
Assenza della cultura del database, antipolitica, legislazione antiquata: storia di un amore mai nato.
Intervento al Personal Democracy Forum Italia
Workshop: Data-driven campaigns in Europe: what went wrong after Obama?
Roma, 29 settembre 2014
Crisi di fiducia, centralità dei media tradizionali, il ruolo dei social media:una professione in radicale cambiamento. Modulo di comunicazione politica all'interno del Corso in social media e digital marketing di Eurogiovani.
http://socialmediamarketing.eurogiovani.it/
5 motivi per cui potresti aver visto almeno un post di Gianni Morandi nell’es...Dino Amenduni
1. Il racconto è autentico: è la pagina di Gianni Morandi, non è una pagina su Gianni Morandi.
2. Contenuti (multimediali) pubblicati ogni giorno, tutti i giorni: la serialità rende la pagina sempre invitante.
3. Sta “sul pezzo”: tiene conto delle discussioni d’attualità.
4. La gestione della pagina, pur essendo di un personaggio pubblico, non dimentica né omette la componente privata della propria vita.
5. Il vero vantaggio competitivo (perché lo fanno in pochissimi): risponde ai commenti!
Come scrivere un brief di comunicazione e come declinarlo sui social mediaDino Amenduni
Analisi di scenario, SWOT analysis, quadrato semiotico, obiettivi e declinazioni: traccia per un’esercitazione (di 6-8 ore).
(presentata a Mantova il 24 luglio 2014 all'interno del laboratorio di progettazione "Imprese per i beni comuni")
Il miglior social media manager in Italia (stagione 2013-2014) è Daniele Scia...Dino Amenduni
La storia di un calciatore del Bari e della sua squadra, passata in 90 giorni dal fallimento della società al quasi-miracolo sportivo. Nel frattempo, su Facebook, la storia è stata raccontata da un osservatore privilegiato: Daniele Sciaudone, centrocampista del Bari.
In questa presentazione, una piccola grande lezione di comunicazione interna, aziendale, istituzionale, ma soprattutto per chi, di lavoro, gestisce spazi sui social media.
Antonio Decaro - Amministrative Bari 2014 - storia della campagna elettoraleDino Amenduni
Sei mesi di scelte, decisioni strategiche, idee creative, video, sfottò, stroncature, sondaggi, aneddoti. Tre campagne in una (Primarie, Amministrative, ballottaggio). In questa presentazione c'è tutto (o quasi). È la storia della campagna elettorale di Antonio Decaro, il nuovo sindaco di Bari.
Cinque regole per costruire la domanda di cambiamentoDino Amenduni
1. Integrità-credibilità-accountability
(a partire dai risultati)
2. Comunicazione permanente
3. Ascoltare e non pensare di avere sempre ragione
4. Stare nell’agenda e parlare dei problemi reali delle persone
5. Non misurare tutto in termini economici
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Best practices on social media communication for political figures and parties
1. Best practices
on social media communication
for political figures la parties
Gianni Florido e and
Provincia di Taranto
How to build a team, choose the tools,
adopt good practices and get ready to daily work
Strategia di comunicazione
Bruxelles, 10-12 may 2012
Pes activist ‘Train the Trainers’ event
Dino Amenduni, Proforma, Italy
2. Who is speaking?
My name is Dino Amenduni
(electronic business card)
I am the new media team leader and advisor for
political communication at Proforma, a
communication agency in Bari, my hometown,
where I studied and live and work
I am a blogger on Fatto Quotidiano, national daily
newspaper (link) and among the founders of
Quink, a collective of satire and media-activism(
www.quink.it)
