This is the deck from the Big Data and Social Insights breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
This is the Sales and Service Clouds presentation from the Becoming a Customer Company event on July 17th, 2013. This event was co-sponsored by Magnet 360, salesforce.com, and Marketo.
Marketing Automation + Communities = Customer Love Magnet 360
Slides from Magnet 360's Marketing Automation + Communities = Customer Love NYC event on July 15, 2004. Featured speakers include Eric Scheel (CTO, Magnet 360) and Dave Wisdom (Senior Business Consultant, Studio Orange at ExactTarget)
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015Salesforce_Nordics
This document summarizes Salesforce's customer success platform and innovations in cloud computing. It discusses how Salesforce is moving to a new model of customer success through its cloud platform, which provides a flexible, scalable environment for apps, data, and workflows. It also highlights key aspects of Salesforce's platform including the Sales Cloud, Service Cloud, Marketing Cloud, analytics capabilities, and partnerships with Microsoft.
The document provides an agenda and overview of a Communities & Dreamforce event. It includes a recap of Dreamforce 2014 announcements like the Salesforce Analytics Cloud, Salesforce1 Lightning Connect, and Salesforce Community Cloud. It also outlines a Communities update presentation and Q&A session. Key takeaways highlight how communities can increase sales, decrease costs, and build brand advocates.
The document provides an agenda for a Salesforce customer event in the Nordic region. The keynote will feature Baman Motivala and a guest speaker from Telia discussing the age of the customer. There will also be sessions on digital transformation, the collaborative economy, customer journeys, the Salesforce app cloud, and a closing keynote with Eileen O'Mara and a guest from Min Stora Dag. The full day event includes live demonstrations, networking breaks, and breakout sessions.
These are the slides from the breakout session on Chatter Communities from the Becoming a Customer Company event. The event took place at the Metropolitan Ballroom in Minneapolis on July 17th, 2013. For more information, head to magnet360.com
This is the deck from the Marketing Automation breakout session from the Becoming a Customer Company event on July 17th, 2013. For more information, please head to magnet360.com
This is the keynote address from the July 17th, 2013 Becoming a Customer Company event. This was a co-sponsored event by Magnet 360, salesforce.com, and Marketo. This presentation includes slides as presented by Peter Coffee, Andy MacMillan, Scott Litman, and Jeremiah Owyang.
This is the Sales and Service Clouds presentation from the Becoming a Customer Company event on July 17th, 2013. This event was co-sponsored by Magnet 360, salesforce.com, and Marketo.
Marketing Automation + Communities = Customer Love Magnet 360
Slides from Magnet 360's Marketing Automation + Communities = Customer Love NYC event on July 15, 2004. Featured speakers include Eric Scheel (CTO, Magnet 360) and Dave Wisdom (Senior Business Consultant, Studio Orange at ExactTarget)
Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015Salesforce_Nordics
This document summarizes Salesforce's customer success platform and innovations in cloud computing. It discusses how Salesforce is moving to a new model of customer success through its cloud platform, which provides a flexible, scalable environment for apps, data, and workflows. It also highlights key aspects of Salesforce's platform including the Sales Cloud, Service Cloud, Marketing Cloud, analytics capabilities, and partnerships with Microsoft.
The document provides an agenda and overview of a Communities & Dreamforce event. It includes a recap of Dreamforce 2014 announcements like the Salesforce Analytics Cloud, Salesforce1 Lightning Connect, and Salesforce Community Cloud. It also outlines a Communities update presentation and Q&A session. Key takeaways highlight how communities can increase sales, decrease costs, and build brand advocates.
