Presented by Stephanie Rieger at Breaking Development in Dallas, April 11 2011 and Mobilism in Amsterdam, May 12, 2011.
Context is often cited as the single most important factor in design for the mobile medium. Mobile devices are of course 'mobile', but they are also small, always on, always with us, and can instantly connect us to the people we love. Mobile services must therefore be simple, social, and well-focussed--enabling us to quickly get things done on even the smallest screens.
This is all well and good, but mobile devices have changed. They may be mobile, but many have already stopped being 'phones'—nor do they resemble what we traditionally think of as computers. This presentation will explore how our use, and perception of mobile devices is changing, and how these changes may impact how we should design for them going forward.
All about Alibaba.com, the second largest e-commerce company in the world. Its business strategies, marketing strategies, its journey from the beginning, all explained in one presentation.
This document summarizes a business plan for an electric shuttle service called E-Shuttle. E-Shuttle aims to provide convenient and sustainable transportation for businesses by reducing traffic, emissions and parking needs. It plans to start service in the Greater Toronto Area using electric vans. The business plan outlines E-Shuttle's services, technology, markets, customers, competitors, marketing strategies, operations, contracts, development plan and financial projections over 10 years. The plan shows how E-Shuttle can become profitable by expanding its fleet and client base while keeping lower operating costs than alternatives through its electric vehicles.
The document discusses the history and growth of Google. It notes that Google was founded in 1998 by Larry Page and Sergey Brin as a research project at Stanford University. Since then, Google has grown tremendously and now operates over 450,000 servers worldwide and processes over 20,000 terabytes of data per day. The document outlines Google's mission, philosophy, services, tools, and plans for future expansion into new areas like mobile phones and e-books.
David Neeleman is an American entrepreneur who founded JetBlue Airlines. He has extensive experience in the airline industry, having previously co-founded Morris Air in 1984 and implemented electronic ticketing. As CEO of JetBlue, he focuses on providing low cost flights and good customer service. JetBlue is headquartered in New York City and uses technology like laptops for pilots and satellite TV on flights to enhance the customer experience. Under Neeleman's leadership, JetBlue has received recognition for its innovation and customer service.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Data sampling and analysis of LimeBike users’ experience in UW campusSabarisha Subramaniyan
• Collected data from LimeBike users through surveys and interviews. Analyzed data using affinity diagrams and hypothesis testing in Excel and helped Lime to identify critical UX issues for improvement
1. Alibaba Group is a Chinese e-commerce company founded in 1999 that has grown to become one of the largest retailers in the world.
2. Alibaba operates various businesses including e-commerce marketplaces Taobao and Tmall, cloud computing services through Alibaba Cloud, and digital payments through Ant Financial.
3. In 2016, Alibaba achieved $15.7 billion in revenue with annual gross merchandise volume of $485 billion across its platforms that serve over 423 million active buyers worldwide.
All about Alibaba.com, the second largest e-commerce company in the world. Its business strategies, marketing strategies, its journey from the beginning, all explained in one presentation.
This document summarizes a business plan for an electric shuttle service called E-Shuttle. E-Shuttle aims to provide convenient and sustainable transportation for businesses by reducing traffic, emissions and parking needs. It plans to start service in the Greater Toronto Area using electric vans. The business plan outlines E-Shuttle's services, technology, markets, customers, competitors, marketing strategies, operations, contracts, development plan and financial projections over 10 years. The plan shows how E-Shuttle can become profitable by expanding its fleet and client base while keeping lower operating costs than alternatives through its electric vehicles.
The document discusses the history and growth of Google. It notes that Google was founded in 1998 by Larry Page and Sergey Brin as a research project at Stanford University. Since then, Google has grown tremendously and now operates over 450,000 servers worldwide and processes over 20,000 terabytes of data per day. The document outlines Google's mission, philosophy, services, tools, and plans for future expansion into new areas like mobile phones and e-books.
David Neeleman is an American entrepreneur who founded JetBlue Airlines. He has extensive experience in the airline industry, having previously co-founded Morris Air in 1984 and implemented electronic ticketing. As CEO of JetBlue, he focuses on providing low cost flights and good customer service. JetBlue is headquartered in New York City and uses technology like laptops for pilots and satellite TV on flights to enhance the customer experience. Under Neeleman's leadership, JetBlue has received recognition for its innovation and customer service.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
Data sampling and analysis of LimeBike users’ experience in UW campusSabarisha Subramaniyan
• Collected data from LimeBike users through surveys and interviews. Analyzed data using affinity diagrams and hypothesis testing in Excel and helped Lime to identify critical UX issues for improvement
1. Alibaba Group is a Chinese e-commerce company founded in 1999 that has grown to become one of the largest retailers in the world.
2. Alibaba operates various businesses including e-commerce marketplaces Taobao and Tmall, cloud computing services through Alibaba Cloud, and digital payments through Ant Financial.
3. In 2016, Alibaba achieved $15.7 billion in revenue with annual gross merchandise volume of $485 billion across its platforms that serve over 423 million active buyers worldwide.
O documento discute 4 conceitos para a nova dinâmica da informação: 1) Escassez se transformou em abundância com a revolução digital, 2) O tempo livre das pessoas é o bem mais valioso, 3) As redes sociais são o principal filtro de informação, e 4) Deve-se criar conteúdo incrível para ser compartilhado.