4. Why invest in social media?
More and more politicians use social media for their electoral campaigns
and official communication
You go online because it is trendy or because politicians sense the
potentialities of a tool that can make them (partially) independent
from the logic of traditional media or even because you hope to be
able to influence the political agenda by means of well-designed
communication strategies
More simply, you engage in social media for pleasure, or interest,
regardless of electoral campaigns. Usually, these are the most
appreciated profiles
5. Why invest in social media?
More on social media, electoral campaigns can be won or lost. A
wrong act of communication during a TV face-off (or on any traditional
communication means) can be turned into a large mobilization through
word of mouth (positive or negative) spontaneously originated on the
Internet and spread without the help of the staff of the candidate or of
the party
Those candidates who apply to the social media the same strategies as
the ones used by traditional communication media are doomed to fail
The Web is paramount when you make mistakes more than when you
interact successfully. It is vital to make no mistake and to magnify the
others’ mistakes
6. Why invest in social media?
Many prominent politicians already have a profile on Facebook and
Twitter. We cannot say the same for local candidates or for the
federations of local parties
We have to ask them to make an effort: it is important to show the
potentialities of team work, also because the level of aggressiveness of
“second lines” is very likely to increase during elections, and along with
that, the complexity of the dynamics relevant to the building up of
online public opinion
7. Why invest in social media?
Those politicians who are web-sceptical must be told very clearly that if
you do not use the Internet, you will end up putting up with it: it is
not necessary for someone to communicate online to make people talk
about them. Moreover, word of mouth can be both positive and
negative, the only difference being that if you are not online, not
“present” on the Web, you cannot influence communication there.
For all the above reasons, nowadays it is inevitable to be on the Internet
Whatever the reason why a politician uses Facebook, Youtube, Twitter
and all the other social media, he cannot confine himself to just being
spontaneous or experimental. This is true according to what it has been
said so far: if everybody is online, you must do more and better to
stand out
9. Building up a work team
Managing the web communication of a political figure requires the same
effort as the one necessary to set up a press office or a team which
deals with media planning and event planning
It is therefore impossible and sometimes harmful to entrust the whole
bulk of the work to a single person, whereas at the same time a single
coordinator can manage all the “2.0” profiles both on the content level
and in terms of political strategy
Therefore, we need to single out a person who is a reference point for
this macro-area
10. Building up a work team
Managing the web communication of a political figure requires the same
effort as the one necessary to set up a press office or a team which
deals with media planning and event planning
It is therefore impossible and sometimes harmful to entrust the whole
bulk of the work to a single person, whereas at the same time a single
coordinator can manage all the “2.0” profiles both on the content level
and in terms of political strategy
Therefore, we need to single out a person who is a reference point for
this macro-area
11. Building up a work team
We think that any electoral campaign staff must include a strategic
coordinator for online communication (who can also act, in case of
candidates with a limited budget or no budget at all), whose objectives
and tasks are as follows:
a. understanding the overall strategic indications of the
campaign: strategy, positioning, key words, opponent’s behavior,
monitoring the content production;
b. having talks with the various area coordinators so that the
strategy becomes homogeneous (the so called “control room” made up
by the politician, his staff, the political secretaries of his coalition and
by their communication experts);
c. passing on the strategic information to his work group
12. Building up a work team
The editorial staff will not be able to know nor will necessarily have to
know every detail of the strategy nor will have to be expert in politics. It
is more important that the social media staff is made up by people
who have communicative and creative skills rather than by political
tactics experts
Therefore, the coordinator has to compensate for the possible lack of
political vision and, in a certain way, to protect his staff so that they
can work well and usefully, only focusing on the technical/creative
components of their role
13. Building up a work team
In order to support the coordinator / person responsible for new media
it is highly recommended to rotate experts who will deal with the “raw”
creation of contents:
1. Videomaker: He must be able to record and video edit the
public speeches of the politician (public initiatives, interviews) and
recordings of TV appearances (debates, news broadcast, talk shows). He
must be able to follow the politician in any of his public activity, even
imprompt (for example, a dialogue with a citizen in a bar) and, at the
same time, be in a position to capture the opponents’ behavior (or their
staff’s or the behavior of their political area) that can bring consensus to
the politician and to his party
14. Building up a work team
1. Videomaker
He also has to deal with possible format specifically designed for the
Web. This task will depend on the strategic evaluation based on the
staff structure, on the will to invest time and resources on online
communication during elections, on the feedback originated by our
intervention and, in general, by the citizens’ reaction to the
scientific impact of communication
The videomaker does not need to have political competence,
particularly if he works in tandem with the editorial staff who will
suggest the video editing strategies and the video upload on
Youtube.
