A quick look at the most important gaming projects using blockchain. How blockchain can help game developers with crowdfunding, renting assets, exchanging virtual items, creating virtual currencies, esport solutions and games discovery.
Blockchain technology has potential applications in the gaming industry that could transform how games are played and transactions are conducted. It could be used to manage in-game currencies so that players are rewarded with cryptocurrencies for accomplishments. Blockchain could also be used to facilitate the trading of in-game items and characters in a transparent, authentic and reliable way on decentralized exchanges. This could solve issues with cheating and data tampering in transactions. Overall, blockchain offers benefits like decentralization, fairness, and transparency that could improve the gaming experience for players. However, some argue these uses may just be gimmicks rather than necessary steps, while others believe blockchain truly enables new gaming models.
Dmarket is a global marketplace based on blockchain and smart contracts. It will enable one-click sale, exchange or evaluation of every virtual item between all games on any platform. Using our API every game developer will easily connect their game to Dmarket. Users will finally enter the global economy with virtual items. Game developers will gain from increased lifetime value, revenue, and time spent in their games. The decentralized blockchain of Dmarket is the technology to ensure 100% security and safety. Smart contracts are the bridge on blockchain to connect all game worlds and universes together without any third-party needed. They will log change of ownership and automatically transfer payments.
One bright light in the current blockchain realm is gaming. We wonder, will gaming sustain the blockchain and crypto world as regulation takes hold and sorts out crypto itself.
https://youtu.be/a86eEgP9iPM
Cryptomarkets Gamified: What Can We Learn By Playing CryptokittiesAlesha Serada
This paper analyzes CryptoKitties as an educational tool for blockchain adoption. Although the game was successful at marketing blockchain technologies, it did not make cryptocurrency services more accessible to new users unfamiliar with blockchain. However, playing CryptoKitties could launch a player's independent exploration of crypto markets, potentially a transformative experience. While the game teaches concepts like decentralization and cryptographic ownership, it did not fully explain how Ethereum works. Moving the game from Ethereum to Flow made it less decentralized and prevented players from learning about Ethereum.
The document discusses trends in online gambling and gaming, including playing casino games on smartwatches and mobile devices in portrait mode. It covers integrating online and offline casino experiences, the popularity of social and mixed gaming, and emerging technologies like virtual and augmented reality games as well as cryptocurrency and blockchain applications. New forms of sports betting and the growth of esports are also trends presented in the document.
Decentralized games: a short presentation on quite a long topic.
The digital gaming industry (among other industries) is going to be disrupted like never before.
Financial crime in online gaming internetaddictsasvictims 190816062828Milen Ramos
This document discusses how online games can be used to launder money through microtransactions. Criminals purchase in-game currencies using stolen credit cards or accounts. They then sell these currencies at a discount on reseller sites, obscuring the money's origin. Games like Fortnite, World of Warcraft, and Minecraft are targeted. Loot boxes in particular enable money laundering by exchanging in-game items for cash. Regulators in some countries and US states are proposing bills to restrict microtransactions and loot boxes, especially for child-oriented games, due to their potential for exploiting addiction.
Check Out the List of Top Best NFT Games of 2021, Game App Studio also Presents you the Top-Notch and High-Quality Solutions about NFT Gaming. If You want to develop the Game using This solution Contact Game App Development Company.
Blockchain technology has potential applications in the gaming industry that could transform how games are played and transactions are conducted. It could be used to manage in-game currencies so that players are rewarded with cryptocurrencies for accomplishments. Blockchain could also be used to facilitate the trading of in-game items and characters in a transparent, authentic and reliable way on decentralized exchanges. This could solve issues with cheating and data tampering in transactions. Overall, blockchain offers benefits like decentralization, fairness, and transparency that could improve the gaming experience for players. However, some argue these uses may just be gimmicks rather than necessary steps, while others believe blockchain truly enables new gaming models.
Dmarket is a global marketplace based on blockchain and smart contracts. It will enable one-click sale, exchange or evaluation of every virtual item between all games on any platform. Using our API every game developer will easily connect their game to Dmarket. Users will finally enter the global economy with virtual items. Game developers will gain from increased lifetime value, revenue, and time spent in their games. The decentralized blockchain of Dmarket is the technology to ensure 100% security and safety. Smart contracts are the bridge on blockchain to connect all game worlds and universes together without any third-party needed. They will log change of ownership and automatically transfer payments.