The document provides an agenda for a Salesforce customer event in the Nordic region. The keynote will feature Baman Motivala and a guest speaker from Telia discussing the age of the customer. There will also be sessions on digital transformation, the collaborative economy, customer journeys, the Salesforce app cloud, and a closing keynote with Eileen O'Mara and a guest from Min Stora Dag. The full day event includes live demonstrations, networking breaks, and breakout sessions.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
The panel discussed strategies for startups to build successful enterprise apps. They recommended soft launching apps, getting influencers to use them, encouraging reviews, seeding the app in the community, having a clear value proposition and demo, and being responsive to feedback. Over-communicating with customers and using user groups and events were also suggested. The panel noted that the top AppExchange apps engage in these practices and have seen significant revenue and customer growth as a result.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
Acquity Group is a leading digital marketing and commerce company recognized for its innovative solutions and mobile expertise. It has over 600 clients, including over 50% of Fortune 100 companies. The company conducted an evaluation of mobile functionality for 249 organizations and published its findings in a 2011 Mobile Commerce Data Book. It is also a trusted advisor helping clients address challenges like growing market share and building brand loyalty through digital strategies.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
This document appears to be a program for the Salesforce Basecamp Stockholm event. It lists sponsors and trailblazers who are speaking at the event. Some of the session topics include how data and privacy are protected, how technology affects jobs and mental/physical health, and how to reduce the technology access gap. It emphasizes Salesforce's values of ethical technology use and their initiatives for volunteer work, non-profit funding, and diversity/inclusion. The event promotes networking and encourages attendees to provide feedback.
Marketing & Service cloud - breakout session. Stockholm Essentials.Salesforce_Nordics
This document discusses how companies can use Salesforce products like Marketing Cloud and Service Cloud to create 1:1 personalized customer journeys across channels using tools like Journey Builder. It provides examples of how various industries like technology, financial services, and retail are using customer data and analytics to deliver smarter and more predictive customer experiences. The key is building a single customer view to personalize content and messages based on each customer's behaviors in order to increase satisfaction, revenue, and loyalty.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative mobile solutions and trusted partnerships with over 500 clients on thousands of projects. It has expanded globally including into China and acquired a mobile platform in Beijing. The company performs evaluations of mobile commerce functionality for organizations and published the results in its 2011 Mobile Commerce Data Book.
Welcome to the age of customer find win keep your customersHua Lan
- The document introduces Salesforce as the leader in customer relationship management (CRM) and the customer success platform. It highlights Salesforce's new technology, business, and philanthropic models which focus on customer success, innovation, and community.
- Salesforce is positioned as the solution to help companies connect with customers in new ways through technologies like IoT, mobile, and predictive analytics to deliver personalized customer experiences.
- Key advantages of Salesforce are outlined as being the world's most trusted enterprise cloud with always-on availability, security, and performance at scale across its seven industry-leading applications that make up its complete customer success platform.
This presentation discusses how leading brands and retailers create amazing commerce experiences using Salesforce solutions. It includes an interview with Jakob Wisnewski from Ilse Jacobsen about their ecommerce success. The presentation provides an overview of the Salesforce Commerce Cloud platform and capabilities like Einstein artificial intelligence and analytics to improve search, merchandising, and insights. It highlights how the Commerce Cloud allows companies to transform commerce experiences across channels like voice, social, marketplaces, and more.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
SAScon Slides - How will you break the cycle of Bad Marketing?PushON Ltd
This document discusses how to break the cycle of bad marketing in three key points:
1) Bad marketing practices like spam ignores the customer and lacks creativity and good ideas. Data driven creative thinking and prioritizing the customer experience are needed.
2) Silos between teams and poor measurement of results lead to inefficient practices. Integrating teams, emphasizing conversion, investing in mobile and tools can help.
3) Understanding where search is heading in areas like structured data, mobile optimization and semantic search will help future proof marketing strategies. Continually learning and adapting tactics is important to stay effective.
The document discusses key customer experience trends that will define 2016, including the connected digital world, social media, mobile, analytics, and the Internet of Things. It highlights that only 23% of customer data is analyzed and 77% of customers are not engaged with companies, showing a customer experience gap. The document emphasizes that journeys, not just moments, strongly correlate to business outcomes like satisfaction, growth, and retention. It then summarizes findings from a survey of nearly 4,000 marketing leaders worldwide on challenges for 2016 and differences between high and underperforming marketers. The key findings are that top teams own the customer experience, have a customer journey strategy, are smart with tech adoption, and align with business leadership.
Disruption in the Advertising Industry_Final v2Linda Gridley
The document discusses disruption in the advertising industry due to changes in consumer behavior and new technologies. Key points include:
- Advertising has become a strategic issue for CEOs as digital technologies allow for more targeted, personalized ads based on consumer data.