At any rate, a staff who is politically competent is always helpful in
making decisions and is highly recommended
15. Building up a work team
2. Photographer
He can be the same person as the videomaker or another member of the
staff (for example his spokesperson/press agent). He has to give
evidence of the politician’s public appearances (not necessarily in
connection with electoral actions - they can be convivial situations
with friends, colleagues, family), of official meetings, events,
places closely linked to the themes of his electoral campaign. We
suggest opening a Flickr channel (www.flickr.com), which is a
social network dedicated to photo publishing. With an annual $25
subscription fee you can upload an unlimited number of high quality
pictures; this becomes another useful tool for successful 2.0
communication and, at the same time, a practical and cheap
archive
16. Building up a work team
3. Webmaster
He must be able to design a web site, update it and manage its content.
If possible, he must be able to design Facebook applications
These tools can greatly foster the content distribution, especially if
they are associated to “lighter” or playful elements which make
complex topics and themes simpler. These can be videogames,
quizzes, prizes, creativity contests or generative interfaces of the
electoral campaign. A classical example of “generative
communicative politics”, based on the creativity of
users/voters, is the creation of automatic generators of posters,
both for spreading one’s communication campaign and for
denouncing one’s opponents’ contradictions
17. Building up a work team
3. Webmaster
Generative campaigns, particularly if satirical and oriented to attacking
the opponent, are much more effective when they are “open”,
that is promoted by autonomous citizens and not developed
according to our directions which, obviously being partisan, could
be perceived as less credible and genuine
The applications can also be used for specific awareness campaigns or
petitions; the playful aspect can be more easily emphasized
during electoral meetings and situations than during the daily
official/political communication activity
19. Choosing the tools
The internet site has to be suited to the communicative needs of the
period. The user should be able to easily find the politician’s view
on topical themes and on his political fights, biography,
programme, communication literature, interests, photos and videos
uploaded on the social network, the voice of his supporters and of
the activists of his electoral committee
As a matter of fact, the site can be useful to attract volunteers who
support the politician’s petitions
20. Choosing the tools
Volunteers
The internet site has to be suited to the communicative needs of the
period. The user should be able to easily find the politician’s view
on topical themes and on his political fights, biography,
programme, communication literature, interests, photos and videos
uploaded on the social network, the voice of his supporters and of
the activists of his electoral committee
As a matter of fact, the site can be useful to attract volunteers who
support the politician’s petitions
21. Choosing the tools
Volunteers
This recruiting phase is of paramount importance in case of elections
The volunteers can be both party activists and ordinary citizens willing
to support the electoral campaign. This spontaneous energy should not
be dispersed, on the contrary, it should be turned into action. If a
person only has an hour a week to offer for volunteer work, we should
not thwart him but invent activities he can carry on during that time.
A group of spontaneous supporters can even submit contents taken from
the Internet as topics for discussion and food for thought; they can even
make the staff’s workload lighter
22. Choosing the tools
Volunteers
Work to create a valuable network of supports should start as early as
possible since we have to consider (with a bit of cynicism) that a
human resource working in our favour is one less in support of
our opponents, both inner and external, which is crucial dynamics
in case of Primary elections
Volunteers cannot be bought nor co-opted, they are not at everybody’s
disposal: they are the basis for the future of any politician, both
as far as building up consensus is concerned and for cooperating
with associations and interacting with locals. For this reason, great
care should be taken in the “blog” section within the site, with
original and sometimes informal content
23. Choosing the tools
The tools to be used on social media should be chosen knowledgeably
and self-evaluating the team management skills. If the staff is
limited and therefore a great amount of contents cannot be
generated, it is worth taking care of few tools but in a scientific
way. A minimal but sufficient kit for making our presence on social
network well perceived consists of the following:
• Facebook page
• Twitter profile
• Youtube channel
24. Choosing the tools
Facebook page
This is the only institutional communication tool suggested for a
politician’s or a party communication. The advantages of a
fanpage for a public figure are undeniable. First of all, if a political
figure already has a private profile and has no intention of
interacting with his real friends on Facebook, he can move his
profile to a “page”, without losing any friend (they would become
“fans” of the page) and without the need to recover previous well-
established contacts
Unlike the personal profile, a fanpage can be administered by more
people simultaneously. The names of the administrators remain
