The document discusses strategies for achieving success on big projects with small web teams. It recommends tackling projects with lean processes, tools, and communication. The lifecycle is broken down into strategize, plan, create, implement, and evaluate phases. Specific tools are recommended for planning, creative production, testing, implementation, and evaluation. Communication and collaboration are also emphasized, with recommendations for meetings, notes, minutes, and status reports to coordinate effectively with small teams.
This document provides an overview of diary studies as a research method. Diary studies involve having participants record details of their daily activities and experiences over a period of time. They allow researchers to gain insights into context, rare events, and validate findings through ecological data collected remotely over time. The document discusses collecting both structured and unstructured diary entries, tips for conducting diary studies, and alternatives like experience sampling methods.
Swissnex: big project success with small web teamsFrancis Zablocki
The document discusses strategies for achieving success on big projects with small web teams. It recommends taking a lean approach by trimming unnecessary processes, using collaborative tools, and streamlining communication. The project lifecycle is broken down into strategizing, planning, creating, implementing, and evaluating. Specific lean tools and techniques are suggested for each part of the process, such as using a need/want/wish grid for strategizing, collaborative project management platforms for planning, paper prototyping for creating, and usability testing for implementation. The overall message is that limiting time, budget and resources requires trimming fat from the typical project process.
Herd the CATS! Project management drupalcamp colorado 2013Creech
Matthew Saunders discusses various challenges that can arise when managing client projects and development teams. He describes examples like clients who call early in the morning complaining about issues that are actually problems with their internet connection. He also discusses the difficulties of projects with multiple decision makers who cannot agree or clients who spend too much time brainstorming without defining requirements. Saunders advocates for adopting aspects of agile methodologies like having defined timeboxes, iterative development, and collaborative requirements gathering to help address these types of issues and bring more structure and flexibility to projects.
This document discusses project management challenges and proposes an agile approach. It describes experiences with problematic clients and projects managed with cowboy, waterfall, and agile methodologies. Agile is presented as a collaborative and iterative approach using sprints, epics, user stories, and defined roles like scrum master and product owner. The document outlines an example sprint model and tools used in an agile workflow like Jira, Google Docs, and Harvest for time tracking. In conclusion, an agile approach is suggested to produce faster, better results and tame difficult projects.
Makers Academy - Lean startup afternoonRob Johnson
The document discusses lean startup methodologies including lean principles, building a minimum viable product to test risks, conducting landing page and split tests, using a business model canvas, practicing customer development by testing problems and asking objective questions, and ensuring your product addresses the reasons for its construction. The key principles are to identify risks, build experiments to test risks, conduct iterative testing and learning to build the right product, and get customer feedback to properly address user needs.
The document discusses strategies for managing small website projects on a lean budget and timeline. It recommends tackling small projects sequentially, from the lightest to most complex. Each project phase - strategize, plan, create, implement, and evaluate - should use lean processes. Collaboration tools like Google Docs and project management software can help streamline communication and planning. Testing, metrics, and debriefs are important parts of evaluating success and improving future projects. The overall approach emphasizes efficient processes, tools, and communication to complete multiple small projects on constrained resources.
This document provides an overview of diary studies as a research method. Diary studies involve having participants record details of their daily activities and experiences over a period of time. They allow researchers to gain insights into context, rare events, and validate findings through ecological data collected remotely over time. The document discusses collecting both structured and unstructured diary entries, tips for conducting diary studies, and alternatives like experience sampling methods.
Swissnex: big project success with small web teamsFrancis Zablocki
The document discusses strategies for achieving success on big projects with small web teams. It recommends taking a lean approach by trimming unnecessary processes, using collaborative tools, and streamlining communication. The project lifecycle is broken down into strategizing, planning, creating, implementing, and evaluating. Specific lean tools and techniques are suggested for each part of the process, such as using a need/want/wish grid for strategizing, collaborative project management platforms for planning, paper prototyping for creating, and usability testing for implementation. The overall message is that limiting time, budget and resources requires trimming fat from the typical project process.
Herd the CATS! Project management drupalcamp colorado 2013Creech
Matthew Saunders discusses various challenges that can arise when managing client projects and development teams. He describes examples like clients who call early in the morning complaining about issues that are actually problems with their internet connection. He also discusses the difficulties of projects with multiple decision makers who cannot agree or clients who spend too much time brainstorming without defining requirements. Saunders advocates for adopting aspects of agile methodologies like having defined timeboxes, iterative development, and collaborative requirements gathering to help address these types of issues and bring more structure and flexibility to projects.
This document discusses project management challenges and proposes an agile approach. It describes experiences with problematic clients and projects managed with cowboy, waterfall, and agile methodologies. Agile is presented as a collaborative and iterative approach using sprints, epics, user stories, and defined roles like scrum master and product owner. The document outlines an example sprint model and tools used in an agile workflow like Jira, Google Docs, and Harvest for time tracking. In conclusion, an agile approach is suggested to produce faster, better results and tame difficult projects.