- Traditional ad agencies are disrupted by new entrants like consulting firms, software/marketing automation companies, and ad tech firms that understand marketing's strategic role.
- The US digital ad market is growing faster than traditional media and will reach $103 billion by 2019, driven by growth in mobile and social spending.
- CMOs face challenges in integrating customer data and creating a cohesive customer experience across channels as the role shifts from creative to data and technology.
This document discusses how B2B commerce is undergoing a transformation to meet changing customer expectations. It notes that B2B customers now expect more digital, personalized, seamless experiences similar to B2C. The majority of B2B researchers and buyers are now digital natives who start transactions online. Existing B2B commerce solutions are often not adequate to meet these new expectations. Salesforce B2B Commerce aims to deliver complete, connected commerce experiences that combine B2B functionality with a consumer-like experience, powered by the Salesforce cloud platform. It highlights key use cases and customer examples to demonstrate how the solution enables global B2B leaders to drive growth.
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
This document discusses account-based marketing automation (ABMA). It notes challenges B2B marketers face with most site traffic and engagement not coming from target accounts. ABMA aims to identify the right accounts, market directly to those accounts, and measure success by accounts. Benefits of ABMA include organizing contacts by account, enriching data, executing account-based nurture campaigns, and gaining visibility into engagement signals through an account score. The document promotes a solution from Demandbase that integrates with Oracle Eloqua to enable ABMA.
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
This document provides information about a webinar on bringing organizations closer to their social customers. It includes an agenda for the webinar that features guest speakers discussing the Salesforce ExactTarget Marketing Cloud and how Citrix uses social media. It also contains legal disclaimers about forward-looking statements and unreleased products.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
The document discusses digital disruption in distribution and manufacturing and how companies can achieve higher levels of digital maturity. It identifies four phases (Uncommitted, Engaged, Dynamic, Differentiated) that companies progress through as they develop their digital capabilities. Each phase is characterized by its core competencies, customer experience strengths and weaknesses, expectations gaps, business challenges, and priorities. Case studies are provided as examples of companies advancing to higher phases.
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
The panel discussed strategies for startups to build successful enterprise apps. They recommended soft launching apps, getting influencers to use them, encouraging reviews, seeding the app in the community, having a clear value proposition and demo, and being responsive to feedback. Over-communicating with customers and using user groups and events were also suggested. The panel noted that the top AppExchange apps engage in these practices and have seen significant revenue and customer growth as a result.
Platform Pioneer Executive Symposium: How 3M & Z-Tech (Part of AB InBev) Tran...Mirakl
Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.
Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.
In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn:
- Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation
- How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience
- Actionable takeaways from executives who have been in your shoes when considering a marketplace launch
Acquity Group is a leading digital marketing and commerce company recognized for its innovative solutions and mobile expertise. It has over 600 clients, including over 50% of Fortune 100 companies. The company conducted an evaluation of mobile functionality for 249 organizations and published its findings in a 2011 Mobile Commerce Data Book. It is also a trusted advisor helping clients address challenges like growing market share and building brand loyalty through digital strategies.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
This document appears to be a program for the Salesforce Basecamp Stockholm event. It lists sponsors and trailblazers who are speaking at the event. Some of the session topics include how data and privacy are protected, how technology affects jobs and mental/physical health, and how to reduce the technology access gap. It emphasizes Salesforce's values of ethical technology use and their initiatives for volunteer work, non-profit funding, and diversity/inclusion. The event promotes networking and encourages attendees to provide feedback.
Marketing & Service cloud - breakout session. Stockholm Essentials.Salesforce_Nordics
This document discusses how companies can use Salesforce products like Marketing Cloud and Service Cloud to create 1:1 personalized customer journeys across channels using tools like Journey Builder. It provides examples of how various industries like technology, financial services, and retail are using customer data and analytics to deliver smarter and more predictive customer experiences. The key is building a single customer view to personalize content and messages based on each customer's behaviors in order to increase satisfaction, revenue, and loyalty.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative mobile solutions and trusted partnerships with over 500 clients on thousands of projects. It has expanded globally including into China and acquired a mobile platform in Beijing. The company performs evaluations of mobile commerce functionality for organizations and published the results in its 2011 Mobile Commerce Data Book.
