This document describes a company that produces private podcasts for corporations. It discusses how internal podcasts can be used to engage employees, provide training and development, share best practices, and more. Private podcasts are an effective way to communicate with employees since many already listen to podcasts. The company has experience producing various internal podcasts for large companies on topics like leadership, innovation, and diversity. It also discusses the production process and hosting platform.

1. BIGHEADSNETWORK.COM
We develop and produce podcasts for corporations that foster learning and
development, teach crucial skills, spur innovation, drive thought-leadership,
provide access to diverse perspectives, highlight internal best practices,
reinforce culture and mission, amplify company announcements and more.
And while the majority of podcasts out there today are released to the
masses, the podcasts we produce are PRIVATE and released exclusively to
your teams, employees or select audiences.
We create INTERNAL PODCASTS to EngageYour Employees

2. If you’re company isn’t PRIVATE PODCASTING, it’s time to start!
These days everyone listens to podcasts (including your employees).And they’re not just tuning-in for
mindless entertainment, they listen to get INSPIRED, get INFORMED, get IDEAS, get SMARTER and learn new
SKILLS. So, it just makes sense for corporations to use podcasts INTERNALLY to inspire and educate their
employees and teams, especially since there's a good chance they're already familiar and comfortable with the
format.
So that's what we do - we create INTERNAL PODCAST "shows" for corporations that are TAILORED to
their business objectives and can ONLY BE ACCESSED by employees, teams or select audiences since the
topics being discussed are often confidential.
Here are a few reasonsYOUR organization should be podcasting INTERNALLY:
The INTERNAL uses for podcasts are virtually ENDLESS.They can be used for learning and development,
skill building, training, innovation, problem-solving, thought-leadership, best practice sharing, mission and
culture marketing, diversity and inclusion, company announcements and updates…and much more.
Our shows feature ENGAGING and INFORMATIVE discussions with relevant guests (who we call
BIGHEADS). So they might be private, but they’re just as interesting and entertaining as any notable
public podcast.
Our overall production process is cost effective, completely turnkey and fast.
We host the podcasts on our SECURE platform that’s also designed to encourage employee
ENGAGEMENT and even helps employees get the RECOGNITION andVISIBILITY they crave.
But, most importantly, your employees will APPRECIATE the fact that you’re using a relevant, convenient and
familiar format to provide them with CONTENT that will help them advance in their jobs and careers.

3. PODCAST OPPORTUNITIES
Internal Comms & Employee Initiatives
Cross Pollination (Thought-Diversity)
Beyond Private

4. INTERNAL COMMS & EMPLOYEE INITIATIVES
The great thing about Internal/Private Podcasts is they can be used to amplify and modernize
many internal communication efforts and employee initiatives, such as:
Learning & Development Initiatives
Town Halls & Fireside Chats
Employee Trainings and On-boarding
Diversity & Inclusion Efforts
Sharing Internal Best-Practices
Field Communications (for sales teams, franchisees, technicians, etc.)
Business Updates (for employees, board members, investors, etc.)
Thought-Leadership Initiatives
Converting these types of initiatives into ENTERTAINING podcasts and releasing them
exclusively to your employees, teams and/or select audiences will ensure they get the
attention and engagement they deserve, since everyone can listen at their convenience using
a familiar/current format.
And since many of these podcasts will feature EVERGREEN topics employees will want to
revisit, we can organize them into LIBRARIES and host them on our platform so the
information is always accessible.

5. CROSS POLLINATION (THOUGHT-DIVERSITY)
“It’s like having TED Talks produced specifically for my teams.”
-E. Bai Koo, EVP - Global Product Management at American Express
The most effective leaders, innovators and change-agents all take the time to have
conversations with experts and thought-leaders from outside, diverse and even unexpected
fields and backgrounds to learn about their strategies, processes, tools and technologies...and
then transfer approaches and draw analogies (connect-the-dots/cross pollinate) back to their
own business to spur innovation, get smart, generate big ideas, solve tough problems and build
necessary skills.
It’s a unique and effective approach we should ALL be using to advance in our careers and jobs.
With this in mind, we’ll produce Internal/Private CROSS POLLINATION Podcasts that feature
discussions, interviews and deep-dives with disparate thought-leaders (who we call BIGHEADS)
to help ensure your employees and teams are readily exposed to crucial cross-industry
perspectives and diverse viewpoints so they can always be connecting dots.

6. BEYOND PRIVATE
Since we have so much experience creating podcasts that
strategically support business objectives, it shouldn’t come as
a surprise to learn that some companies ask us to develop and
produce “PUBLIC-FACING” podcasts that are used to inspire,
educate and entertain their customers, followers or audience.

7. PRODUCTION DETAILS
Process Snapshot
Guest Network (The BigHeads)
Our Platform/Tech
In-House Solution/Department

8. PROCESS SNAPSHOT
We’ll meet with you to discuss your business goals an objectives. From there
we’ll come back to you with private podcast show concepts including show
names, host recommendations, episode ideas/topics, guest recommendations
and a detailed budget proposal for the recommended number of episodes.
We’ll identify and enlist the guests (who we call “BigHeads”) and handle all the
necessary details and logistics (i.e., scheduling, equipment needs, developing
interview questions, etc.).
We’ll enlist the perfect host for your show from our network of experienced
talent. In some cases, we’ll also recommend a leader from your company co-
host the podcast to bring more relevance to the discussions.
The podcasts are produced at our studio in Hoboken NJ which is equipped with
top-of-line recording equipment designed to accommodate call-in (most
common) or in-studio guests.
The shows are professionally edited and posted on our secure online platform
and released exclusively to approved employees, teams or select audiences.