Makers Academy - Lean startup afternoonRob Johnson
The document discusses lean startup methodologies including lean principles, building a minimum viable product to test risks, conducting landing page and split tests, using a business model canvas, practicing customer development by testing problems and asking objective questions, and ensuring your product addresses the reasons for its construction. The key principles are to identify risks, build experiments to test risks, conduct iterative testing and learning to build the right product, and get customer feedback to properly address user needs.
The document discusses strategies for managing small website projects on a lean budget and timeline. It recommends tackling small projects sequentially, from the lightest to most complex. Each project phase - strategize, plan, create, implement, and evaluate - should use lean processes. Collaboration tools like Google Docs and project management software can help streamline communication and planning. Testing, metrics, and debriefs are important parts of evaluating success and improving future projects. The overall approach emphasizes efficient processes, tools, and communication to complete multiple small projects on constrained resources.
mStoner strategist Fran Zablocki will share his experiences working in higher education and for mStoner to address a number of questions:
What are the challenges that smaller web teams face to produce great websites?
What are the limits to what you can accomplish with the resources and skills you have?
What are the advantages (yes, there are some!) to being small or focusing on a smaller scale project?
What tools are our there that are a good fit for small projects and small teams?
The document outlines the steps of a design thinking workshop held on September 30, 2013 in Hyderabad, India. It describes the 10 steps of the design thinking process that participants will go through: empathize, define, ideate, prototype, test, reflect, build, share, gather feedback, and debrief. The workshop will have participants redesign an existing job portal by interviewing each other, capturing needs and insights, sketching solutions, building prototypes, and getting feedback to iterate their designs.
UX Jackson 2013 - One-Day Lean Startup WorkshopJanice Fraser
The document outlines an agenda for a workshop on Lean Startups and user experience design fundamentals. It includes introductions and icebreakers, discussions of Lean Startup methodology and customer development, exercises in creating user personas and mapping customer interviews, and activities to identify assumptions to test. The goal is to teach techniques for building products using rapid iteration and customer feedback to reduce waste and evolve designs quickly based on evidence.
2013 Products Are Hard - Melbourne! Keynote AddressJanice Fraser
The document discusses the Lean Startup methodology. It describes Lean Startup as an approach for building companies creating new products and services in situations of uncertainty. Key principles of Lean Startup include building small products to test assumptions with customers and using feedback to evolve the product. Lean Startup advocates for experiments and learning through a process of building, measuring, and learning from results to iteratively improve. The document outlines principles for Lean Startup teams, including focusing on the team before the product and making decisions quickly while holding them lightly.
This document discusses effective internal and external communication through project management. It begins with biographical information about Matthew Saunders. It then provides examples of communication problems on past projects involving unclear requirements, decision makers who couldn't agree, and unrealistic client expectations. The rest of the document discusses different project management methodologies, including cowboy/extreme, waterfall, and agile approaches. It outlines roles like project manager, product owner, and developers. It also discusses elements of running an agile sprint model, including demos and retrospectives, and tools that can improve communication like IRC and Google Docs. The overall message is that effective processes and communication can lead to faster, better results.
The document discusses how agile development and user-centered design (UCD) can work well together despite originating around the same time as a reaction to waterfall development. Both approaches avoid lengthy upfront documentation and releasing in large chunks, and share attributes like iterative development and usability testing. The document provides tips for integrating UCD activities like user research, prototyping, and testing into agile cycles through techniques like collaborative sketching sessions, testing designs ahead of development, and ensuring time for acting on findings. The overarching message is that the entire team must take responsibility for the user experience.
Design is a Process, not an Artefact - Trisha Gee (MongoDB)jaxLondonConference
Presented at JAX London 2013
Agile methodologies have had us moving away from Big Up Front Design to evolutionary, emergent design. But how does that work in the real world? Using experiences gained when creating the new Java driver for MongoDB, Trisha takes us on a design journey, where the answer to every question is "It Depends", the users of the system and their use cases are unknown, and lurking at the back of every decision is the question “but will it be backwards compatible?” We’ve all been there, trying to work out how to implement requirements, but have we really thought about the process of design?
The document discusses various methods for validating assumptions made during customer development, such as demand testing using landing pages, email campaigns, blogs, and ads. It recommends tools for demand testing like Unbounce, LaunchRock, and Google AdWords, as well as for prototyping like Axure, Balsamiq, and Omnigraffle. Some tips provided include that everything learned during customer development is an assumption, testing the riskiest assumptions first, building the right tool for the type of test, and asking questions.
The document discusses creating an effective content strategy by considering substance, workflow, structure, and governance. It emphasizes determining the essential content needed by audiences, organizing content logically, establishing processes for content creation and maintenance, and setting governance policies for content decisions. The strategy should take a holistic view of all content across different channels and categorize topics at a high level to develop an editorial calendar that schedules content production and distribution.
How does design work relate to Pivotal Tracker?Sean Durham
The document discusses how design work relates to and impacts an agile workflow managed by Tracker. It notes that design work generates stories and defines requirements, though not all design work is represented in Tracker. Design improves velocity by answering questions, providing assets, and reducing rejections. The lifecycle of a story involves creation through design work, definition shared by designers and PMs, development by engineers, and acceptance or rejection.