One bright light in the current blockchain realm is gaming. We wonder, will gaming sustain the blockchain and crypto world as regulation takes hold and sorts out crypto itself.
https://youtu.be/a86eEgP9iPM
Cryptomarkets Gamified: What Can We Learn By Playing CryptokittiesAlesha Serada
This paper analyzes CryptoKitties as an educational tool for blockchain adoption. Although the game was successful at marketing blockchain technologies, it did not make cryptocurrency services more accessible to new users unfamiliar with blockchain. However, playing CryptoKitties could launch a player's independent exploration of crypto markets, potentially a transformative experience. While the game teaches concepts like decentralization and cryptographic ownership, it did not fully explain how Ethereum works. Moving the game from Ethereum to Flow made it less decentralized and prevented players from learning about Ethereum.
The document discusses trends in online gambling and gaming, including playing casino games on smartwatches and mobile devices in portrait mode. It covers integrating online and offline casino experiences, the popularity of social and mixed gaming, and emerging technologies like virtual and augmented reality games as well as cryptocurrency and blockchain applications. New forms of sports betting and the growth of esports are also trends presented in the document.
Decentralized games: a short presentation on quite a long topic.
The digital gaming industry (among other industries) is going to be disrupted like never before.
Financial crime in online gaming internetaddictsasvictims 190816062828Milen Ramos
This document discusses how online games can be used to launder money through microtransactions. Criminals purchase in-game currencies using stolen credit cards or accounts. They then sell these currencies at a discount on reseller sites, obscuring the money's origin. Games like Fortnite, World of Warcraft, and Minecraft are targeted. Loot boxes in particular enable money laundering by exchanging in-game items for cash. Regulators in some countries and US states are proposing bills to restrict microtransactions and loot boxes, especially for child-oriented games, due to their potential for exploiting addiction.
Check Out the List of Top Best NFT Games of 2021, Game App Studio also Presents you the Top-Notch and High-Quality Solutions about NFT Gaming. If You want to develop the Game using This solution Contact Game App Development Company.
E-sports has grown tremendously from small events in the late 1990s to selling out national stadiums today. It is now a billion dollar global industry with over 145 million enthusiasts worldwide. While some debate whether e-sports qualifies as a sport, organizations like the U.S. State Department have recognized pro gamers as athletes by issuing them athlete visas. E-sports requires training of both physical and mental abilities from gamers.
DMarket is developing a decentralized global marketplace for trading virtual items using blockchain technology. This will allow the estimated 2.3 billion gamers worldwide to trade items between games on any platform, connecting the previously isolated game economies. The solution addresses the problem that currently there is no way to easily or securely trade virtual items that gamers acquire between different games and platforms. DMarket aims to create a new virtual item economy by enabling any game developer to connect their game and facilitate trades using DMarket's API.
Asia is a global leader in gaming, especially countries like China, Japan, and South Korea. As gaming genres like RPGs are well-suited for blockchain, some major Asian gaming companies are exploring blockchain to secure new growth and raise funds through tokens. Their strategies include either building full blockchain ecosystems from the ground up or cautiously adding blockchain elements to existing game IPs.
Delivered at Casual Connect USA 2018. A big trading firm announced that its average hold time on a stock was 11 seconds. If this is considered investing, why do many say this sounds like betting and vice versa? On-the-fly wagering while the game unfolds, known as in-running, is new to casinos. How can blockchain and in-game wallets provide a system that is robust enough to handle the play-by-play handicapping, where the game is the market?
Ethereum dapps list you need to know in 2018Ali Raza
Ethereum Dapps List: As the Ethereum is providing the platform for dapps to work properly, the ethereum dapps list is growing day by day. We are witnessing the new coming projects on ethereum platform.
Imagine a future where every sensory experience is quantified, calculated, predicted and digitized. A virtual simulated reality that is indistinguishable from the reality we see around us now.
This is the presentation delivered by Gray Scott at London Business School's 2015 Global Leadership Summit.
The idea of a persistent, networked, 3D cosmos that combines many virtual spaces is
known as the metaverse. It can be compared to the internet in the far future. Users
will be able to collaborate, interact, mingle, and play together in these 3D places
thanks to the metaverse
Although the metaverse isn't entirely realised, certain systems include components
that are similar to it. At the moment, playing video games offers the closest metaverse
experience available. Through the holding of in-game occasions and the development of
virtual economies, developers have expanded the denition of what a game is.
Cryptocurrencies can be a perfect t for a metaverse, however they are not
necessary. They enable the development of a digital economy with various utility token
kinds and digital valuables (NFTs). Cryptographic wallets like Trust Wallet and MetaMask would be useful for the metaverse. Additionally, blockchain technology can
offer dependable and transparent governance structures
Applications that resemble blockchain and the metaverse already exist and give
individuals a living wage. Many people play the play-to-earn game Axie Innity to
supplement their income. Other successful instances of fusing the blockchain and
virtual reality apps are Second Live.
When we look to the future, big tech giants are trying to lead the way. However, the
decentralized aspects of the blockchain industry is letting smaller players
participate in the metaverse’s development as well
The idea of a 3D online virtual realm called the metaverse connects individuals from
all facets of their existence. It would link several platforms, much as how the internet connects various websites that may be accessed using a single browser.
