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LUMIX Digital Marketing Plan
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
Flatplan grid
This document appears to be a magazine with over 130 pages. It includes articles on music artists, albums, interviews, reviews of concerts, DVDs, books, and films. It also contains advertisements for music, tours, other magazines, and the magazine itself. The magazine has a variety of content typical of a music publication, including news, interviews, reviews, and advertisements.
Brand Audit M&M's
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
Brand Activation Strategy - BottomUp InsideOut
The document outlines Maurice Maas's brand activation strategy, which focuses on meaningful interaction between brands and consumers to create conversation value and brand advocacy. It emphasizes facilitating experiences for consumers centered around their latent concerns through getverstising (pull marketing) rather than interruptive advertising. The goal is to spread ideas virally by making brands relevant and memorable through these experiences.
Excel flat plan for magazine
This document appears to be the contents page for issue 5.0 of a magazine called THREE. It lists over 100 pages of content including editorials, features, articles, interviews, reviews, advertisements, competitions, and more. The magazine seems focused on music and contains images, videos, quizzes, games and other extras throughout its pages. It also promotes upcoming concerts, tours, festivals and issues.
Beloved Brands Explained
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
Free digital marketing strategy template presentation
A great step by step digital marketing or marketing strategy template in a power point presentation.
Final Project.pptx
Under Armour uses ineffective CSR initiatives and non-market strategies that contribute to its underperformance compared to industry rivals. While the sports apparel industry is generally profitable, Under Armour has higher costs and lower prices than competitors like Nike. Under Armour has made mistakes with vertical expansion in the past but has effectively used horizontal expansion through partnerships and sponsorships.
Recommandé
LUMIX Digital Marketing Plan
A sample digital marketing plan for Panasonic's brand of digital cameras. The presentation includes research about competitors and key targets, and details strategies to best reach them online.
Flatplan grid
This document appears to be a magazine with over 130 pages. It includes articles on music artists, albums, interviews, reviews of concerts, DVDs, books, and films. It also contains advertisements for music, tours, other magazines, and the magazine itself. The magazine has a variety of content typical of a music publication, including news, interviews, reviews, and advertisements.
Brand Audit M&M's
This Brand Audit Presentation analyses the brand M&M's in the UK market, and covers the following content:
- Brand Overview,
- Brand Value Proposition,
- Current Brand Communications Audit,
- Category Audit,
- SWOT Analysis, and
- Key Recommendations.
Brand Activation Strategy - BottomUp InsideOut
The document outlines Maurice Maas's brand activation strategy, which focuses on meaningful interaction between brands and consumers to create conversation value and brand advocacy. It emphasizes facilitating experiences for consumers centered around their latent concerns through getverstising (pull marketing) rather than interruptive advertising. The goal is to spread ideas virally by making brands relevant and memorable through these experiences.
Excel flat plan for magazine
This document appears to be the contents page for issue 5.0 of a magazine called THREE. It lists over 100 pages of content including editorials, features, articles, interviews, reviews, advertisements, competitions, and more. The magazine seems focused on music and contains images, videos, quizzes, games and other extras throughout its pages. It also promotes upcoming concerts, tours, festivals and issues.
Beloved Brands Explained
Feel free to download the White Paper that explains how the more love for a brand creates brand power and profitability. Takes you through the 4 stages of a brand.
Free digital marketing strategy template presentation
A great step by step digital marketing or marketing strategy template in a power point presentation.
Final Project.pptx
Under Armour uses ineffective CSR initiatives and non-market strategies that contribute to its underperformance compared to industry rivals. While the sports apparel industry is generally profitable, Under Armour has higher costs and lower prices than competitors like Nike. Under Armour has made mistakes with vertical expansion in the past but has effectively used horizontal expansion through partnerships and sponsorships.
piano marketing per brand di moda
Creazione immagine coordinata e piano marketing per azienda "Baliverna"
UFLL 2016 - Team Brothers in Arms - Final
- Tea bag consumption is increasing in popularity among Vietnamese youth as a convenient coffee alternative.
- The document predicts that tea bags will become a trendy drink choice in Vietnam this year due to their convenience and variety.
- It recommends promoting Lipton tea bags to young professionals as a way to relax and maintain a positive mindset during stressful moments at their first job.