unknown; there is no 5000-friend-limit, as is the case with a
personal profile
25. Choosing the tools
Facebook page
A Facebook user can become a “fan” of the politician without the
need for the politician’s consent; this greatly simplifies the
administrators’ task in handling the relation. The remaining
functions of the fanpage are the same as a personal profile,
including the status update function
Moreover, connections between other pages can be established: through
a managing system independent from the administrators’ identity
(switching) the management interface can be modified at any time
and can enable the politician, through the fanpage, to directly
interact within the “walls” of other pages
26. Choosing the tools
Facebook page
Worries regarding the change of strategy or the change from Facebook
profile to Facebook fanpage can be reduced and turned into
opportunities by means of aimed classified ads on Facebook that
can be of interest only to the citizens residing in the city where
elections take place
The regular use of this tool, through communication campaigns initially
aimed at making fans subscribe to the fanpage and afterwards at
getting them involved in the campaign activities, is by far cheaper
than printing press releases and using traditional methods
Moreover, any staff can buy classified ads which will only be seen by
fans of the opponents’ fanpage in order to take away consensus
27. Choosing the tools
Twitter page
Twitter is an extraordinary tool for monitoring the international
information system, besides being an agile and ideal interface for
creating fast and multimedia information. “Tweets” are short texts
containing 140 letters, where you can add external links. Its
peculiarity, as compared to Facebook, consists in the possibility to
produce and use contents which are already classified by topic,
organized by hashtag (#), a code that, written before the keyword,
classifies the information
Twitter allows the search for contents by means of a keyword through
its search engine also to non members
28. Choosing the tools
Twitter page
Handling a Twitter profile is very handy for two reasons. The first is
connected to the opportunity for automatically updating one’s
profile through a minimum handling of the Facebook fanpage
(without any integration effort). In order to do so, it is sufficient to
create a Twitter profile and then go to www.facebook.com/twitter
to connect the two accounts
The second reason is relevant to a greater presence on the Web
achieved with no effort. A user can find a politician or a party
navigating Twitter and afterwards going back to the other tools. As
an extra tip we suggest that you check the contacts “following” the
politician or the party on Twitter
29. Choosing the tools
Twitter page
The minimum approach is also advised against: the number of political
figures who personally update contents has increased so much that
citizens are used to expect the same behavior by anybody
A fair compromise could be some updates written by him in the first
person, by means of his personal computer, or smartphone or
tablet, and some published by his staff, who clearly sign the tweets
in order to avoid blunders or misunderstanding with the public. If
managing Twitter personally and monitoring information is too much
for you there are some free tools, like Tweetdeck and Hootsuite
which allow to receive chosen communication flows always
controlled and updated
30. Choosing the tools
Youtube channel
In the web 2.0 world, videos probably are the most effective media.
For this reason, a Youtube channel is indispensable. It can be
opened not only by leading politicians or parties but also by activists
and younger political figures, even though they do not have their
own content production or they do not frequently appear on the
media. On this space, you can upload unpublished videos concerning
the day by day activities in an electoral committee or around the
city, or excerpts from other sources, in particular clips from TV
programmes and news broadcast. The ratio between costs (no cost
for using the tool, very limited amount for human resources) and
benefits is definitely favourable
31. Choosing the tools
Youtube channel
Possible “formats” and thematic daily programmes can be added to the
activity at full capacity; they will be chosen and assessed according
to the strategy analysis and to the short, medium and long term
communication objectives
Candidates can already be present on Youtube without their
knowledge, through videos uploaded by other users and,
consequently, uncontrolled by their staff: therefore, this is one
more reason for emphasizing one’s presence on this popular
platform
33. Good practices #1
Publish contents constantly and frequently
On the Internet you should keep attention always alive. A politician’s
spaces on the Web correspond to a personal communication means
Therefore, if you do not communicate, it means you have nothing to
say. If you have no personal contents to publish, share contents
produced by others, for example by other candidates and local
political representatives
34. Good practices #2
Do not publish political contents exclusively
People want to get to know and talk to the person, not only to the
politician or the administrator. Sharing a passion, a hobby or even
a weakness can generate consensus. However, this should not lead
to a radical change in communicating strategy nor to a fake
spontaneity: the person who decides to use social media for
communication, should stick to his usual communication style mode.