The idea was developed in Neal Stephenson's science ction book Snow Crash. Although
the concept of a metaverse was long considered to be a myth, it now appears that it
might become a reality in the near future
Create UNLIMITED NFTs Instantly With Just 1-Click
Create In-Demand, High-Value NFT Collections
No Coding Skills Required – It’s 100% Cloud-Based
You Don’t Need To Buy, Trade Or Invest Crypto
Easy-To-Use Drag & Drop Designer & Editor
Customize Your NFTs With Ease
No Graphic Design Skills Required
COMMERCIAL LICENSE INCLUDED
Good Gaming Inc is a development stage company. It owns and operates the e-Sports tournament and social networking platform. It also provides videos, blogs, and articles authored by world-renowned professional gamers. The company focuses on hosting multiple games online that subscribers can play for free or for fees depending on player level. It also offers social networking functionality, which helps gamers to interact, track each other and communicate.
The Next Big Trend in Crypto will likely be Blockchain GamesZsolt Pasztor
The document discusses how blockchain games on platforms like The Sandbox are emerging as a big new trend in cryptocurrency. The Sandbox allows users to create, buy, and sell digital assets in the form of games. It employs blockchain technology including its SAND utility token to power transactions. The Sandbox price has risen over 1000% in the past year, suggesting blockchain games could be a lucrative investment opportunity in the growing non-fungible token market.
How Games and Blockchain Combine to Drive Innovation and OpportunitiesMargaret Wallace
This is a presentation I gave on May 14, 2018 at Pocket Gamer Connects San Francisco. #PGCSanFrancisco. In this presentation, I cover the benefits and challenges to leveraging blockchain technology for the games industry and beyond. For more information, get in touch contact [at] kijico [dot] com.
The document discusses the concept of the metaverse, which is envisioned as a future iteration of the internet that combines multiple virtual spaces in a persistent 3D online universe. Users will be able to work, meet, game and socialize together in these virtual spaces using avatars. While not fully realized yet, some current platforms and video games provide elements of a metaverse experience. Cryptocurrencies and blockchain technology can also potentially play an important role in powering a decentralized digital economy within a metaverse.
This document discusses online gambling on the Ethereum blockchain. It notes that the online gambling market size has doubled since 2009 to $46 billion currently. It then profiles the three main gambling DApps on Ethereum: WINSOME.io, the oldest and most experienced; EDGELESS.io, the most elegant; and vSlice, the first to conduct an ICO. It explains concepts like provably fair gambling and compares house edges and code openness of different Ethereum gambling platforms.
Play to Earn and Play & Earn Models: Evolution, Empowerment, and CreativityLiveplex
In the ever-evolving landscape of digital entertainment, the gaming industry stands out for its relentless innovation, especially with the emergence of Play and Earn (P&E) models.
These models are not only revolutionizing the concept of gaming by merging fun with financial gain but are also empowering players globally by offering unprecedented opportunities for economic growth, skill development, and participation in the digital economy.
The transition from Play to Earn to Play and Earn marks a pivotal shift, emphasizing creativity as a cornerstone of the gaming experience. Players are no longer just participants but become active creators, shaping game worlds with their artistic and narrative contributions.
As the industry looks towards sustainability and community-driven development, P&E models are poised to redefine gaming as a platform for economic empowerment, creative expression, and community engagement, heralding a new era where gaming is not just about entertainment but about creating value and opportunities for players worldwide.
This transformative potential signals a radical redefinition of success and creativity in the digital age, making "Beyond Play: How Gaming's New Frontier is Rewiring Success and Creativity" a compelling narrative of innovation and empowerment in the gaming sector.
Brugu Software Solutions offers a complete Gaming Experience For Players With NFT Gaming Platform Development
In many circumstances, you may have become stuck with the only word in today’s blogs, publications, and social media platforms: NFTs. The cryptocurrency market’s rise in a short period of time may be boiled down to only two factors. Its distinct qualities and characteristics. Humankind’s two features are unraveling the mystery and inspecting something unique, and both of these can be attributed to the market’s unexpected boom and focus on crypto-collectibles.
"The Blockchain Effect on the Future of Game Design" by Sherry Jones (July 27...Sherry Jones
July 27, 2016 - This presentation was featured during the July 27, 2016 webinar for the Metagame Book Club on how blockchain technology can influence the future directions of game design and game development.