Designing the User Experience - UCCSC 2013Ray Vadnais
The document provides tips for quick and cheap user experience (UX) design. It discusses conducting requirements gathering through stakeholder interviews and competitive analysis. User stories are created based on requirements to describe what users will do. Storyboards are used to illustrate user workflows and are validated. Wireframes are created as low-fidelity page layouts and validated through user testing without code. Conducting user tests on paper prototypes or wireframes can identify issues before coding and ensure the design meets user needs. Going through this UX design process before coding can save time and money by developing the right product.
UX & Wireframes Know Your Weapon of ChoiceIntelligent_ly
The document discusses wireframes and the wireframing process. It begins with defining what a wireframe is and its purpose for focusing on usability and user experience. It then outlines the typical wireframing process which includes sketching ideas, creating wireframes, prototyping, and development. The document provides guidance on when to use wireframes, why they are useful for communicating with stakeholders and allowing for flexibility. It also covers types of wireframes, tools for creating wireframes, what to include and avoid, and resources for learning more about wireframing.
Strategic Kanban: Leading Business Innovation (Agile Conference Tokyo 2013)Kraig Parkinson
This document discusses using a kanban system to drive continuous innovation in enterprises. It presents a framework with divergent and convergent thinking processes including framing opportunities, generating ideas, developing insights, testing concepts, and harvesting solutions. Key principles discussed are stopping assumptions about user needs, involving the right stakeholders, conducting user research, and managing innovation work within the organization. The overall message is that kanban can help enterprises continuously innovate and adapt their technology and business models in today's fast-changing environment.
Kevin Coughlin Brand Presentation TCNJ 9/23/13kevintcoughlin
This document provides advice on building a personal brand as a developer by using social media platforms like Twitter, GitHub, and Google+. It recommends ways to engage with these platforms, such as sharing discoveries and projects. It also offers tips for finding job opportunities, such as taking online classes, participating in coding challenges and hackathons, and producing open source work.
Being agile while standing in a waterfallMike Edwards
The document discusses various aspects of being agile, including characteristics of successful projects, ideas for improvement, and principles of agile development. Some key points discussed are conducting regular retrospectives to improve, creating a high-performing team, delivering working software frequently, deferring decisions until the last responsible moment, and keeping status reports transparent. The overall message is that agile principles when properly implemented can help projects succeed.
The document discusses advanced presentation techniques including rhetorical questions, dramatic contrasts, tripling, machine gunning, build-ups, knock-downs, simplification, and creating rapport. Rhetorical questions are presented as a way to make a talk more interesting and conversational. Dramatic contrasts use strongly opposing ideas to reinforce a point. Tripling and machine gunning involve presenting points in sets of three or more for memorability. Build-ups and knock-downs are techniques for emphasizing conclusions. Simplification recommends making messages as simple as possible for impact. Creating rapport involves using inclusive language and a conversational tone.
This document outlines steps for creating a social media strategy. It discusses assessing available resources, understanding audience profiles, setting objectives like increasing reach or awareness, and developing strategies around listening, talking, energizing and embracing audiences. Specific strategies proposed include ongoing monitoring, creating conversations through video or blogs, capitalizing on user advocates, and allowing customers to participate through crowdsourcing. The overall document provides guidance on planning a comprehensive social media strategy.
The document discusses lessons learned from implementing lean and agile approaches in three different products or organizations: Microsoft Windows CE.Net Platform Builder, Adobe Revel, and Spotify. For each product, both positive and negative lessons are outlined, such as isolating the effort as an experiment and being careful of early success for Windows, and balancing autonomy and collaboration for Spotify.
San Francisco User Group Presentations: 28 Aug 2013Atlassian
Ryan Anderson, Atlassian: Team Calendars and Confluence New Features Sneak Peek
Nick Muldoon, Twitter: Quarterly Planning with Epics
Tim Pettersen, Atlassian: Tricking out your Stash Workflow
Angeline Tan, Xero: Agile Customer Use Case
Atlassian User Group San Francisco - August 2013Nicholas Muldoon
Welcome to SF AUG - Raju Kadam
Confluence & Team Calendars - Ryan Anderson, Atlassian
Quarterly Planning w/ Epics - Nicholas Muldoon, Twitter
Stash Overview & Demo (http://tpettersen.bitbucket.org/talk/stash-workflow) - Tim Pettersen, Atlassian
Agile Customer Use Case - Angeline Tan, Xero
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
Contenu connexe
Similaire à Big project success with small web teams
mStoner strategist Fran Zablocki will share his experiences working in higher education and for mStoner to address a number of questions:
What are the challenges that smaller web teams face to produce great websites?
What are the limits to what you can accomplish with the resources and skills you have?
What are the advantages (yes, there are some!) to being small or focusing on a smaller scale project?
What tools are our there that are a good fit for small projects and small teams?
The document outlines the steps of a design thinking workshop held on September 30, 2013 in Hyderabad, India. It describes the 10 steps of the design thinking process that participants will go through: empathize, define, ideate, prototype, test, reflect, build, share, gather feedback, and debrief. The workshop will have participants redesign an existing job portal by interviewing each other, capturing needs and insights, sketching solutions, building prototypes, and getting feedback to iterate their designs.