Every politician should try to show his human side without falling off
trying to achieve an exaggerated familiarity of relationship,
especially if in his political and public life he is a detached person,
not incline to an open dialogue with voters
35. Good practices #3
Use the tag tool
Tagging a person means to associate him to some content. Facebook has
highly increased this procedure thus allowing a person or a page
administrator to tag personal profiles, groups and different fanpages
when publishing content or a status update. Tagging some content
has a twofold advantage: it allows including the tagged people or
groups within the community created around the political figure
and including oneself in the tagged community, thus multiplying
the number of content readers. For this reason it is paramount for
the person responsible for the fanpage administration to subscribe
to profiles, groups and pages connected to the electoral campaign
36. Good practices #4
Handle two feedback flows
One from Facebook to the candidates to their staff, for criticism,
questions or issues emerging during the local political debate or
having to do with critical aspects of the politician’s public profile.
The other from the politician to Facebook, answering the greatest
possible number of people. This constant monitoring has two
advantages: the former consists in anticipating political timing and
in adjusting the strategy “in progress”; the latter consists in the
creation of a link on the profiles, pages or groups with which
interaction has been established. This strategy should be adopted
with great care also in the phases of monitoring one’s opponent
37. Good practices #5
Avoid censorship or official criticism
If the community supporting the party or the political figure is sound
and reliable, the users will stigmatize lamentable behavior
themselves, also through reporting improper behavior to Facebook.
The same can be applied to the candidate councilors and to smaller
communities. For the above reasons, we believe that the attitude to
show towards fake profiles, “fakes” (those who offend the
politician) should never be one of total rejection and refusal of
dialogue. The politician who is criticized should try and be open to
the dialogue and confrontation with those who are hostile to him;
he could even exploit the fake to attack his opponent
38. Good practices #6
Foster the greatest possible number
of networking mechanism
With big voters, stakeholders, other political figures, inner and external
competitors and with their supporters. There are no other equally
effective ways to encourage consensus in real time
From this point of view, Facebook is a vital tool and a key resource
allowing original content to be spread online
39. Good practices #7
Make all contents and information
on the political activity available
From posters to leaflets, from policy documents to press releases, from
thematic campaigns to local ones, each supporter should be put in
the condition to be able to autonomously manage the political
and communicative support to the political figure and to the party,
without complicating the process by means of control mechanism
and approval “from the top”
40. Good practices #8
Use Facebook and social networks as explicit tools
of political communication on the traditional
media
Referring to the links to Facebook, Twitter and Youtube on posters, by
quoting one’s own and the supporters’ contributions during TV
appearances. The last step is crucial, particularly during a possible
live streaming of events of enormous media relevance. These
moments of visibility should be taken advantage of for creating a
positive circle between mass media exposure and possibility to
control the social media incoming communication flow
online communication of offline event -> mentioning offline what
41. B. Organization
Step four:
how to get ready for daily fight
Advice on content compilation
and editing
42. Get ready for daily work #1
Build one or more flows of personal story
Contents should follow one other, comply with highly topical issues
whenever possible, move upwards and turn to local, regional,
national and international issues – if there is real competence in
these matters – or move downwards and deal with people’s feelings
and emotions when the politician has shown genuine empathy with
these contexts
43. Get ready for daily work #2
Tell everything live
The best way to communicate on social media is by using them like
everybody else. As we update our status by telling events in our
life, uploading pictures of a party or of a place that has deeply
moved us, we have to administer a politician’s or a party’s
Facebook page. More and more frequently, a politician is chosen as
a person. If a person is not on the same wavelength as we, if he
does not express humanity and empathy, his political project will
not suffice to convince us. That is why it is important for a
candidate’s official and non official daily steps to be followed and
shared. The quality of the contents generated is not as important
as the timing chosen to propose them
44. Get ready for daily work #3
Rotate contents
Routine must be avoided on social media. Contents should rotate
according to both type and communicative style. In this case, too, a
sensible rule should be put into practice. The page should be
updated every 60-120 minutes: you can add a status update
concerning an event, then a newspaper article, then a photo of past
days, then a link to a policy proposal, then a Youtube video of one’s
own channel, then a sport status update, then a newspaper article