9. Enlisting the right “guests” for your show is CRUCIAL, since they will provide the
knowledge, insight, information and energy your employees will expect. The
good news is - you can leave the, often involved and time-consuming, task of
“getting guests” completely up to us!
Once the idea for your podcast is approved, we will choose the perfect guests
from the vast EXPERT NETWORK that we’ve assembled over the years which is
made up extraordinary visionaries, creative minds, experts and disruptors from
the widest range of disciplines and areas imaginable (who we call BIGHEADS).
Of course, we may not always enlist outside guests. There may be shows/
episodes where it makes more sense for us to have discussions with company
leaders and/or select employees.
GUEST NETWORK (THE BIGHEADS)

10. OUR PLATFORM/TECH
Each podcast is hosted on our secure platform that only pre-approved listeners
can access. The platform includes a number of features and options designed to
provide a seamless listener experience and ensure the podcasts drive engagement
among your audience. For example:
A comments section gives your listeners the ability to share their thoughts,
insights and ideas about the episode. It basically turns the podcast into a virtual
brainstorm session and is also a great way to provide employees with the
recognition and visibility they crave.
Cross-platform accessibility (desktop, mobile, tablet) so your audience can
listen on-the-go at their convenience.
Robust user tracking and insights.

11. If you’re interested in going-it-alone and building an in-house podcast solution/
department, we can help you get started by handling things such as:
Sourcing recording and editing equipment
Jump-starting podcast/show concepts
Finding a platform to meet your needs
Identifying the best internal “talent” to host your shows
We’ll even arm you with tried-and-true strategies for crucial areas like recruiting guests,
show frequency and length, production elements (audio vs. video, music licensing,
editing tips, etc.), strategies to drive employee engagement (promotional “teasers,”
listening notes, etc.), employee recognition and visibility strategies and more.
IN-HOUSE SOLUTION/DEPARTMENT

12. CLIENT PODCASTS/SHOWS

13. We developed and produced a limited-run/4-episode internal podcast series exclusively for the
American Express Global Product Management Group called “HowThey Do It.” The series
featured top executives/leaders from outside categories discussing their best-in-class strategies
for gathering and applying customer insights.The series armed the AmEx team with unique
inspiration and strategies they could apply (cross pollinate) to their customer insight process.
We also produce an ongoing private podcast show for the American Express sales
organization.This internal knowledge-sharing series features key members of the American
Express sales team discussing their best-practices, sales strategies and success stories.
We develop and produce numerous internal/private podcast shows for HARMAN’s
Global Marketing Group. One show was a limited-run/5-episode series called “Millennial
Minded,” which featured discussions with (unexpected) thought-leaders who know the
Millennial target, but aren’t traditionally tapped by research and insight teams.The series
armed the HARMAN team with truly unique insights into this crucial segment.
We say it all the time - the possibilities for Internal Podcasts are ENDLESS! And the fact that we’ve developed
and produced podcast shows for so many different groups at leading corporations proves our point.
We developed and produced a podcast series for Indeed’s Training Group called
“OUTER-views.” The series was designed to arm Indeed’s executive recruiter network
with skill-building strategies from outside, yet relevant, thought-leaders. For example, a
MLB scout discussed how he finds “hidden talent,” and how his approach could be
reapplied to help executive recruiters find elusive candidates.

14. We developed and produced a limited-run/7-episode internal podcast series for
TD Ameritrade’s Digital Customer Experience Group called “Cross Pollinating CX.”
It featured digital disruptors and innovators from various industries discussing
best-in-class CX/UX strategies and technologies.The series armed the TD
Ameritrade team with unique inspiration they could apply (cross pollinate) to the
TD Ameritrade digital experience.
We developed and produced a PUBLIC podcast series for Korn
Ferry’s Marketing Group called “Goliath, Meet David” where
successful startup founders (Davids) discuss their effective “lean”
practices to help inspire larger enterprise companies (Goliaths)
interested in creating more agile and entrepreneurial cultures.
Check it out HERE.
We develop and produce an ongoing internal/private podcast series
exclusively for Keurig employees called “The Pod.” The show features
a range of interesting guests – from external experts to internal
leaders – who provide Keurig listeners with inspiring stories and
strategies that will help them advance in their jobs and careers.
We developed and produced a PUBLIC podcast series for PepsiCo’s
Talent Acquisition Group called “The Unexpected Professor” where
unexpected experts help graduating college students build “real
world” skills. For example, a Top Gun fighter pilot discusses decision
making strategies, while a top chef discusses ways to become better
at multi-tasking and time-management. Listen to it HERE.

15. When you’re ready to discuss podcasting opportunities for your
company, get in touch!
John Palumbo
Founder, BigHeads Network
(e) john@bigheadsnetwork.com
(m) 917.991.3837
CONTACT