For more research and webinars on game studies, game design, game-based learning, and gamification, visit the Metagame Book Club:
http://bit.ly/metagamebookclub
Financial crime in online gaming internet addicts as victimsMilen Ramos
The document discusses financial crime on internet gaming and money laundering using online games. It provides details on how criminals obtain large amounts of in-game currency using stolen accounts and payment methods. This currency can then be sold online and the proceeds used to "clean" illegally obtained money. Popular games targeted include Fortnite, World of Warcraft, FIFA and Minecraft. Regulations are being introduced in some areas to ban loot boxes and other microtransactions seen as exploiting gambling behaviors.
This document discusses blockchain technology and its potential uses. It provides statistics on blockchain investments and adoption. It then describes a game where participants validate blockchain transactions by encrypting words related to blockchain. The document outlines several potential applications of blockchain including payments, data storage, digital identity, and smart contracts. It notes that commercial uses may emerge within 1-2 years according to Deutsche Bank, though widespread adoption may take 5-10 years.
Gameset - prezentacja na Etrade Show 2020Gameset.co
JAK GAMING SPRZEDAJE? PRZYKŁADY MONETYZACJI FENOMENU GIER
Gaming to dzisiaj jeden z najważniejszych trendów konsumenckich, a dzisiaj gracze stanowią już praktycznie połowę Polaków. Gry wideo generują ogromne zaangażowanie, dlatego gaming marketing staje się istotną platformą nie tylko do komunikacji, ale też efektywnego sprzedawania produktów i usług. W czasie wystąpienia przedstawimy najważniejsze sposoby generowania efektów biznesowych w gamingu.
Gameset - prezentacja na Insight Day 2019Gameset.co
Czy gaming może odmłodzić moją markę?
Każda epoka to nowe wyzwania w kontekście dotarcia do młodego pokolenia i permanentnego odświeżania marki. Firmy produkujące przekąski, napoje, ubrania czy sieci restauracji i operatorzy telekomunikacyjni muszą dobrze eksplorować makrotrendy konsumenckie, żeby budować relewantność dla nowoczesnych odbiorców. W ostatnich latach kandydatem na kluczowy obszar do spozycjonowania się pod młodych stał się gaming. Zapraszam na prezentację o tych markach, które zdobyły serca graczy i wygrały na tym biznesowo. Dowiedz się, jak powtórzyć ich sukces!
The battle royale genre became popular in esports due to the rise of Fortnite. Fortnite achieved popularity as both a game and cultural phenomenon, with over 78 million monthly active users. It successfully blended gameplay, viewing experience, and pop culture appeal. However, the battle royale genre faces challenges in fully establishing itself in esports due to the need for ongoing support and attention to retain viewers. New battle royale games are also emerging that could challenge Fortnite's dominance.
Contenu connexe
Similaire à Gameset - prezentacja na Digital Dragons 2018
E-sports has grown tremendously from small events in the late 1990s to selling out national stadiums today. It is now a billion dollar global industry with over 145 million enthusiasts worldwide. While some debate whether e-sports qualifies as a sport, organizations like the U.S. State Department have recognized pro gamers as athletes by issuing them athlete visas. E-sports requires training of both physical and mental abilities from gamers.
DMarket is developing a decentralized global marketplace for trading virtual items using blockchain technology. This will allow the estimated 2.3 billion gamers worldwide to trade items between games on any platform, connecting the previously isolated game economies. The solution addresses the problem that currently there is no way to easily or securely trade virtual items that gamers acquire between different games and platforms. DMarket aims to create a new virtual item economy by enabling any game developer to connect their game and facilitate trades using DMarket's API.
Asia is a global leader in gaming, especially countries like China, Japan, and South Korea. As gaming genres like RPGs are well-suited for blockchain, some major Asian gaming companies are exploring blockchain to secure new growth and raise funds through tokens. Their strategies include either building full blockchain ecosystems from the ground up or cautiously adding blockchain elements to existing game IPs.
Delivered at Casual Connect USA 2018. A big trading firm announced that its average hold time on a stock was 11 seconds. If this is considered investing, why do many say this sounds like betting and vice versa? On-the-fly wagering while the game unfolds, known as in-running, is new to casinos. How can blockchain and in-game wallets provide a system that is robust enough to handle the play-by-play handicapping, where the game is the market?
Ethereum dapps list you need to know in 2018Ali Raza
Ethereum Dapps List: As the Ethereum is providing the platform for dapps to work properly, the ethereum dapps list is growing day by day. We are witnessing the new coming projects on ethereum platform.
Imagine a future where every sensory experience is quantified, calculated, predicted and digitized. A virtual simulated reality that is indistinguishable from the reality we see around us now.
This is the presentation delivered by Gray Scott at London Business School's 2015 Global Leadership Summit.
The idea of a persistent, networked, 3D cosmos that combines many virtual spaces is
known as the metaverse. It can be compared to the internet in the far future. Users
will be able to collaborate, interact, mingle, and play together in these 3D places
thanks to the metaverse
Although the metaverse isn't entirely realised, certain systems include components
that are similar to it. At the moment, playing video games offers the closest metaverse
experience available. Through the holding of in-game occasions and the development of
virtual economies, developers have expanded the denition of what a game is.