Welcome to the age of customer find win keep your customersHua Lan
- The document introduces Salesforce as the leader in customer relationship management (CRM) and the customer success platform. It highlights Salesforce's new technology, business, and philanthropic models which focus on customer success, innovation, and community.
- Salesforce is positioned as the solution to help companies connect with customers in new ways through technologies like IoT, mobile, and predictive analytics to deliver personalized customer experiences.
- Key advantages of Salesforce are outlined as being the world's most trusted enterprise cloud with always-on availability, security, and performance at scale across its seven industry-leading applications that make up its complete customer success platform.
This presentation discusses how leading brands and retailers create amazing commerce experiences using Salesforce solutions. It includes an interview with Jakob Wisnewski from Ilse Jacobsen about their ecommerce success. The presentation provides an overview of the Salesforce Commerce Cloud platform and capabilities like Einstein artificial intelligence and analytics to improve search, merchandising, and insights. It highlights how the Commerce Cloud allows companies to transform commerce experiences across channels like voice, social, marketplaces, and more.
The report HARMAN INTERNATIONAL INDUSTRIES, INCORPORATED Company Profile is a detailed document covered company’s Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation.
Avail Sample of the report for more information @
https://www.researchcosmos.com/request/harman-international-industries-incorporated-company-profile-overview-history-swot-analysis-pr/2317093
SAScon Slides - How will you break the cycle of Bad Marketing?PushON Ltd
This document discusses how to break the cycle of bad marketing in three key points:
1) Bad marketing practices like spam ignores the customer and lacks creativity and good ideas. Data driven creative thinking and prioritizing the customer experience are needed.
2) Silos between teams and poor measurement of results lead to inefficient practices. Integrating teams, emphasizing conversion, investing in mobile and tools can help.
3) Understanding where search is heading in areas like structured data, mobile optimization and semantic search will help future proof marketing strategies. Continually learning and adapting tactics is important to stay effective.
The document discusses key customer experience trends that will define 2016, including the connected digital world, social media, mobile, analytics, and the Internet of Things. It highlights that only 23% of customer data is analyzed and 77% of customers are not engaged with companies, showing a customer experience gap. The document emphasizes that journeys, not just moments, strongly correlate to business outcomes like satisfaction, growth, and retention. It then summarizes findings from a survey of nearly 4,000 marketing leaders worldwide on challenges for 2016 and differences between high and underperforming marketers. The key findings are that top teams own the customer experience, have a customer journey strategy, are smart with tech adoption, and align with business leadership.
Disruption in the Advertising Industry_Final v2Linda Gridley
The document discusses disruption in the advertising industry due to changes in consumer behavior and new technologies. Key points include:
- Advertising has become a strategic issue for CEOs as digital technologies allow for more targeted, personalized ads based on consumer data.
- Traditional ad agencies are disrupted by new entrants like consulting firms, software/marketing automation companies, and ad tech firms that understand marketing's strategic role.
- The US digital ad market is growing faster than traditional media and will reach $103 billion by 2019, driven by growth in mobile and social spending.
- CMOs face challenges in integrating customer data and creating a cohesive customer experience across channels as the role shifts from creative to data and technology.
This document discusses how B2B commerce is undergoing a transformation to meet changing customer expectations. It notes that B2B customers now expect more digital, personalized, seamless experiences similar to B2C. The majority of B2B researchers and buyers are now digital natives who start transactions online. Existing B2B commerce solutions are often not adequate to meet these new expectations. Salesforce B2B Commerce aims to deliver complete, connected commerce experiences that combine B2B functionality with a consumer-like experience, powered by the Salesforce cloud platform. It highlights key use cases and customer examples to demonstrate how the solution enables global B2B leaders to drive growth.
Over 5,000 executives were recently asked in Winning with Customers session polls this important question: Do your customers make more money doing business with you? An alarming 2% of these executives could answer YES to the question.
As a C-Suite executive, answering YES to the question above is the first critical step to improve your company’s value proposition and help you WIN with you customers.