UX Jackson 2013 - One-Day Lean Startup WorkshopJanice Fraser
The document outlines an agenda for a workshop on Lean Startups and user experience design fundamentals. It includes introductions and icebreakers, discussions of Lean Startup methodology and customer development, exercises in creating user personas and mapping customer interviews, and activities to identify assumptions to test. The goal is to teach techniques for building products using rapid iteration and customer feedback to reduce waste and evolve designs quickly based on evidence.
2013 Products Are Hard - Melbourne! Keynote AddressJanice Fraser
The document discusses the Lean Startup methodology. It describes Lean Startup as an approach for building companies creating new products and services in situations of uncertainty. Key principles of Lean Startup include building small products to test assumptions with customers and using feedback to evolve the product. Lean Startup advocates for experiments and learning through a process of building, measuring, and learning from results to iteratively improve. The document outlines principles for Lean Startup teams, including focusing on the team before the product and making decisions quickly while holding them lightly.
This document discusses effective internal and external communication through project management. It begins with biographical information about Matthew Saunders. It then provides examples of communication problems on past projects involving unclear requirements, decision makers who couldn't agree, and unrealistic client expectations. The rest of the document discusses different project management methodologies, including cowboy/extreme, waterfall, and agile approaches. It outlines roles like project manager, product owner, and developers. It also discusses elements of running an agile sprint model, including demos and retrospectives, and tools that can improve communication like IRC and Google Docs. The overall message is that effective processes and communication can lead to faster, better results.
The document discusses how agile development and user-centered design (UCD) can work well together despite originating around the same time as a reaction to waterfall development. Both approaches avoid lengthy upfront documentation and releasing in large chunks, and share attributes like iterative development and usability testing. The document provides tips for integrating UCD activities like user research, prototyping, and testing into agile cycles through techniques like collaborative sketching sessions, testing designs ahead of development, and ensuring time for acting on findings. The overarching message is that the entire team must take responsibility for the user experience.
Design is a Process, not an Artefact - Trisha Gee (MongoDB)jaxLondonConference
Presented at JAX London 2013
Agile methodologies have had us moving away from Big Up Front Design to evolutionary, emergent design. But how does that work in the real world? Using experiences gained when creating the new Java driver for MongoDB, Trisha takes us on a design journey, where the answer to every question is "It Depends", the users of the system and their use cases are unknown, and lurking at the back of every decision is the question “but will it be backwards compatible?” We’ve all been there, trying to work out how to implement requirements, but have we really thought about the process of design?
The document discusses various methods for validating assumptions made during customer development, such as demand testing using landing pages, email campaigns, blogs, and ads. It recommends tools for demand testing like Unbounce, LaunchRock, and Google AdWords, as well as for prototyping like Axure, Balsamiq, and Omnigraffle. Some tips provided include that everything learned during customer development is an assumption, testing the riskiest assumptions first, building the right tool for the type of test, and asking questions.
The document discusses creating an effective content strategy by considering substance, workflow, structure, and governance. It emphasizes determining the essential content needed by audiences, organizing content logically, establishing processes for content creation and maintenance, and setting governance policies for content decisions. The strategy should take a holistic view of all content across different channels and categorize topics at a high level to develop an editorial calendar that schedules content production and distribution.
How does design work relate to Pivotal Tracker?Sean Durham
The document discusses how design work relates to and impacts an agile workflow managed by Tracker. It notes that design work generates stories and defines requirements, though not all design work is represented in Tracker. Design improves velocity by answering questions, providing assets, and reducing rejections. The lifecycle of a story involves creation through design work, definition shared by designers and PMs, development by engineers, and acceptance or rejection.
Designing the User Experience - UCCSC 2013Ray Vadnais
The document provides tips for quick and cheap user experience (UX) design. It discusses conducting requirements gathering through stakeholder interviews and competitive analysis. User stories are created based on requirements to describe what users will do. Storyboards are used to illustrate user workflows and are validated. Wireframes are created as low-fidelity page layouts and validated through user testing without code. Conducting user tests on paper prototypes or wireframes can identify issues before coding and ensure the design meets user needs. Going through this UX design process before coding can save time and money by developing the right product.
UX & Wireframes Know Your Weapon of ChoiceIntelligent_ly
The document discusses wireframes and the wireframing process. It begins with defining what a wireframe is and its purpose for focusing on usability and user experience. It then outlines the typical wireframing process which includes sketching ideas, creating wireframes, prototyping, and development. The document provides guidance on when to use wireframes, why they are useful for communicating with stakeholders and allowing for flexibility. It also covers types of wireframes, tools for creating wireframes, what to include and avoid, and resources for learning more about wireframing.
Strategic Kanban: Leading Business Innovation (Agile Conference Tokyo 2013)Kraig Parkinson
This document discusses using a kanban system to drive continuous innovation in enterprises. It presents a framework with divergent and convergent thinking processes including framing opportunities, generating ideas, developing insights, testing concepts, and harvesting solutions. Key principles discussed are stopping assumptions about user needs, involving the right stakeholders, conducting user research, and managing innovation work within the organization. The overall message is that kanban can help enterprises continuously innovate and adapt their technology and business models in today's fast-changing environment.