O documento apresenta os resultados de uma pesquisa sobre o perfil e comportamento dos usuários brasileiros do Twitter. De acordo com a pesquisa, o usuário padrão é homem entre 21-30 anos, solteiro, morador de São Paulo ou Rio de Janeiro, estudante ou graduado universitário. Ele costuma usar diversas redes sociais e passa cerca de 50 horas por semana online, onde compartilha notícias, opiniões e discussões.
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Coke's 'fans first' approach in social communitiesiStrategy
A presentation by Michael Donnelly,
Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly
This presentation outlines Coke's 'fans first' approach in social communities.
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa "top 20" sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa "top 20" now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile--won't have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
This document is a presentation about designing effective PowerPoint slides. It provides tips over several slides on how to design slides with a killer title and opening slide, use of color schemes and images, getting the text right, using the principles of contrast, repetition, alignment and proximity (CRAP), incorporating video, sharing the presentation online, and recapping the key tips. The presentation emphasizes the importance of visual design over text-heavy slides and using techniques like strong images and video to engage the audience in a way words alone cannot. It provides examples throughout to illustrate its tips.
Influencing Business using a Wall of KnowledgeHeidi Munc
Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction?
Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project.
The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective.
Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps.
The document discusses several predictions from experts over the past decade about the growth of the mobile advertising market. It notes that while growth has been slow, mobile technology and user behaviors are rapidly changing in ways that could accelerate growth. New techniques like location-based and preference-based advertising may help boost user acceptance and engagement with mobile ads if they provide value. Carriers and advertisers stand to significantly benefit from a successful mobile advertising business.
This document discusses how data mining techniques used by web companies could help solve problems in cities. It provides examples of using travel data from Oyster cards and mobile phones to perform clustering, regression, ranking, and classification. Clustering can group travelers by behavior, regression can predict travel times, ranking can order station alerts by relevance, and classification can recommend the cheapest tickets based on travel habits. The goal is to personalize services for smarter, more efficient cities.
Active Merchant is a Ruby library that allows developers to easily integrate payment processing into their applications. It supports many popular offsite and direct payment gateways. The library was created by the founders of Shopify to handle payments for their e-commerce platform. Active Merchant abstracts away differences between gateways so developers can switch processors easily. It provides a simple API to authorize credit cards, handle refunds and other common payment tasks.
Millions of sellers and buyers utilize PayPal Express Checkout. Why? Find out in this session. Plus, learn how to integrate Express Checkout to lift sales. We'll cover the basics of the various checkout components, how to customize the flow, and give an overview of the advanced features, such as recurring payments, fraud management, and Instant Update API.
Real-world Responsive Design @ Breaking Development 2011Stephen Hay
A presentation I gave at Breaking Development 2011 (which was an updated and modified version of the presentation I gave at Fronteers 2010). In this talk I touched on the new Flexbox draft and CSS3 Grid Layout. Interestingly enough, while I was presenting, Microsoft announced IE10, which includes support for both specs (as well as multicolumn layout).
El documento describe las Apps de Office y cómo extienden la funcionalidad de Office a través de HTML y JavaScript. Las Apps pueden ejecutarse en múltiples plataformas como la web, escritorio y dispositivos móviles. Se desarrollan utilizando tecnologías web estándar como CSS, HTML y JavaScript para proporcionar una experiencia segura y compatible en varios dispositivos.
New sensor based Web Standards developments have punched a hole in the web that is letting the real world leak into the browser. The getUserMedia API now lets us access cameras and microphones and JSARToolkit and javascript based Natural Feature Tracking like the examples from ICG Graz University have shown that browsers can now be taught to perceive the world around them. Combine this with the <canvas> and WebGL and you have a real working model for a Web Standards based Augmented Reality.
On top of this we also have OGCs Sensor Web Enablement and new developments like the Sensor API and the rapid spread of networked sensors and wireless Arduino-ised devices. Massively distributed dynamic immersive visualisation is now the new structural form for the modern web.
The document discusses mobile trends and how businesses can develop mobile strategies. It notes that over 1.7 billion people use internet on PCs while over 4.1 billion use mobile phones. Further, over 1 million iPhones have been sold in Australia in less than 2 years and iPhone users frequently upgrade the operating system. The document suggests that the key difference mobile brings is context, contact and community and asks how these mobile trends impact a business' model and value chain. It recommends that a mobile strategy focus on context, contact and community.
e is for everywhere - Interactive Mobile Web PresentationRob Manson
This presentation at Web Directions South 2007 captures the screens from an interactive poll held during the presentation. 67 people in the audience joined in and a dynamic profile of their phones, browsers, operating system and network providers is also include. A more involved analysis of the results will be available soon...
The document discusses how the context in which mobile devices are used has become increasingly complex and unpredictable. Guidelines from a few years ago around mobile design being focused on quick tasks and limited attention are no longer reliable given that mobile interactions now occur in many contexts. The rise of affordable smartphones and proliferation of connected devices means that for many people around the world, a mobile device may be their only access to the internet. This is dramatically impacting user behavior and expectations.
The document discusses how the context in which mobile devices are used has become increasingly complex and unpredictable. Guidelines from a few years ago around mobile design being context-driven are now outdated, as mobile and Internet-connected devices have proliferated and their uses have diversified. Over 5 billion people now own mobile devices, which for many are their primary or only means of Internet access. This shift has dramatically changed user behavior and expectations.