"How to Win With Your Customers: Become the Go-To Organization in Your Industry"
This presentation by D. Keith Pigues, Past Chairman of BMA National Board of Directors, co-author of “Winning With Customers: A B2B Playbook", and Partner at Keen Strategy, was delivered at SoCal BMA’s 2nd Annual Regional Conference: The Integrated Leadership Summit — held January 21, 2015, in Long Beach, CA. The event, organized and hosted by Business Marketing Association, Southern California Chapter, was part of the third annual BMA Global B2B Regional Conference Series, and SoCal Chapter’s ‘The Leading Edge' executive signature series. http://www.SoCalBMA.org/Events
This document discusses account-based marketing automation (ABMA). It notes challenges B2B marketers face with most site traffic and engagement not coming from target accounts. ABMA aims to identify the right accounts, market directly to those accounts, and measure success by accounts. Benefits of ABMA include organizing contacts by account, enriching data, executing account-based nurture campaigns, and gaining visibility into engagement signals through an account score. The document promotes a solution from Demandbase that integrates with Oracle Eloqua to enable ABMA.
The State of Software Buying: From SMB to Enterprise with G2's CMOsaastr
Today’s software buyers possess consumer expectations. They are conducting more independent research and move quickly through the buying process, making the buying cycle shorter than ever. The growing consumerization of software buying presents new opportunities for software marketers and salespeople alike.
G2 CMO Amanda Malko will discuss findings from the software marketplace’s annual buyer behavior study, which details buyer behavior and trends across SMB, mid-market and enterprise buyers represented on G2.com. Amanda will unveil the data and discuss these new findings:
- How to adapt the marketing playbook when buyers are in the driver's seat
- Why sales and marketing teams must focus on education before selling.
- How software buying is evolving to be a team sport
- How the influx of new products and resources makes trust more difficult to establish, while expectations for software companies remain high.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
This document provides information about a webinar on bringing organizations closer to their social customers. It includes an agenda for the webinar that features guest speakers discussing the Salesforce ExactTarget Marketing Cloud and how Citrix uses social media. It also contains legal disclaimers about forward-looking statements and unreleased products.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
The document discusses a presentation on social intelligence in the enterprise. It begins with introductions of three panelists - Steve Berexa from Allianz Global Investors, Robert Lacis from Maxim Integrated, and Jonathan Pappas from Salesforce. The presentation then covers what social intelligence is, how Salesforce approaches it, and new capabilities in topics and expertise. It demos these new features in Spring '14 and concludes with a panel discussion and Q&A.
Build Your Army of One Using Marketing Automation with Limited ResourcesPardot
Roy Keely and Jana Rhyu discussed how their companies, Xcentric and LoopUp respectively, use Pardot marketing automation to scale their marketing efforts with limited resources. They described how Pardot enables them to nurture leads through automated campaigns, integrate marketing and sales data in Salesforce, and measure the impact of their campaigns on pipeline and revenue. Both highlighted how Pardot has helped them increase lead generation, qualify leads more effectively for sales, and engage existing customers through personalized messaging based on profiling and testing of content and messaging.
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
Marketing with Infographics for Fun and Profit - Creative, Writing, and DesignAndrew Melchior
My recent slide deck from my presentation at Dreamforce 2013 on Marketing with Infographics for Fun and Profit. I cover the process we use at Avalaunch Media to handle the creative, writing, and design of Infographics.
Nonprofit Success Pack Launch - Toronto 2016Braden Ford
The document introduces the Nonprofit Success Pack (NPSP) which provides key building blocks for constituent and donor management for nonprofits using Salesforce. It has been developed over 10 years through community-driven innovation. The Nonprofit Success Tour will present on NPSP at over 20 events in 5 countries. New features being released include engagement plans, levels, and improved fundraising, program and reporting features. Resources like Trailhead trails, the Solution Exchange, and the Power of Us Hub provide training and support for nonprofits using NPSP.
This document discusses lean product management approaches for independent software vendors (ISVs) building apps on the Salesforce AppExchange. It recommends validating customer needs through discovery interviews and minimum viable product (MVP) testing before building full apps. Metrics should focus on user actions like trials and purchases rather than vanity metrics. The document outlines a four step process from customer discovery to scaling: discovery, validation, creation, and execution/scaling. It provides resources for ISVs to design, build, market and sell apps on AppExchange.