Kevin Coughlin Brand Presentation TCNJ 9/23/13kevintcoughlin
This document provides advice on building a personal brand as a developer by using social media platforms like Twitter, GitHub, and Google+. It recommends ways to engage with these platforms, such as sharing discoveries and projects. It also offers tips for finding job opportunities, such as taking online classes, participating in coding challenges and hackathons, and producing open source work.
Being agile while standing in a waterfallMike Edwards
The document discusses various aspects of being agile, including characteristics of successful projects, ideas for improvement, and principles of agile development. Some key points discussed are conducting regular retrospectives to improve, creating a high-performing team, delivering working software frequently, deferring decisions until the last responsible moment, and keeping status reports transparent. The overall message is that agile principles when properly implemented can help projects succeed.
The document discusses advanced presentation techniques including rhetorical questions, dramatic contrasts, tripling, machine gunning, build-ups, knock-downs, simplification, and creating rapport. Rhetorical questions are presented as a way to make a talk more interesting and conversational. Dramatic contrasts use strongly opposing ideas to reinforce a point. Tripling and machine gunning involve presenting points in sets of three or more for memorability. Build-ups and knock-downs are techniques for emphasizing conclusions. Simplification recommends making messages as simple as possible for impact. Creating rapport involves using inclusive language and a conversational tone.
This document outlines steps for creating a social media strategy. It discusses assessing available resources, understanding audience profiles, setting objectives like increasing reach or awareness, and developing strategies around listening, talking, energizing and embracing audiences. Specific strategies proposed include ongoing monitoring, creating conversations through video or blogs, capitalizing on user advocates, and allowing customers to participate through crowdsourcing. The overall document provides guidance on planning a comprehensive social media strategy.
The document discusses lessons learned from implementing lean and agile approaches in three different products or organizations: Microsoft Windows CE.Net Platform Builder, Adobe Revel, and Spotify. For each product, both positive and negative lessons are outlined, such as isolating the effort as an experiment and being careful of early success for Windows, and balancing autonomy and collaboration for Spotify.
San Francisco User Group Presentations: 28 Aug 2013Atlassian
Ryan Anderson, Atlassian: Team Calendars and Confluence New Features Sneak Peek
Nick Muldoon, Twitter: Quarterly Planning with Epics
Tim Pettersen, Atlassian: Tricking out your Stash Workflow
Angeline Tan, Xero: Agile Customer Use Case
Atlassian User Group San Francisco - August 2013Nicholas Muldoon
Welcome to SF AUG - Raju Kadam
Confluence & Team Calendars - Ryan Anderson, Atlassian
Quarterly Planning w/ Epics - Nicholas Muldoon, Twitter
Stash Overview & Demo (http://tpettersen.bitbucket.org/talk/stash-workflow) - Tim Pettersen, Atlassian
Agile Customer Use Case - Angeline Tan, Xero
Similaire à Big project success with small web teams (20)
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
A Mile in Their Shoes: Building Empathy Through Experience MapsmStoner, Inc.
The college choice process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Would you like a tool to help navigate these challenges?
Enter the experience map — a powerful tool that: represents your, audience’s story, draws key stakeholders together, uncovers major process gaps, and guides your priorities and activities.
During this webinar, you’ll understand the basics of experience mapping, learn the seven benefits of an experience map, and discover how it can impact your enrollment and marketing strategy.
We’ll showcase examples from institutions that uncovered major process and content gaps as a result of experience mapping, causing them to lose their top applicants. We promise — the results will shock you.
Download the on demand presentation: http://offers.mstoner.com/a-mile-in-their-shoes-building-empathy-through-experience-maps
Making Your Mark: Unforgettable BrandingmStoner, Inc.
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Marketing and Advancement: Colleagues and Partners or Direct ReportsmStoner, Inc.
This was presented at the 2018 AMA Higher Education Conference by Michael Stoner, co-founder and co-owner at mStoner, Inc. and Rob Zinkan, associate vice president, marketing, at Indiana University.
In this presentation, based on insights from the 2018 Benchmarking Digital Advancement research by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, we explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what
lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders?
Five reasons why the universal homepage happensmStoner, Inc.
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
The University of North Dakota has always been ahead of its time. But like many schools, UND initially built and grew its website piece by piece, without a unified vision. Without centralized management, the site eventually ballooned to more than 30,000 pages that varied in accuracy, timeliness, and presentation.
When it hired mStoner, UND’s needs were clear: create a cohesive site that could serve at least 13,000 students in more than 250 academic programs. Most important, UND wanted to reach an audience it hadn’t expressly prioritized before: prospective students. A major upgrade for UND’s new site was moving to a powerful search technology, powered by Funnelback.
Improving the Search Experience in Higher Ed: What's Next?mStoner, Inc.
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience.
In this webinar, we will:
Review how the website search landscape has changed.
Discuss opportunities institutions have to use search to improve visitor experiences.
Examine how a major University tackled replacement of their former search solution, Google Search Appliance.
Look to the future at how search may unfold for colleges and universities.