O documento discute 4 conceitos para a nova dinâmica da informação: 1) Escassez se transformou em abundância com a revolução digital, 2) O tempo livre das pessoas é o bem mais valioso, 3) As redes sociais são o principal filtro de informação, e 4) Deve-se criar conteúdo incrível para ser compartilhado.
O documento apresenta os resultados de uma pesquisa sobre o perfil e comportamento dos usuários brasileiros do Twitter. De acordo com a pesquisa, o usuário padrão é homem entre 21-30 anos, solteiro, morador de São Paulo ou Rio de Janeiro, estudante ou graduado universitário. Ele costuma usar diversas redes sociais e passa cerca de 50 horas por semana online, onde compartilha notícias, opiniões e discussões.
Social Media Marketing for SEO + LinksRand Fishkin
Rand Fishkin discusses 5 major ways that social media can contribute to SEO and inbound marketing. These include discovering the right content to create, sharing content with an audience likely to spread it, building relationships with influencers, acquiring direct links and citations, and conducting indirect brand building. Fishkin provides many specific tips under each category such as finding content inspiration on Q&A sites, using tools like FollowerWonk to find influencers, and sharing content across multiple social profiles and sites.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Coke's 'fans first' approach in social communitiesiStrategy
A presentation by Michael Donnelly,
Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly
This presentation outlines Coke's 'fans first' approach in social communities.
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa "top 20" sites) came from developed nations. Fast forward to today, and the picture is strikingly different. Almost half the Alexa "top 20" now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile--won't have to wait much longer to discover it. This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
This document is a presentation about designing effective PowerPoint slides. It provides tips over several slides on how to design slides with a killer title and opening slide, use of color schemes and images, getting the text right, using the principles of contrast, repetition, alignment and proximity (CRAP), incorporating video, sharing the presentation online, and recapping the key tips. The presentation emphasizes the importance of visual design over text-heavy slides and using techniques like strong images and video to engage the audience in a way words alone cannot. It provides examples throughout to illustrate its tips.
Influencing Business using a Wall of KnowledgeHeidi Munc
Large corporations today typically understand that a user experience practice is necessary to obtain insights about users needs, wants and desires. But what is the best way to communicate those insights in order to influence the project direction?
Learn how Nationwide uses their Wall of Knowledge to illustrate current design problems, the problem's impact to the user, and suggest possible solutions in a way that influences the way business teams think about the project.
The process of creating a Wall of Knowledge invites discussion, getting stakeholders to come together and move around a physical space. It organizes large amounts of data in an easily digestible way, and encourages business partners to approach the problem from a different perspective.
Creating a Wall of Knowledge invites collaboration and debate. The end result is a communally created story, agreed upon by all of the stakeholders, that clearly illustrates the project's next steps.
The document discusses several predictions from experts over the past decade about the growth of the mobile advertising market. It notes that while growth has been slow, mobile technology and user behaviors are rapidly changing in ways that could accelerate growth. New techniques like location-based and preference-based advertising may help boost user acceptance and engagement with mobile ads if they provide value. Carriers and advertisers stand to significantly benefit from a successful mobile advertising business.
This document discusses how data mining techniques used by web companies could help solve problems in cities. It provides examples of using travel data from Oyster cards and mobile phones to perform clustering, regression, ranking, and classification. Clustering can group travelers by behavior, regression can predict travel times, ranking can order station alerts by relevance, and classification can recommend the cheapest tickets based on travel habits. The goal is to personalize services for smarter, more efficient cities.
Active Merchant is a Ruby library that allows developers to easily integrate payment processing into their applications. It supports many popular offsite and direct payment gateways. The library was created by the founders of Shopify to handle payments for their e-commerce platform. Active Merchant abstracts away differences between gateways so developers can switch processors easily. It provides a simple API to authorize credit cards, handle refunds and other common payment tasks.
Millions of sellers and buyers utilize PayPal Express Checkout. Why? Find out in this session. Plus, learn how to integrate Express Checkout to lift sales. We'll cover the basics of the various checkout components, how to customize the flow, and give an overview of the advanced features, such as recurring payments, fraud management, and Instant Update API.
Real-world Responsive Design @ Breaking Development 2011Stephen Hay
A presentation I gave at Breaking Development 2011 (which was an updated and modified version of the presentation I gave at Fronteers 2010). In this talk I touched on the new Flexbox draft and CSS3 Grid Layout. Interestingly enough, while I was presenting, Microsoft announced IE10, which includes support for both specs (as well as multicolumn layout).
El documento describe las Apps de Office y cómo extienden la funcionalidad de Office a través de HTML y JavaScript. Las Apps pueden ejecutarse en múltiples plataformas como la web, escritorio y dispositivos móviles. Se desarrollan utilizando tecnologías web estándar como CSS, HTML y JavaScript para proporcionar una experiencia segura y compatible en varios dispositivos.
New sensor based Web Standards developments have punched a hole in the web that is letting the real world leak into the browser. The getUserMedia API now lets us access cameras and microphones and JSARToolkit and javascript based Natural Feature Tracking like the examples from ICG Graz University have shown that browsers can now be taught to perceive the world around them. Combine this with the <canvas> and WebGL and you have a real working model for a Web Standards based Augmented Reality.
On top of this we also have OGCs Sensor Web Enablement and new developments like the Sensor API and the rapid spread of networked sensors and wireless Arduino-ised devices. Massively distributed dynamic immersive visualisation is now the new structural form for the modern web.