Tiffany & Co. Digital Strategy
Tiffany & Co. wants to target upper middle-class women and those looking for special occasion gifts by launching a digital strategy focused on user-generated content and a mobile app. Their goals are to appear more relatable to non-millionaires and inspire people to gift Tiffany products through shareable social media content that highlights meaningful life moments. They will measure success based on engagement, signups, app usage, sales, and social media interactions.
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
The document provides an overview of factors that impact marketing returns and what they mean for marketers. It discusses four key factors: optimizing budgets, proving effectiveness, understanding audience reach, and evaluating new media. The document examines each factor in detail through case studies and research findings. It aims to help marketers better understand what influences returns on investment, how to measure related metrics, and tactics to improve returns so campaigns are optimized.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...
Under Armour is an American company that manufactures athletic apparel and footwear. It was founded in 1996 and has grown significantly over the years. Some of its strengths include a broad portfolio of products across apparel, footwear, and accessories. It also has multiple distribution networks and has seen strong revenue growth. However, it also faces threats such as increasing competition and potential supply chain disruptions from events like the Covid-19 pandemic.
Tiffany & Co (PR Plan)
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Victoria's Secret
The document outlines a holistic communication campaign for a "Next Generation" loyalty and engagement program for Victoria's Secret beyond their current offerings. It includes a situation analysis of their target audiences, psychographic profiles, primary research findings, and goals, objectives and strategies for the campaign, which aim to transition happy shoppers into loyal consumers through innovative rewards and constant engagement.
L'Oréal brand La Roche Posay Brand Marketing Strategy
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Content strategy 101
The document outlines the key steps for developing a content strategy:
1. Identify who will be responsible for content strategy.
2. Collaborate with others in the organization on content needs and goals.
3. Define the types of content needed to meet organizational goals and user needs.
4. Establish processes for content creation, review, and governance.
5. Measure the performance of content to ensure organizational goals are being met.
Brand(ed) content & Luxury Communications
This white paper was initially published in French in June 2010 by Daniel BO and Matthieu Guevel. This English version has been translated, adapted, and thoroughly revisited by Aurelie Pichard in January 2011.
The Body Shop and India (A Case Study)
A detailed case study on how to increase The Body Shop's brand awareness in India through The Saheli Project, a social initiative that will bring together girls from both urban and rural areas while emphasizing the company's core values. Saheli (which stands for female friend in Hindi) will promote unity and togetherness and emphasize women’s empowerment, something that The Body Shop has always advocated.
Brand Activation
Brand activation brings brands to life by stimulating the purchasing process. It focuses on delivering the promises made in advertising through interactive experiences. Effective brand activation starts by defining the core features of the brand and finding solutions where the brand can support and innovate the company. Brand activation approaches include promotional marketing, relationship marketing, experiential marketing and retail activation. The goal is to create consumer experiences that get people to think, feel, sense, act and relate to the brand.
Marketing Execution workshop
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
What is Branding
This is a presentation I gave at the 2011 Birmingham AdFed Advertising Expo. It's called, "What is Branding and how do I do it?"
Oxfam PR Plan
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
Nike brand audit final ppt
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Tiffany & Co. Brand Audit
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Creative Brief
The document outlines the evolution of creative briefs from old to new. Originally, creative briefs answered who the target audience was, what belief or benefit should be conveyed, and why through reasons and support. Now, creative briefs answer what the problem is, who is being marketed to, their current thoughts and behaviors, the desired new thoughts and behaviors, the idea to drive that change, the best ways to connect the idea to consumers, the desired tone, how to measure success, and deadlines. The brief ensures all teams are aligned on the campaign goals and strategy.
Integrated Digital Campaign Planning for L'Oréal
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Kiehl's - Media Planning
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Flat plan
This magazine contains articles, reviews, interviews, advertisements and other information about music. It includes pages about new albums, concerts, tours and artist profiles. The magazine also has competitions, games and information about ordering merchandise or subscribing.
Flat plan template
This document contains a magazine layout with various articles, images, and advertisements. The sections include a masthead, table of contents, pull quotes, photos, and articles about concerts, music reviews, social networking, and clothing. Advertisements are placed throughout for concerts, clothing, and social media.
Contenu connexe
Tendances
piano marketing per brand di moda
Creazione immagine coordinata e piano marketing per azienda "Baliverna"
UFLL 2016 - Team Brothers in Arms - Final
- Tea bag consumption is increasing in popularity among Vietnamese youth as a convenient coffee alternative.