In this five minute lightening talk, you'll get a crash course on the five step IMC (integrated marketing communications) process and learn ways education can leverage the model to integrate internal and external communications and accurately measure results.
Content Planning and Delivery for higher edmStoner, Inc.
Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.
Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.
During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project. You'll learn:
Which content questions to ask early in your project
What roles you need to consistently produce quality content
The pros and cons of centralized and decentralized content creation
How to prioritize when you have large amounts of content to create or review
How to plan for a workflow that incorporates faculty review
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Brand Architecture: Building an Enduring BrandmStoner, Inc.
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
What values-based marketing is.
How this approach (based on 10 years and 50,000 brands studied) has created incredible success both inside and outside of the higher education category.
The neuroscience of infusing emotion into your university’s brand messaging, leading to differentiation and increased engagement.
Insights into the Masterbrand approach and the necessary steps required to create brand consistency across the entire university.
How to discover, unite, inspire and unleash the power of your brand at each of your university’s touch points.
Higher Education Brand and Website Case StudiesmStoner, Inc.
What is one way you can help get senior leaders at your institution to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Invoke the success of others.
Download six micro case studies from mStoner and BVK, our branding partner, to showcase successful higher education brand and web projects.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
People are wired for stories.
Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn
• Why storytelling matters
• How excellent digital stories are constructed
• What roles are necessary for a story team
• How to create a smart, sustainable solution for digital story content
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
7. Characteristics:
• Takes 10 - 14 months
• All consuming for 3 months
• Owns your world entirely
• But then leaves for like 3 to 5 years so
you can...
Monday, September 30, 13
13. Small Projects:
• Alumni community site
• Capital campaign microsite
• Campus anniversary site
• Those “Hey I need a website” sites
• Those “Oh you didn’t know about that
site?” sites
Monday, September 30, 13
14. Small Projects:
• Alumni community site
• Capital campaign microsite
• Campus anniversary site
• Those “Hey I need a website” sites
• Those “Oh you didn’t know about that
site?” sites
Monday, September 30, 13
15. What to do?
a. Wrestle them all at the same time
b. Toss the lightest ones first
c. Shock them with an electrified t-shirt
d. Tackle them with lean, mean processes,
tools and communication
Monday, September 30, 13
16. What to do?
a. Wrestle them all at the same time
b. Toss the lightest ones first
c. Shock them with an electrified t-shirt
d. Tackle them with lean, mean processes,
tools and communication
Monday, September 30, 13
17. Why?
Because you don’t have unlimited:
Time You need it as quickly as possible.
Budget You aren’t minting money.
People Maybe it is just you! #higheredsolo
Monday, September 30, 13
18. How?
By taking the project lifecycle and trimming
the fat.
Monday, September 30, 13
19. How?
By taking the project lifecycle and trimming
the fat.
Monday, September 30, 13
23. Small Means:
• Adaptable - You adapt quickly to new situations and
can take advantage of new opportunities
• Direct - You don’t need to run everything by
committee
• Decisive - Decisions can be made quickly
• Multi-talented - being a generalist and wearing
many hats is not always bad! Variety keeps you current.
Monday, September 30, 13
24. Worst Kept
Secret #1 :
You can use this on big projects,
too.
Monday, September 30, 13
25. Worst Kept
Secret #1 :
You can use this on big projects,
too.
Monday, September 30, 13
26. Worst Kept
Secret #2 :
You can use this with big teams,
too.
Monday, September 30, 13
27. Worst Kept
Secret #2 :
You can use this with big teams,
too.
Monday, September 30, 13
28. Break down the process:
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
31. Strategize Plan Create Implement Evaluate
• The best way to save time on a project is to never do it in
the first place.
• Portfolio management
• Does this Project need to happen? Does it meet a need?
• Do we have the time/budget/resources to make this
happen?
• Do we have those resources right now?
Strategy
Monday, September 30, 13
32. Strategize Plan Create Implement Evaluate
• Be realistic - if the answer is no, you won’t do yourself
favors later on by saying yes
• Make more time for the right projects by never starting
the wrong ones
• Ultimate goal is to become more proactive, less reactive
Strategy
Monday, September 30, 13
33. Strategize Plan Create Implement Evaluate
• Don’t skip it just because “oh my gosh can’t we just get
this project done already?!”
• Give yourself time to think by scheduling meetings
outside the office.
• Yes, I am suggesting you meet with yourself. Make it
sound important.
Strategy
Monday, September 30, 13
34. Strategize Plan Create Implement Evaluate
Need / Want / Wish Grid
• Identify what must be included and what can wait
• Helps to define scope
• Helps channel creative but distracting ideas to
somewhere useful
Monday, September 30, 13
35. Strategize Plan Create Implement Evaluate
• Set measurable goals
• Don’t get paralyzed by the details
• Don’t worry if there aren’t already metrics
• Pick a number, shoot for it
• Adjust later when you evaluate
Measurable Goals
Monday, September 30, 13
36. Strategize Plan Create Implement Evaluate
Examples of measurable goals
• Reach ___ people on Facebook.
• Increase engagement ___ percent.
• Drive ___ people to the website.
• Prompt ___ people to inquire.