The document discusses mobile trends and how businesses can develop mobile strategies. It notes that over 1.7 billion people use internet on PCs while over 4.1 billion use mobile phones. Further, over 1 million iPhones have been sold in Australia in less than 2 years and iPhone users frequently upgrade the operating system. The document suggests that the key difference mobile brings is context, contact and community and asks how these mobile trends impact a business' model and value chain. It recommends that a mobile strategy focus on context, contact and community.
e is for everywhere - Interactive Mobile Web PresentationRob Manson
This presentation at Web Directions South 2007 captures the screens from an interactive poll held during the presentation. 67 people in the audience joined in and a dynamic profile of their phones, browsers, operating system and network providers is also include. A more involved analysis of the results will be available soon...
The document discusses how the context in which mobile devices are used has become increasingly complex and unpredictable. Guidelines from a few years ago around mobile design being focused on quick tasks and limited attention are no longer reliable given that mobile interactions now occur in many contexts. The rise of affordable smartphones and proliferation of connected devices means that for many people around the world, a mobile device may be their only access to the internet. This is dramatically impacting user behavior and expectations.
The document discusses how the context in which mobile devices are used has become increasingly complex and unpredictable. Guidelines from a few years ago around mobile design being context-driven are now outdated, as mobile and Internet-connected devices have proliferated and their uses have diversified. Over 5 billion people now own mobile devices, which for many are their primary or only means of Internet access. This shift has dramatically changed user behavior and expectations.
This document discusses emerging technologies and how they are blurring the lines between the digital and physical worlds. It explores concepts like smart connected objects, Internet of Things, and how the web can better integrate with native apps and experiences. The document advocates for a more seamless experience where the web enhances and complements other technologies instead of trying to replace them.
The document discusses how technology is increasingly woven into everyday life and the physical world. It describes several new technologies like smart connected objects, self-driving cars that collect data, smart forks that track eating habits and communicate with apps. It argues that the web needs to embrace these new technologies and find ways to connect physical systems to provide more seamless experiences, rather than trying to compete with native apps. The future may involve the web enabling discovery of physical objects and powering connections between various systems and technologies.
The document discusses how responsive design begins on the server by adapting to different devices. It notes that as more devices have become capable of accessing the web, including lower-cost smartphones and basic phones, the definition of what constitutes a "smartphone" has expanded. It argues that while there is diversity in mobile devices, many lower-end devices still provide web access and basic smartphone functionality at an affordable price for many users.
Adaptation: Why responsive design actually begins on the serveryiibu
The document discusses how responsive design begins on the server by adapting to different devices. It notes that as more devices have become capable of accessing the web, including lower-cost smartphones and basic phones, the definition of what constitutes a "smartphone" has expanded. It argues that while there is diversity in mobile devices, many lower-end devices still provide web access and basic smartphone functionality at an affordable price for many users.
This document discusses improving mobile user experiences. It notes that mobile is the primary way people access the internet in some countries. Constraints on mobile like form factor and battery life must be considered. Simple interfaces work best for mobile. Native apps have advantages over mobile web, but the line is blurring. Windows Mobile was replaced by Windows Phone 7 which improved the user experience. The document emphasizes understanding user behaviors and focusing on usability.
The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of screen size or input type.
Beyond The Hamburger Menu - MOBX, 13 Sep 2014Anna Dahlström
The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of device.
Future of Messaging with Mozilla valuesdavidascher
Taking messaging forward, with Mozilla values. The document discusses the history and current state of messaging technologies and services. It argues that centralized commercial systems lack universality, allow central control without regulation, and don't always prioritize user needs over corporate incentives. The document proposes focusing on strategic markets where Mozilla's values matter, understanding users, leveraging Firefox, experimenting with new interfaces, and promoting open standards and decentralization through new messaging APIs and experiences. The overall goal is to maximize impact in shaping the future of messaging while embedding Mozilla's principles.
UCD14 Talk - Anna Dahlstrom - Device Agnostic Design: How to get your content...UCD UK Ltd
The document discusses device agnostic design, which aims to create content that can be accessed and displayed well on any device. It emphasizes building with reusable modular components rather than bespoke designs for each device. The key aspects are understanding content stacking strategies across screens, using content-based rather than device-based breakpoints, and designing interactive elements that work for both touch and non-touch interfaces. The goal is to provide users with a continuous experience regardless of the device they use.
Device Agnostic Design - UCD2014, London 25 Oct 2014Anna Dahlström
Slides from my Device Agnostic Design talk at UCD London
http://2014.ucduk.org/session/device-agnostic-design-how-to-get-your-content-to-go-anywhere/
ABSTRACT:
There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn’t one view of our designs anymore.
Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used.
With responsive design we’ve learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design.
In this talk I walk through why device agnostic design matters, what it means and how we go about it.
The document discusses the diversity of mobile devices globally and how this diversity is likely to persist. It notes that while some designers may choose to only design for the newest, most powerful platforms, an inclusive approach is needed to provide accessibility while still ensuring a great user experience across a wide range of contexts, inputs, and users. Context, attention, and usability have changed as mobile devices have become more capable and integrated into more aspects of our lives.
