Beyond 10 Blue Links: The Future of Ranking

•

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The SERP landscape is changing, and the future is already here. How the days of 10 blue links are over, 85 examples of rich SERPs, and what to do about it.

Technologie Actualités & Politique

BEYOND 10 BLUELINKS:
THE FUTURE OF RANKING
DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

THE FUTURE IS NOW (JUN 2013)
15%
SERPS (OF 10K) WITH:
10 RESULTS
NO NEWS, NO LOCAL
NO VIDEOS, NO IMAGES
NO KNOWLEDGE GRAPH
NO PAIDINCLUSION
NO AUTHORSHIP

LOCAL SEARCHES
ARE MOVING
BEYOND SERPS.
(GOOGLE MAPS)

DIGITAL AGENTS
SHAPE THE “SERP”
TO YOUR NEEDS.
(APPLE’S SIRI)

SOON, YOU WON’T
EVEN HAVE TO
ASK A QUESTION.
(GOOGLE NOW)

THANKSFOR WATCHING!
peter@moz.com • @dr_pete

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