Cryptocurrencies can be a perfect t for a metaverse, however they are not
necessary. They enable the development of a digital economy with various utility token
kinds and digital valuables (NFTs). Cryptographic wallets like Trust Wallet and MetaMask would be useful for the metaverse. Additionally, blockchain technology can
offer dependable and transparent governance structures
Applications that resemble blockchain and the metaverse already exist and give
individuals a living wage. Many people play the play-to-earn game Axie Innity to
supplement their income. Other successful instances of fusing the blockchain and
virtual reality apps are Second Live.
When we look to the future, big tech giants are trying to lead the way. However, the
decentralized aspects of the blockchain industry is letting smaller players
participate in the metaverse’s development as well
The idea of a 3D online virtual realm called the metaverse connects individuals from
all facets of their existence. It would link several platforms, much as how the internet connects various websites that may be accessed using a single browser.
The idea was developed in Neal Stephenson's science ction book Snow Crash. Although
the concept of a metaverse was long considered to be a myth, it now appears that it
might become a reality in the near future
Create UNLIMITED NFTs Instantly With Just 1-Click
Create In-Demand, High-Value NFT Collections
No Coding Skills Required – It’s 100% Cloud-Based
You Don’t Need To Buy, Trade Or Invest Crypto
Easy-To-Use Drag & Drop Designer & Editor
Customize Your NFTs With Ease
No Graphic Design Skills Required
COMMERCIAL LICENSE INCLUDED
Good Gaming Inc is a development stage company. It owns and operates the e-Sports tournament and social networking platform. It also provides videos, blogs, and articles authored by world-renowned professional gamers. The company focuses on hosting multiple games online that subscribers can play for free or for fees depending on player level. It also offers social networking functionality, which helps gamers to interact, track each other and communicate.
The Next Big Trend in Crypto will likely be Blockchain GamesZsolt Pasztor
The document discusses how blockchain games on platforms like The Sandbox are emerging as a big new trend in cryptocurrency. The Sandbox allows users to create, buy, and sell digital assets in the form of games. It employs blockchain technology including its SAND utility token to power transactions. The Sandbox price has risen over 1000% in the past year, suggesting blockchain games could be a lucrative investment opportunity in the growing non-fungible token market.
How Games and Blockchain Combine to Drive Innovation and OpportunitiesMargaret Wallace
This is a presentation I gave on May 14, 2018 at Pocket Gamer Connects San Francisco. #PGCSanFrancisco. In this presentation, I cover the benefits and challenges to leveraging blockchain technology for the games industry and beyond. For more information, get in touch contact [at] kijico [dot] com.
The document discusses the concept of the metaverse, which is envisioned as a future iteration of the internet that combines multiple virtual spaces in a persistent 3D online universe. Users will be able to work, meet, game and socialize together in these virtual spaces using avatars. While not fully realized yet, some current platforms and video games provide elements of a metaverse experience. Cryptocurrencies and blockchain technology can also potentially play an important role in powering a decentralized digital economy within a metaverse.
This document discusses online gambling on the Ethereum blockchain. It notes that the online gambling market size has doubled since 2009 to $46 billion currently. It then profiles the three main gambling DApps on Ethereum: WINSOME.io, the oldest and most experienced; EDGELESS.io, the most elegant; and vSlice, the first to conduct an ICO. It explains concepts like provably fair gambling and compares house edges and code openness of different Ethereum gambling platforms.
Play to Earn and Play & Earn Models: Evolution, Empowerment, and CreativityLiveplex
In the ever-evolving landscape of digital entertainment, the gaming industry stands out for its relentless innovation, especially with the emergence of Play and Earn (P&E) models.
These models are not only revolutionizing the concept of gaming by merging fun with financial gain but are also empowering players globally by offering unprecedented opportunities for economic growth, skill development, and participation in the digital economy.
The transition from Play to Earn to Play and Earn marks a pivotal shift, emphasizing creativity as a cornerstone of the gaming experience. Players are no longer just participants but become active creators, shaping game worlds with their artistic and narrative contributions.
As the industry looks towards sustainability and community-driven development, P&E models are poised to redefine gaming as a platform for economic empowerment, creative expression, and community engagement, heralding a new era where gaming is not just about entertainment but about creating value and opportunities for players worldwide.
This transformative potential signals a radical redefinition of success and creativity in the digital age, making "Beyond Play: How Gaming's New Frontier is Rewiring Success and Creativity" a compelling narrative of innovation and empowerment in the gaming sector.