This document discusses the diversity of mobile devices and user experiences globally. It notes that while smartphones have gained popularity in some markets, global smartphone penetration remains only around 23% and the mobile experience varies greatly depending on location, device capabilities, and network infrastructure. This diversity is likely to continue as new platforms and low-cost devices disrupt the market.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
The document discusses how technology and the internet have disrupted traditional models of design and consumption. It notes that users now expect to interact with products in nonlinear and unpredictable ways, and can modify or improve upon designs themselves. This shift challenges designers and engineers to create more flexible and open-ended experiences that empower user customization and evolution. It also increases the responsibility of designers to consider the broader implications and impacts of their work.
The document discusses how rapid technological disruption and the democratization of knowledge through the Internet have challenged traditional models of design, business, and control over products and ideas. It argues that successful design going forward will require flexibility, simplicity, enabling user customization and experiences rather than strictly defined products, and building platforms that can evolve beyond their original contexts. Complexity and interdependence may no longer confer advantages if they limit responsiveness to constant change.
The document discusses how rapid technological disruption and the democratization of knowledge through the Internet have challenged traditional models of design, production and consumption. It notes that users can now easily adapt, improve and compete with products in ways that were previously impossible. As a result, the most successful designs going forward may be those that are simple, flexible and enable users to create their own experiences, rather than fully defining the experience themselves. Complex, tightly controlled systems may be more vulnerable to abrupt changes, so the best designs will set the stage for users but not dictate every aspect of the experience.
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Anna Dahlström
The document discusses designing experiences for multiple devices. It notes that people use different devices throughout the day, switching between them, so experiences need to be consistent across platforms. It also highlights that mobile experiences now drive a large portion of online activity and commerce. Designing for the capabilities of each device, rather than just focusing on mobile, is important to provide the best user experience on all platforms.
Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.
The document discusses the current state of conversational interfaces such as chatbots and voice assistants, noting that while early versions were limited, recent advances in artificial intelligence, data availability, and user expectations have created new opportunities for conversational interfaces to become more useful. However, conversational interfaces still have limitations and work best when focused on simple, well-defined tasks rather than attempting to replace more complex interactions or functions better suited to humans. Designing effective conversational interfaces requires keeping interactions simple, clearly setting user expectations, and in some cases, involving human assistance.
If your job is to make things for the web, and the company you work for doesn’t build fitness trackers, or robots, or smart light bulbs, or a cloud service that aims to connect all these things, you could be forgiven for not caring all that much about today's Internet of Things. My aim with this talk is to shift the conversation away from things and back to people. In doing so, I hope to also arm you with tools to better understand, and find your place, within this complex but fascinating landscape.
First presented at Generate Conference in San Francisco on July 15, 2016.
Today’s 'smart devices' are a product of the technology and mental models of our past. From a connected lightbulb to a robot vacuum, using most of these devices requires a native app. This in turn greatly limits their contexts of use. Can we really expect users to download an app to interact with a random ’thing’ they encounter at the mall, a space they explore for an hour at the museum, or a city they will only visit for a day? What devices could we build, what 'smart' environments could we enable if users could simply discover, “walk up and use”(and then if needed, abandon) these objects and environments as they do a web site?
This workshop will discuss two new technologies--Physical Web and Web Bluetooth--that can enable on-demand interaction with physical things and spaces using no more than a browser.
Some people say the web is dying, but I believe it’s just getting started. And what will kick it into overdrive is the Physical Web: the ability to discover, engage, and interact with smart devices (or that “dumb” tree over there) using nothing more than a browser.
In this presentation, we explore the impact these new capabilities may have on the way we design and think about this (increasingly near) future web.
A brief exploration of proposed Level 4 Media Queries and some thoughts about the future of the web. Presented at Responsive Day Out in Brighton on June 27 2014.
Designing for diversity - how to stop worrying and embrace the Android revol...yiibu
It took 16 years for smartphone penetration to reach 1 billion people. Analysts believe it will take only 3 years to reach the next billion. The devices these consumers buy will be incredibly diverse, yet many will run on Android; a platform that now sees more than 1.5 million activations per day.
In this presentation, we explore the fascinating rise of Android around the globe. From dual SIM phones in Indonesia, to dual screen e-ink devices in Russia and crowd-sourced platform modifications in China, we will discover the role open source has played in Android's popularity and how to design for such a diverse environment.
Midway through a project, a client of ours recently said "One thing I'm learning is that it's ok to give up on the desktop experience once it stops making sense". This wasn't an isolated incident. In fact, i'm beginning to think desktop web sites stopped making sense quite a while ago. We've just had nothing viable to replace them with. Mobile apps have given us a glimpse, but I think they're merely a glimpse into something bigger.
Mobile isn't merely a new stage in the evolution of the web, it's not even merely a new context, it's the very early stages of an entirely new system. A system that has already started to shape our environment, affect the way we live, how we choose to connect with others, and how we're able to spend our time. A system that is also slowly unravelling our assumptions and causing us to question the very reason we build web sites, why people visit them, and where the true value of the web actually lies.
Presented by Stephanie Rieger at Breaking Development in Orlando, Florida on April 17, 2012.
The document discusses the challenges of designing products in today's environment of rapid technological disruption and change. It notes that the adoption of new technologies is happening at an unprecedented pace, and that users now expect to cocreate and modify products. This shifting landscape requires designers to create more adaptable and loosely defined products that can evolve with input from many actors in the ecosystem. Orchestrating tightly controlled experiences becomes difficult as products spread online and are influenced by diverse perspectives.