091515_Dreamforce 2015, FleetCor & Flagstar Bank (Final)Joel Book
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This document provides an agenda for a Salesforce conference taking place on a single day. The agenda includes:
- Registration and an opening Cloud Expo from 08:00-09:00
- A keynote on getting ready for a new kind of customer success from 09:00-10:30
- A break from 10:30-11:00
- A session on getting to know the customer from 11:00-11:45
- Lunch and networking from 11:45-13:00
- Sessions on Sales Cloud, Marketing Cloud, and the future of Salesforce in different industries in the afternoon
- Additional sessions on topics like support, procurement, and app development
- Pract
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There are usually 3 or 4 decision makers involved in the purchase of a managed service. These people can be CIO, CISO, Network manager, Operations managers, security architect, procurement and finance. How can you work out the titles of the people in existing large companies who were the decision makers / influencers so you sought out the right people to market to?
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Having a social business presence is critical, but empowering employees to engage with your community on behalf of the brand can sometimes be intimidating. Join us as we learn how to encourage good employee judgement, while leveraging best-of-breed technology to enable social communities that drive engagement in a managed environment.
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Salesforce1 was the talk of Dreamforce. But what does it mean for your organization and your customers? Join us for a deeper dive into salesforce.com’s most compelling platform innovation yet. Hear perspective from Magnet 360 consultants about how Salesforce1 will help you connect in new ways with your customers and the next generation of apps and devices.
The document describes Magnet 360's capabilities including deep expertise in their engagement strategy and sales force. It highlights that Magnet 360 has been a partner since 2004, has completed over 1,500 platform projects, and has 95 certifications. The company values client trust, constant evolution, collaboration, and shared ownership across its 95 employees located in Minneapolis, New York, Chicago, and San Francisco.
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Un-Silo your Social- Salesforce FastForward LA event Magnet 360
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Description:
How do we turn social activity into business outcomes, and business outcomes that we can measure?
Those of you that think trying to accomplish this is difficult, you are not alone…
Turning social into insights, action, and return IS hard to do, CMOs are disconnected from the reality of social media. They don’t understand the real time, the emotion, and the opportunity to connect with people.
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Magnet 360 presents, "The How and Why of Twitter", an overview of personal and professional uses of the social media tool, along with set-up, privacy settings, and common practices. This presentation was crafted for new users to understand how Twitter functions, and the benefits that can be provided through being apart of the Twitter eco-system.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
2. SAFE HARBOR
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
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not intend to update these forward-looking statements.
3. PRESENTERS—ROB SILAS
• Over 20 years of experience
in using data to drive strategy
• Founder of Numerical Truth,
Insights and Analytics
consultancy
• Areas of expertise: delivering
insights from marketing, CRM,
web analytics, and social
data, both structured and
unstructured
Rob Pix Here
4. WHEN YOU LEAVE TODAY, YOU WILL:
• Be able to identify the ―low hanging fruit‖ for Big
Data success at your company
• Know that Big Data success requires a plan tied
to business objectives, the ability to provide
insights, and leadership that understands both
• Hear examples of how companies are having
success with Big Data
5. AGENDA
• What is Big Data?
• The Value of Social Big Data
• Necessary for Success: Planning, Insights, the
Leader
• Using Big Data to Become a Customer
Company
• Case Studies
• Takeaways
6. WHAT IS BIG DATA?
Lisa Rosen
―Masses of data
that you don’t
know what to do
with‖
Svetlana Sicular
―Big data‖ is high-volume, -
velocity and -variety
information assets that
demand cost-effective,
innovative forms of
information processing for
enhanced insight and
decision making.