- The document predicts that tea bags will become a trendy drink choice in Vietnam this year due to their convenience and variety.
- It recommends promoting Lipton tea bags to young professionals as a way to relax and maintain a positive mindset during stressful moments at their first job.
Tiffany & Co. Digital Strategy
Tiffany & Co. wants to target upper middle-class women and those looking for special occasion gifts by launching a digital strategy focused on user-generated content and a mobile app. Their goals are to appear more relatable to non-millionaires and inspire people to gift Tiffany products through shareable social media content that highlights meaningful life moments. They will measure success based on engagement, signups, app usage, sales, and social media interactions.
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
The document provides an overview of factors that impact marketing returns and what they mean for marketers. It discusses four key factors: optimizing budgets, proving effectiveness, understanding audience reach, and evaluating new media. The document examines each factor in detail through case studies and research findings. It aims to help marketers better understand what influences returns on investment, how to measure related metrics, and tactics to improve returns so campaigns are optimized.
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...
Under Armour is an American company that manufactures athletic apparel and footwear. It was founded in 1996 and has grown significantly over the years. Some of its strengths include a broad portfolio of products across apparel, footwear, and accessories. It also has multiple distribution networks and has seen strong revenue growth. However, it also faces threats such as increasing competition and potential supply chain disruptions from events like the Covid-19 pandemic.
Tiffany & Co (PR Plan)
Tiffany & Co. wants to expand into the luxury jewelry market in Portugal. A SWOT analysis finds strengths in its brand recognition but weaknesses in high prices. Opportunities exist in tourism and fashion trends. Threats include lower incomes and preferences for local jewelry. Tactics include events, sponsorships, and trade shows to position Tiffany as modern and fashionable compared to traditional Portuguese jewelry. Success will be measured by sales, media coverage, and new business leads.
Victoria's Secret
The document outlines a holistic communication campaign for a "Next Generation" loyalty and engagement program for Victoria's Secret beyond their current offerings. It includes a situation analysis of their target audiences, psychographic profiles, primary research findings, and goals, objectives and strategies for the campaign, which aim to transition happy shoppers into loyal consumers through innovative rewards and constant engagement.
L'Oréal brand La Roche Posay Brand Marketing Strategy
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Content strategy 101
The document outlines the key steps for developing a content strategy:
1. Identify who will be responsible for content strategy.
2. Collaborate with others in the organization on content needs and goals.
3. Define the types of content needed to meet organizational goals and user needs.
4. Establish processes for content creation, review, and governance.
5. Measure the performance of content to ensure organizational goals are being met.
Brand(ed) content & Luxury Communications
This white paper was initially published in French in June 2010 by Daniel BO and Matthieu Guevel. This English version has been translated, adapted, and thoroughly revisited by Aurelie Pichard in January 2011.
The Body Shop and India (A Case Study)
A detailed case study on how to increase The Body Shop's brand awareness in India through The Saheli Project, a social initiative that will bring together girls from both urban and rural areas while emphasizing the company's core values. Saheli (which stands for female friend in Hindi) will promote unity and togetherness and emphasize women’s empowerment, something that The Body Shop has always advocated.
Brand Activation
Brand activation brings brands to life by stimulating the purchasing process. It focuses on delivering the promises made in advertising through interactive experiences. Effective brand activation starts by defining the core features of the brand and finding solutions where the brand can support and innovate the company. Brand activation approaches include promotional marketing, relationship marketing, experiential marketing and retail activation. The goal is to create consumer experiences that get people to think, feel, sense, act and relate to the brand.
Marketing Execution workshop
We look at the role of the Brand Leader, how to develop marketing execution strategy, tools to make marketing decisions and how to give direction to an agency.
What is Branding
This is a presentation I gave at the 2011 Birmingham AdFed Advertising Expo. It's called, "What is Branding and how do I do it?"
Oxfam PR Plan
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
Nike brand audit final ppt
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Tiffany & Co. Brand Audit
This document provides an overview and analysis of the Tiffany & Co. brand. It begins with background on the brand's history and current campaigns. It then analyzes the brand using a CBBE model, assessing the brand's awareness, salience, judgments, feelings, and resonance. It finds high awareness but low salience breadth. It also finds room to improve associations, performance, and feelings toward the brand. It concludes with recommendations like leveraging celebrity partnerships, broadening the target audience, and enhancing perceptions of quality, fun, and warmth to improve the brand's resonance.