Brugu Software Solutions offers a complete Gaming Experience For Players With NFT Gaming Platform Development
In many circumstances, you may have become stuck with the only word in today’s blogs, publications, and social media platforms: NFTs. The cryptocurrency market’s rise in a short period of time may be boiled down to only two factors. Its distinct qualities and characteristics. Humankind’s two features are unraveling the mystery and inspecting something unique, and both of these can be attributed to the market’s unexpected boom and focus on crypto-collectibles.
"The Blockchain Effect on the Future of Game Design" by Sherry Jones (July 27...Sherry Jones
July 27, 2016 - This presentation was featured during the July 27, 2016 webinar for the Metagame Book Club on how blockchain technology can influence the future directions of game design and game development.
For more research and webinars on game studies, game design, game-based learning, and gamification, visit the Metagame Book Club:
http://bit.ly/metagamebookclub
Financial crime in online gaming internet addicts as victimsMilen Ramos
The document discusses financial crime on internet gaming and money laundering using online games. It provides details on how criminals obtain large amounts of in-game currency using stolen accounts and payment methods. This currency can then be sold online and the proceeds used to "clean" illegally obtained money. Popular games targeted include Fortnite, World of Warcraft, FIFA and Minecraft. Regulations are being introduced in some areas to ban loot boxes and other microtransactions seen as exploiting gambling behaviors.
This document discusses blockchain technology and its potential uses. It provides statistics on blockchain investments and adoption. It then describes a game where participants validate blockchain transactions by encrypting words related to blockchain. The document outlines several potential applications of blockchain including payments, data storage, digital identity, and smart contracts. It notes that commercial uses may emerge within 1-2 years according to Deutsche Bank, though widespread adoption may take 5-10 years.
Similaire à Gameset - prezentacja na Digital Dragons 2018 (19)
Gameset - prezentacja na Etrade Show 2020Gameset.co
JAK GAMING SPRZEDAJE? PRZYKŁADY MONETYZACJI FENOMENU GIER
Gaming to dzisiaj jeden z najważniejszych trendów konsumenckich, a dzisiaj gracze stanowią już praktycznie połowę Polaków. Gry wideo generują ogromne zaangażowanie, dlatego gaming marketing staje się istotną platformą nie tylko do komunikacji, ale też efektywnego sprzedawania produktów i usług. W czasie wystąpienia przedstawimy najważniejsze sposoby generowania efektów biznesowych w gamingu.
Gameset - prezentacja na Insight Day 2019Gameset.co
Czy gaming może odmłodzić moją markę?
Każda epoka to nowe wyzwania w kontekście dotarcia do młodego pokolenia i permanentnego odświeżania marki. Firmy produkujące przekąski, napoje, ubrania czy sieci restauracji i operatorzy telekomunikacyjni muszą dobrze eksplorować makrotrendy konsumenckie, żeby budować relewantność dla nowoczesnych odbiorców. W ostatnich latach kandydatem na kluczowy obszar do spozycjonowania się pod młodych stał się gaming. Zapraszam na prezentację o tych markach, które zdobyły serca graczy i wygrały na tym biznesowo. Dowiedz się, jak powtórzyć ich sukces!
The battle royale genre became popular in esports due to the rise of Fortnite. Fortnite achieved popularity as both a game and cultural phenomenon, with over 78 million monthly active users. It successfully blended gameplay, viewing experience, and pop culture appeal. However, the battle royale genre faces challenges in fully establishing itself in esports due to the need for ongoing support and attention to retain viewers. New battle royale games are also emerging that could challenge Fortnite's dominance.
Gameset - prezentacja na Cyber Transformations 2019Gameset.co
"Fortnite - współczesne podwórko młodego pokolenia"
Myśl przewodnia:
Gra Fortnite pełniąc rolę współczesnego podwórka, ma istotny wpływ na środowisko i społeczną tożsamość najmłodszego odbiorcy.
Korzyści:
Zlatan Ibrahimović, Antoine Griezmann, Drake. Co ich łączy? Tak jak 200 milionów innych graczy można ich spotkać w Fortnite. Najpopularniejsza gra na Youtube i Twitch odbiła się szerokim echem nie tylko wśród graczy, ale też osób na co dzień niezainteresowanych tą wirtualną rozrywką. Kto nie zetknął się z wypromowanym przez grę Floss Dance?
Masowy wpływ produkcji na młodą grupę graczy i ich otoczenie rzuca nowe światło na temat gier online. Fortnite stał się bardzo ważnym elementem kultury młodych, którzy nie tylko chcą spędzać w świecie gry każdą wolną chwilę, ale też wynoszą jej elementy do życia offline. Atrakcyjność Fortnite wynika z nowatorskiej formy, która łączy elementy gry, widowiska sportowego, animowanej bajki, której fabuła ciągle odgrywa się na nowo oraz nowego medium społecznościowego. Gra pozwala bowiem grupom rówieśników z całego świata zarówno na wchodzenie w rolę uczestników zabawy, jak i obserwatorów z możliwością komentowania wydarzeń związanych z grą (i nie tylko).