on fashion and so on (the above topics are just examples). You
should propose a variety of topics following well recognizable
logical and narrative threads assuring the tool coherence without
sacrificing the variety of proposed topics
45. Get ready for daily work #4
Edit contents
A successful action on social media may depend on 30 more seconds
of work. We can customize each Facebook content in title and
description (box beneath the title). Moreover, a comment can be
added to each content, as well as an external link. An extremely
precise editing work is perhaps even more crucial with Youtube,
where title and descriptions are the first elements observed by
users and that can be vital in convincing them to watch the video or
not. We should consider that they will be shared by people who are
very far from us within the networking. A screenshot can be
decisive for the widespread of contents
46. Get ready for daily work #5
Think of scoops
In 2008 President Obama communicated the name of his vice president
candidate to his newsletter subscribers via sms. The news was sent
to the press only afterwards. He did so in order to make his
community feel part of his political and life process. We should
embrace the following principle: although the relation with
traditional media is crucial, it is the people who have to take action
to collect votes and therefore it is them who are our target
audience. Our choice of the contents to circulate on social media
should favour all that can be shared first with users and afterwards
with the press. Top politicians should insist more on this aspect,
mainly to steer and adjust relations
47. Get ready for daily work #6
Allow new and older media to communicate
All the politicians’ speeches on traditional media must become web
contents. If there is a TV appearance, this should be turned into a
Youtube video; if there is a radio talk, this audio contribution
should be uploaded and shared. In social media there is no waste
material. Transition from old to new media only requires editorial
work. The opposite transition, much more fascinating, is becoming
the standard. Very often local media yearn for stories to tell.
Furthermore, social media allow to test video contents before
they become “official”. If the best video produced during a
campaign (in terms of viewing and feedback) was created by a user,
why cannot it become official?
48. Get ready for daily work #7
Address “niches”
A virtual community supporting a political figure is made up of various
experiences and tiny niches of public. We can nearly simultaneously
address environmentalists, architects, city centre dwellers, traders,
sports people, gays, friends of the politician, friends of his
opponents’ (just to give some examples). For this reason, an effort
should be made to take the opportunity to say something to each
of these groups, according to a specific request or a topical issue.
Feedback management is the key to communication success on
social media. Giving everybody feedback means paying attention to
everybody’s interests and be trustworthy as a political figure
49. Get ready for daily work #8
Communicate when people are there
A brilliant status update is lost if published in the dead of night because
nobody is online to share it in real time and create a snowball
effect
This is the reason why a daily schedule should be made out covering the
contents to be shared: it would allow to manage all the material
and to publish the best contents when the potential public is most
responsive
50. Get ready for daily work #9
Be flexible about timing in critical moments
If some content causes criticism and controversy, it may be
acceptable to propose some different “food for thought” (without
waiting for the scheduled publication timing) which could distract
fanpage fans and push them into positive action again. This rule
can be applied in reverse when a communicative item has been
particularly successful. If an update excites supporters, it is worth
highlighting it for as longer time, unless there is the need to upload
many more fresh contents. If there is an event to follow live,
timing cannot be adhered to. It is paramount to give fast updates
and say the essential things
52. Good idea #1
Tell the truth.
(this is enough, you could do without the other four things)
53. Good idea #2
Always remember that
whatever you do on the
web is public.
(This is true also for those profiles with high privacy
restrictions. Say only the things you would be willing to
repeat in front of an audience of strangers)
54. Good idea #3
Don’t think that
communication strategies
are more important than
contents.
( A stupid thing is a stupid thing: there can be no possible
rhetoric, stylistic or communication device)
55. Good idea #4
Don’t talk only about
yourself.
(Whoever uses the first person singular,
in the end bores the listener)
56. Good idea #5
Don’t waste money on
advertisement campaigns
if you don’t have anything
to say.
(There’s no point in attracting users to places where there
is nothing interesting. They will flee away, maybe
stimulating a negative word-of-mouth. If you have money to
spend, use it for writing, not for communication.)
57. To sum up
Social media will never win a
campaign. A campaign
cannot win without social
media.
(Beth Becker)
58. A great hug
Merci!
Dino Amenduni
Social media bio: http://about.me/dinoamenduni
Slideshare: http://www.slideshare.net/doonie (here you can find this slideshow)
Proforma
Site: http://www.proformaweb.it
Facebook: http://www.facebook.com/proformaweb
Twitter: http://www.twitter.com/proformaweb
Youtube: http://www.youtube.com/proformaweb