Creative Brief
The document outlines the evolution of creative briefs from old to new. Originally, creative briefs answered who the target audience was, what belief or benefit should be conveyed, and why through reasons and support. Now, creative briefs answer what the problem is, who is being marketed to, their current thoughts and behaviors, the desired new thoughts and behaviors, the idea to drive that change, the best ways to connect the idea to consumers, the desired tone, how to measure success, and deadlines. The brief ensures all teams are aligned on the campaign goals and strategy.
Integrated Digital Campaign Planning for L'Oréal
1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Kiehl's - Media Planning
Media Planning for Kiehl's :
- The Media, Advertising, Consumer Relationship
- Brands, Markets and Consumer Understanding
- Objective setting and Budgets
- Media Weights and Scheduling Strategies
- Consumer Engagement and Digital Media
- Principles of Planning Media Strategy
- Media Mix decisions
- Media Plan
Tendances (20)
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
ROI-Report-2022-Advertisers-English-MarketingTrips.pdf
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...
How to do Under Armour's SWOT Analysis? Strengths, Weaknesses, Opportunities ...
L'Oréal brand La Roche Posay Brand Marketing Strategy
L'Oréal brand La Roche Posay Brand Marketing Strategy
En vedette
Flat plan
This magazine contains articles, reviews, interviews, advertisements and other information about music. It includes pages about new albums, concerts, tours and artist profiles. The magazine also has competitions, games and information about ordering merchandise or subscribing.
Flat plan template
This document contains a magazine layout with various articles, images, and advertisements. The sections include a masthead, table of contents, pull quotes, photos, and articles about concerts, music reviews, social networking, and clothing. Advertisements are placed throughout for concerts, clothing, and social media.
Own Magazine- Flat Plan
This magazine document contains a summary of the contents of a music magazine, including:
1) Interviews with various new and established artists.
2) Reviews of albums, concerts and music events.
3) Advertisements for concerts, albums, and music-related products and services.
3) Charts and listings of upcoming music releases and live performances.
Music magazine planning sheet
The magazine will be called Liberty and will cover indie music genres like indie pop and rock. It will target teenagers aged 14-22 who like non-mainstream music. The focal image on the front cover will be of artist Viola and the Starlings who is 18-19 to appeal to the youth audience. The double page spread interior feature will be an interview with Viola about her past misbehaviors, present ambitions, and struggle to find an understanding audience for her music.
The pitch film
The group will produce a trailer for a heist/bank robbery film called "Deadline". The film follows a young girl who is accepted to drama school but lacks funds. With help from her teacher and others, she embarks on a heist by robbing a restaurant. Things take an unexpected turn when the restaurant owner pursues them. Like classic heist films, a traitor lies within the group. The trailer will conclude by showing if the heist is successful or not.
The protagonist will be a 9-10 year old girl who is intellectually strong but grows up without her mother. She has a secret life involving amazing crime sprees. The trailer will use contrasting lighting and settings to mirror the
Magazine flat plan
The document appears to be a mock layout for a 40-page rock music magazine, with various sections such as articles, interviews, advertisements, posters, and reviews. The magazine includes a cover image, table of contents, main stories, advertisements for bands, albums, tours, and festivals. It also has sections reviewing new albums and singles, profiling musicians, and listing the top tracks of the month. The creator aims to fill the 40 pages with more informative content than typical rock magazines, to better entertain readers.
How to Globalize Editorial Planning
Creating an editorial planning for one region is not difficult. Implementing an editorial planning on a global scale can be challenging. The presentation shares Intel's attempt to globalize their BTB editorial calendar. Pam Didner is the Global Integrated Marketing Manager at Intel.
Demographics and Psychographics
Demographics categorize people based on factors like age, gender, job, income, education, and location to classify audiences. The NRS social demographic scale divides the population into categories like ABC1 and C2DE based on jobs and incomes, though these classes sometimes overlap and may not reflect all groups. Psychographics instead categorizes people based on personality and lifestyle, allowing for more variety within groups but some individuals could overlap multiple categories. Both systems have advantages in segmentation but also limitations around overgeneralization or changes in society.