Nowe i oryginalne treści wystąpienia:
Wystąpienie skupi się na wyjaśnieniu fenomenu gry Fortnite, która stała się internetową areną spotkań dla najmłodszych i pełni rolę współczesnego podwórka. Prezentacja odpowie na pytanie, w jaki sposób młodzi korzystają z gry oraz, co w przedstawionej konstrukcji i narracji świata ich urzeka i przywiązuje. Zdefiniuje charakter reguł rządzących grą oraz ich wpływ na tożsamość społeczną i kulturę młodych, rozważając przy tym pozytywne i negatywne konsekwencje tego zjawiska. Na koniec, prezentacja podejmie refleksję na temat relacji Fortnite i mediów społecznościowych – czy gra może zastąpić Facebooka i Instagrama wśród młodych? Czy może zredefiniować kształt tych mediów?
Opis badania:
Wystąpienie oparte będzie na analizie materiałów zastanych (analiza treści na Youtube, Facebook i Twitch) oraz wywiadach eksperckich z graczami/streamerami.
Kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Katarzyna Stąpór, katarzyna.stapor@bna.pl
Gameset - prezentacja na Multiscreen Day 2019Gameset.co
"Dlaczego Netflix boi się „Fortnite'a” - o fenomenie jednej gry"
Popularność gier komputerowych już dla nikogo nie jest sensacją. Natomiast mało kto spodziewał się, że staną się one takim zagrożeniem dla innych branż. Okazuje się, że tak naprawdę wszyscy producenci rozrywki rywalizują o to samo – atencję ze strony użytkownika, którą z kolei można zmonetyzować: samemu lub z udziałem marketerów. W czasie prezentacji zgłębimy sukces gry „Fortnite” i tego, jak zmieniła zasady gry w marketingu gamingowym i jak stała się fenomenem popkulturowym.
Kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Gameset - prezentacja na Kongres Badaczy 2018Gameset.co
"Biznes w otoczeniu niepewności – case study polskiego esportu"
Esport jest rynkiem, na którym w wyjątkowo jaskrawy sposób podejmowano decyzje w oparciu o plotki i domysły, a nie wiarygodne informacje. Prezentacja ma na celu oddzielenie mitów od faktów o polskim sporcie elektronicznym: o profilu demograficznym fana esportu, jego podejściu do sportu, do wydawania pieniędzy czy do komunikacji marek. Wierzymy, że rozjaśnienie sytuacji odbędzie się z korzyścią dla wszystkich zaangażowanych oraz biernych obserwatorów rynku.
Kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Adam Ciołek, adam.ciolek@arc.com.pl
Gameset prezentacja na in digital marketing 2018Gameset.co
"Jak najlepiej możesz wykorzystać gaming w komunikacji marki?"
W Polsce jest już 16 mln graczy, a gaming coraz silniej wpływa na postawy konsumentów. Coraz większa liczba marek angażuje się w komunikację do graczy i zdobywa uznanie tej grupy. Pokażemy przykłady najlepszych kampanii gamingowych i zasady ich tworzenia tak, żeby każdy z uczestników prezentacji mógł wygrać marketingową grę o graczy.
Kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Jasmin Zäsar, jasmin.zasar@gameset.co
Gameset - prezentacja na Forum IAB 2018 - GR GRY/eSPORT - Marketing gamingowy...Gameset.co
"Marketing gamingowy i esportowy w 2018 roku"
Znaczenie graczy jako grupy docelowej marketerów rośnie każdego roku, a lata 2017 i 2018 przyniosły największą ich intensywność. W imieniu grupy roboczej IAB esport & gaming przedstawimy stan obecny polskiego rynku wraz najlepszymi realizacjami i przedstawieniem zaangażowanych kategorii. Wskażemy też szanse i wyzwania stojące przed marketerami, którzy chcą w tym świecie zaistnieć.
Kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Jasmin Zäsar, jasmin.zasar@gameset.co
Gameset - prezentacja na Forum IAB 2018 / TwitchGameset.co
"Przełącz się na Twitch – dlaczego miliony ludzi wybiera gamingowe streamingi zamiast TV i jak marki mogą na tym skorzystać?"
Twitch, platforma streamingowa podbijająca serca Generacji Z i Millennialsów. Czy to telewizja przyszłości? Czy Twitch to tylko gaming i esport? Jakimi środkami marki mogą komunikować się z 3.5 milionami polskich widzów tego medium? Na to i inne pytania poszukamy odpowiedzi w trakcie prezentacji.