Developing an Interface for the Future of Mass Market Software Distribution (...yiibu
The document provides 8 tips for improving the user experience of app stores. The tips are: 1) Plan for real people rather than seeing users as simple inventory; 2) Prioritize high-quality metadata provided by app developers; 3) Leverage editorial content to curate apps; 4) Help developers to increase quality of their apps; 5) Personalize recommendations using staff picks; 6) Make the store accessible across multiple devices and platforms; 7) Explore offline touchpoints for app discovery and sales; 8) Consider segmenting the store into different categories to better target users. The overall message is that app stores should treat users as complex individuals rather than just inventory or customers, and can improve by providing more personalized experiences.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Beyond the mobile web by yiibu
1. beyond the mobile web...
http://www.flickr.com/photos/puuikibeach/3991552331
2. Part 1: Massive Change
http://www.flickr.com/photos/chadmagiera/265752353
3. “
The most profound technologies are those
that disappear. They weave themselves
into the fabric of everyday life until they are
indistinguishable from it…. - Mark Weiser
http://www.flickr.com/photos/armaggeusa/3176297283
4. There used to be a certain (old fashioned)
logic to the way we interacted with
people, places, and things.
http://www.flickr.com/photos/mcgraths/5332476357
5. You wanted knowledge,
you went to a library.
http://www.flickr.com/photos/ccacnorthlib/3554627364
http://www.flickr.com/photos/scobleizer/3026517429
6. You wanted to be social,
you went to a club or cafe.
http://www.flickr.com/photos/lordcolus/3271042499
7. You wanted to consume,
you went to a shop
http://www.flickr.com/photos/herry/3005310002
8. These behaviours were imposed on us by culture,
society, and plain old physics and geography.
http://www.flickr.com/photos/robertsharp59/3749693084
9. Then internet came along...and things got a lot closer.
http://www.flickr.com/photos/dahlstroms/3444838707
10. but until recently, using the
internet was still “an activity”...
http://www.flickr.com/photos/whatcouldgowrong/5320553588
11. envir
onme
nt focused user
privacy
reliable
network
unlimited with a fairly specific context
data
comfy chair
full-sized keyboard
work surface
reliable power source
http://www.flickr.com/photos/fuzzcat/22019163
12. this context has been
turned on its head...
http://www.flickr.com/photos/anap/2878165366
14. “
One of the interesting estimates is that there are
about 35 billion devices connected to the
Internet. Soon, there will be so many that we’ll
stop counting. - Eric Schmidt, Google
http://www.flickr.com/photos/webtreatsetc/4860505549/
18. and a lot of disruption...
http://www.flickr.com/photos/oskay/3300199882
19. a free operating system (Android)
dual core ARM 9 @ 416MHz2G GSM/EDGE
2.8” QVGA resistive touch screen
2MP camera
GPS
+ WIFI and BlueTooth silicon
= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip...
~4 weeks to market!
http://casium.fr/component/kashyap/bc_detail/109
http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/
http://www.flickr.com/photos/oskay/3300199882
20. the feature phone of today is
the smartphone of two years ago...
http://www.flickr.com/photos/tanj/4432327487
21. yet again
things may change...
Do Not Anger the Alpha Android
http://www.businessweek.com/magazine/content/11_15/b4223041200216.htm
http://www.flickr.com/photos/aturkus/255736909
22. “ ..events, threats and opportunities aren't just
coming at us faster or with less predictability;
they are converging and influencing each other
to create entirely new situations.
These firsts-of-their-kind developments
require unprecedented degrees of creativity.
Captializing on Complexity - 2010 IBM CEO Study
http://www.flickr.com/photos/aturkus/255736909
25. the internet is now an
intricate part of our lives
http://www.flickr.com/photos/marksurman/3933656879
26. chatting with friends in Boston...
scheduling a meeting in Melbourne...
re-charging in Hong Kong...
it’s now trivial (and commonplace) for people
to 'be' in many places at once
27. “For kids like my 13 year-old, the
boundaries between the internet and
life are so porous as to be meaningless.“
Comment on the Guardian web site
http://www.flickr.com/photos/tocaboca/5523598823
28. ...people reach for the internet using whatever
device makes sense to them at that time
http://www.flickr.com/photos/ghewgill/5046616680
29. “ ...[the Kindle browser] is somewhat slow but
it definitely works, in fact my teen daughter
uses hers constantly...among other things
she uses it to keep in touch with her friends.
People discussing the Kindle browser on a message board
http://www.flickr.com/photos/ghewgill/5046616680
33. 80% use mobile during
miscellaneous downtime...
Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
34. 76% use mobile while waiting
in line or for an appointment...
Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
35. “
Just been picked up
at the airport by a
limo driver who
looked me up on
the Internet so he'd
recognize me and
have stuff to talk
about. !!!
http://twitter.com/tomcoates/status/
51734242991947778
http://www.flickr.com/photos/joi/2663605178
36. but mobile is increasingly being
combined with other activities...