• Get ___ people to apply.
• Attract ___ views of a YouTube video.
Measurable Goals
Monday, September 30, 13
37. Strategize Plan Create Implement Evaluate
SWOT
Analysis
Strengths Weaknesses
ThreatsOpportunities
Monday, September 30, 13
38. Strategize Plan Create Implement Evaluate
Strategy
Brief
One lean document: 2-5 pages
• Business Case - Why should this happen?
• SWOT - What factors will determine if this will happen?
• Need / Want / Wish Requirements - What needs to
happen?
• Measurable Project Goals - How do we know if it
happens?
Monday, September 30, 13
40. • Planning is hard, particularly if you don’t have history
on how long things take
• Be conservative and take your best guess
Planning
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
41. • Begin at the end
• When do you need it done?
• Back it up from there
• Be realistic
Planning
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
42. • Identify resources, roles, responsibilities up front
• Use collaborative tools to help save time
• Track time (even if it is a really rough estimate)
Planning
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
43. Strategize Plan Create Implement Evaluate
• Browser - based project and resource planning
• Collaborative - allows sharing, commenting,
discussions
• Current - dates adjust automatically
• Compatible with MS excel, project
• $160 / year
Monday, September 30, 13
45. Strategize Plan Create Implement Evaluate
• Free, Collaborative cloud scheduling
• Integration with Google Drive and Business
• Features similar to Smartsheet
Monday, September 30, 13
47. Strategize Plan Create Implement Evaluate
• Outlines roles & responsibilities for project teams
• Map to position or individual
• Sets expectations from the start
Responsibilites
List
Monday, September 30, 13
49. Strategize Plan Create Implement Evaluate
• Having trouble estimating time? This can help
• Keep it simple, keep it lean
Time Tracking
Monday, September 30, 13
50. Strategize Plan Create Implement Evaluate
• If you are having trouble estimating, this can help
• Keep it simple and use tools to keep it lean
Monday, September 30, 13
52. Strategize Plan Create Implement Evaluate
• In the beginning, keep it simple. (paper prototyping,
back of napkin).
• Use online tools for collaboration points.
Creative
Production
Monday, September 30, 13
53. Strategize Plan Create Implement Evaluate
• Help quickly organize and weight information visually
without needing heavy design work
• Allow focus on important elements such as
information architecture, content organization,
feature space
Wireframes &
Prototypes
Monday, September 30, 13
54. Strategize Plan Create Implement Evaluate
• Don’t be fancy
• Sketch it out - you don’t
need to be an artist
• 5 minutes, 5 people
• Quick, cheap way to test
visual ideas
Back of Napkin
Monday, September 30, 13
55. Strategize Plan Create Implement Evaluate
• One sheet (or napkin)
for each page element
• Good for quickly
rearranging page
elements and testing
different layouts
Paper Prototypes
Monday, September 30, 13
56. Strategize Plan Create Implement Evaluate
• Collaborative wireframing
• Allows commenting, sharing, versioning
• Let you discuss functionality in the context of the
design instead of separately
• $15 / person / month for small teams
UXPin
Monday, September 30, 13
57. Strategize Plan Create Implement Evaluate
• $14 / month for small teams
Hotgloo
Monday, September 30, 13
59. Strategize Plan Create Implement Evaluate
• 10 minutes of silence
• Cut the chatter and get everyone’s input at the same
time
• Simply look at what is in front of you and write your
thoughts.
• Use group chat to share ideas
• Open to discussion afterward
Creative Review
Meetings
Monday, September 30, 13
60. Strategize Plan Create Implement Evaluate
• Usability / IA / Wireframes / Designs
• Beyond your core team
• As efficiently as possible
• Gives you real results to justify your decisions
Testing
Monday, September 30, 13
61. Strategize Plan Create Implement Evaluate
• Efficient - use your existing student/faculty/staff/
alumni email lists
Surveys
• Free basic service, $17 / month for unlimited
questions responses
Monday, September 30, 13
62. Strategize Plan Create Implement Evaluate
• OptimalSort: Online card sorting
• TreeJack: IA pathing
• Chalkmark: Wireframe / Design Heat Mapping
• $109 / month for each
Optimal
Workshop
Monday, September 30, 13
65. Strategize Plan Create Implement Evaluate
• www.responsinator.com
• Lets you see what your site looks like on muliple
devices quickly
• Free!