13. NECESSARY FOR SUCCESS: PLANNING
Strategic
Planning
Sales
Marketing
Innovation
Customer
Service
• Industry
• Competitors
• Hot topics
• Trends
• Purchase intent
• Lead gen
• Funnel analysis
• Brand perception
• Brand reach
• Content strategy
• Product Development
• New opportunities
• Desired features
• Issue resolution
• Product performance
• Support trends
Insights
Business Value
14. • Insights =
relating data
findings to
business issues
• Need to look
deeper into data
to find insights:
use advanced
technology and
―creative‖
analysis
NECESSARY FOR SUCCESS: INSIGHTS
15. • Use the Analysis—Insights Framework:
- What: reporting on the numbers
- So What: practical application to a business
need/situation
- Now What: the actions to take based on the
analysis
NECESSARY FOR SUCCESS: INSIGHTS
16. NECESSARY FOR SUCCESS: THE LEADER
But asking Big Data the right questions isn’t just a new practice to
add to the management to-do list. Pulling it off requires a rethinking of
the manager’s role entirely. We’ve traditionally thought of
management as the discipline of managing people and
managing the business. Now it’s time to add “managing our
understanding” to the job description.
Ben Elowitz
CEO, Wetpaint
AllThingsD, 5/20/13
When it comes to dealing with Big Data, our skills haven’t evolved
as fast as our capacity. We all have a functional specialty, whether it
be content creation or distribution or sales or management — so
whose job is it to ask the right questions of the data? Big insights
and actions aren’t led by a data scientist; they are led by an
executive who has an integrated view of customers, products,
distribution and sales.
18. 79% of all Fresh
Take conversations
from women; most
commonly aged 25-
34
Fresh Take has 19%
share of voice (4,674
mentions). When
filtered for the voice of
the consumer, Fresh
Take has a 37%
share of voice
(2nd highest ).
Demographic
January 2012, there
have been 24,600
total posts around
Fresh Take and
competitors’ brands
Consumer
VoiceTotal
Post
Volume
OVERVIEW
19. RECAP OF FOUR SEGMENTS
Advance
Taste and Time
Innovator
Outcome and Taste
Oh That’s Cool
Skill and Wow Factor
Novice
Time and Skill Level
Novice
Oh That’s Cool
Innovator Advanced
22. Is a group of
consumers that has a
need for a product
that is fast, easy,
simple, and cheap.
Cooking
Is a
Chore
Time
Price
8% at Launch 54% over time
NOVICE SEGMENT
23. This group is
looking for a simple,
cheap, fast, easy
product with fail
proof recipes.
Any negative
conversations from
this segment will be
focused on price—
they tend to be more
of a transactional
buyer
TIME
PRICE
Shops for products
that are tailored to
their inexperience in
the kitchen
Cooking
Is a
Chore
NOVICE KEY FACTORS
24. ―Cooking is not one of my favorite things. But,
give me something to make is simple, quick
and tasty and I’m all for it! If it’s a meal that my
family likes, even better. ‖
Connie Roberts –Blogger
http://brainfoggles.com, November 21, 2012
PROFILE OF A NOVICE
28. SUMMARY
• Technology is critical to the success of Big Data,
but just as important are:
– Tying outcomes derived from data to business
objectives
– Having the talent and infrastructure to find and
socialize insights
– Leadership that understands the opportunities and is
willing to take risks
• Leading brands are using Social Big Data every
day to improve engagement and find new
opportunities to surprise and delight customers
29. LOW HANGING FRUIT FOR BIG DATA
• Social data, especially conversational data, is a
good place to start Big Data efforts
• Technology exists to support it, and there are
plenty of opportunities to:
– Provide deep insights to drive strategies
– Listen to conversations at scale and create scalable
engagement strategies
• Start by assessing current social data initiatives
• Define most valuable Use Cases, other
supporting data available, and get started!
30. PLANNING YOUR SOCIAL MEDIA EFFORTS
• Know your business KPIs to the results level
• What are the Use Cases that will best support
the KPIs?
• How committed to Social are your C-level
execs? Do they understand the impact of ―Good
Data‖ and how to use it?
• What actions/activities are you doing around
Social Media today?
31. LEARN FROM OTHERS’ EFFORTS
• Dove: used social data to measure and optimize
their social media efforts
• Kraft: created new segments for engagement
and increasing repeat purchases
• Common themes:
– Willingness to take risks
– Put systems in place to scale data collection and
engagement
– Put resources in place to get key insights quickly and
take action (optimize)