37. 62% use mobile
while watching TV
Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
38. 69% use mobile for
point of sale research
while shopping
Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
39. mobile is also used
to time-shift
59% ...and follow up
sometimes on the PC
visit a site
on mobile
Source: Yahoo
40. 34%
visit a site on
and follow-up
on mobile
the PC
Source: Yahoo
41. ...facilitating completion
of larger tasks
“The most expensive item sold via eBay’s
mobile app was a 1985 Piper PA-46-310P
Malibu airplane for $265,000.“ src: Mashable
http://en.wikipedia.org/wiki/Piper_PA-46
42. “The largest purchase on the M&S mobile
web site last Christmas was two sofas
costing over £3000 ($5000)“ src: Marketing Week
and important life decisions...
http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
44. ...and for many, this
is their only access
point
Russia 19%
UK 22%
China 22%
USA 25%
India 59%
Egypt 70%
home ADSL
~$100/mth,
PAYG unlimited
S. Africa 57% mobile data
~$17/mth
Indonesia 44%
Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010
45. “ With current growth rates, Web access by people
on the move—via laptops and smart mobile devices—
is likely to exceed web access from desktop
computers within the next five years.
...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
46. public space
distractions
limited aention
so ‘mobile’ is no longer just this...
glanceable?
one hand simple?
tedious input
personal
http://www.flickr.com/photos/oimax/3800475934
47. environment reliable
network
focused user
unlimited data
full-sized
it’s now also this...
keyboard
privacy
comfy work surface
chair
reliable power source
http://www.flickr.com/photos/othree/5224045406
48. focused
user
1hr train ride
privacy
reliable
network? comfy
unlimited wi ? chair
two
hands
reliable power source?
or this...
49. comfy
chair privacy
one hand
reliable power prone to
source interruptions
gravity
and maybe some of this?
http://www.flickr.com/photos/joeshlabotnik/2359224681
50. iPad 2 magnets are
apparently strong
enough to ‘natively’
do this!
or possibly this...
http://www.flickr.com/photos/mattedgar/3724116027
http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in
52. cues and guidelines that were important logical just a few
years months ago are still useful...but no longer reliable
53. “ Context is King: circumstances or conditions that surround
a person, place or thing. Content is of little value if it does
not address the context of where you are.
- Cameron Moll, SXSW, 2007
http://www.flickr.com/photos/webtreatsetc/4860505549/
54. “ Google (2007) breaks down mobile users
into three behaviour groups:
A. "Repetitive now"
B. "Bored now"
C. "Urgent now"
http://www.flickr.com/photos/webtreatsetc/4860505549/
55. “ Mobile user: typically on the go in an
unpredictable environment, interested in quick
glanceable information, focused on discrete
individual tasks, is often distracted.
- Joe Marini @ MIX 2010
http://www.flickr.com/photos/webtreatsetc/4860505549/
57. “ i love it! nice and clean look, easy to navigate
and easy to read. well done! but...can you put a
bit more news on there?
Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
58. “ There should be a text only version of the
(desktop) site for those of us who don't like the
busyness of the main site.
Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
59. “ ...the "Sorry, this article isn't yet available on
the mobile site" message was bloody annoying.
Ended up having to install a browser that spoofs
the user agent and renders the full desktop site.
Source: User talking about his habits on the Guardian site http://www.flickr.com/photos/webtreatsetc/4860505549/
60. “ I’m definitely moving, I’m definitely in a car. I’m going to look at
your website. This doesn’t mean my intent is to find an address,
or quickly use a news site...
Context can’t predict the way a user is going to use the site.
Mind reading is no way to base fundamental content decisions.
Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
61. the problem space
How do we go about creating the next generation
of content-rich, meaningful, usable, and
interesting web sites, that are designed to operate
in a generally smaller, more varied and far less
predictable environment?
http://www.flickr.com/photos/chelsea_nj/4223680604
62. Part 2: Beyond the mobile web
http://www.flickr.com/photos/adactio/932798536
70. d
spot the bran
brand presence
(as we once knew it)
is disappearing
http://www.flickr.com/photos/alreadytaken/4944698902/
71. the conversation isn’t even
on our site any more...
...companies are increasingly questioning the need
to have separate corporate sites when the bulk of
interest and traffic from customers goes directly
to their Facebook pages. - Thomas Crampton “
72. ...so why are we still
obsessed with controlling
each pixel on our web site?
PS - the Ubuntu style guidelines are actually quite lovely! Take a look...
73. “I can’t see it on my BlackBerry...“ often at the
- user comment regarding the new Threadless mobile site
expense of access...
http://www.flickr.com/photos/zoetnet/4669800101/
74. “If I can’t see your awesome
web site...it’s not really that
awesome is it?”
and therefore,
of user experience...
http://www.flickr.com/photos/zoetnet/4669800101/
75. you can’t plan for every contingency...
http://www.flickr.com/photos/mackarus/4289960218
76. and will never know how your
site looks on every device...
http://www.flickr.com/photos/scobleizer/3009516045
80. why not let users participate?
http://www.flickr.com/photos/nasa_goddard/4733847144
81. choose the enhancements that
are most meaningful to them...
http://www.flickr.com/photos/29301264@N06/3844309716
82. set a user experience baseline
for *all* web experiences...
thematically semantic markup
consistent (view source)
optimised images
minimal
responsive layout cluer
(almost.. :-) one web pragmatic
scripting
http://www.alistapart.com/articles/responsive-web-design
http://m.alistapart.com/articles/responsive-web-design
lightweight!