Responsive
Design
Monday, September 30, 13
67. Strategize Plan Create Implement Evaluate
• Accessibility: cynthiasays.com
• W3C compliance: validator.w3.org
• Page performance: tools.pingdom.com/fpt
• Page performance: www.webpagetest.org
Test, Test, Test
Monday, September 30, 13
68. Strategize Plan Create Implement Evaluate
• Likely the most time-consuming tasks in any project
• Centralizing your effort on the cloud can reduce
coordination time considerably
Information
Architecture,
Content Creation
& Migration
Monday, September 30, 13
69. Strategize Plan Create Implement Evaluate
• Use bookmarks to allow users to quickly jump to
different pages
• Eliminate tons of emails / attachments
• Use your information architecture as the foundation
• Track what copy is in, what is missing, when it’s due
Evolutionary
Google
Documents
Monday, September 30, 13
73. Strategize Plan Create Implement Evaluate
• You want your code to be
• in one place
• shared with everyone who needs it
• always current
Implementation
Monday, September 30, 13
74. • When more than one developer is working on the
code, having version control is a must
• Git allows code segments to be ‘checked out’ so that
no one else can alter them
• Allows collaboration and saves on code re-writes
• git-scm.com
Version Control:
Git
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
75. • Keeps the bug list up to date
• Automatically tracks changes and allows reversions
• Allows comments and live chat while viewing
• Invaluable during crunch time when heads are down
and meetings can’t happen
Bug tracking:
Strategize Plan Create Implement Evaluate
Monday, September 30, 13
77. Strategize Plan Create Implement Evaluate
• So easy to skip because “Oh my gosh we just
finished the project! Time for cake!”
• Crucially important to all the prior steps on the
NEXT project you do.
Evaluation
Monday, September 30, 13
78. Strategize Plan Create Implement Evaluate
• So easy to skip because “Oh my gosh we just
finished the project! Time for cake!”
• Crucially important to all the prior steps on the
NEXT project you do.
Evaluation
Monday, September 30, 13
79. Strategize Plan Create Implement Evaluate
• Scheduled right after launch
• Honest assessment:
• Did we meet our goals?
• How close were our estimates?
• What did we do right?
• What did we do wrong?
• What did we not see coming?
• Make it the first thing you look at the next time you
do a project like this
Project Debrief
Monday, September 30, 13
80. Strategize Plan Create Implement Evaluate
• Free, powerful. Get it.
• Allow you to measure against past pages
• Tons of options for goal setting
• Pathing and funnel reports
• Visitor behavior
• Device usage (ie mobile)
• If you have a brand new site, be sure this is
installed!
Google Analytics
Monday, September 30, 13
82. • Lean - cut out everything that is unnecessary, but
don’t skip anything that is necessary
• Get away from email as much as possible
• Reduce the time wasted on feedback loops (ie: the
endless reply all email thread from hell)
Communication
& Collaboration
Monday, September 30, 13
83. • Don’t meet to discuss, meet to decide
• Don’t have one if you don’t need one
• Everyone reviews/comments before the meeting
starts
Meetings
Monday, September 30, 13
84. • Save time by getting the basics done right
• Agendas
• Note-taking
• Minutes
Meetings
Monday, September 30, 13
85. Golden Rule: never have a meeting without one.
Template:
• Date, time, connection method
• Agenda items
• Review deliverables from last meeting
• Discuss open items
• Add new items
• Upcoming deliverables and responsibility
• Upcoming milestones (next 3-5)
• Next meeting (if known)
Agendas
Monday, September 30, 13
86. Golden Rule: always take notes. No, you won’t remember.
• Designate a meeting leader and note-taker
• Have a note-taking buddy system (ie: Fran always
takes notes when Susan leads the meeting).
Meeting Notes
Monday, September 30, 13
87. Golden Rule: Copy and paste the agenda and you are
halfway there!
• Date, time
• Attendance
• Agenda items
• Review deliverables from last meeting (notes in italics)
• Discuss open items (notes in italics)
• Add new items
• Repeat upcoming deliverables & milestones (next 3-5)
• Schedule next meeting date while you have everyone’s
attention
Minutes
Monday, September 30, 13
88. Sometimes you need to pull your head up and see where
you are in relation to where you should be.
• Can be monthly, quarterly. Less frequent than regular
meetings
• Compare estimated timeline to actual
• Let you flag slippage and discuss causes of and
solutions for issues
Periodic Status
Reports
Monday, September 30, 13
91. • Shared calendars allow different levels of detail,
including showing anyone (the public) when you are
busy
• Can share with those who don’t have Google accounts.
• ‘Find a time’ allows you to quickly see what is open for
a group of people
• Free.
Google Calendar
Monday, September 30, 13
93. When in-person meetings aren’t possible
• Hangouts are a great way to see people who might be
remotely located.
• Lots of tools
• Chat room
• Screen sharing
• Document collaboration with Google Drive
• Still free.
Google Hangouts
Monday, September 30, 13
97. Bringing it all Together:
Lean Platform
for Small Projects
Monday, September 30, 13
98. Lean Platform
• We’ve heard many times from clients about the need
for an approach that is the right fit for small projects
and small teams
• We’ve created new approaches tailored to provide
focused, nimble web solutions
Monday, September 30, 13
100. Why Wordpress?
• Powerful platform
• Easy to use: industry standard for interface usability
• Quick to implement
• Saves time with parallel production of design and
content
Monday, September 30, 13
101. Why Wordpress?
• Strong base functionality
• Strong development community with variety of plugins
and frameworks to meet different needs
• Good fit for departments and schools with small web
teams that need a CMS sized for them
Monday, September 30, 13
102. Lean Platform,
Process & Tools
• Using many of the tools, techniques and strategies
you’ve seen here today
• 5-6 month time to complete
• Parallel tracking of phases
• Tailored for smaller projects and smaller teams
Monday, September 30, 13