Demographics and psychographics
Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
En vedette (11)
Plus de Zoe Lorenz
Planning New
This document proposes an opening sequence for a slasher horror film. It discusses three initial ideas before settling on the slasher genre. The proposed opening sequence would show three friends riding their bikes into a local forest. Strange sounds would spook them and the camera would secretly record them, implying they are being watched. One friend would receive a mysterious phone call without a contact name. The sequence would end with a silhouetted shot of the caller saying cryptic words, leaving the audience confused and curious. Locations, roles, costumes, props, soundtracks and cinematography are discussed to bring the sequence to life in a scary yet low-budget way.
Research
The document discusses conventions used in horror films, including those related to characters, editing, sound, and cinematography. It provides guidelines from the British Board of Film Classification on film ratings and describes the film distribution and production process. Key conventions mentioned are the use of close-up shots and parallel editing to build tension, non-diegetic sound like music to create an unsettling atmosphere, and characters like the protagonist who survives threats from the antagonist.
Planning
The document proposes an opening sequence for a slasher horror film. The sequence would follow three friends riding their bikes into a local forest. As it gets darker, strange events would begin to occur, with the friends feeling like they are being watched from a distance. Shots would show a mysterious man stalking them with a weapon. The sequence would end with one friend receiving a creepy phone call from an unknown number, then panning to reveal the man standing behind them. The group proposes shooting the sequence in a local forest, using inexpensive props like a plastic knife to create an unsettling tone that leaves viewers curious to learn more.
Planning all togther (2)
The document proposes ideas for a horror film opening sequence. The group chose idea 1, which involves three friends riding their bikes into a forest. As it gets darker, strange things will begin to happen. They plan to use lighting, music, and camera techniques to build suspense and scare the audience. Key shots include secretly filming the friends from behind trees to show they are being stalked, and showing a mysterious man watching them from a distance. The sequence will end with one friend receiving a mysterious phone call from an unknown person. The group discusses costumes, props, locations, and roles for the film. They also provide examples of shots and techniques they want to use, such as silhouetted shots of the antagonist to add
Learning journey
Arif Uddin watched many YouTube videos to learn how to use the editing software Lightworks. Lightworks was chosen because it is popular, has many online tutorial videos, and is reliable. Through the videos, Arif learned how to import videos, add effects, change lighting, create an intro, add a soundtrack, upload to YouTube, do color correction, use curves, delete unwanted shots, and crop videos.
Evaluation final
The document provides an evaluation of Arif Uddin's opening sequence for a horror film called "The Lost Silence." It discusses the title, setting, costumes, props, camera work, editing, title font/style, story, and how it establishes the horror genre. It also reflects on what was learned from the process and how it impacted production decisions. The evaluator aimed to slowly build tension and fool the audience into thinking it wasn't a horror at first. Key lessons were around planning costumes better to develop characters, and spending more time on editing to improve the final product and better convey the genre.
Genre conventions work horror.pptx - liv
This document outlines various genre conventions that are commonly used in horror films. It discusses conventions related to sound, editing, mise-en-scene, cinematography, plot, locations/settings, characters, and representations of females. Key sound conventions include loud music, screams, and heavy breathing used to build tension. Common editing techniques are jump cuts, parallel editing, and shot reverse shot. Mise-en-scene often involves dark lighting, props like knives and masks, and costumes with fake blood. Cinematography may use unique angles, handheld shots, and close-ups. Common plots involve deaths, possessions, and missing people. Typical settings are houses, woods, churches, and abandoned buildings. Recurring
Timetable
This schedule outlines a student's classes over the course of two weeks, with photography, media, textiles, and enrichment alternating on different days of the week both before and after lunch. Photography is offered on Mondays and Tuesdays of the first week as well as Mondays of the second week. Textiles, media, and photography rotate through the other class periods.
World war i
There were three types of trenches used in World War I - the front line trench, fire trenches with higher steps to allow safer firing, and communications trenches that connected lines and allowed transport of wounded soldiers. Life in the trenches was difficult - soldiers slept in dugouts, food was scarce, and conditions were made worse by constant rain and mud that caused trench foot. Fighting involved going "over the top" to advance toward enemy lines under heavy fire, or using tunnels to plant explosives. Soldiers experienced massive casualties, and those who survived faced disability, shell shock, and an unprepared home front upon their return.