84. ...in data consumption
user agent says it’s a PC
(plus it has a big screen)
she obviously has
hmm...I wonder lots of bandwidth!
how much data
she’s used so far
this month?
oh...hold on,
she’s on a dongle
http://www.flickr.com/photos/mujitra/4571580931
92. Idea 3: Content first
ingredients make
all the difference
http://www.flickr.com/photos/wwworks/822821227
93. designing mobile first
can help us to focus...
http://www.flickr.com/photos/hussain_quantum/2087578696
94. find a happy medium
mobile portable desktop
web
http://www.flickr.com/photos/29301264@N06/3844309716 http://www.flickr.com/photos/29301264@N06/3844309716
95. but I think we need
to go further...
http://www.flickr.com/photos/basheertome/5557362895
96. “ No matter how cool your interface is, it
would be nice if there were less of it.
- Alan Cooper
http://jonbox.wordpress.com/2010/05/27/what-is-au2h-and-why-i-cared/
98. include definition(s)
so we need to actually
design the content first...
a book
turtle
illustration(s) required
define variations(s)
contextually relevant
http://www.flickr.com/photos/lindaaslund/3296943915
99. semantic structures can be
include definition(s) used to create incredibly rich
and responsive content...
a book
turtle
illustration(s) required
contextually relevant
define variations(s)
http://www.flickr.com/photos/lindaaslund/3296943915
100. yet we mostly apply this
richness to the interface...
101. this is due in part to the way
we currently build web sites...
essentially Word in a browser...?
put your content here...
102. most sites are built as giant
(often all-purpose) data containers...
http://www.flickr.com/photos/lisasanderson/3414118999/
103. ...with different areas to
accommodate different data structures
services utilities knowledge base
products
news
location finder corporate info
http://www.flickr.com/photos/lisasanderson/3414118999/
104. this makes sense
if you have big data...
http://www.flickr.com/photos/dalbera/3151369718
110. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping
herself before she found herself falling down a very deep well.
Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next.
First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that
they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she
passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so
most sites (and the CMS’s that
managed to put it into one of the cupboards as she fell past it.
'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say
manage them) accommodate only
anything about it, even if I fell off the top of the house!' (Which was very likely true.)
Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near
the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the
unstructured or ‘formless’ content...
schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say
it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude
either, but thought they were nice grand words to say.)
Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads
downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask
them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as
you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I
shall see it written up somewhere.'
Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I
hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might
catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a
dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much
matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very
earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall
was over.
Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the
White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned
a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found
herself in a long, low hall, which was lit up by a row of lamps hanging from the roof.
There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked
sadly down the middle, wondering how she was ever to get out again.
Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it
might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them.
However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried
the little golden key in the lock, and to her great delight it fitted!
Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest
garden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could
not even get her head through the doorway; 'and even if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt
very little use without my shoulders. Oh,
111. The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping
herself before she found herself falling down a very deep well.
Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next.
First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that
they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she
define variations(s)
passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so
managed to put it into one of the cupboards as she fell past it.
'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say
anything about it, even if I fell off the top of the house!' (Which was very likely true.)
or ‘adapting’
Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near
the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the
which makes selecting & filtering
schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say
it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude
include definition(s)
either, but thought they were nice grand words to say.)
content rather difficult...
Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads
downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask
them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as
you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I
shall see it written up somewhere.'
illustration(s) required
Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I
hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might
catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a
dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much
matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very
earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall
was over.
illustration?
Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the
White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned
a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found
herself in a long, low hall, which was lit up by a row of lamps hanging from the roof.
There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked
sadly down the middle, wondering how she was ever to get out again.
Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it
contextually relevant
might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them.
However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried
the little golden key in the lock, and to her great delight it fitted!
http://www.flickr.com/photos/arrighi/4922317676
Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest
http://www.flickr.com/photos/49024304@N00/2435212284 that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could
garden you ever saw. How she longed to get out of
http://www.flickr.com/photos/dannyboymalinga/4512002570 if my head would go through,' thought poor Alice, 'it would be of http://www.gutenberg.org/cache/epub/11/pg11.txt
not even get her head through the doorway; 'and even very little use without my shoulders. Oh,
118. and
what if?
http://www.focus.com/images/view/11905/
http://www.apple.com/ipad/smart-cover/
119. Idea 4: Build distributed experiences
http://www.flickr.com/photos/wwarby/5106781173
120. maybe these
no longer meet our needs...
http://www.flickr.com/photos/mikebaird/3898801499
121. perhaps a couple of these
would do just fine...
http://www.flickr.com/photos/56705607@N00/3555678336
122. PR
support we’ve already decoupled
our communications...
web site
news
thought
leadership evangelism
blogs
press
123. PR
support our product marketing...
web site
news
thought
leadership evangelism
product blogs
press
124. PR
support our human resources...
web site
news
thought
leadership evangelism
product blogs
press
125. PR
support united by a
brand message...
products
media support
brand PR
services
news news
HR
thought
leadership evangelism
product blogs
press
126. think of it as an ecosystem of
touchpoints, utilities & conversations...
http://www.flickr.com/photos/7802947@N02/5179679136
127. ads we see
examples of
this already
media
search
apps
128. cloud
not just a site,
but an ecosystem
books marketplace
music
129. opportunistic?
own hardware
optimised user cloud
experience enabling the
freedom to
experiment
books marketplace
apps
music
most logical highly optimised
platform... core product
for now hmm....
130. core audience merchandise and create the best
experience for
each audience
experimental? web/mobile
web
(1000s of
devices) brands
commercial
news arm
agship app
world
service entertainment
voice
BBC
Learning
SMS agship iOS
XHTML app
MP
(desktop)
web
WAP
English and life skills for
emerging economies