Kontakt:
Łukasz Turkowski, lukasz.turkowski@gameset.co
Gameset - prezentacja na Cyber Human 2018Gameset.co
“Razem co do sekundy - o społecznościach, które tworzą się NA ŻYWO"
Gry online od zawsze miały potężną moc skupiania wokół siebie społeczności, ale odkąd postęp technologiczny (szybki internet i tanie komputery) zdemokratyzował streaming online możemy zaobserwować zupełnie nowe zjawisko. Tysiące graczy z całego świata prowadzi równolegle transmisje, a miliony odbiorców ogląda je na żywo na platformach takich jak Twitch albo Youtube Gaming. Z jednej strony obserwujemy gigantyczną popularność i oglądalność streamingów z rozgrywek esportowych (każdy mecz Virtus.pro to olbrzymi wybuch interakcji w polskim internecie), która przyciąga uwagę nawet mainstreamowych telewizji. Z drugiej nawet wokół stosunkowo mało popularnych gamingowych „casterów” czy „streamerów” tworzą się mikrospołeczności, które charakteryzują się własnym językiem, specyficznymi zachowaniami i rytuałami. A także bardzo specyficzne produkty spełniające ich potrzeby (np. chęć oglądania dokładnie tej samej sekundy streamu ze znajomymi z drugiego końca świata). Przyjrzymy się im bliżej, żeby zobaczyć w jaki sposób takie mikrospołeczności się tworzą, co motywuje ich członków i czego możemy się dzięki nim nauczyć o przyszłości interakcji online. W naszej prezentacji odpowiemy na pytania: w jaki sposób wokół treści nadawanych live tworzą się mikrospołeczności, jakie nowe interakcje możemy w nich zaobserwować, czym różnią się od „zwykłych” interakcji znanych z mediów społecznościowych, jakie specyficzne cechy je charakteryzują oraz dlaczego warto się im przyglądać.
kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Maciej Kosiorek, kosiorekmaciej@gmail.com
Gameset - prezentacja na IAB HowTo play esports & gaming marketing 2017Gameset.co
"Jak zbudować skuteczną strategię gamingową, dzięki której zrealizujesz cele marketingowe?"
Czym jest gaming, a czym jest esport? Jak te dwa zjawiska wykorzystać w realizowaniu celów marketingowych? W jaki sposób budować strategie dotarcia do graczy? Na co należy zwracać uwagę przy prowadzeniu działań marketingu esportowego i gamingowego? Jakie są najlepsze przykłady takich działań z polskiego rynku?
kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Gameset - prezentacja na Sponsoring i Marketing Sportowy 2017Gameset.co
"Esport a sport - perspektywa marketingowa"
- czym jest esport, do kogo dociera i w jaki sposób kreuje postawy konsumentów?
- jaki jest kierunek rozwoju esportu w relacji do sportów tradycyjnych?
- jakie są najlepsze przykłady współpracy esportu ze sportem?
- czy esportowcy mogą stać się nowymi celebrytami?
- co zyskuje marka poprzez inwestycję w esport i jakie są najlepsze przykłady sponsoringu esportowego?
- czy esport to nowy rodzaj rozrywki i nowy rodzaj kibicowania?
kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Maciej Skrzypczak, maciej.skrzypczak@gameset.co
Gameset - prezentacja na InternetBeta 2017Gameset.co
"Las Vegas, czeski milioner i Cypis. Czy gaming jest większy niż social media?"
Kilka lat temu social media były postrzegane jako innowacyjny sposób dotarcia do młodych osób, a ich użycie było dodatkiem do każdego briefu. Szybko jednak okazało się, że zjawisko wykorzystania social media jest na tyle masowe, że nie jest tylko dla najbardziej progresywnych marketerów. Social media znalazły swoje miejsce w każdej kampanii 360, a możliwość generowania sprzedaży z tego kanału już nikogo nie dziwi. Czy podobnie może się stać z gamingiem, który w tej chwili wchodzi na radar marketerów, ale jeszcze jest traktowany jako narzędzie do generowania buzzu i PR-u wokół firmy?
kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Łukasz Turkowski, lukasz.turkowski@gameset.co
Gameset - prezentacja na Forum IAB 2017 Gameset.co
"Millenialsi-gracze. Jak dotrzeć do tej 7-milionowej niszy?"
Jak dużo spośród wszystkich graczy to millenialsi i czym charakteryzuje się ta grupa? Dlaczego gry komputerowe są traktowane jako nisza, podczas gdy w grupie docelowej cieszą się podobną popularnością co piłka nożna lub seriale? W jaki sposób marki mogą dotrzeć do graczy i ich zaangażować? Jakie marki już wykorzystują ten ogromny potencjał, a które powinny to rozważyć?
kontakt:
Piotr Bombol, piotr.bombol@gameset.co
Łukasz Turkowski, lukasz.turkowski@gameset.co
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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