Blog Layouts
Blogs should be laid out with an introductory paragraph at the top, followed by additional paragraphs with supporting details or examples, and concluded with a brief summary or conclusion paragraph.
Textual Analysis of Music Videos
This document provides a template for analyzing music videos through a textual analysis. It includes sections to note the title, artist, and year of the video as well as features for analyzing the genre characteristics, relationship between the lyrics and visuals, relationship between the music and visuals, whether there are close-ups of the artist or star image motifs, any references to looking or voyeurism, intertextual references, and whether the video is performance, narrative or concept based.
Ao1 Support
The document discusses the purposes of music videos. It explains that music videos help promote songs and artists, extending their income through increased sales and views on platforms like YouTube. Music videos also provide more outlets to access and enjoy songs on television and online. They can create synergies when used in conjunction with films to promote both the artist and movie. Different music video producers, like major labels, independent producers, and self-produced artists, have varying strategies for promoting songs through music videos based on their budgets and goals.
FM1 Cover Sheet
This document contains forms for assessing a student's film studies assignments. It includes sections for teachers to provide comments and marks for the student's analysis of a film extract, creative project, and reflective analysis. The student must provide details of the assignments such as the film and microfeatures analyzed, aims and context of their creative project, and their individual role if working in a group. The forms require signatures from both the teacher and student to confirm the work is the student's own and was properly supervised.
FM1 Digital Storyboard Template
This document contains production notes for a single shot in a film or video, listing the shot number, camera details like angle and movement, on-screen elements like lighting and sound, and the action within the frame without providing any values for the fields.
Example Extended Step Outline
This document provides an extended step outline for a scene from a space film. The scene takes place on the flight deck of the space freighter "Pole Star" and involves the characters Hunt, Fischer, Cruise, and Rodriguez. As the gyroscope powers up, lights flicker on the console, illuminating Cruise. Fischer sits nervously in the captain's chair as the sun shields descend. Hunt and Rodriguez enter as warning lights and sirens go off, indicating problems with oxygen levels. Hunt barks orders to try and save the ship as explosions rock the flight deck and throw the characters to the floor.
Extended Step Outline Template
This document provides a template for outlining film scenes, including sections for the scene number, characters, conflict, and central question, as well as a description focusing on technical aspects like mise-en-scène, camerawork, sound, and editing. The template is intended to help students at Theale Green School plan out their creative film projects in a structured way.
Mise en-scene
This document defines mise-en-scene as the visual elements within a film frame that communicate information to the audience. It identifies the five elements of mise-en-scene as settings and props, costume/makeup, facial expressions/body language, character positioning, and lighting/color. Each of these elements conveys hidden meanings and helps audiences understand how to feel in a scene. The document provides examples and analysis of how filmmakers use these elements to manipulate audiences and advance the story.
A Grade Noir Film Storyboard
This document provides details on 12 shots for a film noir scene. Shot 1 introduces the main character descending stairs with a low camera angle and voiceover. Shot 2 cuts to a mid shot of the character opening the fridge with diegetic sounds. Shot 3 shows the character drinking with red in the frame and voiceover continuing. Shot 4 tracks the character exiting through a door with footsteps and voiceover. Shot 5 is a long wide shot tracking the character walking down the street as the narration continues.
TV Drama - Sexuality
This document discusses representations of sexual identity in TV drama and examines stereotypes associated with different sexual orientations. It explores how homosexuality, bisexuality, and heterosexuality have traditionally been portrayed, often relying on stereotypes. Common stereotypes for gay men include being effeminate, promiscuous, and lonely. For lesbians, stereotypes include being masculine and aggressive. The document also discusses Laura Mulvey's concept of the "male gaze" and how it objectifies women in film.
TV Drama - Disability/Ability
This document discusses disability representation in television dramas. It notes that nearly 1 in 5 people in the UK have a disability. It then lists 10 common stereotypes that media uses to portray disabled people, such as portraying them as pitiable, curious, sinister, or a burden. The document instructs students to analyze a clip from "The Inbetweeners" where a disabled girl is represented. Students are asked whether the clip means to laugh at the disabled person and how disabled people may respond. It encourages analyzing the technical aspects like camera angles, editing, and sound that create representations. It concludes by saying students should be prepared to discuss their observations on the technical language used to portray disability.
Plus de Zoe Lorenz (20)
Blank Flat Plan
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